VentureFruit

What VentureFruit does

VentureFruit is a B2B plant variety management company and wholly-owned subsidiary of T&G Global, headquartered in Auckland, New Zealand, and established in 2021. The company specialises in the commercialisation and management of premium fruit varieties on behalf of plant breeders, variety owners, growers, and sales/marketing organisations. Its core technology centres on advanced non-GMO plant breeding techniques spanning temperate and sub-tropical fruits including apples, pears, blueberries, strawberries, raspberries, blackberries, dragon fruit, and lychee. The flagship research initiative is the Hot Climate Partnership — described as the only breeding programme in the world specifically selecting for performance under hot and warming climate conditions — operated in collaboration with IRTA, The New Zealand Institute for Plant and Food Research, and FruitFutur A.I.E.

The company's portfolio includes globally recognised consumer brands Jazz and Envy apples, alongside Pacific Rose and Pacific Queen, and newer proprietary varieties such as STELLAR (the world's first early-season apple bred for hot climates) and TUTTI. VentureFruit also manages a developing portfolio of berry varieties and three dragon fruit cultivars developed over nine years of research in Vietnam and New Zealand. End-to-end services include breeding and selection support, plant breeder rights protection, global plant material movement, testing and evaluation, consumer research, technical support, trademark and brand development, and sales and distribution.

VentureFruit monetises through two primary streams: licensing and royalty arrangements with growers and marketers (via both exclusive regional licenses and open tree release models), and commercialisation service fees charged to variety owners and breeders. Distribution is achieved through regional channel partners such as COPEFRUT SA (exclusive TUTTI licensee in Latin America), DALIVAL IFO (STELLAR open tree release), Mt Erin (MAC12 lychee), and Bay Blueberries, supported by T&G Global's international sales network across New Zealand, Korea, Chile, Spain, Vietnam, and the United States. Marketing is concentrated in LinkedIn and major industry events including Fruit Attraction and the IRTA-hosted Hot Climate Partnership annual tasting session.

Name

VentureFruit

Legal name

VentureFruit®

Website

https://venturefruit.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

VentureFruit is a B2B plant variety management company and T&G Global subsidiary, headquartered in Auckland, New Zealand. It commercialises premium apple, berry, dragon fruit, and lychee varieties for breeders, growers, and marketers globally through licensing, royalties, and end-to-end variety management services.

Ownership category

akta.pro rank

Product category

Plant Variety Management Services

NAICS

Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Patent Owners & Lessors (6794)

akta.pro primary industry

Seed Licensing & IP/Royalty Management (AFAGAIAL)

akta.pro secondary industry

Plant Breeding & Variety Development (Conventional) (AFAGAIAF)

Keywords

• Plant variety management
• Fruit variety licensing
• Horticulture commercialisation
• Premium apple varieties
• Breeding programme services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Variety Licensing and Royalties: VentureFruit manages plant variety intellectual property and commercialisation on behalf of breeders and owners, earning licensing fees and royalties from growers and marketers who propagate and sell the varieties.
2. Commercialisation Services: End-to-end variety management services including breeding and selection support, plant breeder rights protection, global plant material movement, testing and evaluation, consumer research, and technical support - charged as service fees to variety owners and breeders.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels3 records

Core offering

VentureFruit provides plant variety commercialisation and management services for fresh produce growers and marketers on behalf of variety breeders and owners. The company manages intellectual property for premium fruit varieties (apples, pears, blueberries, strawberries, raspberries, blackberries, dragon fruit, lychee) and offers end-to-end services including breeding support, plant breeder rights protection, global plant material movement, testing and evaluation, consumer research, technical support, brand development, and licensing.

Product overview

VentureFruit is a premium variety management company offering end-to-end plant variety commercialisation and management services for fresh produce growers and marketers, on behalf of variety breeders and owners. The company operates as a T&G Global company established in 2021, with over 25 years of expertise. The product portfolio centers on temperate and sub-tropical fruits, featuring flagship apple brands Jazz™, Envy™, Pacific Rose™, and Pacific Queen™, as well as newer varieties like STELLAR™ and TUTTI™ developed through the Hot Climate Partnership. The company also manages berry varieties (blueberries, strawberries, raspberries, blackberries) and dragon fruit cultivars. Services include breeding program partnerships, plant breeder rights protection, global plant material movement, testing and evaluation, consumer research, commercialisation models, technical support, and brand development.

Differentiator

Problem solved

Functional benefit

Brands

• Jazz™: Premium apple variety globally commercialised by VentureFruit's team
• Envy™
• Pacific Rose™
• Pacific Queen™
• TUTTI™
• STELLAR™
• MAC12
• Hot Climate Partnership

Quantifiable outcome

• Dragon fruit industry is a USD$1.2 billion market with 4.5% CAGR - new varieties expected to address production challenges and grow both value and volume

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• COPEFRUT SAcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Appointed as the exclusive licensee for TUTTI apples in Latin America. COPEFRUT SA will support growers in the region and market the variety which offers sweet, tropical taste and light, crisp texture.
• T&G GlobalcoreStrategic or Co-development PartnerParent company of VentureFruit. T&G Global is a pioneering fresh produce company with over a century of knowledge. VentureFruit evolved from T&G Global and leverages its infrastructure, networks, and expertise in fresh produce commercialistion.
• IRTAflagshipStrategic or Co-development PartnerInstitut de Recerca i Tecnologia Agroalimentàries (IRTA) is a key research partner in the Hot Climate Partnership breeding programme. IRTA hosts the annual HCP tasting session at IRTA Fruitcentre and provides research expertise for hot climate fruit breeding.
• The New Zealand Institute for Plant and Food Research LimitedflagshipStrategic or Co-development PartnerPlant & Food Research is a key research partner in the Hot Climate Partnership and dragon fruit breeding programme. Nine years of work in Vietnam and Aotearoa on dragon fruit cultivars. Provides scientific research and breeding expertise for superior fruit varieties.
• FruitFutur A.I.E.flagshipStrategic or Co-development PartnerStrategic partner in the Hot Climate Partnership breeding programme, contributing to the development of apple and pear varieties specifically bred for hot and warming climate conditions.
• ANA ChilecoreChannel Partner/ Reseller/ DistributorPartner with COPEFRUT SA developing TUTTI apples to success in Latin American markets. Long-term partnership to grow the variety in the region.
• DALIVAL IFOcoreChannel Partner/ Reseller/ DistributorCommercial partner for STELLAR apples, offering the variety through an open tree release model that ensures more growers can benefit from the exceptional qualities of this early-season hot climate apple.
• Baywa Global ProduceminorChannel Partner/ Reseller/ DistributorBayWa Global Produce hosted VentureFruit at Fruit Attraction trade show, showcasing STELLAR apples at their stand during the event.
• Bay BlueberriesminorChannel Partner/ Reseller/ DistributorBay Blueberries hosted VentureFruit and South Korean delegation (H&B Asia and blueberry growers from Jeju Island) for a farm visit in Hawkes Bay.
• H&B AsiaminorChannel Partner/ Reseller/ DistributorSouth Korean food and beverage company visited VentureFruit in Hawkes Bay to learn about the Korean fresh fruit industry and share knowledge. South Korea's market is dynamic with increasing health consciousness and premium food products.
• Mt ErinminorChannel Partner/ Reseller/ DistributorMt Erin is bringing MAC12 lychee variety to market - a collaboration with VentureFruit. The variety has attractive appearance and delicious lychee flavour expected to be a market hit.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/venturefruit

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VentureFruit