Association de l’industrie électrique du Québec

What Association de l’industrie électrique du Québec does

The Association de l'industrie électrique du Québec (AIEQ) is a nonprofit industry association founded in 1916 in Montreal that represents approximately 350 member companies across Quebec's electrical industry — encompassing utilities such as Hydro-Québec and Boralex, global manufacturers including GE Vernova, ABB, Siemens, Schneider Electric, and Hitachi Energy, major engineering firms (WSP, Stantec, AtkinsRéalis, CIMA+, BBA, Tetra Tech), IT/consulting firms (CGI, Talan, Accenture), innovative SMEs, academic institutions (IGEE, IVADO, PINQ²), and peer associations such as STIQ and Électricité Canada. The Quebec electrical industry represented by AIEQ contributes approximately $16.7 billion to Quebec's GDP, supports roughly 63,000 quality jobs, and exports $5 billion in products and services to more than 170 countries; Quebec produces 50% of Canadian hydroelectricity and is the world's 5th-largest hydroelectricity producer.

AIEQ's core offerings are programmatic rather than technology products. Its flagship is PASQÉ (Plateforme d'approvisionnement stratégique québécois de l'industrie électrique), a strategic sourcing platform launched in 2022 with $5M from Quebec's MEIE and renewed as PASQÉ 2.0 in January 2026 with a further $7M two-year envelope, which provides financial support (up to 25% of eligible expenses, capped at $500K per project) and matchmaking to help Quebec suppliers diversify offerings and serve major utilities. Complementary programs include the Cohorte Levier ESG et Décarbonation (a 5–6 month structured ESG coaching program delivered with COESIO and Décarboné+), the MUSE movement (co-founded June 2026 with Schneider Electric and Décarboné+), and a portfolio of flagship events — the Forum on Digital Transformation of Energy Systems (5th edition, March 2026), EnergiQ (2nd edition, February 2026), the Colloquium on Energy Efficiency, and the Annual General Meeting.

AIEQ's business model is membership-driven: Category 1 corporate members pay annual fees scaled by company employee count, Category 2 associate members pay fees set by the Board, and event revenue is generated from ticket sales with priority access for members. Government program funding (MEIE for PASQÉ, Fond Écoléader, Hydro-Québec, and Boralex for the Levier ESG cohort) flows primarily through to participating SMEs as co-funding rather than retained as association revenue. AIEQ markets itself through a bilingual website (aieq.net), the Info AIEQ newsletter, LinkedIn/Facebook/Vimeo channels, and its annual report series. The association is governed by a Board of Directors with representatives from member companies, supported by observer members from BDC, Investissement Québec, and other ecosystem stakeholders, and is led since 2022 by Marie Lapointe, its first female President and CEO.

Name

Association de l’industrie électrique du Québec

Legal name

Association de l'industrie électrique du Québec

Website

https://aieq.net

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

1–10 employees

Short description

AIEQ is a nonprofit industry association founded in 1916 in Montreal representing approximately 350 companies in Quebec's electrical industry, providing advocacy, the PASQÉ strategic sourcing platform, ESG coaching, export support, and industry events to utilities, manufacturers, SMEs, and research institutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Membership Fees: Annual membership fees charged to corporate members. Category 1 corporate member rates are determined by the number of employees in the company. Category 2 associate member rates are set by the AIEQ Board of Directors. These fees fund the association's operations, events, and strategic initiatives including PASQÉ.
2. Event Revenue: Revenue generated from ticket sales for conferences, forums, colloquia, and networking events (e.g., Forum on Digital Transformation of Energy Systems, EnergiQ, Colloquium on Energy Efficiency). Priority access and discounts are offered to members.
3. Government Funding for Programs: Government of Quebec (MEIE) funding for the PASQÉ program: $5 million in Phase 1 (2022), $7 million over two years for PASQÉ 2.0 (2026). Additional funding from Fond Écoleader, Hydro-Québec, and Boralex for the Levier ESG cohort. These are directed program subsidies rather than direct association revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The AIEQ is a nonprofit industry association that supports the Quebec electrical industry through advocacy, events, and a strategic procurement platform. Its primary offerings are the PASQÉ strategic sourcing program (providing up to 25% of eligible expenses, maximum $500,000 per project, to help Quebec suppliers access major utility supply chains), the Levier ESG and Decarbonation cohort, recurring industry conferences and forums, member networking and matchmaking, government representation, ESG programming, and industry publications including annual reports and government briefs.

Product overview

The Association de l'industrie électrique du Québec (AIEQ) is a membership-based industry association that does not offer a unified software product. Its primary offerings are programs and services: PASQÉ (Plateforme d'approvisionnement stratégique québécois de l'industrie électrique) - a strategic supply chain support program offering financial aid and strategic guidance to help Quebec suppliers serve public and private clients in the electrical industry; the Cohorte Levier ESG et Décarbonation - a 5-6 month program helping companies improve energy performance, decarbonize operations, and implement responsible management practices; member events and conferences including the Forum on Digital Transformation of Energy Systems, EnergiQ, and the Colloque sur l'Efficacité Energétique; and industry publications including annual reports, studies, and briefs submitted to government bodies. These programs work together to support Quebec's electrical industry ecosystem through supply chain development, innovation support, talent attraction, and export assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• PASQÉ (Plateforme d'approvisionnement stratégique québécois de l'industrie électrique) Strategic sourcing platform for the Quebec electrical industry that provides financial support (up to 25% of eligible expenses, maximum $500,000 per project) and strategic advice to help Quebec suppliers diversify their offerings and serve public and private clients in the sector.
• PASQÉ 2.0 Second phase of the PASQÉ program with a $7M envelope over two years to help SMEs develop local solutions to replace imported products, increase productivity and competitiveness, and expand Quebec content in major projects.
• Cohorte Levier ESG et Décarbonation A 5-6 month structured program partnering with COESIO and Décarbone+ to help companies improve energy performance, decarbonize activities, and implement responsible management practices, including GHG assessments, gap analysis, and decarbonation roadmaps.
• Forum sur la transformation numérique des systèmes énergétiques Annual forum bringing together key players in the electrical industry — contractors, solution developers, cybersecurity experts, data exploitation and AI experts — to discuss digital transformation of energy systems.
• ÉnergiQ Major energy transition event replacing the sustainable procurement and innovation conference, bringing together key players in energy innovation to create synergy around strategic sourcing, smart buildings and cities, renewable energy integration, and energy transition innovation.
• Colloque sur l'Efficacité Énergétique Annual symposium bringing together actors from the energy efficiency value chain — suppliers, engineering consulting firms, industrialists, and equipment manufacturers — to showcase expertise, share best practices, and enable business networking.
• Publications and Studies (Mémoires et études) Annual reports, studies, and government briefs (mémoires) on topics including supply chain development, energy policy, wind farms, hydroelectric projects, and export potential of the Quebec electrical industry.

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

28 partnerships are on record, tiered core, major and supporting.

• Hydro-QuébeccoreStrategic or Co-development PartnerHydro-Québec is the dominant player in Quebec's electricity system and AIEQ's most important strategic partner. Together they organize events (e.g., Prête.s pour le Plan d'action 2035), collaborate on workforce strategy, ESG criteria in supply chains, and the PASQÉ program. Hydro-Québec serves as a major buyer for AIEQ member companies.
• GE VernovamajorStrategic or Co-development PartnerGE Vernova is a key partner of AIEQ. Daniel Granger, Chief Commercial Operations Officer North America & VP GE Renewable Energy Canada, co-chairs AIEQ's Sustainable Procurement strategic orientation. GE Vernova is listed among the 735 kV partner tier on the AIEQ website.
• Hitachi EnergymajorStrategic or Co-development PartnerHitachi Energy is a premier partner of AIEQ. Jonathan Blachère, Senior VP Marketing & Sales Canada, sits on the AIEQ Board. Christine Martin, Director of Government Relations, co-chairs the Sustainable Procurement strategic orientation. Joint events include the Lumière event on Women in Energy (June 2025) with CIGRÉ Canada.
• Schneider Electric CanadamajorStrategic or Co-development PartnerSchneider Electric Canada is a key partner and AIEQ member. Hugo Lafontaine, VP Automation, Energy and Digitalization, sits on the AIEQ Board. Schneider hosted an AIEQ factory visit in June 2024 and is a founding member of MUSE.
• CGImajorStrategic or Co-development PartnerCGI is a premier partner of AIEQ. Alain Sayegh, Vice President Consulting Services, Renewable Energies and Operational Technologies, serves as AIEQ Board Chair and COGE Chair. CGI hosted the June 2025 AGA conference at its Montreal Innovation Centre.
• Siemens CanadamajorStrategic or Co-development PartnerSiemens Canada is a premier partner of AIEQ. Magued Eskaros serves as interim Director of Operations — Quebec Smart Infrastructure (observer member on the AIEQ Board). Siemens collaborated on the Accélérateur Le TransAtlantique program.
• ABB Électrification CanadamajorStrategic or Co-development PartnerABB is a key partner of AIEQ (315 kV tier). Jean-Pierre Guay, National Service Director Canada, sits on the AIEQ Board. ABB's first E-mobility A400 charging station arrived in Quebec with AIEQ support (February 2025), and ABB invested $130M in Canada innovation.
• WSP GlobalmajorStrategic or Co-development PartnerWSP is a premier partner of AIEQ. Alain Brière, VP Smart Grids and Cybersecurity, sits on the AIEQ Board. WSP co-organizes industry events and supports AIEQ's strategic orientations.
• ANDRITZ GroupmajorStrategic or Co-development PartnerANDRITZ Group is a key partner (315 kV tier). Hugo Carle, VP North American Operations, sits on the AIEQ Board representing the company.
• TalanmajorStrategic or Co-development PartnerTalan is a premier partner of AIEQ. Jérôme Thirion, EVP Consulting Services, Strategy and Operations, sits on the AIEQ Board. Talan co-authored the Impératif Productivité manufacturing study featured by AIEQ. Hélène Kyriakakis, PDG Talan Amériques, sits on the PASQÉ 2.2 selection committee.
• StantecmajorStrategic or Co-development PartnerStantec is a key partner (315 kV tier). Stephen Montminy, VP Quebec, sits on the AIEQ Board. Stantec co-hosted the Lumière event on Women in Energy with AIEQ, Hitachi, and CIGRÉ Canada.
• AtkinsRéalismajorStrategic or Co-development PartnerAtkinsRéalis is a key partner (315 kV tier). Sébastien Vittecoq, VP Hydro Canada, sits on the AIEQ Board as an observer member.
• Tetra TechmajorStrategic or Co-development PartnerTetra Tech is a key partner (315 kV tier). Dominic Bernard, Director of Hydromechanics & Major Projects, sits on the AIEQ Board.
• BBAmajorStrategic or Co-development PartnerBBA is a key partner (315 kV tier). Renée-Claude Turgeon, Head of Talent and Sustainable Renewal, sits on the AIEQ Board.
• CIMA+majorStrategic or Co-development PartnerCIMA+ is a key partner (315 kV tier). Karl Olechnowicz, VP Energy and Resources — T&D Market, sits on the AIEQ Board. Steeve L'Heureux, First VP Energy and Resources, contributed testimonial commentary on AIEQ innovation initiatives.
• Voith HydrosupportingStrategic or Co-development PartnerVoith Hydro is a key partner (315 kV tier). Arpi Berajeklian, Engineering Program Manager, serves as an observer member on the AIEQ Board.
• PLP Canada (Preformed Line Products)supportingStrategic or Co-development PartnerPLP Canada is a partner (315 kV tier) in the AIEQ ecosystem, participating in supply chain and procurement initiatives.
• ArteliasupportingStrategic or Co-development PartnerArtelia is a key partner (315 kV tier). Richard Hélie, EVP Telecommunications and Operational Technologies, sits on the AIEQ Board.
• Accenture CanadasupportingStrategic or Co-development PartnerMartine Lapointe, Head of Utilities & Power Generation Portfolio for Canada, sits on the AIEQ Board.
• IVADOsupportingStrategic or Co-development PartnerIVADO (Institute for Data-Driven Value Creation) is a cross-disciplinary AI research consortium collaborating with AIEQ on the Forum on Digital Transformation of Energy Systems, exploring AI applications in the electrical sector.
• COESIOsupportingStrategic or Co-development PartnerCOESIO partnered with AIEQ to deliver the Levier ESG cohort program, providing ESG strategy and governance advisory services to participating SMEs.
• Décarbone+supportingStrategic or Co-development PartnerDécarbone+ partnered with AIEQ and COESIO for the Levier ESG cohort program, providing energy efficiency and GHG advisory services. A founding member of MUSE.
• Business France North AmericasupportingGTM or Marketing PartnerBusiness France collaborates with AIEQ on trade missions between Quebec and France, including hosting a delegation from Nouvelle-Aquitaine at AIEQ's Montreal offices. Supports member export activities to the French market.
• STIQ (SolutionsTechniques Québec)supportingStrategic or Co-development PartnerSTIQ collaborates with AIEQ on the annual Gala des Mérites STIQ and the AIEQ-PASQÉ Plant Management Award. Provides diagnostic analyses for SMEs participating in PASQÉ (12 STIQ diagnostics allocated in 2024-2025). Jointly produces the Baromètre STIQ AIEQ.
• InnovÉEsupportingStrategic or Co-development PartnerInnovÉE is a partner in organizing the EnergiQ conference on energy transition (2nd edition, February 2026) and collaborates on the ÉnergiQ event addressing energy transition topics with AIEQ.
• CIGRÉ CanadasupportingStrategic or Co-development PartnerCIGRÉ Canada co-organizes events with AIEQ including the Lumière event on Women in Energy alongside Hitachi and Stantec. AIEQ participated in organizing the 2025 CIGRÉ International Symposium at the Palais des Congrès de Montréal.
• VADIMAPsupportingOthersDenis Chartrand, Executive VP Strategy and Market Development, serves as an observer member on the AIEQ Board.
• FilgosupportingOthersWassim Kanso, MBA, Director of Energy Transition, serves as an observer member on the AIEQ Board.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• American Public Power Association (APPA): US national association representing not-for-profit, community-owned electric utilities. Comparable industry-association structure (membership fees, advocacy, training, events) for the electricity sector, but US-focused and serving publicly owned utilities rather than the mixed utility/OEM/SME base AIEQ represents.
• Edison Electric Institute (EEI): US trade association for investor-owned electric utilities, providing advocacy, policy, and member services. Comparable in mission (unified industry voice, regulatory engagement) but US-only and focused on IOUs rather than AIEQ's full ecosystem (utilities, OEMs, SMEs, academia).
• NEMA (National Electrical Manufacturers Association): US association for electrical equipment and medical imaging manufacturers. Highly comparable in that AIEQ's members include many NEMA-aligned multinationals (GE Vernova, Schneider, Siemens, ABB, Hitachi), but NEMA operates at US scale and manufacturer-focused rather than Quebec-wide and ecosystem-wide.
• Canadian Manufacturers & Exporters (CME): Canada's largest industry association for manufacturers and exporters. Comparable as a national membership-based manufacturing/trade association with policy advocacy, events, and member services, but broader than AIEQ's electrical-industry specialization.

Direct peers

• STIQ (Solutions Techniques Québec): Quebec-based manufacturing excellence association that co-hosts the Gala des Mérites STIQ with AIEQ and runs the AIEQ-PASQÉ Plant Management Award. Same membership/association model, overlapping Quebec SME constituency, and explicit program partnership (e.g., 12 STIQ diagnostics allocated to PASQÉ participants in 2024–2025).
• InnovÉE: Quebec's energy innovation cluster that co-organizes the EnergiQ energy transition conference with AIEQ. Direct peer in the Quebec energy ecosystem with comparable convening function across industry, academia, and government, focused specifically on cleantech and energy innovation.
• Électricité Canada: Canada's national electricity industry association, representing generators, transmitters, distributors, and manufacturers across Canada. Direct peer to AIEQ: same membership-based industry-association model, same convening role with utilities and government, but operating at the pan-Canadian level rather than Quebec-only.

Others

• Investissement Québec: Quebec's provincial investment agency with an observer on AIEQ's Board and a seat on the PASQÉ 2.2 steering committee. Functions as both a funder and complementary ecosystem player to AIEQ in supporting Quebec SME growth, supply-chain development, and export activity.

Regional players

• European Electrical Contractors Association (AIE): European federation of national electrical contracting associations. Comparable industry-association model (membership, training, advocacy) for the electrical value chain, but European geographic scope and contracting-focused rather than AIEQ's Quebec electrical-manufacturing focus.
• Orgalim (Europe's Technology Industries): European federation representing technology industries including electrical, electronic, and mechanical engineering sectors. Comparable in representing OEMs (ABB, Siemens, Schneider all members) and providing policy advocacy in the electrical space, but European scope and not a direct Quebec market competitor.

Market position

Strengths5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/AIEQuebec
• YouTubevimeo.com/aieq
• Facebookfacebook.com/AIEQuebec
• LinkedInlinkedin.com/company/aieq

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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