BayWa Global Produce

What BayWa Global Produce does

BayWa Global Produce GmbH is a Munich-registered (HRB 241963), wholly owned subsidiary of BayWa AG, established in October 2021 to consolidate BayWa's international fresh-produce activities under one holding entity. The company operates through four core operating units: BayWa Obst GmbH & Co. KG (Southern Germany), majority-owned T&G Global Ltd. (New Zealand, acquired 2012), majority-owned TFC Holland B.V. (Netherlands, acquired 2016) and the jointly-controlled Al Dahra BayWa LLC (UAE, founded 2017 with Al Dahra Holding). Group-wide headcount is approximately 3,000+, with operations across more than 13 countries and sales into 60+ markets.

BayWa Global Produce supplies fresh fruit and vegetables to food retailers, wholesalers, organic food retailers and the processing industry, with a portfolio spanning pome fruit, stone fruit, berries, exotics (avocados, mangoes, ginger), citrus and tomatoes. Core proprietary and branded offerings include the globally distributed premium apple brands JAZZ™ (under the ENZA quality-controlled grower programme) and Envy™, Orchard Rd®, the long-running organic private label Bio-Obst vom Bodensee (sourced from 600+ ha of family farms in Southern Germany), and the UAE greenhouse tomato brands Mahalli and Eve. The company owns and operates the Softripe® AI-based ripening technology for avocados and mangoes (deployed at TFC Holland and licensed to Worldwide Fruit in the UK), runs the VentureFruit™ variety development and commercialisation platform with exclusive rights to the Plant & Food Research berry breeding programme and the Hot Climate Programme for high-temperature-region apples and pears, and operates the Whakatu automated packhouse in Hawke's Bay (~NZD 100M capex, 125 million kg capacity).

Revenue mechanics are predominantly B2B transaction-based sales of fresh produce to retail, wholesale and processing-industry customers, supplemented by licensing/royalty revenue from branded apple programmes and the VentureFruit™ commercialisation business. Distribution combines direct sales via local subsidiary teams, channel partners (e.g., Worldwide Fruit in the UK, WOG in Southern Germany, ENZA-licensed growers, Enza New Zealand (Continent) N.V. for continental Europe) and own production (UAE greenhouse). The group has been climate-neutral across European fruit sites since 2018, sources 100% green electricity at all sites since 2020, and had its Scope 1, 2 and 3 climate targets validated by the SBTi in July 2024.

Name

BayWa Global Produce

Legal name

BayWa Global Produce GmbH

Website

https://baywa-gp.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

BayWa Global Produce GmbH is a Munich-based international supplier of fresh fruit and vegetables, distributing apples, exotics, berries and tomatoes to food retailers, wholesalers and processors across 60+ markets through its subsidiaries BayWa Obst, T&G Global, TFC Holland and Al Dahra BayWa.

Ownership category

akta.pro rank

Product category

Fresh Produce Wholesale and Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Nuts, Seeds & Dried Fruit Trading/Wholesale (AFAIAKAF)

akta.pro secondary industries

Import / Export Produce Wholesale (Cross-Border Trading) (AFAIACAH), Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE)

Keywords

• Fresh produce supply
• Fruit and vegetables
• Apple varieties
• Exotic fruits
• Greenhouse production

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale and retail fresh produce supply: Core B2B revenue from selling fresh fruit and vegetables (pome fruit, exotics, berries, tomatoes, citrus) to food retailers, wholesalers, organic food retailers and the processing industry across 60+ global markets through subsidiaries BayWa Obst, T&G Global, TFC Holland and Al Dahra BayWa. Operates as a transaction/sales-of-goods model with continuous supply.
2. Premium branded produce (JAZZ™, Envy™, Orchard Rd®, Bio-Obst vom Bodensee): Revenue from globally established premium apple and fresh fruit brands grown under licensed programmes (e.g., JAZZ™ grown under ENZA quality-controlled programme) and sold through retail channels in 45+ countries.
3. Plant genetics and variety commercialisation (VentureFruit™): Revenue from breeding, intellectual property management and commercialisation of proprietary fruit varieties developed by VentureFruit™ in partnership with breeders, research partners, growers, and sales/marketing organisations.
4. Own production (climate-controlled greenhouse tomatoes in UAE): Direct revenue from own production and packaging of premium tomatoes (brands "Mahalli" and "Eve") in the 12 ha Al Ain greenhouse for the UAE local retail market year-round.

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

BayWa Global Produce is an international supplier of fruit and vegetables, selling fresh produce (apples, stone fruit, berries, exotic fruits including avocados and mangoes, tomatoes, citrus) sourced from 50+ countries to food retailers, wholesalers, organic food retailers and the processing industry across 60+ markets. The company operates a vertically integrated value chain spanning plant genetics (VentureFruit), licensed premium apple brands (JAZZ and Envy), AI-supported ripening (Softripe), climate-controlled greenhouse production (UAE), automated packing, and direct distribution through four regional subsidiaries.

Product overview

BayWa Global Produce is a global fresh-produce supplier operating as an umbrella brand that consolidates four specialised subsidiaries across the value chain: BayWa Obst GmbH & Co. KG (Germany) for pome fruit, organic fruit and berries; T&G Global Ltd. (New Zealand) for apples and the VentureFruit™ plant genetics business; TFC Holland B.V. (Netherlands) for exotics ripening via the Softripe® AI technology; and Al Dahra BayWa LLC (UAE) for greenhouse tomatoes. The portfolio is structured by product category — Pome Fruit (including the JAZZ™ and Envy™ apple sub-brands), Exotics (avocados, mangoes and ginger), Berries, Future Range (new varieties), and Tomatoes (Mahalli and Eve) — with long-running private labels such as Bio-Obst vom Bodensee and Orchard Rd® sitting inside the brand family. T&G Global's fully automated Hawke's Bay packhouse provides central sorting and packing capability, and the group's near-term and long-term emission reduction targets have been SBTi-validated to align with the Paris Agreement 1.5°C trajectory.

Differentiator

Problem solved

Functional benefit

Brands

• JAZZ™: Premium snack apple brand, first launched in 2004; grown under licensed quality-controlled programme in multiple regions worldwide.
• Envy™
• Orchard Rd®
• Bio-Obst vom Bodensee
• VentureFruit™
• Mahalli
• Eve

Products and services

• JAZZ apple brand
• Envy apple brand
• Orchard Rd fresh fruit brand
• Bio-Obst vom Bodensee organic private label
• Mahalli tomato brand
• Eve tomato brand
• VentureFruit plant genetics and variety commercialisation
• Softripe AI ripening service for avocados and mangoes
• Exotic fruit and vegetable wholesale supply (TFC Holland)
• German pome fruit and organic fruit supply (BayWa Obst)
• International fresh fruit distribution and export (T&G Global)

Quantifiable outcome

• Climate-neutral across all fruit sites in Europe since 2018; 100% green electricity at all BayWa sites worldwide since 2020
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• BayWa r.e. AGcoreStrategic or Co-development Partner · 1 April 2022Sister company within the BayWa Group presenting innovative Agri-PV technology at the BayWa Global Produce Fruit Logistica stand for the first time in 2022. The technology combines food and energy production on the same land. BayWa Global Produce is working with BayWa r.e. on joint projects to promote the use of agri-PV technology in fruit cultivation.
• Plant & Food Research (New Zealand)coreStrategic or Co-development Partner · 1 January 2022Through T&G Global's VentureFruit™ business, BayWa Global Produce has secured exclusive global commercialisation rights to the Plant & Food Research berry breeding program (blueberries, blackberries, raspberries), enabling development of new varieties including blueberries that are bigger, tastier and more consistent in quality. Plant & Food Research is also a partner alongside T&G Global and Zespri in a New Zealand project to promote regenerative fruit growing practices.
• Zespri (New Zealand)coreStrategic or Co-development Partner · 1 January 2022Co-partner with T&G Global and Plant & Food Research in a New Zealand project to promote regenerative fruit growing practices, aimed at creating a better understanding of regenerative approaches and combining them with existing sustainability efforts. The project could serve as a model for other regions.
• Al Dahra Holding LLC (Al Dahra Group, Abu Dhabi)flagshipStrategic or Co-development Partner · 1 March 2017Joint venture partner in Al Dahra BayWa LLC. In March 2017, BayWa AG and Al Dahra Holding LLC, Abu Dhabi, founded the joint venture Al Dahra BayWa to grow high-quality vegetable fruits efficiently and market them solely to UAE food retailers. The JV operates a 12 ha climate-controlled greenhouse in Al Ain producing premium tomatoes year-round under the 'Mahalli' and 'Eve' brands. The greenhouse was destroyed by a flood in January 2020 and rebuilt with a new on-site packaging line; production capacity is being ramped back to 100% by mid-2021.
• TFC Holland B.V. (Netherlands)coreStrategic or Co-development Partner · 1 January 2016BayWa acquired a majority stake in TFC Holland in 2016, expanding its position as a leading international fruit marketer and adding long-standing international trading relationships in exotic fruits and vegetables (avocados, mangoes, ginger). TFC sources from 50+ countries, employs 150+ people, and operates the Softripe® AI ripening technology.
• T&G Global Ltd. (New Zealand)flagshipStrategic or Co-development Partner · 1 January 2012BayWa acquired a majority shareholding in T&G Global in 2012, giving BayWa Global Produce access to the premium apple portfolio (including JAZZ™ and Envy™ brands), proprietary genetics, and international trade links to North America, Asia, Australia and New Zealand. T&G has more than 2,000 employees and operations in more than 13 countries and runs the VentureFruit™ commercialisation business. The 2012 acquisition was a cornerstone of BayWa's internationalization strategy.
• Worldwide Fruit (UK)coreChannel Partner/ Reseller/ DistributorUnited Kingdom-based fruit marketing and distribution partner of T&G Global that distributes T&G produce (including JAZZ™ and Envy™ apples and Softripe®-ripened fruit) to UK retailers. Also uses Softripe® ripening technology for avocados after extensive testing.
• ENZAcoreOEM/ Whitelabel/ Licensing PartnerJAZZ™ apples are grown by specially selected growers under license from ENZA. The ENZA quality-controlled growing programme ensures the apples are safe to eat, store well and taste consistent. Originating from New Zealand, JAZZ™ is now grown globally under this licensing arrangement.
• Wuerttembergische Obstgenossenschaft Raiffeisen eG (WOG)coreChannel Partner/ Reseller/ DistributorBayWa Obst acts as contractual marketer of WOG, collecting harvest-fresh fruit directly from growers in Southern Germany. Together with WOG and its partners, BayWa Obst sells the products in Europe and in new markets worldwide.
• Hot Climate Programme (industry apple/pear breeding programme)coreStrategic or Co-development PartnerVentureFruit™ (T&G Global) is the exclusive commercialisation partner of the Hot Climate Programme, a global industry-leading breeding programme for apple and pear varieties specifically bred for high-temperature growing areas.
• Enza New Zealand (Continent) N.V.minorChannel Partner/ Reseller/ DistributorT&G Global's European sales and marketing office distributing T&G produce across continental Europe as part of its global network.

Scale indicators12 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• Greenyard: Greenyard is a leading European fresh, frozen and prepared fruit and vegetable supplier with deep retailer relationships across Europe, directly comparable to BayWa Obst and TFC Holland in European B2B fresh produce supply.
• Fyffes: Fyffes is a multinational supplier of tropical produce (bananas, pineapples, melons) and increasingly exotics, with a B2B sales model to European and global retailers — overlapping directly with TFC Holland's exotics and BayWa Obst's European retail distribution.
• Chiquita Brands International: Chiquita is a major international fresh produce company distributing bananas and other fruit to retailers worldwide, with a comparable B2B supply model and global brand presence similar to BayWa Global Produce's premium branded portfolio.
• Fresh Del Monte Produce: Fresh Del Monte Produce is a vertically integrated global producer, distributor and marketer of fresh and fresh-cut fruit and vegetables, with a comparable mix of own-production assets (pineapples, bananas, melons) and global B2B distribution to retailers.
• Zespri International: Zespri is the world's largest marketer of kiwifruit and a model for premium-branded, licensed-grower global fresh fruit — directly comparable to BayWa Global Produce's JAZZ™/Envy™ model and explicitly named as a co-partner in T&G Global's regenerative fruit-growing project.
• Driscoll's: Driscoll's is the global market leader in berries (strawberries, blueberries, raspberries, blackberries) sold under a single premium brand through licensed growers — highly comparable to VentureFruit™'s exclusive Plant & Food Research berry breeding programme and T&G Global's berry operations.
• Dole plc: Dole plc is one of the world's largest producers, marketers and distributors of fresh fruit and vegetables, with operations across multiple continents and a portfolio spanning bananas, pineapples, berries, avocados and exotics — directly comparable to BayWa Global Produce's global B2B fresh produce supply model.

Broad incumbents

• Bonduelle Group: Bonduelle is a large French-headquartered global fresh and processed vegetable group (canned, frozen, fresh, salads) supplying European retailers and the processing industry — overlapping with BayWa Obst's processing-industry customer segment and Al Dahra BayWa's greenhouse vegetable production.
• Total Produce (now part of Dole plc): Total Produce was a major European-listed fresh produce distributor prior to its combination with Dole; its European exotics, salads and berry distribution overlap with TFC Holland's European wholesale business.

Regional players

• Capespan Group: Capespan is a South Africa-headquartered global fresh fruit marketer (citrus, grapes, stone fruit, blueberries) supplying Northern Hemisphere retailers — comparable in global B2B fresh fruit distribution and counter-seasonal sourcing strategy to T&G Global's international operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/baywa-global-produce

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BayWa Global Produce