GoBox Mobile Storage

What GoBox Mobile Storage does

gobox Mobile Storage is an Australian direct-to-consumer mobile storage operator headquartered in Dandenong South, Victoria, serving customers across the Melbourne and Adelaide metropolitan areas. The company delivers steel storage containers (Medium at 3.6m x 2.2m x 2.2m and Large at 4.8m x 2.2m x 2.2m) to customer homes or businesses via a custom-built delivery vehicle system marketed as a "World-First Delivery System" that uses a remote-controlled diesel positioning unit to place containers in tight driveways. Customers pack at their own pace with no time limit, then either retain the container onsite, store it at one of two GoBox warehouses (Dandenong South VIC and Marleston SA), or have it transported locally or interstate (VIC to SA) without repacking.

The revenue model is a hybrid of recurring subscription (container rental at $55/week or $220/month for the Medium unit) and transactional delivery/transport fees ($115 within 40km in Victoria, plus per-trip charges). The product menu has expanded beyond core rental to include warehouse storage, moving pods, interstate removals, renovation storage, emergency storage, business/commercial storage, and ancillary packing supplies (boxes, tape, locks, blankets) sold as both standalone items and pre-configured bedroom-tier package specials. The customer base is segmented horizontally across residential movers, renovators, declutterers, and a smaller commercial tail, with primary use cases being household moves, renovation storage, and interstate relocation.

The business is privately held with no institutional investors and operates through two proprietary limited companies, gobox (VIC) Pty Ltd (ACN 137 040 843) and gobox (SA) Pty Ltd (ACN 137 555 858). Go-to-market is exclusively direct, acquired through website quotes, a national phone line (1300 668 688), content marketing via a blog, an 865-subscriber email newsletter, organic Facebook (2,584 likes) and Instagram presence, and a Refer-A-Friend program anchored to a 760+ five-star Google review base.

Name

GoBox Mobile Storage

Legal name

gobox (VIC) Pty Ltd & gobox (SA) Pty Ltd

Website

https://gobox.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

gobox Mobile Storage is an Australian direct-to-consumer mobile storage operator delivering steel storage containers to homes and businesses in Melbourne and Adelaide for self-packing, with options for onsite storage, warehouse storage, and local or interstate transport.

Ownership category

akta.pro rank

Product category

Mobile Self-Storage Services

NAICS

Used Household and Office Goods Moving (484210), General Warehousing and Storage (49311)

SIC

Public Warehousing & Storage (4220), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Residential Portable Storage Container Rental & Moving (HSAKAIAA)

akta.pro secondary industries

On-Site Portable Storage (Driveway/Jobsite) Container Placement (HSAKAIAC), Warehouse-Hosted Portable Storage (Off-Site Storage + Redelivery) (HSAKAIAD), Portable Storage Container Delivery, Pickup & Repositioning Services (HSAKAIAE)

Keywords

• Mobile self storage
• Portable storage containers
• Warehouse storage services
• Moving pods
• Interstate removals

Headquarters

HQ city

Dandenong

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Storage Container Rental: Rental of mobile steel storage containers on a weekly or monthly basis. Customers pay for container size, storage duration, and storage location (onsite vs warehouse). Medium gobox starts at $55 per week or $220 per month.
2. Delivery and Transport Fees: Fees charged for delivery of storage containers to customer locations and transport of containers between locations (local or interstate moves). Additional trips beyond initial delivery are charged separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

GoBox Mobile Storage delivers secure steel storage containers (medium 3.6m x 2.2m x 2.2m and large 4.8m x 2.2m x 2.2m) directly to customer locations across Melbourne and Adelaide using custom-built delivery vehicles. Customers pack at their own pace; GoBox then collects the container for onsite storage, warehouse storage, local transport, or interstate removal using the same unit to avoid repacking. The company also sells packing boxes, accessories, and bundled package specials to support the storage service.

Product overview

GoBox Mobile Storage is a mobile storage service operating in Melbourne and Adelaide, Australia. The core offering consists of delivering steel storage containers (Medium and Large sizes) to customer locations for self-packing and subsequent collection for storage or transport. Customers can store containers onsite or at company warehouses. The product portfolio includes mobile storage, moving pods, interstate removals, renovation storage, emergency storage, and business/commercial storage services. The company also sells ancillary packing accessories (boxes, tape, bubble wrap, locks, blankets, covers) and bundled package specials for different bedroom sizes. Storage units are priced from $220 per month for the Medium unit, with delivery fees additional.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Storage Service Core mobile self-storage service delivering portable steel containers to customer homes or businesses in Melbourne and Adelaide. Customers pack at their own pace; GoBox collects the unit for onsite retention, warehouse storage, local transport, or interstate removal without repacking.
• Medium Storage Unit Steel mobile storage container with 3.6m x 2.2m x 2.2m dimensions and 7.9m2 floor area, suitable for contents of a 1-2 bedroom home. Priced from $55 per week or $220 per month.
• Large Storage Unit Steel mobile storage container with 4.8m x 2.2m x 2.2m dimensions and 10.6m2 floor area, suitable for contents of a 2-3 bedroom home. Quote-based pricing.
• Warehouse Storage Secure storage at GoBox-operated facilities for customers who prefer not to keep the container onsite at their home or business.
• Moving Pods Portable storage containers used as moving pods for local house moves, allowing customers to pack at their own pace and have belongings transported to the new address in the same container.
• Interstate Removals and Storage Long-distance moving and storage solution between Victoria and South Australia using the same container from origin to destination, eliminating repacking and double handling.
• Business and Commercial Storage Storage solutions for business inventory, office equipment, archived files, and commercial relocations, including warehouse overflow storage.
• Storage Boxes Packing boxes sold to support storage and move customers, including Little Box, Wine Storage Box, Big Box (Tea Chest), Port-A-Robe, Book and Wine Box, Document Storage Box, and Picture and Mirror Box.
• Packing Accessories Packing accessories sold alongside the storage service, including Tape Dispenser, Mattress Cover, Bubble Wrap Rolls, Able Lock, Disc Lock, Packaging Tape, Butchers Packing Paper, Felt Packing Blanket, and Dining Chair Cover.
• Package Specials Pre-configured packing bundles sized to home contents, including Value Starter Pack, 1 Bedroom/Declutter Pack, 2 Bedroom Pack, 3 Bedroom Pack, and 4-5 Bedroom Pack.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Storage King: Major Australian self-storage franchise network with locations nationwide. Targets overlapping residential and small business customer segments for short and long-term storage, including in markets where GoBox operates.
• PODS: US-originated global leader in portable storage container rental and moving. Comparable business model (delivery, pack, transport) but vastly larger scale, broader geographic coverage, and deeper marketing budget.
• Kennards Self Storage: Long-established Australian self-storage operator with nationwide network of fixed-location storage facilities. Competes with GoBox for residential and business storage demand, especially in Melbourne and Adelaide markets.
• Fort Knox Self Storage: Australian self-storage operator with multiple facilities in Victoria and other states. Competes for residential storage and moving-related storage demand, though via fixed-site facilities rather than portable delivery.
• Abacus Storage King: Australian self-storage operator (merger of Abacus and Storage King brands) with extensive nationwide network. Targets same residential and commercial storage customers as GoBox with fixed-site facilities.
• National Storage REIT: ASX-listed self-storage REIT operating 250+ centers across Australia. Operates fixed-site self-storage facilities rather than portable delivery, but competes for the same customer moving/storage dollars and has far greater capital resources.

Direct peers

• Modbox: Australian portable/modular storage container rental service offering door-to-door mobile storage solutions to residential and commercial customers in select Australian metros.
• Big Box Storage: Australia-based portable storage container rental and moving service operating in multiple cities. Closest direct competitor to GoBox with similar door-to-door mobile storage model and comparable container-based service.
• Mobilbox Australia: Australian mobile portable storage container service providing delivery, on-site placement, and warehouse storage options for residential and business customers.

Regional players

• Wilsons Storage: Australian moving and storage company with focus on regional and interstate moves. Overlaps with GoBox's interstate removals service but operates more in traditional moving than portable container delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/goboxMobileStorage
• LinkedInlinkedin.com/company/gobox-mobile-storage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoBox Mobile Storage