Puroclenz
Puroclenz is a private US cleaning products company that sells proprietary chlorine dioxide (ClO2) gas-off treatments for permanent odor elimination in vehicles, homes, and commercial spaces, primarily serving auto dealers and residential consumers through direct e-commerce.
- Company typePrivate
- Founded2014
- HeadquartersValley Forge, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Puroclenz does
Puroclenz (dba PuroClenz Odor Removal Systems) is a private, US-based cleaning products company founded by Steve Falcone in 2014 that manufactures and sells a proprietary chlorine dioxide (ClO2) gas-off treatment system for permanent odor elimination in vehicles, residential spaces, and commercial environments. The company's product line is organized in three strength tiers, Mini (4g), Standard (20g), and Ultra (100g), plus a specialized Stabilized Carpet Treatment, with each application claiming to neutralize odor-causing microorganisms (mold, mildew, bacteria, allergens, viruses) at their source rather than mask them with fragrance. The core ClO2 vapor technology was developed after roughly 18 months of R&D and is positioned as stronger than chlorine and safer than ozone, capable of penetrating fabrics, ventilation systems, and surfaces to break down odor molecules and microbial contamination. The product is non-toxic when used as directed and can be deployed through a simple fill, drop, and go process without specialized equipment.
The company's go-to-market combines direct-to-consumer e-commerce on its Shopify storefront with an inside sales motion for auto dealer and commercial accounts. Consumer products retail between $29.95 and $49.95 per single application, with bulk pricing up to 100-unit packs at $1,795.00 for dealer accounts and an optional 10% subscription discount for repeat purchasers. Free shipping is offered on orders over $50. The primary customer segment is auto dealers, where Puroclenz backs its product with an industry-first "Buy the Car" guarantee, in which the company agrees to purchase a vehicle if its product fails to remove the odor. Since the program's 2014 launch, no dealer has exercised the buyback option. Secondary segments include car rental companies, residential consumers, property managers, Airbnb hosts, hotels, athletic facilities, rideshare operators, and commercial cleaning services.
Puroclenz is bootstrapped and founder-owned, with automotive industry veteran Bob Hollenshead (40+ years in the business, 1.5 million vehicles bought and sold personally) holding a co-ownership stake and personally endorsing the Buy the Car guarantee. Distribution is domestic US only through the company's own website and direct sales; there is no retail, third-party marketplace, or international presence indicated. The company maintains 1-10 employees and operates from a physical office and warehouse in Bradenton, Florida, with a corporate mailing address in Valley Forge, Pennsylvania, and is governed under Pennsylvania law.
Puroclenz firmographics
Firmographics- Name
- Puroclenz
- Legal name
- PuroClenz
- Website
- https://puroclenz.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Puroclenz is a private US cleaning products company that sells proprietary chlorine dioxide (ClO2) gas-off treatments for permanent odor elimination in vehicles, homes, and commercial spaces, primarily serving auto dealers and residential consumers through direct e-commerce.
- Ownership category
- akta.pro rank
Puroclenz industry classification
Industry- Product category
- Odor Removal Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro industry
- Odor Eliminators & Neutralizers (Non-fragrance)Oxidizers & Oxygen Bleach (Hydrogen Peroxide, Percarbonate)Consumer Products & Retail/Household Products & Cleaning Supplies/Household Chemicals & Specialty Cleaners (Bleach, Ammonia, Solvents)Mold, Mildew & Algae RemoversConsumer Products & Retail/Household Products & Cleaning Supplies/Household Chemicals & Specialty Cleaners (Bleach, Ammonia, Solvents)
Keywords
Where Puroclenz is headquartered
LocationHeadquarters
- HQ city
- Valley Forge
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Puroclenz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Consumer Product Sales: Direct-to-consumer e-commerce sales of odor elimination products through the Puroclenz website. Products include PuroClenz Mini (4g), Standard (20g), and Ultra (100g) formulations sold as one-time purchases with optional subscription for 10% discount. Individual consumers purchase for personal vehicles and living spaces.
- Auto Dealer Volume Sales: Volume sales to auto dealers who use PuroClenz to treat vehicles with odor issues before resale. Dealers purchase in bulk packs (5, 10, 25, 50, 100 units) at discounted prices. The product helps dealers recapture diminished value on odor-issue vehicles and increases resale value.
- Commercial/Professional Cleaner Sales: Sales to commercial cleaning services, property managers, HVAC companies, and other professional service providers who incorporate PuroClenz into their service offerings for odor elimination in residential and commercial properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | PuroClenz Standard (20g) Professional Car Odor Eliminator for vehicles and home use |
| Unit Pricing | Pay-as-you-go | PuroClenz Ultra (100g) Extra Strength Odor Eliminator for large spaces and severe odors |
| Unit Pricing | Pay-as-you-go | PuroClenz Mini (4g) Odor Neutralizer for mild odors and small spaces |
| Unit Pricing | Pay-as-you-go | PuroClenz Mini (4g) Kitchen & Bathroom Odor Eliminator |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Puroclenz product offering
Product offeringCore offering
Puroclenz manufactures and sells chlorine dioxide (ClO2) gas-off odor elimination products in three calibrated strength tiers — Mini (4g), Standard (20g), and Ultra (100g) — designed for vehicles, homes, and commercial spaces. The products use a single-treatment gas-off chemistry that neutralizes odor at the molecular level rather than masking it, with tier sizing matched to square footage and odor severity.
Product overview
PuroClenz is a line of professional-grade odor removal products based on a proprietary chlorine dioxide (ClO2) gas-off formula. The portfolio consists of three main product tiers differentiated by strength and intended use case: (1) PuroClenz Mini (4g) for mild/pre-treatment use in small spaces, (2) PuroClenz Standard (20g) for general-purpose vehicle and home odor elimination, and (3) PuroClenz Ultra (100g) for severe/intense odor issues and large spaces. All products use the same core gas-off technology to permanently eliminate odor-causing microorganisms (mold, mildew, bacteria, allergens, viruses) rather than masking them. An ancillary product, the Stabilized Carpet Treatment, provides deep carpet/upholstery cleaning. The products are sold primarily through the company's Shopify e-commerce platform and target both consumer (car owners, homeowners) and professional (auto dealers, property managers, rental companies, cleaning services) segments.
Differentiator
Problem solved
Functional benefit
Products and services
- PuroClenz Mini (4g)
Quantifiable outcome
- Since 2014, no auto dealer has exercised the Buy the Car guarantee buyback option, indicating 100% effectiveness rate in dealer use cases.
- +1 more outcomes
Companies that use Puroclenz
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles4 records
Puroclenz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Puroclenz partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Puroclenz competitors and assessment
Company assessmentDirect peers
- Odorcide: Odorcide (Thornell) manufactures odor eliminators for pets, smoke, and mold used by professional restoration contractors. It overlaps with PuroClenz in commercial cleaning services and restoration verticals.
- Zero Odor: Zero Odor produces a consumer-facing odor eliminator spray used in homes, cars, and commercial spaces. It is a close direct competitor in the D2C odor-elimination category with overlapping marketing and price points.
- OdorXit: OdorXit sells professional-grade odor removal concentrates and sprays targeting automotive, real estate, and restoration use cases. It competes directly with Puroclenz in the auto-dealer and property-manager channels.
- Biocide Systems: Biocide Systems manufactures chlorine dioxide-based deodorizing and disinfecting products (e.g., BioBlast) for homes, vehicles, and commercial spaces. It is the most direct chemical and technology competitor to Puroclenz's ClO2 platform.
- EarthCare Products: EarthCare Products sells odor elimination and deodorizing products for the auto detailing, marine, and restoration industries. It competes directly with PuroClenz in the auto detailing and dealer verticals.
- Citrus Magic: Citrus Magic offers natural air fresheners and odor eliminators for homes and small spaces. It is an adjacent competitor in the consumer odor-control category with similar e-commerce-led distribution.
Broad incumbents
- Clorox (CloroxPro): Clorox is a household-name incumbent in cleaning and odor removal (e.g., CloroxPro, Febreze competitor brands). It serves overlapping commercial cleaning customers with broader portfolios and substantially greater distribution scale.
- Reckitt Benckiser (Lysol / Air Wick): Reckitt's Lysol and Air Wick brands dominate mass-market odor elimination and disinfection. While not targeting auto dealers specifically, they compete for the same residential and commercial cleaning wallet.
- Febreze (Procter & Gamble): Febreze is the leading mass-market odor-elimination brand from P&G. While its chemistry differs (cyclodextrin-based odor trapping), it competes for the same consumer odor-elimination spend and retailer shelf space.
Others
- ServiceMaster (mold remediation franchise): ServiceMaster's mold remediation and disaster restoration services represent an adjacent ecosystem where PuroClenz's ClO2 chemistry could be adopted as a service-provider product or wholesale input.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Puroclenz social profiles
Digital presencePuroclenz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Puroclenz leadership team
Management profileNumber of profiles
Profiles1 record
Puroclenz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Puroclenz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Puroclenz
What does Puroclenz do?
Puroclenz manufactures and sells chlorine dioxide (ClO2) gas-off odor elimination products in three calibrated strength tiers — Mini (4g), Standard (20g), and Ultra (100g) — designed for vehicles, homes, and commercial spaces. The products use a single-treatment gas-off chemistry that neutralizes odor at the molecular level rather than masking it, with tier sizing matched to square footage and odor severity.
Is Puroclenz a public or private company?
Puroclenz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Puroclenz founded?
Puroclenz was founded in 2014. It employs 1 to 10 people.
Where is Puroclenz based?
Puroclenz is headquartered in Valley Forge, United States, in the North America region.
How does Puroclenz make money?
Three revenue lines are on record. Consumer Product Sales are the primary driver. The others are auto Dealer Volume Sales and commercial/Professional Cleaner Sales.
Who are Puroclenz's main competitors?
Direct peers on record are Odorcide, Zero Odor, OdorXit, Biocide Systems, EarthCare Products and Citrus Magic. Broad incumbents are Clorox (CloroxPro), Reckitt Benckiser (Lysol / Air Wick) and Febreze (Procter & Gamble). ServiceMaster (mold remediation franchise) is listed as an others.
Does Puroclenz have an API?
No public API is recorded for Puroclenz.
What industry is Puroclenz in?
Puroclenz's product category is Odor Removal Products. Its primary akta.pro industry code is CRAJAEAF, Odor Eliminators & Neutralizers (Non-fragrance), with a secondary code of CRAJAKAF, Oxidizers & Oxygen Bleach (Hydrogen Peroxide, Percarbonate). Its NAICS code is 32561 and its SIC code is 2842.