We R Asia
We R Asia is a Dutch B2B services firm founded in 2007 that helps European SMBs and scale-ups outsource production to China, Vietnam, and India, providing supplier sourcing, in-factory quality control, and full import logistics across 17 staff in four offices.
- Company typePrivate
- Founded2007
- HeadquartersVeghel, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What We R Asia does
We R Asia is a B2B professional services firm founded in 2007 and headquartered in Veghel, Netherlands, that acts as a full-service production outsourcing intermediary for European companies — primarily Dutch SMBs and scale-ups — seeking to manufacture products in Asia. The company manages the end-to-end production lifecycle on behalf of its clients: supplier sourcing and vetting, product design support, golden-sample approval, in-factory quality control during production runs, and the complete import process including customs, duties, CE marking certification, anti-dumping duties, and sea or air freight. Operations are executed through 17 staff deployed across four owned offices: 7 in the Netherlands (Veghel HQ handling European client relationships and program management), 6 in Dongguan, China (operating as Jiehao Trade Co., Ltd.), 2 in Ho Chi Minh City, Vietnam (since April 2020), and 2 in Bengaluru, India (since 2021). The China entity has existed in practice since inception, making this a 17-year cumulative presence in the region.
The underlying technology stack is intentionally lean: third-party SaaS for project management (Podio) and customer interaction (AFAS), supplemented by a proprietary Online Klantenportaal that provides real-time project and delivery visibility to clients. There is no proprietary software product, no AI/ML layer, and no disclosed data flywheel. The service is fundamentally labor-based: local teams physically inspect samples and production runs at factories, manage supplier relationships, and coordinate logistics. Revenue is generated through professional-services fees quoted per program, with a stated minimum order value of €25,000 per supplier, transparent all-in pricing including transport, duties, and margin, and multi-year client engagements. Customers span at least 11 named logos across mobility (Meybo BMX, E-bikeaccu.nl, Twin Air, Vici Bikes), sanitary/bathroom furniture (Thebalux — 10-year partnership, 600+ articles), ergonomics (Bakker Elkhuizen), hospitality interior (Nouvion), lifestyle/outdoor furniture (Weltevree), trading (Baten Trading), and small consumer brands (The Chocolate Factory, Tiny Things, Cámeaux, Studio Statement, Simon Lévelt). The company is founder-led and bootstrapped: Jasper Delisse became sole owner in 2019 after acquiring his uncle's share, and no institutional funding rounds are disclosed.
We R Asia firmographics
Firmographics- Name
- We R Asia
- Legal name
- We R Asia
- Website
- https://we-r-asia.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- We R Asia is a Dutch B2B services firm founded in 2007 that helps European SMBs and scale-ups outsource production to China, Vietnam, and India, providing supplier sourcing, in-factory quality control, and full import logistics across 17 staff in four offices.
- Ownership category
- akta.pro rank
We R Asia industry classification
Industry- Product category
- Production Outsourcing Services
- SIC
- Services-Help Supply Services (7363)
- akta.pro primary industry
- Spend Analytics & Reporting Support (BPAAAJAJ)
- akta.pro secondary industry
- Buyer’s Consolidation & Origin Cargo Management (OCM) (TLACALAC)
Keywords
Where We R Asia is headquartered
LocationHeadquarters
- HQ city
- Veghel
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
We R Asia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Sourcing and Production Management Services: Fees charged for managing the complete production process including sourcing suppliers, quality control, and import logistics. Services cover the full trajectory from idea to scalable production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom service pricing based on product requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
We R Asia product offering
Product offeringCore offering
We R Asia provides end-to-end production outsourcing services for European (primarily Dutch) brands that want to manufacture in China, Vietnam, or India. The service bundles supplier sourcing, product design support, sample production with golden sample approval, on-the-ground quality control, and full import logistics (customs, duties, CE marking, freight) into one managed engagement. Delivery is executed through locally-staffed offices in each Asian production country and supported by an online customer portal for real-time project visibility.
Product overview
We R Asia is a sourcing and production management company that serves as a full-service intermediary for European companies (primarily Dutch SMBs and scale-ups) seeking to manufacture products in Asia. The core offering is a unified service called 'Productie Uitbesteden in Azië' (Production Outsourcing in Asia), supported by four integrated service modules: Product Sourcing, Kwaliteitscontrole in Azië (Quality Control), Importeren uit Azië (Import Management), and the Klantenportaal (Customer Portal). The company operates across three industry verticals — Sanitair & Badkamermeubelen, Outdoor & Living, and Mobiliteit & Onderdelen, and Bouw-, Werk- & Evenementenmateriaal — with specialized supplier networks in China, Vietnam, and India. A Private Labeling Vietnam service is also offered for custom-branded production. The company does not sell its own software product; instead it offers managed services for production sourcing, quality assurance, and import logistics.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Products deliver higher quality than Italian suppliers with consistent quality control on every order
- +2 more outcomes
Companies that use We R Asia
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles2 records
We R Asia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
We R Asia partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Trees for AllminorWe R Asia partners with Trees for All to plant trees as part of their CO2 compensation initiative. This environmental partnership supports their sustainability efforts to offset part of their carbon footprint.
- Van Eyck AdviesminorPartnership to support B2C and B2B customers with product safety and labeling compliance. Monique van Eyck provides expertise on product requirements, documentation, and legislation.
- Business Experience IndiaminorPartnership with Paul van Hek's Business Experience India for organizing business trips to India and educational evenings about Indian market opportunities.
- NVO NederlandminorWe R Asia is a member of NVO Nederland, embracing the Sustainable Development Goals and focusing on goals 3, 8, 9, and 12 related to health, work, innovation, and responsible consumption.
- Notified BodiescoreExternal certification partners that certify and warrant products meet quality requirements. Products are thoroughly evaluated through these external parties for compliance with standards.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
We R Asia competitors and assessment
Company assessmentDirect peers
- Sourcify: Online platform connecting brands with pre-vetted Asian manufacturers with project management support — directly competes with We R Asia for SMBs seeking Asia production outsourcing, with a more digital-first delivery model.
- Dragon Innovation: Product realization and manufacturing partner for hardware startups with deep supplier relationships in China; offers identification, qualification, and management of factories — directly comparable to We R Asia's sourcing and quality control value proposition.
- Pro QC International: Quality control and supplier audit services firm operating across Asia including China, Vietnam, and India — directly comparable to We R Asia's quality inspection and supplier management offering.
- Houterman: Dutch sourcing and import specialist that helps European retailers source products from Asia, with comparable geographic focus and SMB customer base as We R Asia. Most direct European peer.
- Sourcing Allies: US-based Asia sourcing consultancy that helps brands find and manage factories in China and Southeast Asia — comparable service scope (supplier identification, negotiation, QC) and target customer (Western SMBs/brands).
- Fictiv: Digital manufacturing platform with a vetted global network of suppliers offering CNC, injection molding, and 3D printing; represents a more tech-enabled version of We R Asia's sourcing and supplier-vetting model.
- Pivot International: US-based product development and Asia manufacturing partner that helps companies bring products to market by managing sourcing, engineering, and quality control — a near-identical service model to We R Asia's, just with North American instead of European SMB clients.
- East West Manufacturing: US-based electronics manufacturing services company with Asia-based engineering and quality assurance teams that manages production from prototype to scale for Western OEMs — same operating model as We R Asia in a different region/category.
Broad incumbents
- Alibaba.com: Chinese B2B marketplace enabling direct supplier discovery and transactions globally — represents the platform-based alternative to We R Asia's intermediary model, where SMBs could theoretically self-serve without an intermediary.
- Li & Fung: Hong Kong-based global sourcing and supply chain giant serving major apparel and consumer brands; represents the scaled end of the same sourcing intermediary category We R Asia operates in, but with vastly larger scale and enterprise customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
We R Asia social profiles
Digital presenceWe R Asia financial estimates
Financial estimateRevenue estimate
Valuation estimate
We R Asia leadership team
Management profileNumber of profiles
Profiles17 records
We R Asia subsidiaries and ownership
Company hierarchySubsidiaries3 records
We R Asia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We R Asia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We R Asia
What does We R Asia do?
We R Asia provides end-to-end production outsourcing services for European (primarily Dutch) brands that want to manufacture in China, Vietnam, or India. The service bundles supplier sourcing, product design support, sample production with golden sample approval, on-the-ground quality control, and full import logistics (customs, duties, CE marking, freight) into one managed engagement. Delivery is executed through locally-staffed offices in each Asian production country and supported by an online customer portal for real-time project visibility.
Is We R Asia a public or private company?
We R Asia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was We R Asia founded?
We R Asia was founded in 2007. It employs 11 to 50 people.
Where is We R Asia based?
We R Asia is headquartered in Veghel, Netherlands, in the Europe region.
How does We R Asia make money?
One revenue line is on record: sourcing and Production Management Services.
Who are We R Asia's main competitors?
Direct peers on record are Sourcify, Dragon Innovation, Pro QC International, Houterman, Sourcing Allies, Fictiv, Pivot International and East West Manufacturing. Broad incumbents are Alibaba.com and Li & Fung.
Does We R Asia have an API?
No public API is recorded for We R Asia.
What industry is We R Asia in?
We R Asia's product category is Production Outsourcing Services. Its primary akta.pro industry code is BPAAAJAJ, Spend Analytics & Reporting Support, with a secondary code of TLACALAC, Buyer’s Consolidation & Origin Cargo Management (OCM). Its SIC code is 7363.