barf-barf

What barf-barf does

Barf Barf (legal entity Nos Gusta lo Natural SAPI DE CV) is a Mexico-based direct-to-consumer company that produces and delivers Biologically Appropriate Raw Food (BARF) diets for dogs. Founded in 2020 and operating from barfbarf.mx, the company offers two core raw food product lines — Pollo (chicken) and Res (beef) — formulated with bone-in meat, lean meat, offal, seasonal fruits, and vegetables, packaged in vacuum-sealed 300g, 500g, and 1kg frozen portions. Production is conducted under official SADER (A-10817-001) and Senasica (A-10817-002) authorizations, and the company claims 100% natural, national-origin ingredients of human food-grade quality.

The company monetizes through unit-based sales via its Shopify storefront, with optional weekly, bi-weekly, or monthly recurring deliveries and no contractual lock-in. Pricing is in Mexican Pesos and ranges from $35 MXN for a 300g portion up to $115 MXN for a 1kg beef mix; treats and rope toys ($45–$120 MXN) extend the catalog. A rule-based portion calculator on the site lets customers personalize feeding plans by dog weight, age, and activity level. Distribution is DTC-only within Mexico with next-day delivery on weekday orders before 4:00 PM.

Barf Barf is bootstrapped, privately held, and small-scale (1–10 employees). Cumulative unit shipments exceed 200,000 plates since inception. The brand identity centers on a veterinary-inspired origin story in which the founders' dog 'Wayne' (credited as Founder and CCO) inspired the BARF recipe that became the product line. Marketing is content-driven, combining educational content, customer testimonials, WhatsApp-based concierge support, and an email newsletter — with no paid acquisition channels disclosed in the source data.

Name

barf-barf

Legal name

Nos Gusta lo Natural SAPI DE CV

Website

https://barfbarf.mx

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Barf Barf is a Mexico-based direct-to-consumer company that produces and delivers Biologically Appropriate Raw Food (BARF) diets, plus treats and toys, for dogs via vacuum-sealed frozen subscription and one-off orders through its Shopify storefront, operating under SADER and Senasica authorizations.

Ownership category

akta.pro rank

Product category

Raw Pet Food

NAICS

Dog and Cat Food Manufacturing (311111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE)

Keywords

• Raw dog food
• BARF pet food
• Frozen pet meals
• Natural dog nutrition
• Pet food delivery

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Pet Food Sales: Unit-based sales of raw frozen pet food products through their Shopify storefront. Customers purchase by weight (300g, 500g, 1kg) or unit count. Additional revenue from complementary products (treats, toys).
2. Subscription Delivery Model: Optional recurring delivery model allowing customers to schedule weekly, bi-weekly, or monthly shipments of their personalized plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Barf Barf manufactures and sells raw frozen dog food (Pollo/chicken and Res/beef mixes), dehydrated treats (Patitas de pollo, Tráquea de res, Orejas de Cerdo, Galletas), and dog toys (Jaladera cuerda chica, Jaladora tejida grande). Products follow the BARF (Biologically Appropriate Raw Food) diet with bone-in meat, offal, fruits, and vegetables, vacuum-sealed and frozen. Customers complete an online quiz to receive personalized portion plans and place orders through the Shopify storefront with optional recurring delivery (weekly, bi-weekly, or monthly).

Product overview

Barf-barf is a raw dog food company operated by Nos Gusta lo Natural SAPI DE CV, offering BARF (Biologically Appropriate Raw Food) diet products for dogs. The core product portfolio consists of two raw food mixes: Pollo (chicken) and Res (beef), both formulated with bone-in meat, offal, seasonal fruits, and vegetables. These are supplemented by dehydrated treats (Patitas de pollo, Tráquea de res, Orejas de Cerdo) and dog toys (Jaladera cuerda chica, Jaladera tejida grande, Galletas). The company also sells dog treats, providing a complete natural feeding solution for pet owners seeking alternatives to processed kibble.

Differentiator

Problem solved

Functional benefit

Products and services

• Pollo (Raw Chicken Dog Food)

Quantifiable outcome

• Over 200,000 plates served to date

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Nature's Variety (Instinct): Established raw and freeze-dried pet food brand owned by Nexus Agarta (formerly AGORA). Wider product portfolio (kibble, raw, treats) but overlaps on raw positioning and ingredient philosophy.
• Champion Petfoods (ACANA/Orijen): Premium pet food brand (now owned by Mars). Comparable on premium, ingredient-forward, biologically-inspired positioning, though operating at vastly larger scale and primarily in baked kibble formats.

Direct peers

• Stella & Chewy's: Raw and freeze-dried pet food brand offering raw-coated kibble, patties, and frozen formats. Closely aligned on raw-diet positioning, ingredient quality, and DTC-plus-retail distribution.
• Vital Essentials: Raw freeze-dried pet food and treat brand. Comparable product philosophy (raw, single-ingredient proteins), and offers freeze-dried treats (Patitas de pollo, Tráquea de res) similar to Barf Barf's dehydrated treats.
• Primal Pet Foods: US-based pioneer of raw frozen and freeze-dried pet food. Directly comparable product format (raw/frozen), ingredient philosophy (human-grade, no by-products), and channel mix (DTC + specialty retail).
• Darwin's Natural Pet Products: Subscription raw pet food delivery service in the US. Comparable DTC subscription model with personalized meal plans, similar to Barf Barf's recurring delivery structure.
• Nom Nom (Mars Petcare): Fresh pet food subscription brand (now owned by Petco/Mars). Comparable DTC subscription model with personalized feeding plans and direct-to-consumer delivery.
• Open Farm: Premium ethically-sourced pet food brand with raw and gently-cooked lines. Comparable on ingredient transparency, sustainability messaging, and premium positioning targeting health-conscious pet owners.
• The Farmer's Dog: US fresh-cooked (not raw) pet food subscription brand. Comparable DTC subscription model, personalized quiz-based meal plans, and human-grade positioning — adjacent format but same direct-to-consumer playbook.

Regional players

• Nupec: Mexican premium pet food brand with strong veterinary endorsement. Comparable on Mexican market presence and premium positioning, but offers primarily extruded/specialty kibble rather than raw frozen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/barf-barf

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about barf-barf