Bettman Consulting Group

What Bettman Consulting Group does

Bettman Consulting Group, LLC is a privately held, single-member boutique consulting firm founded in May 2021 by Sarah Bettman in Paw Paw, Michigan, after her departure from Constellation Brands. The firm provides leadership development, culture change, and diversity, equity, and inclusion (DEI) advisory services to executives and leadership teams, with a stated thesis that an inclusive culture is a high-performing culture. Service delivery is organized around four interconnected offerings: workshops and keynotes (delivered virtually or in-person), executive and team coaching (1:1, group, and team formats), advisory services including fractional Director or Office of DEI engagements, and facilitated executive offsites described as the firm's most popular offering.

The firm has no proprietary technology platform, no software product, and no disclosed AI or data assets; its underlying "technology" is a methodology that integrates leadership, team, and culture fundamentals with diversity, belonging, and inclusion concepts, executed entirely through high-touch, personalized delivery by the founder. Products and services are sold on a custom, quote-based professional services model with multi-year advisory retainers available, and go-to-market is sales-led and relationship-driven, with prospective clients booking 30-minute discovery calls via Calendly. Marketing is content-driven, relying on a blog, an email newsletter, and the founder's LinkedIn presence to generate top-of-funnel interest.

The customer base comprises "various organizations" across multiple industries served at the executive and leadership-team level, with logos displayed but not individually named on the About page. The firm is founder-owned with no external investment, no subsidiaries, no partnerships, no patents, and no certifications, and operates as a domestic US-only practice. With 1–10 employees, the business is structurally a solo practitioner practice whose scale, continuity, and revenue concentration all depend on Sarah Bettman's direct involvement.

Name

Bettman Consulting Group

Legal name

Bettman Consulting Group, LLC

Website

https://bettmanleadership.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Bettman Consulting Group is a founder-led boutique consulting firm that delivers leadership development, culture change, and DEI advisory services to executives and leadership teams across multiple industries in the United States.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)

akta.pro secondary industries

Leadership Development & Executive Coaching (BPAHAGAD), Organization Design & Operating Model Consulting (BPAHAGAB)

Keywords

• Leadership development consulting
• Diversity equity inclusion
• Executive coaching services
• Organizational culture consulting
• Team development workshops

Headquarters

HQ city

Paw Paw

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services: Fee-for-service consulting engagements including executive coaching, workshops, keynotes, and advisory services. Revenue generated through custom project-based work and ongoing advisory retainer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bettman Consulting Group delivers professional consulting services focused on leadership development, organizational culture change, and diversity, equity, and inclusion (DEI) for businesses. The firm sells workshops and keynotes, individual and team coaching, structured advisory engagements, and executive offsites tailored to client needs. Offerings are delivered directly by the founder and are designed to help organizations strengthen leaders, build inclusive cultures, and develop high-performing teams.

Product overview

Bettman Consulting Group is a consulting firm providing leadership development, culture change, and diversity, equity, and inclusion (DEI) services. The firm operates as a single unified offering with four interconnected service lines: Workshops & Keynotes (speaking and facilitated sessions on culture, change, and inclusion), Coaching & Team Development (executive and team coaching including 1:1, group, and team formats), Advisory Services (strategic cultural transformation including fractional DEI leadership), and Executive Offsites (immersive offsite experiences for leadership teams). These services are designed to work collaboratively with clients to create authentic, meaningful, and impactful organizational change.

Differentiator

Problem solved

Functional benefit

Products and services

• Workshops & Keynotes
• Coaching & Team Development
• Advisory Services
• Executive Offsites

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Others

• BTS:

Direct peers

• Cook Ross: Specialist DEI and inclusive leadership consulting firm offering culture change, leadership development, and coaching services to mid-market and enterprise clients—directly comparable niche to Bettman Consulting Group.
• The Kaleidoscope Group: DEI and culture change consultancy offering leadership coaching, workshops, and strategic advisory—comparable boutique positioning to Bettman's DEI + leadership integration.
• The Winters Group: Boutique DEI consulting firm providing leadership development, culture transformation, and inclusive culture advisory services to corporate clients—mirrors Bettman's boutique, high-touch model.

Broad incumbents

• Center for Creative Leadership (CCL): Established global leadership development organization offering executive coaching, assessment, and culture programs—comparable service lines but at much larger scale and broader scope than Bettman's boutique practice.
• DDI (Development Dimensions International): Global leadership development and assessment firm offering coaching, culture change, and leadership pipeline programs—comparable service offerings but significantly larger scale and broader footprint than Bettman.
• Korn Ferry: Global organizational consulting firm offering leadership development, culture transformation, and talent advisory services—a broad incumbent with overlapping capabilities but operating at enterprise scale.

Emerging players

• Great Place to Work: Culture and workplace research/certification firm offering culture assessment, leadership development, and advisory—comparable culture-change focus with differentiated certification methodology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/bettman-consulting-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bettman Consulting Group