Wellbeing Magazine
Wellbeing Magazine is a UK-based independent wellbeing media platform founded in 2006 that publishes a bi-monthly print-on-demand magazine and operates a portfolio of complementary products (Spiral App, Spiral Orientation Cards, retreats, podcast) built around its proprietary 7-stage Spiral framework, serving conscious-living consumers and wellness hospitality businesses.
- Company typePrivate
- Founded2006
- HeadquartersWadhurst, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Wellbeing Magazine does
Wellbeing Magazine (legal entity: Haywood Media Ltd) is a UK-based independent wellbeing media platform founded in 2006 by Rachel Branson in Tunbridge Wells and now headquartered in Wadhurst, East Sussex. It operates a print-on-demand bi-monthly magazine (priced at £9.50 per issue), digital magazine downloads (£1.99 per issue), a recurring subscription service, and a portfolio of branded products and experiences built around its proprietary 'Spiral' framework. The framework combines a 7-stage wellbeing journey (Awareness, Repair, Balance, Nature, Energy, Purpose, Wisdom) with a 4-directional Wellbeing Compass (Earth, Air, Water, Fire), and is codified into the Spiral App, the 78-card Spiral Orientation Cards with a 180-page guidebook, and the Spiral methodology used across editorial content.
The company generates revenue from a diversified mix of consumer and B2B channels: print and digital magazine sales, bi-monthly subscriptions, physical product sales (Cards and guidebook), free-tier and account-based Spiral App usage, advertising, guest blogging and PR partnerships, and affiliate referrals through the Awin network. Paid in-person retreats (Wellbeing Immersions: The Pause 1-day, The Reset 3-day, The Spiral 5-day) operate in the UK and overseas with waitlist enrollment. Distribution is direct-to-consumer via the company website, with worldwide shipping and bulk orders for workplaces, spas, and hotels. Marketing runs through organic social (X, Facebook, LinkedIn, YouTube, Instagram), an email newsletter, the Well, That's Awkward podcast (women over 40), and a contributor community of 20+ practitioners.
The business is a small, founder-led, privately held operation with no external institutional funding and no parent company. The visible team is approximately 5–6 people including a Co-Founder, an East Sussex Publisher, an Advertising Manager, a Virtual Assistant, and a media partner. Its customer base is primarily distributed individual consumers — conscious-living enthusiasts and women over 40 — supplemented by a secondary wholesale channel into wellness hospitality (spas, hotels, retreats, workplaces). The company is currently expanding geographically across the Atlantic to UK and US audiences.
Wellbeing Magazine firmographics
Firmographics- Name
- Wellbeing Magazine
- Legal name
- Haywood Media Ltd
- Website
- https://wellbeingmagazine.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wellbeing Magazine is a UK-based independent wellbeing media platform founded in 2006 that publishes a bi-monthly print-on-demand magazine and operates a portfolio of complementary products (Spiral App, Spiral Orientation Cards, retreats, podcast) built around its proprietary 7-stage Spiral framework, serving conscious-living consumers and wellness hospitality businesses.
- Ownership category
- akta.pro rank
Wellbeing Magazine industry classification
Industry- Product category
- Wellness Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Health, Fitness & Wellness Magazines (MPAJAEAD)
- akta.pro secondary industries
- Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)
Keywords
Where Wellbeing Magazine is headquartered
LocationHeadquarters
- HQ city
- Wadhurst
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Wellbeing Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Print Magazine Sales: Physical magazine sold individually at £9.50 per issue. Available as print-on-demand. Bulk subscriptions available for workplaces, spas, hotels. Worldwide shipping offered.
- Digital Magazine Downloads: Digital magazine issues available for £1.99 per issue download. Available through the website store.
- Magazine Subscription: Bi-monthly subscription service with flexible pay structure. No annual commitment required. Magazine delivered to door with worldwide shipping available.
- Spiral Cards and Guidebook: Proprietary 78-card orientation deck with 180-page guidebook sold at £35.00. Cards-only version at £25.00. Revenue from own-branded product sales.
- Spiral App Subscriptions: Digital app offering free card readings with journal and saved readings features for account holders.
- Wellbeing Immersions Retreats: Paid retreats including The Pause (1-day), The Reset (3-day), and The Spiral (5-day immersive). Available in UK and overseas locations.
- Advertising: Advertising options across email newsletters, website, Spiral app, and digital/print magazines. Brand visibility in beautifully designed advertising spaces.
- Guest Blogging and PR Partnerships: Paid guest blogging service for brands/agencies publishing articles under Wellbeing Magazine editorial team. PR packages offering guaranteed coverage for client product launches and initiatives.
- Affiliate Revenue: Affiliate links for third-party wellness products (e.g., ENTEROSGEL, True Creatine+) generating commission on referred sales through Awin affiliate network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Print Magazine Single Issue |
| One time/ perpetual license | Pay-as-you-go | Digital Magazine Issue |
| Subscription | Monthly | Bi-monthly Magazine Subscription |
| One time/ perpetual license | Pay-as-you-go | Spiral Orientation Cards and Guidebook |
| Other | Multi-year contract | Wellbeing Immersions Retreats |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels6 records
Wellbeing Magazine product offering
Product offeringCore offering
Wellbeing Magazine publishes and sells a luxury print-on-demand and digital wellness magazine covering health, nature, travel, food, body, mind, and personal development, organized around a proprietary 7-stage Spiral wellbeing framework. It extends the brand with companion own-branded products including the Spiral App (digital orientation and journaling), Spiral Orientation Cards with guidebook, the Well, That's Awkward Podcast, and paid Wellbeing Immersions retreats in the UK and overseas.
Product overview
Wellbeing Magazine operates as a unified wellbeing media platform combining print and digital products. The core offerings include the Wellbeing Magazine print and digital publication, the Spiral App (a daily orientation and journaling tool), Spiral Orientation Cards with guidebook, the Well, That's Awkward Podcast, and Wellbeing Immersion retreats. The products are unified by the proprietary 'Spiral' framework—a seven-stage wellbeing journey (Awareness, Repair, Balance, Nature, Energy, Purpose, Wisdom) that guides all content and product development across the portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- The Spiral: A guided wellbeing journey framework consisting of seven stages (Awareness, Repair, Balance, Nature, Energy, Purpose, Wisdom) designed to help readers reconnect with body, environment, and meaning. Also includes the Spiral App and Spiral Orientation Cards.
- Spiral Orientation Cards
- Well, That's Awkward Podcast
Products and services
- Wellbeing Magazine A luxury print and digital wellbeing magazine covering health, wellness, nature, travel, food, body, mind, home, and personal development through the lens of the seven-stage Spiral wellbeing framework. Sold as individual print issues (£9.50) or digital downloads (£1.99), and via bi-monthly subscription with worldwide shipping.
- Spiral Orientation Cards and Guidebook A 78-card deck combining the Wellbeing Compass (Earth, Air, Water, Fire) and Wellbeing Spiral (7 stages) designed for reflection, journaling, and gentle decision-making, accompanied by a 180-page guidebook. Sold as a complete deck with guidebook at £35.00 or cards-only version at £25.00.
- The Spiral App A mobile-friendly web application providing daily card orientation readings, journaling capabilities, voice notes, photo saving, curated articles, and digital magazine access within the Spiral wellbeing framework. Available at spiral.wellbeingmagazine.com.
- Well, That's Awkward Podcast A podcast hosted by broadcaster Susan Osman and founder Rachel Branson featuring honest, humorous conversations about women's health, midlife, hormones, dating after divorce, and taboo topics targeting women over 40. Available on Apple Podcasts and Spotify.
- Wellbeing Immersions Retreats In-person retreat experiences including The Pause (1-day taster), The Reset (3-day restoration), and The Spiral (5-day immersive retreat) for deeper alignment and integration. Available in UK and overseas locations with waitlist-based enrollment.
Quantifiable outcome
- 78-card deck supporting daily reflection
- +2 more outcomes
Companies that use Wellbeing Magazine
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Wellbeing Magazine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Wellbeing Magazine partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Wellbeing Magazine competitors and assessment
Company assessmentEmerging players
- Deliciously Ella: UK wellness brand combining editorial content, products, an app, and wellness experiences with a focus on plant-based living and holistic health. Comparable as a UK wellness ecosystem that has expanded from content into proprietary products and experiences.
- Calm: Wellness app offering daily meditations, sleep stories, and reflective practices with a subscription model. Comparable to the Spiral App's daily-card-orientation and journaling model, though at vastly larger scale and with broader mindfulness positioning.
- Oracle Card Publishers (e.g., Blue Angel Publishing): Publisher of oracle and guidance card decks with accompanying guidebooks sold across wellness and lifestyle channels. Comparable as a publisher of reflection/wellness card decks bundled with guidebooks, overlapping with the Spiral Orientation Cards product format.
Direct peers
- The School of Life: Publishes card decks, books, and editorial content on self-knowledge, relationships, and emotional wellbeing. Closely comparable to Wellbeing Magazine's combination of a proprietary reflective framework (Spiral) with a 78-card orientation deck, plus book/guidebook publishing.
- Kamalaya Wellness Sanctuary: Thailand-based luxury wellness retreat and holistic health destination offering multi-day immersive wellbeing programs. Comparable as a premium wellbeing retreat operator with multi-day immersive formats aligned with Wellbeing Magazine's The Reset and The Spiral retreat offerings.
- Psychologies Magazine: UK-based women's wellbeing and self-development magazine covering midlife, body, mind, and relationships. Most directly comparable peer given similar editorial positioning, UK origin, print + digital model, and conscious-living readership overlap with Wellbeing Magazine.
- Happiful Magazine: UK mental health and wellbeing magazine and platform covering emotional wellbeing, therapy, and holistic health. Comparable as a UK-published wellbeing magazine pursuing both print and digital distribution to a similar conscious-living audience.
Broad incumbents
- Well+Good: Major US digital wellness publisher covering health, beauty, food, and movement with editorial and commerce integrations. Comparable as a broad wellbeing content brand targeting health-conscious consumers, though at significantly larger scale.
- MindBodyGreen: Large US-based wellness media platform covering mind, body, food, and movement with editorial content, courses, and a wellness app. Overlaps with Wellbeing Magazine's editorial categories but operates at much larger scale and primarily digital-first.
- Stylist Magazine: UK women's lifestyle magazine and digital platform covering wellbeing, work, relationships, and culture. Comparable as a UK-based women's magazine brand with parallel wellbeing vertical and similar reader demographics to Wellbeing Magazine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wellbeing Magazine social profiles
Digital presenceWellbeing Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wellbeing Magazine leadership team
Management profileNumber of profiles
Profiles6 records
Wellbeing Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wellbeing Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wellbeing Magazine
What does Wellbeing Magazine do?
Wellbeing Magazine publishes and sells a luxury print-on-demand and digital wellness magazine covering health, nature, travel, food, body, mind, and personal development, organized around a proprietary 7-stage Spiral wellbeing framework. It extends the brand with companion own-branded products including the Spiral App (digital orientation and journaling), Spiral Orientation Cards with guidebook, the Well, That's Awkward Podcast, and paid Wellbeing Immersions retreats in the UK and overseas.
Is Wellbeing Magazine a public or private company?
Wellbeing Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wellbeing Magazine founded?
Wellbeing Magazine was founded in 2006. It employs 1 to 10 people.
Where is Wellbeing Magazine based?
Wellbeing Magazine is headquartered in Wadhurst, United Kingdom, in the Europe region.
How does Wellbeing Magazine make money?
Nine revenue lines are on record. Print Magazine Sales are the primary driver. The others are digital Magazine Downloads, magazine Subscription, spiral Cards and Guidebook, spiral App Subscriptions, wellbeing Immersions Retreats, advertising, guest Blogging and PR Partnerships and affiliate Revenue.
Who are Wellbeing Magazine's main competitors?
Emerging players on record are Deliciously Ella, Calm and Oracle Card Publishers (e.g., Blue Angel Publishing). Direct peers are The School of Life, Kamalaya Wellness Sanctuary, Psychologies Magazine and Happiful Magazine. Broad incumbents are Well+Good, MindBodyGreen and Stylist Magazine.
Does Wellbeing Magazine have an API?
No public API is recorded for Wellbeing Magazine.
What industry is Wellbeing Magazine in?
Wellbeing Magazine's product category is Wellness Publishing. Its primary akta.pro industry code is MPAJAEAD, Health, Fitness & Wellness Magazines, with a secondary code of THAJAHAB, Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs). Its NAICS code is 513120 and its SIC code is 2721.