Kennards Self Storage
- Company typePrivate
- Founded1973
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Kennards Self Storage firmographics
Firmographics- Name
- Kennards Self Storage
- Legal name
- Kennards Storage Management Pty Limited
- Website
- https://kss.com.au
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Kennards Self Storage industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130), Lessors of Miniwarehouses and Self-Storage Units (53113)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Climate-Controlled Self-Storage (HSAKAGAA), Vehicle & RV/Boat Self-Storage (HSAKAGAC), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Storage Insurance (Self-Storage Unit Contents Coverage) (HSAKANAF)
Keywords
Where Kennards Self Storage is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Kennards Self Storage business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Storage Unit Rental: Monthly recurring rental revenue from storage unit leases. Customers pay one month in advance with flexible month-to-month arrangements. No fixed term contracts required. All unused rent refunded upon move-out. Revenue varies by unit size and location.
- Protection Cover Insurance: Pay-as-you-go insurance programme for stored goods. First month complimentary, then ongoing monthly payments. Coverage up to $100,000 with $100 minimum excess per claim. Administered through Howden Insurance Brokers.
- Box Shop Sales: Sale of packing and moving supplies including boxes, padlocks, wrapping materials, packaging, lights, and bundles. Available in-store at all centres with 48-hour delivery for online orders.
- Business Support Services: Additional revenue from meeting room hire, hot desk facilities, delivery concierge service, forklift/pallet truck hire, racking packages, and complimentary services (WiFi, tea, coffee).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Variable unit pricing based on size and location |
| Subscription | Monthly | No fixed period with pro-rata refund |
| Subscription | Monthly | Auto-pay plan with no late fees |
| Usage-based | Pay-as-you-go | First month free protection, then pay-as-you-go |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Kennards Self Storage product offering
Product offeringCore offering
Kennards Self Storage rents self-storage units across 115 locations in Australia and New Zealand, offering personal storage (lockers to garage-size spaces), business and enterprise storage (mini warehouses from 30 to 100+ sqm), specialty storage (wine cellars, gun lockers, vehicle spaces), and deposit boxes. The company operates on a flexible month-to-month rental model with no fixed-term contracts, complemented by Box Shop sales of moving supplies and optional Protection Cover insurance.
Product overview
Kennards Self Storage operates as a unified platform offering physical self-storage solutions across Australia with 115 locations. The core product portfolio spans personal storage units (from lockers to garage-size spaces), business storage services, and specialty storage categories including wine cellars, gun safes, and vehicle storage. Enterprise Spaces provides mini-warehouse solutions for commercial customers with flexible terms. The platform integrates a Box Shop for moving supplies and offers workspaces with meeting rooms as add-on services. The company positions its offering around security features (individually alarmed units, PIN access, CCTV), flexible access (24/7 at many locations), fair pricing (no hidden fees, unused rent refunds), and no-lease arrangements.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Storage Self-storage units for individuals and households, offering a range of sizes from lockers to garage-size spaces for personal belongings during moves, travel, or downsizing.
- Business Storage Storage solutions designed for businesses, including inventory storage, workspace options, meeting rooms, delivery concierge services, and flexible month-to-month arrangements without lease obligations.
- Business Class Premium business storage tier offering enhanced services for commercial customers, including dedicated support and business-focused amenities.
- Cellars for Wine Climate-controlled private lock-up wine cellars for storing wine collections, available in various sizes from micro cellars to mega cellars accommodating 400+ cases.
- Lockers for Guns Fully compliant gun storage safes for storing firearms securely, available in various sizes accommodating pistols and rifles with separate ammunition storage.
- Vehicle Storage Outdoor and covered storage spaces for vehicles including cars, boats, RVs, caravans and motorcycles, available in open, covered, and lock-up configurations.
- Deposit Boxes Secure deposit boxes for storing important documents, small personal effects, and valuable items, available in small, medium, and large sizes.
- Lockers Compact storage lockers typically sized at one cubic metre (1m x 1m x 1m), suitable for small personal or business items, boxes, and luggage.
- Enterprise Spaces Mini warehouse spaces (30-90+ square metres) for businesses, offering no lease, no bond, no legal expenses, with flexible month-to-month arrangements and support services including meeting rooms, materials handling, and delivery concierge.
- Workspaces On-site workspace options including meeting rooms and hot desk stations for business customers to meet clients and conduct administrative tasks.
- Box Shop Retail shop selling moving and packing supplies including boxes, padlocks, wrapping materials, packaging items, and bundles, available both online and in-store.
- Protection Cover Programme Pay-as-you-go protection programme covering stored goods against fire, lightning, explosion, earthquake, wind, storm, water damage, impact, malicious damage, riots, and theft with up to $100,000 coverage available.
Quantifiable outcome
- 65,000+ customer reviews with ratings typically 4.7-5.0 stars across locations
- +3 more outcomes
Companies that use Kennards Self Storage
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Kennards Self Storage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Kennards Self Storage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tenant Inc.coreTenant Inc. announced its expansion into Australia and New Zealand markets, with Kennards Self Storage as its first customer in the region. The partnership aims to modernize Kennards' self-storage technology with a unified software platform supporting regional operators.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Kennards Self Storage competitors and assessment
Company assessmentDirect peers
- Storage King: Franchised self-storage network operating across Australia and New Zealand, offering personal, business, vehicle, and specialty storage. Closely comparable in product breadth, geographic footprint (ANZ), and target customer base.
- Silo Self Storage: Australian self-storage operator focused on metropolitan markets with modern facilities and digital-first customer experience. Competes directly with Kennards in personal and business storage across major east-coast cities.
- Vault Storage: Australian self-storage brand operating multiple centres, including premium and climate-controlled options. Comparable in product mix and customer segments to Kennards' standard and specialty storage lines.
- Fort Knox Storage: Long-established Australian self-storage operator with multiple centres across Victoria and other eastern states. Directly comparable operating model with personal, business, vehicle, and document storage offerings targeting the same ANZ customer base.
- Apple Storage: Independent Australian self-storage operator with multi-site presence in NSW and QLD. Direct competitor in the same personal/business storage category with comparable unit sizes and pricing structure.
- National Storage Holdings: ASX-listed (NSR) and the largest self-storage operator in Australia with ~250+ centres across the country. Directly comparable business model, customer segments, and product set as Kennards — the primary public-market benchmark for the category in ANZ.
Others
- Sentinel Property Group: Australian property investment and management group with self-storage as one of its asset classes. Less direct overlap but a useful comparison for property-side economics and asset management of storage portfolios in ANZ.
Regional players
- Lok'n Store Group: UK-listed self-storage operator with a comparable hub-and-spoke centre model, month-to-month rentals, and broad unit-size offerings. Not a direct geographic competitor but a strong operating-model benchmark for ANZ operators.
- Big Yellow Group: UK-listed self-storage REIT and one of the most recognizable self-storage brands in its market. Operates a similar model of urban, high-quality, secure self-storage facilities targeting personal and business customers — useful as an international benchmark.
Broad incumbents
- Shurgard Self Storage: Europe's largest publicly listed self-storage REIT (Euronext: SHUR) operating 250+ centres across seven countries. Comparable operating model and customer segments; provides a broader-incumbent benchmark for unit economics and tech stack maturity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kennards Self Storage social profiles
Digital presenceKennards Self Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kennards Self Storage leadership team
Management profileNumber of profiles
Kennards Self Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kennards Self Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kennards Self Storage
What does Kennards Self Storage do?
Kennards Self Storage rents self-storage units across 115 locations in Australia and New Zealand, offering personal storage (lockers to garage-size spaces), business and enterprise storage (mini warehouses from 30 to 100+ sqm), specialty storage (wine cellars, gun lockers, vehicle spaces), and deposit boxes. The company operates on a flexible month-to-month rental model with no fixed-term contracts, complemented by Box Shop sales of moving supplies and optional Protection Cover insurance.
Is Kennards Self Storage a public or private company?
Kennards Self Storage is a private company. It is classified as family owned and is currently operating.
When was Kennards Self Storage founded?
Kennards Self Storage was founded in 1973. It employs 101 to 250 people.
Where is Kennards Self Storage based?
Kennards Self Storage is headquartered in Sydney, Australia, in the Oceania region.
How does Kennards Self Storage make money?
Four revenue lines are on record. Storage Unit Rental is the primary driver. The others are protection Cover Insurance, box Shop Sales and business Support Services.
Who are Kennards Self Storage's main competitors?
Direct peers on record are Storage King, Silo Self Storage, Vault Storage, Fort Knox Storage, Apple Storage and National Storage Holdings. Sentinel Property Group is listed as an others. Regional players are Lok'n Store Group and Big Yellow Group. Shurgard Self Storage is listed as a broad incumbent.
Does Kennards Self Storage have an API?
No public API is recorded for Kennards Self Storage.
What industry is Kennards Self Storage in?
Kennards Self Storage's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAA, Climate-Controlled Self-Storage. Its NAICS code is 531130 and its SIC code is 4220.