VADERS.DYE

What VADERS.DYE does

VADERS.DYE is a privately held tattoo studio collective founded in Hamburg in 2014 by Melina Wendlandt and now legally organized as the German partnership PackmorWendlandtGbR. The company operates physical studios in Hamburg (headquarters, city center near the Alster), Berlin Neukölln (since 2018), and Los Angeles (since 2019), catering primarily to adult individuals seeking custom fine-line, ornamental, micro-realistic, and minimalist tattoo art. Its roster of 15+ resident and visiting artists spans distinct substyles — distorted lettering, architectural concept tattoos, floral compositions, abstract motifs, and delicate script — and each artist maintains individual pricing, booking terms, and a personal Instagram presence.

The business model is direct-to-consumer services sold per appointment, with no proprietary technology platform, app, or marketplace layer. Pricing is set by individual artists, with a published minimum starting price of 120 EUR for apprentices and 180 EUR for resident artists; some artists require deposits of 50–500 EUR to secure appointments. Booking is decentralized — clients contact artists via Instagram DM, email, or booking forms — and the studio does not act as a centralized scheduling intermediary. Revenue is generated through tattoo services performed by the artist collective, with hygiene and materials governed by the EU Tätowiermittel-Verordnung and the REACH regulation (effective January 2022), and all inks disclosed as vegan.

The company is bootstrapped with no external funding, operates with 1–10 employees at the partnership level, and derives brand value from founder Melina Wendlandt's personal reputation, including high-profile placements such as Hailey Bieber. Geographic expansion has been modest and front-loaded (two expansions between 2014 and 2019), and forward activity is currently focused on a visiting-artist model into Los Angeles via a 2026/2027 waitlist rather than a permanent U.S. expansion.

Name

VADERS.DYE

Legal name

PackmorWendlandtGbR.

Website

https://vadersdye.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

VADERS.DYE is a privately held tattoo studio collective founded in Hamburg in 2014, operating studios in Hamburg, Berlin, and Los Angeles. It serves individual consumers seeking custom fine-line, ornamental, and micro-realistic tattoos, delivered by 15+ resident artists booked directly without a centralized platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg-wandsbek

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Tattoo Services: Revenue is generated through tattoo services performed by resident artists and apprentices. Pricing varies by artist experience level, with minimum starting prices of 120 EUR for apprentices and 180 EUR for resident artists. Some artists require deposits (50-500 EUR) to secure appointments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

VADERS.DYE operates physical tattoo studios offering custom tattoo artistry through a collective of 15+ resident and visiting artists. Each artist specializes in distinct styles including fine line, micro-realism, ornamental, distorted lettering, minimalist, and abstract designs. Services are booked and priced individually by each artist, with no centralized booking administration, and the company also offers pre-designed flash tattoos for quick booking.

Product overview

VADERS.DYE is a tattoo studio collective offering custom tattoo artistry through multiple resident and visiting artists. The studio operates locations in Hamburg, Berlin, and Los Angeles. Services are booked directly with individual artists via Instagram, email, or booking forms. Individual artist offerings include fine line art, micro-realism, ornamental designs, abstract motifs, distorted lettering, and minimalist styles. The studio also offers flash designs for quick tattoo sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• VADERS.DYE Custom Tattoo Studio Services Custom tattoo artistry delivered by a curated roster of 15+ resident and visiting artists across Hamburg, Berlin, and Los Angeles studios. Services span fine-line, micro-realistic, ornamental, distorted-script, abstract, and minimalist styles, with bookings made directly with individual artists at per-artist pricing (minimum 120 EUR apprentices, 180 EUR residents).
• Fine Line & Abstract Tattoo Service by Melina (@xoxotattoo) Custom fine-line and abstract tattoos by founder Melina, known for transforming small fine ornaments into art pieces with cleanest and finest lines. Books appointments in Hamburg and Los Angeles (waitlist for 2026/2027 visits).
• Distorted Script & Lettering Tattoo Service by Pure.ttt (@pure.ttt) Niche distorted lettering and script tattoos requiring exceptional precision and flawless execution, based in Hamburg and booked via Instagram DM.
• Botanical & Ornamental Tattoo Service by Sophie (@tattsbysophie)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Saved Tattoo: Brooklyn-based boutique tattoo studio with a curated roster of resident artists and international reputation for custom fine-line and ornamental work. Comparable to VADERS.DYE's collective model and premium pricing.
• Shamrock Social Club: Toronto-based tattoo studio renowned for fine-line and delicate work with celebrity visibility (e.g., Drake). Closely comparable to VADERS.DYE in aesthetic focus on fine-line work and high-profile international clientele.
• East Side Ink: Established Manhattan tattoo studio with a large roster of resident artists offering multiple styles under one brand. Comparable to VADERS.DYE in multi-artist collective structure and walk-in plus appointment-based service model.
• Bang Bang Tattoo: High-end New York tattoo studio famous for celebrity clientele (Justin Bieber, Selena Gomez, Rihanna). Most direct comparable to VADERS.DYE in terms of premium positioning, multi-artist collective structure, and roster of individually branded resident artists.
• The Honorable Society: London-based tattoo studio known for fine-line, ornamental, and custom work with a strong digital/social media presence. Comparable to VADERS.DYE in aesthetic specialization, premium pricing, and artist-led marketing.

Regional players

• World of Birds Tattoo: Berlin-based high-end tattoo studio. Comparable to VADERS.DYE in geographic overlap (Germany), curated artist roster, and focus on refined custom tattoo work — primarily competes in the same Berlin market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/vadersdye
• LinkedInlinkedin.com/company/vadersdye

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VADERS.DYE