PerryGolf
PerryGolf is a privately held luxury international golf travel operator, founded in 1984 and serving affluent golfers with Custom Tours, Small Group Tours, and Golf Cruises across 40+ countries via Azamara and Tauck partnerships.
- Company typePrivate
- Founded1984
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What PerryGolf does
PerryGolf is a privately held luxury golf travel operator, founded in 1984 and legally organized as Perry Travel, Inc., that designs and sells international golf vacations to affluent individual golfers and private groups. The company operates a three-pronged product portfolio: Custom Tours (private itineraries), Small Group Tours (escorted group trips with 24-30 guests), and Golf Cruises (ocean cruises via an exclusive partnership with Azamara since 2011, and a new European river cruise program launched in 2026 with Tauck). Pricing is high-ticket and one-time per trip, with land tours typically priced at $14,995 to $23,995 per golfer and golf cruises ranging from $2,795 to $12,704+ per golfer, sold through direct-to-consumer channels (website, phone, email) supplemented by travel agent and PGA Travel Benefits programs.
PerryGolf firmographics
Firmographics- Name
- PerryGolf
- Legal name
- Perry Travel, Inc.
- Website
- https://perrygolf.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PerryGolf is a privately held luxury international golf travel operator, founded in 1984 and serving affluent golfers with Custom Tours, Small Group Tours, and Golf Cruises across 40+ countries via Azamara and Tauck partnerships.
- Ownership category
- akta.pro rank
Where PerryGolf is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PerryGolf business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Custom Golf Tours: PerryGolf designs and sells custom golf vacation packages to individual groups, including tee times at premier courses, accommodations, transportation, and concierge services. Revenue is generated through package pricing based on destination, duration, number of rounds, and level of accommodations.
- Small Group Tours: Curated group golf tours with fixed itineraries for like-minded travelers, typically serving 24-30 people. Includes escorted tours to destinations like France, Italy, South Africa, New Zealand, Argentina, and Australia with multiple golf rounds.
- Golf Cruises: Partnership-based golf cruise packages combining ocean or river cruising (via Azamara Cruises and Tauck) with scheduled golf at world-class courses. Includes all-inclusive pricing for cruise accommodations, meals, spirits, golf green fees, transportation, and gratuities.
- Guaranteed Tee Times: As an Authorised Provider, PerryGolf sells guaranteed tee times on the Old Course at St Andrews as part of their tour packages, providing exclusive access that commands premium pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Small Group Tours - Multi-destination golf packages |
| One time/ perpetual license | Pay-as-you-go | Golf Cruises - Ocean and river cruise golf packages |
| Subscription | Pay-as-you-go | Golf Cruise Cabin Categories |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
PerryGolf product offering
Product offeringCore offering
PerryGolf designs and sells international golf travel packages including Custom Tours, Small Group escorted Tours, and Golf Cruises (ocean cruises with Azamara and river cruises with Tauck) across more than 40 countries. Each package bundles tee times at premier courses, accommodations, ground transportation, and concierge services. The company also sells official destination packages to The Open Championship and guaranteed tee times on the Old Course at St Andrews.
Product overview
PerryGolf is a golf travel company founded in 1984 offering year-round golf and travel experiences to more than forty countries across six continents. The company operates a three-pronged product portfolio consisting of Custom Golf Tours (privately crafted itineraries), Small Group Tours (hosted group experiences), and Golf Cruises (both ocean cruises via Azamara partnership and river cruises via Tauck partnership). The company holds unique access credentials as an Authorized Provider of guaranteed tee times on the Old Course at St Andrews and as an Official Sub-Agent for The Open Championship. Supporting digital tools include Trip Finder and Trip Calendar for trip discovery, plus My Golf Concierge for client management. The portfolio spans destinations across British Isles, Europe, Asia, Africa, Australia & New Zealand, and South America.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Golf Tours Expertly crafted private itineraries for groups who want to design their own golf vacation, with flexible destinations, accommodations, tee times, ground transportation, and concierge services across PerryGolf's global portfolio of more than 40 countries.
- Small Group Tours Specially curated and hosted group itineraries of typically 24-30 golfers led by PerryGolf expert guides, featuring multiple rounds at iconic courses in destinations including France, Italy, South Africa, New Zealand, Australia, Argentina, Portugal, and Vietnam.
- Ocean Golf Cruises (Azamara Partnership) All-inclusive luxury ocean golf cruises hosted on Azamara's four boutique ships (under 700 guests), combining nightly ports of call with tee times at premier courses across the Mediterranean, British Isles, Norway, Asia, Australia & New Zealand, and Africa.
- European River Golf Cruises (Tauck Partnership) European river golf cruises operated in partnership with Tauck along the Danube, combining golf experiences with visits to Central European destinations including Austria, Slovakia, and Hungary.
- The Open Championship Destination Packages Official Sub-Agent destination packages for The Open Championship that combine tournament attendance at golf's original major championship with golf tourism at nearby premium courses.
- Old Course St Andrews Guaranteed Tee Times Guaranteed tee times on the Old Course at St Andrews sold by PerryGolf as an Authorised Provider of the St Andrews Links Trust, offering exclusive access to the world's most iconic golf course as part of tour packages.
Quantifiable outcome
- Decades of repeat business with clients returning for multiple trips across different destinations
Companies that use PerryGolf
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
PerryGolf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PerryGolf partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- TauckcorePerryGolf launched a new European River Golf Cruise program in partnership with Tauck, with two initial departures on the Danube in May and August 2027. Tauck's reputation for excellence, seamless service, and immersive destination experiences aligns with PerryGolf's philosophy of thoughtful itineraries and personal service.
- Azamara CruisesflagshipPerryGolf has partnered exclusively with Azamara Cruises since 2011 for their golf cruise program. Azamara's fleet of four boutique ocean liners (under 700 guests) serve as floating hotels and clubhouses, navigating smaller harbors for premium docking. The partnership offers approximately 58 voyages annually to 35+ countries across 4 continents. All-inclusive golf cruise packages include accommodations, meals, open bar, greens fees, transportation, and gratuities.
- St Andrews Links TrustflagshipPerryGolf holds longstanding status as an Authorised Provider of guaranteed tee times on the Old Course at St Andrews. This exclusive relationship allows PerryGolf to offer guaranteed play on golf's most iconic course, a significant competitive advantage and key differentiator in the luxury golf travel market.
- The Open Championship (Royal Birkdale 2026)flagshipPerryGolf is an Official Sub-Agent for Destination Packages to The 154th Open at Royal Birkdale in 2026. This designation enables PerryGolf to sell premium travel packages including attendance to golf's original major championship combined with golf experiences.
- PGA (Professional Golfers' Association)minorPerryGolf offers PGA Travel Benefits, enabling PGA professionals and members to access PerryGolf's golf travel services and potentially recommend the company to their members and clients.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
PerryGolf competitors and assessment
Company assessmentBroad incumbents
- GolfNow: GolfNow (owned by NBC Sports Next) is the largest online tee-time booking platform in the US, also offering golf vacation packages. While its core business is tee-time distribution rather than bespoke tours, it overlaps with PerryGolf's ancillary inventory access and destination packaging.
- Leading Courses: Leading Courses is a European golf course directory and booking platform with tee-time reservation capability across multiple countries. It serves a comparable golfer audience to PerryGolf but is focused on tee-time booking rather than full tour packaging.
- Abercrombie & Kent: Abercrombie & Kent is a globally established luxury travel company operating private and small-group tours worldwide, including golf-themed itineraries. Comparable to PerryGolf as a high-end tour operator with broader luxury travel portfolio and similar affluent client base.
Others
- Tauck: Tauck is a US-based luxury tour operator and river cruise company and PerryGolf's newly announced partner (2026/2027) for European River Golf Cruises on the Danube. It is included as an ecosystem/partner comparable rather than a competitor, given its tour-operator scale and aligned luxury positioning.
Direct peers
- Your Golf Travel: Your Golf Travel is a UK-based golf holiday and tour package provider offering self-packaged and bespoke golf trips to Europe and worldwide destinations. It is a comparable online-led golf tour operator with similar destination coverage and price-point range, though somewhat broader (mid-market) than PerryGolf.
- Golf Zoo: Golf Zoo is a US-based golf travel company specializing in custom golf vacations to top international destinations including Scotland, Ireland, and the Caribbean. It is a directly comparable custom golf tour operator targeting North American affluent golfers.
- Golfbreaks: Golfbreaks is one of the largest dedicated golf travel companies in the world, offering escorted tours, custom trips, and golf holidays across Europe and beyond. It is the most direct competitor to PerryGolf in the golf tour operator category, with overlapping destinations (UK, Ireland, Spain, Portugal) and similar customer base of avid golfers.
- Carr Golf Travel: Carr Golf is an Irish luxury golf tour operator offering custom and escorted golf trips to the British Isles, continental Europe, and beyond. Comparable to PerryGolf in its British Isles focus, premium pricing, and concierge-style trip design for affluent amateur golfers.
- Premier Golf: Premier Golf is a US-based golf travel and retail company offering custom golf packages to the British Isles, Europe, and other premier destinations. It combines golf tour operations with equipment retail, making it a partial direct competitor to PerryGolf on the tour-operator side.
Emerging players
- Absolute Golf: Absolute Golf is a smaller luxury golf tour operator offering bespoke trips to Scotland, Ireland, and other top destinations. It targets a similar affluent amateur clientele to PerryGolf but with narrower inventory and destination breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
PerryGolf social profiles
Digital presencePerryGolf financial estimates
Financial estimateRevenue estimate
Valuation estimate
PerryGolf leadership team
Management profileNumber of profiles
Profiles1 record
PerryGolf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PerryGolf M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PerryGolf
What does PerryGolf do?
PerryGolf designs and sells international golf travel packages including Custom Tours, Small Group escorted Tours, and Golf Cruises (ocean cruises with Azamara and river cruises with Tauck) across more than 40 countries. Each package bundles tee times at premier courses, accommodations, ground transportation, and concierge services. The company also sells official destination packages to The Open Championship and guaranteed tee times on the Old Course at St Andrews.
Is PerryGolf a public or private company?
PerryGolf is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PerryGolf founded?
PerryGolf was founded in 1984. It employs 11 to 50 people.
Where is PerryGolf based?
PerryGolf is headquartered in Wilmington, United States, in the North America region.
How does PerryGolf make money?
Four revenue lines are on record. Custom Golf Tours are the primary driver. The others are small Group Tours, golf Cruises and guaranteed Tee Times.
Who are PerryGolf's main competitors?
Broad incumbents on record are GolfNow, Leading Courses and Abercrombie & Kent. Tauck is listed as an others. Direct peers are Your Golf Travel, Golf Zoo, Golfbreaks, Carr Golf Travel and Premier Golf. Absolute Golf is listed as an emerging player.
Does PerryGolf have an API?
No public API is recorded for PerryGolf.