WYCEN FOODS INC

What WYCEN FOODS INC does

Wycen Foods, Inc. is a privately held, family-owned specialty food manufacturer founded in 1948 by the Chung family under the Chung Fat brand, making it one of the first Chinese sausage producers on the U.S. West Coast. The company produces traditional Chinese-style sausages (lap cheong), cured meats, dried poultry products, and beef jerky, including pork sausage variants (standard, ex-lean, and rose wine-infused), duck liver sausage, chicken sausage, Chinese-style bacon, diced/sliced formats, cured whole duck, duck leg, duck gizzards, and cured chicken leg. Production takes place in a USDA-certified manufacturing facility in San Leandro, California, operating under strict HACCP food safety guidelines.

The company operates four go-to-market motions simultaneously: (1) direct-to-consumer e-commerce via a Shopify storefront with unit pricing ranging from $6.00 to $36.25; (2) retail sales at its flagship store in San Francisco's Chinatown (862 Clay Street); (3) wholesale distribution to Asian-American supermarket chains including 99 Ranch Markets, Lion Foods, Manila Supermarket, Marina Food, New May Wah, Pacific Supermarkets, and Sunset Supermarkets across the West Coast, East Coast, Texas, Hawaii, and Guam; and (4) B2B contract manufacturing (co-packing) for major retailers and institutions including Safeway, Costco, and U.S. military commissaries. Customer segments span individual consumers/families, professional chefs, and food brands/restaurants requiring co-packing capacity.

The technology stack is deliberately traditional: old-world Chinese sausage recipes (maintained unchanged since 1948) combined with modern USDA/HACCP compliance. The company has 1-10 employees, no disclosed funding rounds, no parent company, and operates as an independent entity with two physical locations (San Leandro HQ/factory and San Francisco retail store). Marketing relies on organic social (Facebook, Twitter), Yelp listings, and a recipe-driven content section on the company website.

Name

WYCEN FOODS INC

Legal name

Wycen Foods, Inc.

Website

https://wycenfoods.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

Wycen Foods Inc. is a family-owned specialty food manufacturer producing traditional Chinese-style sausages, cured meats, and jerky under the Chung Fat brand (founded 1948), selling via DTC e-commerce, a Chinatown retail store, Asian-American supermarket wholesalers, and USDA co-packing services for brands like Safeway and Costco.

Ownership category

akta.pro rank

Product category

Specialty Cured Meats and Sausages

NAICS

Food Manufacturing (311), Meat and Meat Product Merchant Wholesalers (424470)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE)

akta.pro secondary industry

Deli Meats & Luncheon Meats (Sliced/Portioned Cold Cuts) (AFANAEAD)

Keywords

• Chinese-style sausages
• Cured meats
• Beef jerky
• Co-packing services
• USDA food manufacturing

Headquarters

HQ city

San Leandro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Consumer E-commerce Sales: Online sales through company Shopify storefront where consumers purchase products directly for home delivery or store pickup.
2. Retail Storefront Sales: In-store sales at company-owned retail locations including SF Chinatown store.
3. Wholesale Distribution: Products sold wholesale to supermarket retailers including 99 Ranch Markets, Lion Foods, Manila Supermarket, Marina Food Supermarkets, New May Wah, Pacific Supermarkets, and Sunset Supermarkets.
4. Co-packing Manufacturing Services: Contract manufacturing services as a co-packer for other major brands, producing products for Safeway, Costco, military commissaries, and local food brands and restaurants.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

WYCEN FOODS INC (operating as Chung Fat) manufactures traditional Chinese-style sausages (lap cheong), cured meats, dried duck products, and beef jerky. The company also offers USDA-certified co-packing manufacturing services for other brands. Products are sold direct-to-consumer through a Shopify e-commerce storefront and a flagship Chinatown retail store, wholesale to supermarket chains, and as contract-manufactured goods for retailers such as Safeway, Costco, and military commissaries.

Product overview

Wycen Foods Inc. operates as a specialty food manufacturer producing traditional Chinese sausages and cured meats under the Chung Fat brand, established in 1948. The product portfolio centers on fresh lap cheong (Chinese sausage) variants including standard, extra lean, and rose wine-infused styles; duck liver sausages in regular and rose wine varieties; chicken sausage; and Chinese style bacon. The company also produces dried cured pork, whole ducks, duck legs, duck gizzards, chicken legs, and beef jerky in spicy and sweet varieties. Products are distributed throughout the West Coast, East Coast, Texas, Hawaii, and Guam via retailers including 99 Ranch Markets, Lion Foods, and Pacific Supermarkets. The company operates a USDA-certified co-packing facility in San Leandro, California, serving major brands and retail chains.

Differentiator

Problem solved

Functional benefit

Products and services

• Chinese Style Sausage (lap cheong) Traditional pork Chinese sausage made with sugar, soy sauce, grain alcohol, and spices, stuffed in collagen casings. Sold per unit at $12.30. Flagship Chung Fat product since 1948, targeting home cooks and professional chefs seeking authentic lap cheong.
• Ex Lean Chinese Style Sausage (特瘦腸) Lean variation of the traditional Chinese sausage targeting health-conscious consumers seeking lower fat content. Sold per unit at $12.80.
• Chinese Style Sausage with Rose Wine (玫瑰露白油腸) Chinese sausage infused with Mei Kwe Lu rose wine (grain alcohol distilled from sorghum with rose flower extract). Sold per unit at $13.35.
• Chinese Chicken Sausage (雞腸) Chicken-based Chinese style sausage made with chicken meat, sugar, soy sauce, and spices, stuffed in bovine collagen casings. Sold per unit at $12.80.
• Chinese Style Duck Liver Sausage (鸭肝腸) Sausage combining pork and duck liver for a richer flavor profile, stuffed in bovine collagen casings. Sold per unit at $12.50.
• Chinese Style Duck Liver Sausage with Rose Wine (玫瑰露鸭肝腸) Duck liver sausage with rose wine infusion, combining pork and duck liver with Mei Kwe Lu flavored grain alcohol. Sold per unit at $13.50.
• Chinese Style Bacon (臘肉) Cured pork belly prepared in the Chinese style using mushroom-flavored superior dark soy sauce and thin soy sauce. Sold per unit at $14.65.
• Diced Chinese Style Bacon (12 ounces) (切碎臘肉) Pre-diced version of Chinese style bacon in 12-ounce package for convenient cooking applications. Sold per unit at $8.95.
• Diced Chinese Style Sausage (12 ounces) (切碎白油腸) Pre-diced Chinese style sausage in 12-ounce package designed for easy incorporation into fried rice and other dishes. Sold per unit at $8.95.
• Dried Cured Pork (8 ounces) (風肉) Air-dried and cured pork made from pork butt, cured with sugar, soy sauce, salt, grain alcohol, and sodium nitrite. Sold per 8-ounce package at $7.25.
• Cured Dried Whole Duck (2.3-2.5 lbs) (臘鴨) Whole cured dried duck weighing 2.3-2.5 pounds, a traditional Chinese delicacy prepared with duck, salt, sugar, and soy sauce. Sold per whole duck at $36.25.
• Cured Dried Duck Leg (4-6 ounces) (臘鴨比) Individual cured dried duck leg, 4-6 ounces per piece, featuring duck leg cured with salt, sugar, and soy sauce. Sold per piece at $9.25.
• Cured Dried Duck Gizzards (1/2 lb) (鴨腎) Cured dried duck gizzards sold in half-pound portions, prepared with duck parts, salt, sugar, and soy sauce. Sold per 1/2 lb at $17.43.
• Cured Dried Chicken Leg (4 ounces) Individual cured dried chicken leg, 4 ounces per piece, a traditional Chinese cured poultry product. Sold per piece at $6.00.
• Beef Jerky Spicy (8 ounces) (辣牛肉干) Spicy dried beef jerky seasoned with oyster sauce, honey, and spices, 8 ounces per package. Sold per package at $19.90.
• Beef Jerky Sweet (8 ounces) (甜牛肉干) Sweet dried beef jerky, 8 ounces per package, prepared with beef and sweet sauce seasoning. Sold per package at $19.90.
• USDA Co-Packing Manufacturing Services Contract manufacturing (co-packing) services for other major brands, producing Chinese-style sausages and cured meats under USDA and HACCP guidelines at the San Leandro, California facility. Serves enterprise customers including Safeway, Costco, military commissaries, local food brands, and restaurants.

Quantifiable outcome

• Operating for over 75 years since 1948
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and secondary.

• 99 Ranch MarketscoreChannel Partner/ Reseller/ DistributorRetail distribution partner for Wycen Foods products in Bay Area and Seattle markets. Products sold through their supermarket locations to individual consumers.
• Pacific SupermarketscoreChannel Partner/ Reseller/ DistributorRetail distribution partner for Wycen Foods products in Bay Area and Hawaii markets. Products sold through their supermarket locations.
• Lion FoodssecondaryChannel Partner/ Reseller/ DistributorRetail distribution partner for Wycen Foods products.
• Manila SupermarketsecondaryChannel Partner/ Reseller/ DistributorRetail distribution partner for Wycen Foods products.
• Marina Food SupermarketssecondaryChannel Partner/ Reseller/ DistributorRetail distribution partner for Wycen Foods products.
• New May WahsecondaryChannel Partner/ Reseller/ DistributorRetail distribution partner for Wycen Foods products.
• Sunset SupermarketsecondaryChannel Partner/ Reseller/ DistributorRetail distribution partner for Wycen Foods products.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Aidells Sausage Company: Premium specialty sausage brand sold through mainstream U.S. grocery including Costco, comparable to Wycen in product category, premium positioning, and retail co-packing go-to-market.
• Kam Chue Noodle Company: Long-standing manufacturer of Chinese noodles and related specialty foods serving the U.S. Asian-American market, sharing heritage-style positioning and West Coast distribution with Wycen.
• Jack Link's: Market-leading beef jerky brand directly overlapping with Wycen's spicy and sweet beef jerky SKUs, sharing premium jerky positioning across U.S. retail channels.
• Yung Hwa Food Co. U.S. producer of traditional Chinese-style sausages and cured meats, directly overlapping with Wycen Foods' core lap cheong product category and Asian-American retail/wholesale customer base.
• Golden Island Jerky: Asian-style beef jerky producer serving the same Asian-American grocery channel as Wycen, directly competing on flavor profiles and shelf placement.

Broad incumbents

• Dietz & Watson: Established prepared and deli meat manufacturer with broad retail and foodservice distribution, representative of the larger prepared-meat category Wycen operates within.
• Lee Kum Kee: Global Chinese sauce and condiment incumbent with deep Asian grocery presence and heritage brand recognition, representing the broader competitive set Wycen operates against.
• Kikkoman: Japanese heritage food brand with sauces and prepared products sold across U.S. mainstream grocery, sharing the 'authentic heritage Asian condiment/ingredient' positioning with Wycen.
• Wei-Chuan USA: Large established Asian food brand with broad portfolio including sauces, noodles, and prepared meats, competing for shelf space in Asian supermarkets where Wycen distributes.

Emerging players

• Pacific Food Group: Specialty co-packing food manufacturer serving emerging and regional brands, comparable to Wycen's contract manufacturing business model for enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wycen-foods-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WYCEN FOODS INC