What Purifas Pty Ltd does

Purifas Pty Ltd is an Australian proprietary limited company founded in October 2019 by physiotherapist Ibrahim Samaan and headquartered in Minto, NSW. The company develops and sells single-use and reusable hygiene barrier products for therapy beds used by allied health, beauty, and skincare professionals. Its portfolio centers on the FaceShield (a patent-pending two-ply polypropylene barrier providing 100% face hole coverage for prone treatments), the BodyShield (a 28 gsm polypropylene full-bed cover), the Dream Topper (a TPU-coated memory foam mattress topper), the FacePad (a memory foam neck cushion), and PillowGuard protectors. The FaceShield is registered on the Australian Register of Therapeutic Goods (ARTG ID 313130) and the product line is ISO 13485 compliant; scientific and clinical testing reportedly demonstrates 86% bacterial transmission reduction for FaceShield and over 90% for BodyShield.

The company operates a direct-to-consumer e-commerce model through its Shopify-based website (purifas.com), selling to individual therapists and clinics with international shipping to Australia, New Zealand, Japan, and the United Kingdom. Pricing is per-unit or per-roll for consumables (e.g., $30.96 per box of 100 FaceShield units, $25.80-$37.83 per roll of 30 BodyShield units) and per-piece for hardware such as the $283.76 Dream Topper and $617 Therapy Bed Solution bundle. Distribution is augmented by a 30-day free trial program for eligible professionals, a referral program offering 20% off incentives, and a clinic locator tool that drives end-consumer pull. Marketing combines content marketing on hygiene standards, email newsletters, industry awards positioning (two Gold Stevie Awards in 2021), and partnerships including a recycling alliance with RecycleSmart.

Revenue mechanics rely on a mix of one-time consumable purchases and repeat orders of disposable barriers, with bundled solutions designed to expand wallet share per clinic. The customer base is fragmented across physiotherapy, massage therapy, chiropractic, osteopathy, beauty, lymphatic therapy, aged care, and hospital settings — predominantly SMB and mid-market individual practitioners rather than large enterprise accounts. The company is privately held and founder-led, with no disclosed external funding rounds or institutional investors in the available material.

Name

Purifas Pty Ltd

Legal name

Purifas Pty Ltd

Website

https://purifas.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Purifas Pty Ltd is an Australian hygiene products company founded in 2019 that sells patent-pending disposable face hole and bed covers (FaceShield, BodyShield) plus reusable comfort products (Dream Topper, FacePad, PillowGuard) directly to allied health, beauty, and skincare clinics via e-commerce in Australia, New Zealand, Japan, and the UK.

Ownership category

akta.pro rank

Product category

Therapy Hygiene Products

NAICS

Sanitary Paper Product Manufacturing (322291)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products) (CRADALAK)

Keywords

• Therapy hygiene products
• Disposable face shields
• Medical bed barriers
• Allied health supplies
• Massage therapy disposables

Headquarters

HQ city

Bankstown

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct-to-consumer sales of hygiene barrier products through the company's e-commerce website. Products include FaceShield (disposable face hole covers), BodyShield (disposable bed covers), Dream Topper (reusable mattress topper), FacePad (cushion), and accessories. Both one-time purchases and subscription-style recurring consumables (BodyShield rolls, FaceShield boxes).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Purifas designs, manufactures, and sells single-use and reusable physical hygiene barrier products for therapy beds, treatment tables, and pillows used in physiotherapy, massage, chiropractic, osteopathy, acupuncture, beauty, and skin therapy practices. Its core products are the FaceShield (3D face-hole cover), BodyShield (full-bed disposable cover), Dream Topper (memory foam mattress topper with TPU fabric), FacePad (prone-positioning memory foam cushion), and PillowGuard (reusable and recyclable pillow protectors), sold individually and as integrated Solution bundles. Sales are conducted direct through purifas.com e-commerce to allied health, beauty, and skin therapy professionals across Australia, New Zealand, Japan, and the United Kingdom.

Product overview

Purifas is a multi award-winning hygiene company that offers a portfolio of physical hygiene products designed for massage, allied health, and beauty therapy settings. The product line centers on single-use and reusable barriers for therapy beds and equipment, with the core products being the FaceShield (hygiene barrier for face holes), BodyShield (full bed covering), Dream Topper (memory foam mattress topper), FacePad (neck cushion), and PillowGuard (pillow protection). These products are available individually or as bundled solutions: the Therapy Bed Solution for supine treatments, Face Hole Solution for prone treatments, and Ultimate Solution for comprehensive coverage. Supporting accessories include wall mounts, dispensers, and sticky strips. All products are designed to reduce bacterial transmission, eliminate the need for traditional towels and laundry, and improve client comfort and hygiene standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Purifas FaceShield Patent-pending 3D disposable hygiene barrier made from two-ply polypropylene, designed to cover 100% of the face hole and headrest of massage and therapy tables; clinically proven to reduce bacterial transmission by 86%; soft, silent during use, 100% recyclable; sold in boxes of 100 units; for physiotherapists, massage therapists, chiropractors, osteopaths, acupuncturists, and beauty therapists.
• FaceShield Wall Mount Wall-mounted dispenser made from 1-mm white powder-coated steel (21 cm x 24 cm x 10 cm) for clutter-free dispensing of Purifas FaceShield boxes in clinical treatment rooms; includes wall mount, two screws, and two wall plugs.
• Purifas FacePad High-density memory foam cushion that fits under the chin during prone treatments, available in Original (28 cm x 32 cm x 5 cm) and Large (32 cm x 36 cm x 5 cm); provides neck support and strain relief; automatically rebounds in under 60 seconds for rapid client turnover; with 100% machine-washable cotton cover.
• Purifas FacePad Cover Replacement washable covers for the FacePad, available in Original (28 cm x 32 cm) and Large (32 cm x 36 cm); sold individually to enable therapists to change covers between clients.
• Purifas Dream Topper Memory foam therapy bed mattress topper covered in 150 gsm combined white fabric and medical-grade thermoplastic polyurethane (TPU); available in Regular (62 cm x 190 cm) and Large (72 cm x 190 cm); resistant to bacteria, saliva, and water; wipeable and machine washable; automatically rebounds in under 60 seconds after use; designed to eliminate towel stacking and provide cushioning during long treatment sessions.
• Purifas BodyShield (with face hole) Patent-pending single-use bed covering made from 28 gsm polypropylene, available in 72 cm x 232 cm and 100 cm x 232 cm with face hole; reduces bacterial transmission by over 90%; soft, smooth, noiseless; resistant to blood, water, and saliva; 100% recyclable; sold in rolls of 30 units and compatible with the BodyShield Dispenser.
• Purifas BodyShield (without face hole) Single-use bed covering without face hole, made from recyclable non-toxic polypropylene (100 cm x 232 cm); sold in rolls of 30 units; compatible with BodyShield Dispenser for easy dispensing; intended for supine treatments where no face hole cover is required.
• BodyShield Dispenser Powder-coated steel dispenser (78 cm x 27 cm x 23 cm) housing BodyShield rolls; features two sets of five cutting teeth aligned with perforations for single-pull coverage; floor-standing or wall-mountable; includes 2 roll bungs, 2 sticky strips, 1 roll of BodyShield (100 cm x 232 cm), and wall-mounting drilling guide.
• Sticky Strips Adhesive strips applied to the underside of therapy beds or chairs to secure BodyShield in place during treatment; includes installation instructions for traditional therapy beds and other beds/chairs.
• Purifas PillowGuard Reusable Medical-grade reusable pillow protector; bacteria-, saliva-, and water-resistant; zip closure; cleanable with antibacterial wipe between clients; 100% machine washable; for pillow and patient protection during treatments.
• Purifas PillowGuard Recyclable Single-use recyclable pillow protector; provides a bacteria-, saliva-, and water-resistant barrier for pillows; changed quickly between clients for improved hygiene in high-throughput clinic settings.
• Therapy Bed Solution Bundle for supine treatments that combines the Dream Topper, BodyShield Dispenser, roll of BodyShield, Sticky Strips, and PillowGuards to replace laundering with a complete single-use hygiene system for therapy beds.
• Face Hole Solution Bundle for prone treatments, priced at $250 (on sale for $200); includes one box of FaceShield (100 units), FacePad Original, FacePad Large, FacePad Wipeable Cover Original, FacePad Wipeable Cover Large, and FaceShield Wall Mount; includes the FaceShield Clinic seal and a free listing on the Purifas Clinic Search Tool.
• Ultimate Solution Comprehensive bundle suitable for both supine and prone treatments; combines the full Therapy Bed Solution and the Face Hole Solution for complete therapy bed hygiene coverage; described by customer Lymphoedema Therapy, Training & Education (QLD) as 'a complete game-changer'.

Quantifiable outcome

• 86% reduction in bacterial transmission with FaceShield (scientifically proven)
• +7 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• RecycleSmartminorGTM or Marketing Partner · 1 January 2021Recycling partnership for used FaceShield products. Therapists can return their used FaceShields to Purifas HQ, where recycling is handled in partnership with RecycleSmart. Alternatively, customers can create a RecycleSmart account and book recycling pickups directly. Purifas customers enjoy their first pickup free of charge.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Ecolab: Ecolab is a global leader in water, hygiene, and infection prevention solutions serving healthcare, hospitality, and industrial markets. They are comparable as a major hygiene and infection control provider with the scale and R&D resources to enter adjacent clinical hygiene niches.
• Living Earth Crafts: Living Earth Crafts produces premium massage tables and spa equipment with a focus on comfort and quality. They are comparable as a supplier into the same massage therapy and spa customer segment, with product adjacencies (table padding, comfort solutions) that intersect with Purifas's Dream Topper and FacePad offerings.
• Earthlite: Earthlite is one of the largest manufacturers of massage tables, spa equipment, and accessories sold to therapists and spa professionals globally. They are comparable as a broad supplier of equipment and consumables to the same massage, therapy, and spa channels where Purifas hygiene barriers are deployed.
• Performance Health: Performance Health (parent of the Hygenic brand) is a leading manufacturer and distributor of physical therapy, rehabilitation, and consumable therapy supplies including massage and hygiene products. They are comparable as a broad incumbent serving the same allied health and massage therapy customer base that Purifas targets with therapy bed hygiene barriers.
• Tidi Products: Tidi Products manufactures single-use medical disposables including examination table covers, drapes, and hygiene products for clinical settings. They are comparable as a maker of disposable hygienic barriers used on patient treatment surfaces, mirroring Purifas's BodyShield and FaceShield use case.
• Medline Industries: Medline is one of the largest privately-held manufacturers and distributors of medical supplies and clinical solutions globally. They are comparable as a broad medical/hygiene disposables incumbent with the scale, distribution, and product breadth to enter adjacent therapy hygiene niches.
• PDI Healthcare: PDI Healthcare is a major manufacturer of infection prevention and disposable hygiene products including wipes, sanitizers, and single-use barriers for healthcare facilities. They are comparable as a producer of single-use disposable hygiene solutions targeting clinical infection control in healthcare settings.
• Universal Companies: Universal Companies is a major distributor of professional spa, skincare, salon, and wellness supplies. They are comparable as a channel partner serving the same beauty therapists, spa, and skin therapy professionals that Purifas targets with the Therapy Bed Solution and Dream Topper.
• Bio-Therapeutic: Bio-Therapeutic manufactures and distributes professional skincare and spa equipment including esthetic devices, treatment tables, and accessories for estheticians and skin therapists. They are comparable as a supplier to estheticians and spa professionals using prone treatment surfaces where Purifas hygiene barriers are deployed.
• Oakworks: Oakworks manufactures premium massage tables, treatment tables, and spa equipment for therapists, spas, and medical professionals. They are comparable as a supplier to the same therapy and spa customer segment that uses prone treatment surfaces where Purifas barriers and toppers are applied.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/purifas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purifas Pty Ltd