Association Tourisme & Handicaps

What Association Tourisme & Handicaps does

Association Tourisme & Handicaps (ATH) is a French non-profit association (loi 1901), founded in 2001 and headquartered in Asnières-sur-Seine, that operates as the delegated manager of two state-owned accessibility certification labels for tourism in France: 'Tourisme & Handicap' (for individual establishments covering four disability types — motor, visual, hearing, and mental) and 'Destination Pour Tous' (for territories committed to accessible tourism). ATH functions as a community-led platform connecting tourism professionals with disability advocacy groups, providing a digital evaluation application for trained human evaluators to assess establishments against label criteria, and operating a regional Relais network across French departments for local support. The association also delivers professional training programs for 'Évaluateurs' (evaluators) and 'Conseillers en séjour' (stay advisors) in partnership with ADN Tourisme, Tourisme & Compétences, Gîtes de France, and Université du Havre.

ATH's business model is membership- and grant-based: revenue derives from membership fees paid by tourism professionals and disability associations, supplemented by a government mission grant from the Direction Générale des Entreprises (DGE) for managing the state label, project-specific mécénat from foundations (Engie, Malakoff Humanis, Make.org), and ancillary training fees. The organization reaches consumers through its main website (tourisme-handicaps.org), a free 'Tourisme Accessible' magazine, social media, and the My Easy Access mobile app (transmitted from Michelin in 2025) which catalogs 400+ accessible locations with GPS mapping, piloted in Marseille.

Additional products and programs include the 'Mon Musée Accessible' e-learning program (launched 2022 targeting 2,000 museums), annual Trophées du Tourisme Accessible awards (launched 2020, organized with Atout France and ANCV), annual Journées Nationales Tourisme & Handicap awareness events, and digital accessibility resources for member websites. ATH coordinates the accessibility tourism working group within the International Social Tourism Organization (ISTO) across 17 countries, and is governed by President Annette Masson with a Board of Directors.

Name

Association Tourisme & Handicaps

Legal name

Association Tourisme & Handicaps

Website

https://tourisme-handicaps.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

French non-profit association managing two state-owned accessibility certification labels (Tourisme & Handicap and Destination Pour Tous) for tourism. Serves tourism professionals and people with disabilities through label management, evaluator training, and digital tools like My Easy Access.

Ownership category

akta.pro rank

Product category

Accessible Tourism Certification Services

NAICS

Tour Operators (561520), Convention and Visitors Bureaus (561591), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Special Needs & Accessible Travel Services (Local DMC) (THAKAEAL)

akta.pro secondary industries

Accessibility & Inclusion Services (ADA Access, Adaptive Programs, Multilingual Support) (THAAAGAJ), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Accessible tourism certification
• Disability accessibility labels
• Tourism professional training
• Accessible travel platform
• Tourism inclusion services

Headquarters

HQ city

Asnières-sur-vègre

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Association operates primarily through membership contributions from tourism professionals and disability associations.
2. Government support: Mission of support for the state label granted by Direction Générale des Entreprises (DGE), indicating public funding support.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Association Tourisme & Handicaps manages two French state-owned accessibility labels (Tourisme & Handicap and Destination Pour Tous) certifying tourism establishments and territories across four disability types. It complements these labels with evaluator training programs, the My Easy Access digital platform for accessible locations, and the annual Trophées du Tourisme Accessible awards.

Product overview

Association Tourisme & Handicaps operates a comprehensive ecosystem of products and services focused on accessible tourism in France. At its core are two national state labels—'Tourisme & Handicap' for individual establishments and 'Destination Pour Tous' for entire territories—which certify accessibility across all four disability categories (motor, visual, hearing, mental). The association complements these certification systems with professional training programs for evaluators and stay advisors, a free digital platform called 'My Easy Access' (transmitted from Michelin) featuring accessible location mapping and GPS, and the 'Tourisme Accessible Magazine' for public outreach. The organization also runs annual awards (Trophées du Tourisme Accessible), national awareness days (Journées Nationales), and provides digital accessibility resources for both its own website and member establishments.

Differentiator

Problem solved

Functional benefit

Brands

• My Easy Access: A platform launched in 2025 (initiated by Michelin and transmitted to ATH) that maps verified accessible places and itineraries. Marseille is the pilot city partner. Includes a mobile app and website for travelers with disabilities to organize visits and transportation.

Products and services

• Tourisme & Handicap Label National state label awarded to tourism professionals demonstrating accessibility for all four types of disabilities (motor, visual, hearing, mental). The label ensures quality access to leisure activities, vacations, and culture for people with disabilities.
• Destination Pour Tous Label National state label awarded to entire territories (regions, departments, cities) that demonstrate comprehensive accessible tourism offerings across multiple providers and services.
• My Easy Access Free application and web platform cataloging accessible tourist places and itineraries. Features accessible GPS navigation, interactive mapping, and paper cartography. Includes over 400 verified accessible locations. Marseille is the pilot city partner.
• Formation Évaluateurs Label Tourisme & Handicap Professional training program for 'Évaluateurs' (Evaluators) who assess tourism establishments for the label. Covers the four disability categories, accessibility principles, evaluation tools, and practical exercises.
• Formation Conseillers en séjour Label Tourisme & Handicap Professional training for 'Conseillers en séjour' (Stay Advisors) working at tourist offices. Teaches how to inventory accessible offerings, organize reception spaces, and present adapted territory offerings.
• Mon Musée Accessible E-learning Free E-learning training program developed with Make.org Foundation and Action Handicap France to train museums (target: 2000) to welcome people with disabilities. Launched in 2022 as part of the Grande Cause Culture pour tous.
• Trophées du Tourisme Accessible Annual awards organized by Atout France and implemented by Association Tourisme & Handicaps in partnership with ANCV, recognizing tourism actors holding the 'Tourisme & Handicap' label for excellence in accessible tourism.

Quantifiable outcome

• 535 museums out of 8,000 have the label, indicating significant opportunity for expansion
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Observatoire de l'Accessibilité des Chiens Guides et d'Assistance (OBAC)minorStrategic or Co-development Partner · 14 October 2021ATH signed renewed engagement with OBAC to defend rights of people accompanied by guide dogs or assistance dogs. Signature took place at Salon Autonomic Paris in presence of Secretary of State Cluzel.
• Association Française des Professionnels pour l'Accessibilité aux Personnes Handicapées (AFPAPH)minorStrategic or Co-development Partner · 13 October 2021Partnership convention signed at Salon Autonomic Paris to create synergy between actions for improving quality of life for people with disabilities.
• Organisation Internationale du Tourisme Social (ISTO)coreStrategic or Co-development PartnerATH is a member of ISTO and coordinates the group's accessibility tourism work with 17 countries for exchanges and development of recommendation documents. Association participates in ISTO Europe forums and events.
• Acteurs du Tourisme Durable (ATD)coreStrategic or Co-development PartnerATH is a member of ATD, an organization for sustainable tourism actors in France. Annette Masson, ATH President, was elected administrator representing ATH on ATD's board.
• Make.org FoundationcoreStrategic or Co-development PartnerCollaboration on E-learning project 'Mon Musée Accessible' targeting 2000 museums. Make.org Foundation financed the action as part of the Grande Cause Culture pour tous.
• Action Handicap FrancecoreStrategic or Co-development PartnerPartner in the E-learning 'Mon Musée Accessible' project. Also signed partnership convention at Salon Autonomic 2021.
• Fondation EngieminorOthersProvided funding/mécénat for the E-learning 'Mon Musée Accessible' project.
• Fondation Malakoff Humanis HandicapminorOthersProvided funding/mécénat for the E-learning 'Mon Musée Accessible' project.
• Atout FrancecoreStrategic or Co-development PartnerGovernment tourism development agency. Co-manages the 'Tourisme & Handicap' label with the association. Organizes Trophées du Tourisme Accessible with ATH.
• Direction Générale des Entreprises (DGE)coreOthersMinistry agency that granted ATH the mission of support for the state label 'Tourisme & Handicap'. Oversees the label development.
• Agence Nationale pour les Chèques-Vacances (ANCV)coreStrategic or Co-development PartnerPartner in organizing Trophées du Tourisme Accessible. ANCV provides trophies for the Hébergement category.
• ADN TourismecoreChannel Partner/ Reseller/ DistributorNational tourism development agency. Partners on training programs for evaluators and travel advisors, and collaborates on Trophées du Tourisme Accessible.
• Tourisme & CompétencescoreChannel Partner/ Reseller/ DistributorADN Tourisme program partner for training 'Conseillers en séjour' on the label. Organizes evaluator and advisor training sessions.
• My Easy Access (Michelin)coreTechnology or IntegrationPlatform initiated by Michelin and transferred to ATH. Includes app with 400+ accessible locations and itineraries, GPS, and interactive mapping. Marseille is pilot city partner. Supported by Fondation d'Entreprise Michelin and Fondation Toyota Mobilités.
• Klesia, Agefiph, CCAHminorOthersOrganizations supporting the Grande Cause #ActionHandicap initiative that includes the 'Mon Musée Accessible' E-learning project.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tourisme & Compétences: ATH's training partner via ADN Tourisme, delivering the "Conseillers en séjour" certification program. Runs comparable professional training in French accessible tourism with overlapping curriculum on the four disability categories.
• Accessitour: French training organisation listed as an ATH member delivering accessibility training to tourism professionals. Closely comparable scope: vocational accessible-tourism training operating in the same professional-development corridor as ATH's evaluator and advisor programs.
• Jaccede: French community-driven accessibility database where users review public places for accessibility. Directly comparable mission to ATH: mapping verified accessible locations and providing consumer-facing accessibility information, though crowdsourced rather than state-labelled.

Emerging players

• Handiamo: French startup offering accessible tourism services and adapted trip organisation for travelers with disabilities. Targets the same accessibility-tourism consumer segment as ATH's My Easy Access platform but operates as a private for-profit booking agent.
• Wheeliz: French platform for renting adapted (wheelchair-accessible) vehicles from private individuals. Operates in the same accessible-tourism ecosystem as ATH and complements label-certified lodging with mobility, but focuses on transportation rather than certification.

Others

• ISTO (International Social Tourism Organization): International social-tourism body of which ATH is a member, coordinating a 17-country accessibility-tourism working group. Provides international reach and policy forum that supports ATH's label methodology without competing for French label operations.
• UNAPEI: French federation representing associations supporting people with intellectual disabilities and their families. Supplies volunteer evaluators to ATH and is a member of ATH's governing coalition, with overlapping disability-advocacy mission.
• APF France Handicap: Major French disability-rights association that co-constitutes ATH's founding membership and supplies volunteer evaluators. Adjacent ecosystem player: representation and advocacy for disabled people, complementary rather than competitive to ATH's certification role.

Broad incumbents

• Atout France: French government tourism development agency that co-manages the Tourisme & Handicap label with ATH and organises the Trophées du Tourisme Accessible. Operates broadly across all French tourism promotion, with accessible tourism as a sub-vertical.
• ADN Tourisme: National federation of French tourist offices; partners with ATH on training programs for evaluators and stay advisors and co-organises the Trophées. Covers broader destination-management scope with accessibility as one focus area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Association-Tourisme-et-Handicaps-439414489504527
• LinkedInlinkedin.com/company/ass-tourisme-et-hadicaps
• Instagraminstagram.com/tourisme_et_handicaps

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Association Tourisme & Handicaps