goBILDA
goBILDA designs and sells a proprietary modular metric robotics build system — structural, motion, electronic, and hardware components unified by an 8mm pattern — directly to FTC robotics teams, K-12 and higher-education institutions, and individual makers via its e-commerce storefront.
- Company typePrivate
- Founded-
- HeadquartersWinfield, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What goBILDA does
goBILDA is a private, bootstrapped hardware company headquartered in Winfield, Kansas (legal entity Base 10 Assets, LLC) that designs, manufactures, and sells a proprietary modular metric robotics build system organized into four product pillars: Structure (channel, goRAIL T-slot extrusion, beams, shafting, clamping mounts, grid/pattern plates, brackets, pattern adapters), Motion (Yellow Jacket and Saturn planetary gear motors, Axon and Hitec servos, wheels including GripForce Mecanum/Omni/Gecko, gears, sprockets, linear slides, bearings, hubs), Electronics (motor controllers, sensors, cameras, odometry including Pinpoint V2, batteries, power distribution, wiring), and Hardware (fasteners, threaded rods, linkages, tools). The build system is unified by a proprietary 8mm mounting hole pattern (the goBILDA Pattern) that ensures cross-component interchangeability, with a separate Pattern Adapter Suite enabling interoperability with REV Robotics, Actobotics, Tetrix, AndyMark, VEX, LEGO, and Nexus Robot ecosystems.
The company operates a direct-to-consumer e-commerce model at gobilda.com, supplemented by an authorized distributor network, bulk-order program, dedicated educational institution sales channel with PO support, and FTC-specific sales channel offering a 25% lifetime team discount and $50 flat rate international shipping. Product pricing spans roughly $2 fasteners to $700+ chassis kits, with premium electronics such as the Axon MAX Servo MK2 and Pinpoint V2 Odometry Computer priced at $79.99-$99.99. Primary customer segments are FIRST Tech Challenge robotics teams (grades 7-12), educational institutions (K-12, colleges, universities, vocational, homeschool), and individual makers/engineers; flagship strategic partnerships are with FIRST (official supplier), REV Robotics, and Hitec.
Recent strategic activity is concentrated in product launches and ecosystem expansion rather than external capital or M&A: 2025 brought the Axon MK2 servo family, the Pinpoint V2 Odometry Computer with IMU sensor fusion, and 17 new REX shafting lengths. The company carries no disclosed funding, no parent company, no subsidiaries, no public listing, no M&A activity, and no executive team disclosures in the source data, consistent with a tightly-held private operating company.
goBILDA firmographics
Firmographics- Name
- goBILDA
- Legal name
- Base 10 Assets, LLC
- Website
- https://gobilda.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- goBILDA designs and sells a proprietary modular metric robotics build system — structural, motion, electronic, and hardware components unified by an 8mm pattern — directly to FTC robotics teams, K-12 and higher-education institutions, and individual makers via its e-commerce storefront.
- Ownership category
- akta.pro rank
goBILDA industry classification
Industry- Product category
- Robotics Components
- NAICS
- Turned Product and Screw, Nut, and Bolt Manufacturing (33272), Machine Shops (33271)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Ball & Roller Bearings (3562)
- akta.pro primary industry
- Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN)
- akta.pro secondary industry
- Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings) (IMAHAGAM)
Keywords
Where goBILDA is headquartered
LocationHeadquarters
- HQ city
- Winfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
goBILDA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Component Sales: goBILDA generates revenue primarily through direct sales of individual mechanical and robotics components including structural parts (channels, beams, mounts, brackets), motion components (motors, servos, gears, wheels, bearings), electronics (motor controllers, sensors, batteries), and hardware (screws, nuts, spacers). Products are sold at unit prices ranging from under $5 to several hundred dollars depending on complexity.
- Kit and Bundle Sales: Pre-configured kits and bundles including FTC Starter Kits, Chassis Kits, Linear Motion Kits, Pan Kits, and Structure Bundles provide curated collections at package pricing. This drives larger average order values and simplifies purchasing for specific use cases.
- Educational and Competition Programs: Revenue from educational institutions, robotics teams, and competition participants through the FTC discount program (25% off for FIRST teams), educational discounts, and bulk ordering. The company also offers scholarships funded through their STEM initiative.
- Merchandise: Apparel and branded merchandise including hats, t-shirts, hoodies, lanyards, and stickers bearing goBILDA branding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Components |
| Unit Pricing | Pay-as-you-go | Pre-configured Kits |
| Other | Multi-year contract | FTC Team Discount Program |
| Other | Annual | Educational Institution Discounts |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
goBILDA product offering
Product offeringCore offering
goBILDA manufactures and sells a modular metric robotics build system, including structural components (channel, goRAIL extrusion, beams, shafting, mounts, grid plates, brackets, baseplates, pattern adaptors), motion components (planetary gear motors, servos, wheels, gears, linear slides, bearings, hubs), electronics (motor controllers, sensors, odometry computers, batteries, power distribution), and fastening hardware. The company also offers pre-configured kits (FTC Starter Kits, Chassis Kits, Linear Motion Kits, Pan Kits) and apparel merchandise, primarily serving FIRST Tech Challenge robotics teams, educational institutions, and individual makers/engineers.
Product overview
goBILDA is a modern metric robotics build system designed for educators, engineers, and makers, particularly serving participants in the FIRST Tech Challenge (FTC) robotics competition. The portfolio is organized into four primary pillars: (1) the goBILDA Structure System (channel, goRAIL extrusion, beams, mounts, grid/pattern plates, brackets, baseplates, pattern adaptors, standoffs, threaded plates, and hinges); (2) the goBILDA Motion System (Yellow Jacket and Saturn planetary gear motors, servos including the Axon MK2 line and Hitec linear servos, wheels and tires, gears, sprockets and chain, timing/round belts and pulleys, lead screws, linear slides, bearings, hubs, and related motion components); (3) the goBILDA Electronics Suite (motor controllers, servo electronics, sensors, cameras, odometry including Pinpoint V2, transmitters/receivers, signal mixers, batteries, BECs, power distribution, wiring, switches, lights, and fuses); and (4) the goBILDA Hardware Suite (fasteners, threaded rods, ball linkages, washers, spacers, shims, nuts, springs, tools, tubing, cable, wire management, and assembly consumables). Complementary offerings include goBILDA Kits (FTC starter kits, chassis kits, linear motion kits), the goBILDA Smart Dock for DEWALT 20V batteries, a Pattern Adapter Suite enabling cross-compatibility with REV Robotics, Actobotics, Tetrix, AndyMark, Nexus Robot, VEX, and LEGO, plus apparel merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- goRAIL®: T-slot style extrusion-based building system with unlimited mounting positions
- ServoBlocks®
- Yellow Jacket
- GripForce™
- Axon
- Pinpoint
- goTUBE
- REX®
- Floodgate
- Viper-Slides
Products and services
- goRAIL Extrusion System A T-slot style extrusion-based structural building system with grooves along the sides enabling slide-and-fasten style construction. Available in standard and open profiles, supporting unlimited mounting positions for robotics and mechanical prototyping projects.
- Yellow Jacket Planetary Gear Motors Compact planetary gear motors providing high torque output in a small form factor, designed for integration within the goBILDA build system across multiple motor series.
- Axon Servo Line (MK2) A family of high-performance servos including Axon MAX Servo MK2 and Axon MINI Servo MK2 with enhanced torque and durability for robotics applications, programmable via the Axon Servo Programmer MK2.
- Pinpoint V2 Odometry Computer An advanced odometry sensor combining IMU (Inertial Measurement Unit) sensor fusion with 2-wheel odometry to provide precise positioning and heading data for autonomous robot navigation.
- REX Shafting Proprietary reduced hexagonal (REX) shafting providing non-slip drive connections between components, available in stainless steel and aluminum variants and used across the 2109 Series and other shafting offerings.
- GripForce Mecanum Wheels Omnidirectional mecanum wheels with GripForce rollers (40A durometer) enabling omnidirectional robot movement, available in 104mm diameter and as complete wheel sets for strafer chassis kits.
- Strafer Chassis Kit A complete drivetrain kit featuring GripForce Mecanum Wheels (104mm diameter) for omnidirectional holonomic motion, sold as a bundled kit.
- FTC Starter Kit A curated starter kit designed for FIRST Tech Challenge (FTC) robotics teams, bundling core goBILDA structural, motion, and electronic components needed to build a competition-ready robot, with 2026-2027 season edition available.
- goBILDA Smart Dock for 20V Battery (DEWALT 20V MAX Compatible) A smart power docking station compatible with DEWALT 20V MAX batteries, enabling goBILDA robotics platforms to draw power from widely available cordless tool battery packs.
- Pattern Adapter Suite A family of mechanical adaptors enabling cross-compatibility between goBILDA and other robotics build systems including REV Robotics, Actobotics, Tetrix, AndyMark, Nexus Robot, VEX, and LEGO.
- Hitec HLS12 Linear Servos PWM-operated linear servos from Hitec providing position-controlled linear motion (extension/retraction) in stroke lengths of 30mm, 50mm, and 100mm, with thrust ratings from 3.1kg to 22.2kg.
- goBILDA Pre-configured Kits and Bundles Curated bundles including FTC kits, chassis kits, linear motion kits, pan kits, and general bundles that combine multiple goBILDA components for specific robot functions or competition needs.
- goBILDA Merchandise Apparel and branded merchandise including hats, t-shirts, hoodies, lanyards, and stickers bearing goBILDA branding.
Quantifiable outcome
- 25% discount offered to FTC teams for life of team
- +2 more outcomes
Companies that use goBILDA
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
goBILDA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature8 records
goBILDA partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- REV RoboticscoregoBILDA offers pattern adapters for REV Robotics components, enabling customers to mix and match goBILDA parts with REV Robotics products. Adapters include Threaded REV to Thru-Hole goBILDA and Thru-Hole REV to Threaded goBILDA pattern adaptors.
- FIRST® (For Inspiration and Recognition of Science and Technology)flagshipgoBILDA is an official supplier for the FIRST Tech Challenge robotics competition. They provide specialized FTC kits, team discounts (25%), technical resources, starter bot guides, and scholarships (goBILDA FIRST Robotics Scholarship, goBILDA STEM Scholarship) for competition participants.
- HiteccoregoBILDA offers Hitec's HLS12 series linear servos as part of their product catalog, providing PWM-operated position-control with linear motion for robotics applications.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
goBILDA competitors and assessment
Company assessmentBroad incumbents
- Pitsco Education: Pitsco Education is a broader STEM education supplier selling curricula, kits, and materials across K-12, including the Tetrix robotics line. It competes with goBILDA in the educational institutional channel and on classroom robotics kits at the K-12 and homeschool level.
- VEX Robotics: VEX Robotics is the largest incumbent in educational robotics, offering its own complete build system, controllers, and competitions across K-12. It overlaps with goBILDA in FTC robotics components and STEM education, but operates at a much broader and more integrated scale.
- LEGO Education: LEGO Education offers K-12 STEM and robotics curricula including SPIKE Prime and Mindstorms, which compete for the same educational budgets and STEM classroom slots as goBILDA. goBILDA even sells LEGO axle bearing adapters, acknowledging the customer overlap.
Direct peers
- AndyMark: AndyMark designs and supplies mechanical components, wheels, and drivetrain kits primarily for FIRST Robotics Competition teams. It overlaps with goBILDA on robotics motion and wheel product lines, with cross-compatibility via AndyMark-to-goBILDA adapters.
- Pololu: Pololu is a direct-to-consumer seller of motors, motor controllers, sensors, and precision mechanical components popular with hobbyist and competition robotics builders. It competes with goBILDA across motion and electronics SKUs for the same maker and FTC/FRC audience.
- REV Robotics: REV Robotics is the most direct competitor to goBILDA in FTC and FRC robotics, selling motion, structure, and electronics components on a competing pattern. The two compete head-to-head for the same teams, and goBILDA even sells REV pattern adapters, highlighting the direct rivalry.
- Actobotics (ServoCity): Actobotics, sold through ServoCity, provides a competing channel- and hub-based robotics build system widely used in FTC and maker projects. It is directly comparable to goBILDA in motion components and structural channels, and the two are interoperable via the pattern adapters goBILDA sells.
- Tetrix (Pitsco Education): Tetrix, marketed by Pitsco Education, is a long-standing FTC and classroom robotics build system with aluminum channel construction. It targets the same FTC teams and STEM classrooms as goBILDA, and the two are linked by goBILDA's wheel and pattern adapters.
Emerging players
- Adafruit: Adafruit is an open-source hardware retailer with a strong presence in STEM education and maker electronics. While it does not directly compete on mechanical structure, it overlaps with goBILDA on electronics, sensors, and educational STEM channels.
- SparkFun Electronics: SparkFun is an e-commerce retailer of electronics parts, sensors, and microcontrollers widely used in classroom and maker robotics. It overlaps with goBILDA's electronics suite (sensors, controllers, batteries) and shares a similar community-led, education-channel GTM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
goBILDA social profiles
Digital presencegoBILDA financial estimates
Financial estimateRevenue estimate
Valuation estimate
goBILDA leadership team
Management profileNumber of profiles
goBILDA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
goBILDA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about goBILDA
What does goBILDA do?
goBILDA manufactures and sells a modular metric robotics build system, including structural components (channel, goRAIL extrusion, beams, shafting, mounts, grid plates, brackets, baseplates, pattern adaptors), motion components (planetary gear motors, servos, wheels, gears, linear slides, bearings, hubs), electronics (motor controllers, sensors, odometry computers, batteries, power distribution), and fastening hardware. The company also offers pre-configured kits (FTC Starter Kits, Chassis Kits, Linear Motion Kits, Pan Kits) and apparel merchandise, primarily serving FIRST Tech Challenge robotics teams, educational institutions, and individual makers/engineers.
Is goBILDA a public or private company?
goBILDA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was goBILDA founded?
goBILDA was founded in -1. It employs 11 to 50 people.
Where is goBILDA based?
goBILDA is headquartered in Winfield, United States, in the North America region.
How does goBILDA make money?
Four revenue lines are on record. Hardware Component Sales are the primary driver. The others are kit and Bundle Sales, educational and Competition Programs and merchandise.
Who are goBILDA's main competitors?
Broad incumbents on record are Pitsco Education, VEX Robotics and LEGO Education. Direct peers are AndyMark, Pololu, REV Robotics, Actobotics (ServoCity) and Tetrix (Pitsco Education). Emerging players are Adafruit and SparkFun Electronics.
Does goBILDA have an API?
No public API is recorded for goBILDA.
What industry is goBILDA in?
goBILDA's product category is Robotics Components. Its primary akta.pro industry code is EDAMADAN, Robotics Kits, Parts & Lab Equipment Providers (Education-Focused), with a secondary code of IMAHAGAM, Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings). Its NAICS code is 33272 and its SIC code is 3944.