Aid Training

What Aid Training does

Aid Training & Operations Ltd is a UK-based, privately held workplace safety and professional development training provider founded in 1998 and headquartered in Warminster, Wiltshire. The company delivers 60+ regulated and non-regulated courses covering First Aid, Mental Health First Aid, Fire Safety, Health & Safety, Manual Handling, Conflict Management, and defence contractor (CONDO) training to organisational groups and individuals. Delivery is multi-channel: on-site at client premises nationwide, scheduled courses at the Warminster training venue, virtual classrooms over Teams/Zoom, and self-paced online modules delivered through a Moodle-based learning management system on aidtrainingonline.com. Pricing is transparent and inclusive of trainer and certification costs, with group courses for 12–28 delegates typically priced between £395 and £2,500 plus VAT and individual online modules from £8.96 plus VAT.

Aid Training serves nine primary industry verticals — Construction, Education & Schools, Health & Social Care, Public Sector, Security & Defence, Manufacturing & Retail, Utilities, Charities & NGOs, and Hospitality — with named enterprise customers including G4S, Bupa, John Lewis, EDF, Lockheed Martin, National Grid, Serco, eBay, Pret a Manger, and multiple NHS Trusts. The company is an approved centre for several awarding organisations (Highfield Qualifications, FutureQuals, OCN, IOL, QA Qualifications) and holds ISO9001, CITB, HSE, DEFSTAN 05-129 and DEFCON 697, and Resuscitation Council UK compliance for relevant course titles. Course material is contextualised to client environments and delivered by trainers with operational backgrounds (former Royal Marines, police medics, firefighters, paramedics, prison service instructors).

Revenue is generated through three streams: (i) group on-site training delivered at client locations under a professional-services model, (ii) individual course enrolment at the Warminster venue and one-time online course purchase, and (iii) bespoke training and instructor (train-the-trainer) programmes. An Internal Quality Assurance team maintains standards and updates catalogue content. The company is led by a former Royal Marine; the legal entity is Aid Training & Operations Ltd, registered in England (Company No. 05744568), with no disclosed external investment or parent ownership.

Name

Aid Training

Legal name

Aid Training & Operations Ltd

Website

https://aid-training.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Aid Training & Operations Ltd is a UK-based, privately held training provider founded in 1998, delivering 60+ regulated first-aid, mental health, fire safety, and health & safety courses on-site, virtually, and online to enterprise, public-sector, and individual customers across nine industry verticals.

Ownership category

akta.pro rank

Product category

Workplace Safety Training Services

NAICS

Educational Services (61), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

Emergency Management, Disaster Response & Incident Command Training (EDAOAMAD), Train-the-Trainer & Instructor Enablement Services (BPAEANAL), EMS Education, Training & Simulation Centers (HLAFANAL)

Keywords

• First aid training
• Health and safety training
• Mental health training
• Fire safety training
• Workplace safety courses

Headquarters

HQ city

Warminster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Group Training Services: On-site training delivered at client locations for groups of up to 12-28 delegates. Pricing includes all trainer and training associated costs with no additional charges.
2. Individual Course Enrollment: Individual learners can enroll in scheduled courses at the Warminster venue or access online courses through aidtrainingonline.com platform.
3. Online Course Access: Self-paced online courses available for individual purchase, ranging from £8.96 to £17.92 plus VAT per person.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Aid Training delivers accredited First Aid, Mental Health First Aid, Health & Safety, Fire Safety, Manual Handling, Conflict Management, and CONDO (defence contractor) training courses to organisations and individuals across the UK. The company offers 60+ courses in classroom, blended, virtual (Teams/Zoom), and self-paced online formats, delivered on-site at client locations for groups of up to 12-28 delegates or at its Warminster venue and online platform for individual learners. All courses align with UK regulatory frameworks including HSE, Ofsted, EYFS, CDM 2015, DEFSTAN 05-129, and DEFCON 697.

Product overview

Aid Training is a UK-based training provider offering 60+ workplace safety and professional development courses delivered nationally at client sites or their Warminster venue. The portfolio includes First Aid (group, individual, blended, and instructor courses), Mental Health First Aid, Fire Safety, Health & Safety, Manual Handling, Conflict Management, and CONDO (defence contractor) training. Courses are available in multiple formats: classroom, online, virtual (Teams/Zoom), and blended learning. Professional qualifications include Level 3 and Level 4 Awards in Education and Training, Assessing, and Internal Quality Assurance. The company also provides train-the-trainer programmes enabling organisations to develop internal instructors.

Differentiator

Problem solved

Functional benefit

Products and services

• First Aid for Groups

Named customers27 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Highfield QualificationscoreOthersAwarding organisation for Level 3 Award in Education & Training certification and other qualifications. Aid Training is an approved centre.
• FutureQualscoreOthersAwarding organisation for Level 3 Award in First Aid at Work certification. Aid Training is an approved centre.
• OCN (Open College Network)coreOthersAccreditation body for vocational education and training qualifications.
• Institute of Leadership and Management (IOL)coreOthersProfessional body providing accreditation for leadership and management training programmes.
• HSE (Health and Safety Executive)coreOthersUK regulatory body for workplace health and safety. Aid Training aligns courses with HSE guidance and regulations including The Health and Safety (First Aid) Regulations 1981.
• Resuscitation Council UKcoreOthersUK body setting guidelines for resuscitation and emergency cardiovascular care. Aid Training aligns BLS and AED training with Resuscitation Council guidelines.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ProTrainings UK: UK-regulated first aid and health & safety training provider with a strong online / blended learning proposition serving both individual and enterprise customers. Comparable to Aid Training across the same regulated course categories, with a more digital-led delivery model.
• Nuco Training: UK specialist first aid and health & safety training provider delivering regulated First Aid at Work, Fire Safety, Manual Handling, and instructor courses via on-site, classroom, and online formats. Highly comparable business model, course catalogue, and target customer base to Aid Training.
• Tigerlily Training: UK-based first aid and mental health training provider offering regulated First Aid at Work, paediatric, mental health, and instructor courses to enterprise and individual customers. Directly comparable course mix and customer segments to Aid Training.
• ITC First Aid: Awarding organisation and training provider offering regulated First Aid at Work, Paediatric First Aid, and Outdoor First Aid qualifications alongside train-the-trainer programmes. Closely comparable to Aid Training in regulated qualifications, instructor pathways, and enterprise customer focus.
• Imperative Training: UK training provider delivering First Aid, Fire Safety, Health & Safety, Manual Handling, and instructor courses to enterprise and individual customers nationwide. Direct overlap with Aid Training in course portfolio, delivery formats (on-site, venue, online), and customer base.

Others

• Highfield Qualifications: Awarding organisation that issues regulated qualifications (including the Level 3 Award in Education & Training delivered by Aid Training). Not a direct competitor but a critical ecosystem partner — comparable regulatory positioning and same curriculum frameworks used by Aid Training.

Broad incumbents

• British Red Cross: Major UK first aid training provider offering First Aid at Work, paediatric first aid, and mental health training to employers. Overlaps directly with Aid Training's core regulated first aid portfolio and competes for the same enterprise customers across healthcare, construction, and public sector.
• St John Ambulance: The UK's largest and most recognised first aid and workplace training charity; offers a directly overlapping portfolio of regulated First Aid at Work, Mental Health First Aid, Fire Safety, and Health & Safety courses delivered on-site, at venues, and online. Compares to Aid Training as a larger, broader incumbent in the same product category.
• Qualsafe Awards: Ofqual-recognised awarding organisation that both accredits and indirectly competes by enabling a large network of approved centres to deliver regulated first aid qualifications. Comparable to Aid Training in regulated first aid curriculum and instructor certification pathways, though positioned primarily as an awarding body.

Emerging players

• First Aid for Life: UK first aid training specialist offering regulated First Aid at Work, paediatric, and bespoke courses with strong medical professional credentials. Comparable to Aid Training in regulated course categories and emphasis on clinically credible trainers, though typically smaller and more specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/aidtrainingops
• Facebookfacebook.com/aidtraining

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aid Training