Enkeleksamen

What Enkeleksamen does

EnkelEksamen, operated by Edrupt AS and headquartered in Oslo, Norway, is an online exam-preparation platform founded in 2012 serving Norwegian secondary (VGS), higher education, and private-candidate (privatist) students. The platform's core offering is a catalog of curriculum-aligned video lectures taught by recruited top university students, supplemented by practice problems, a progress dashboard, subject articles, and a "Digital Classroom" product. Since May 2023 the company has layered an AI tutoring tool ("Lær med AI," upgraded October 2023 to Studievane 2.0) on top of OpenAI's GPT-4, custom-trained on its own course content and offering Q&A and quiz-generation modes with math support.

The business operates a freemium-to-paid subscription model, monetizing through course subscriptions for individual students rather than institutional contracts. The company has reached more than 50,000 students cumulatively over its operating history and runs a year-round team of approximately 30 employees that expands to 60+ during the Norwegian exam-prep season. Distribution is supported by referral partnerships with Econa, Tekna, and Bergen Challenge. Leadership includes CEO Rune Mofass, with dedicated product, content, and UX functions indicating organizational investment in product development.

Operationally the company remains Norway-only and private, with no disclosed funding rounds or revenue figures. Its strategic emphasis over the 2023 period has been on AI-driven product differentiation and platform modernization, positioning it as a content-plus-AI consumer EdTech brand within a narrow but defensible linguistic and curricular niche.

Name

Enkeleksamen

Legal name

Edrupt AS

Website

https://enkeleksamen.no

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

EnkelEksamen is a Norwegian online exam-preparation platform serving secondary, higher-education, and private-candidate students with curriculum-aligned video lectures, practice tools, and a GPT-4-based AI tutor, monetized via freemium course subscriptions.

Ownership category

akta.pro rank

Product category

Online Education Platform

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Exam Prep & Standards-Aligned Review Courseware (Within Curriculum) (EDAFACAO)

akta.pro secondary industries

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), Assessment & Quiz Item Authoring Tools (within course builders) (EDAFAHAG)

Keywords

• Online exam preparation
• Video-based learning
• AI tutoring platform
• Higher education technology
• Edtech subscriptions

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Course Subscriptions: Students pay for access to video courses, practice exercises, and AI tutoring for specific subjects/exams. Pricing varies by course with options for annual or per-course access.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Enkeleksamen operates a digital learning platform that delivers online exam-preparation video courses, AI-powered tutoring, practice exercises, and supplementary study resources for Norwegian higher education students, upper secondary school (VGS) students, and private candidates (privatister). Content is created by top-performing students, mapped to specific Norwegian institutions, study directions, and exam requirements. Students register on the platform, select their school and course, and access a self-serve learning experience including video lectures, repetition tasks, an AI chatbot (Lær med AI), progress tracking, and chat-based teacher support.

Product overview

EnkelEksamen is a digital education platform offering comprehensive online learning for higher education, upper secondary school (VGS), and private students in Norway. Founded in 2012 and operated by Edrupt AS, the platform serves over 50,000 students. The core offering consists of five integrated learning tools: (1) Videoforelesninger (video lectures) created by top students, (2) AI-Chat/Lær med AI (AI chatbot built on GPT-4), (3) Repetisjonsoppgaver (practice problems), (4) Progresjonsoversikt (progress tracking), and (5) Ekstra ressurser (extra resources). The platform also features a Fagartikler (subject articles) blog and a Digital Classroom for chat-based teacher support. The product portfolio is delivered through a proprietary digital learning platform accessible at enkeleksamen.no.

Differentiator

Problem solved

Functional benefit

Products and services

• Videoforelesninger (Video Lectures) Digital video-based lectures covering curriculum topics for Norwegian higher education, VGS, and privatist segments, created by top-performing students using simple language, illustrations, examples, and step-by-step explanations aligned to specific exam requirements.
• AI-Chat / Lær med AI (AI Learning Tool) AI-powered chatbot built on ChatGPT-4 and specifically trained on Enkeleksamen's own course content, providing 24/7 personalized study assistance with two modes: question-answering and AI-generated quizzes with feedback, plus conversation history and a 'stop response' capability.
• Repetisjonsoppgaver (Practice Problems) Extensive library of digital practice exercises with detailed solution guides that students can complete unlimited times, with access to online teachers and AI assistance when stuck.
• Ekstra ressurser (Extra Resources) Supplementary study materials complementing video lectures and practice problems for comprehensive exam preparation across subjects.
• Digitalt Klasserom (Digital Classroom) Online learning environment providing chat access to nettlærere (online teachers) for real-time assistance and support during student study sessions.

Quantifiable outcome

• Over 50,000 students served since 2012
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• EconacoreStrategic or Co-development PartnerInterest and professional organization for economists and economics students in Norway. Partnership provides visibility and credibility among business/economics students who are a key customer segment for EnkelEksamen.
• TeknacoreStrategic or Co-development PartnerNorway's most important professional union for technologists, engineers, and natural science graduates. Partnership targets students in technology and engineering programs.
• Bergen ChallengeminorGTM or Marketing PartnerNorway's largest student sports festival. Partnership provides marketing visibility and student engagement at a major student event.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• GoStudent: GoStudent is a European online tutoring marketplace connecting students with tutors across multiple subjects and geographies. Comparable business model element in the tutoring space and competing for similar European student segments.
• StudySmarter: StudySmarter is a European AI-powered study platform offering summaries, practice questions, and study tools across multiple countries. Comparable as a European EdTech peer leveraging AI for exam preparation, though operating in different geographies.

Direct peers

• Akademiet: Akademiet is one of Norway's largest private education and test-prep chains, offering kurs og eksamensforberedende undervisning across multiple subjects. Direct overlap with Enkeleksamen in the Norwegian exam-prep market for both VGS and university students.
• Mentor Norge: Mentor Norge is a Norwegian tutoring and course provider serving VGS and university students. Overlaps with Enkeleksamen in subject-specific exam preparation and supplementary tutoring for Norwegian higher education courses.
• Sonans: Sonans is a Norwegian education provider specializing in privatist exam preparation with both online and in-person offerings. Competes directly for the private candidate segment that Enkeleksamen serves with its privatist packages.
• Privatisten.no: Privatisten is a Norwegian platform specifically targeting private candidates preparing for exams, offering subject packages. Direct competitor in the privatist segment where Enkeleksamen also offers tailored fagpakker.

Broad incumbents

• Khan Academy: Khan Academy is a global free educational platform with translated Norwegian content covering K-12 and early college subjects. Represents the free alternative that constrains Enkeleksamen's pricing power and competes for student study time.
• Chegg: Chegg is a major US-based study support platform offering textbook solutions, tutoring, and study tools. Overlaps with Enkeleksamen in the broader exam-prep and homework-help category, though primarily serving English-speaking markets.
• Coursera: Coursera is a global online learning platform offering university-level courses and credentials. Overlaps with Enkeleksamen's higher-education student segment and competes for share-of-wallet on supplementary learning, though with a fundamentally different content model.
• Quizlet: Quizlet is a global digital study tools platform offering flashcards, practice tests, and learning modes. Competes for student study time and provides a credible free/cheap alternative for subject review and memorization.

Market position

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/enkeleksamen
• Facebookfacebook.com/enkeleksamen
• Instagraminstagram.com/enkeleksamen
• TikToktiktok.com/@enkeleksamen
• LinkedInlinkedin.com/company/enkeleksamen

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enkeleksamen