University of Prince Mugrin

What University of Prince Mugrin does

University of Prince Mugrin (UPM) is a private non-profit university established in Madinah, Saudi Arabia, operating two physical campuses (male campus in Al Aqool; female campus in Mudhainib) and structured around three colleges: the College of Engineering, the College of Computer and Cyber Sciences, and the College of Business and Tourism. Across these colleges the institution delivers 12 bachelor's-level academic programs, including first-in-Saudi offerings in Artificial Intelligence and Cybersecurity, and an Arabic Language Teaching center serving non-native speakers globally. UPM holds full institutional accreditation from ETEC/NCAAA plus ABET program accreditation across five engineering and cybersecurity disciplines, and has positioned itself as a first-mover in AI and cybersecurity curriculum at the national level.

The university generates revenue through three primary streams: semester-based tuition fees ranging from 30,000 to 42,500 SAR per semester depending on college and major; continuing education, professional certificates, and Arabic language training programs (with 3,280+ cumulative trainees); and research grants from national bodies including RDIA alongside industry-funded research partnerships. Approximately 93% of enrolled students receive scholarships funded through donor patronage under Prince Mugrin bin Abdulaziz, indicating a business model that combines tuition, donor support, and government-aligned grant funding rather than pure student-paid revenue. Distribution is direct-to-student via an online SIS portal, on-campus delivery, and the Ministry of Education's Study in Saudi platform for international recruitment, supplemented by a Coursera partnership for online learning.

UPM's technology footprint centers on AI-powered educational and tourism tools (MadinahGPT multilingual LLM guide, academic inquiry chatbots), VR/AR/Metaverse platforms developed through an EON Reality in-kind research grant, and partnerships with international research institutions (DFKI, Purdue University, KAUST, EHL). The institution operates within Saudi Vision 2030 priorities, with corporate partnerships spanning NEOM, Red Sea Global, Aramco, SABIC, Saudi Arabian Airlines, SDAIA, and Cruise Saudi providing both curriculum alignment and graduate employment pathways (90% graduate employment rate claimed). Leadership is headed by President Dr. Bandar bin Muhammad Hajjar, appointed by the Saudi Minister of Education in 2023.

Name

University of Prince Mugrin

Legal name

University of Prince Mugrin bin Abdulaziz (UPM)

Website

https://upm.edu.sa

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

University of Prince Mugrin is a private non-profit university in Madinah, Saudi Arabia, offering 12 bachelor's programs across three colleges (Engineering, Computer & Cyber Sciences, Business and Tourism), plus Arabic language programs for non-native speakers, serving Saudi national and international students under a scholarship-heavy donor-supported model.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

STEM-Focused Research Universities (Engineering & Applied Sciences) (EDAHABAB)

akta.pro secondary industries

Professional & Executive Short Courses (Non-Degree, International) (EDAIAIAH), University-Led Summer/Winter Schools (Credit/Non-Credit) (EDAIAIAA)

Keywords

• Higher education services
• Undergraduate degree programs
• Arabic language programs
• Professional certificate training
• Continuing education workshops

Headquarters

HQ city

Medina

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition Fees: Semester-based tuition fees charged to students across different colleges. Fees vary by college: Engineering (33,000 SAR), Business and Tourism (30,000 SAR), Computer Science and Cyber Sciences (30,000 SAR), and International Hospitality (42,500 SAR)
2. Continuing Education and Professional Development: Revenue from professional certificates, training programs, Maharat skills program, community workshops, and Arabic language programs for non-native speakers
3. Research Services: Grants from national and international research funding bodies including RDIA, and research partnerships with industry

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

University of Prince Mugrin is a private non-profit university in Madinah, Saudi Arabia that delivers undergraduate education through three colleges (Engineering, Computer and Cyber Sciences, and Business and Tourism) offering 12 bachelor programs, including the first AI bachelor's program in Saudi Arabia. The university also operates a Global Center for Teaching Arabic to Non-Native Speakers, continuing education and professional development programs, community skills training (Maharat), career services, and AI-powered tools such as MadinahGPT.

Product overview

University of Prince Mugrin is a non-profit private university in Madinah offering a portfolio of academic programs across three colleges (Engineering, Computer Science and Cyber Sciences, Business and Tourism) with 12 bachelor programs, plus a Global Center for Teaching Arabic to Non-Native Speakers offering specialized Arabic language programs. The university provides student services including career development, continuing education, and the Mazaya employee benefits program. AI initiatives include MadinahGPT for tourism guidance and AR/VR development for academic applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Bachelor Degree Programs Twelve bachelor programs spanning Civil, Electrical and Architectural Engineering; Cybersecurity, Forensic Computing, Software Engineering, and Artificial Intelligence; and Business, Tourism, International Hospitality Management, Marketing, and Accounting/Finance, delivered to Saudi and international students over multi-year enrollment.
• Global Center for Teaching Arabic to Non-Native Speakers Hub offering a portfolio of structured Arabic language programs for non-native speakers, including general, specialized-purposes, and teacher-training tracks, delivered to learners worldwide.
• Arabic Language Teaching Program for General Purposes Three-month intensive Arabic program providing 180 hours of instruction in speaking, listening, reading, and writing for non-native speakers.
• Teacher Training Program for Arabic to Speakers of Other Languages Three-month intensive program of 240 hours that prepares teachers to deliver Arabic to non-native speakers, covering teaching foundations, modern theories, strategies, and assessment tools.
• The Joy of Learning Arabic Program Intensive one-month Arabic immersion program (80 hours of instruction) that bundles language classes with housing, transportation, and visits to religious and historical landmarks including Umrah for non-native speakers.
• Arabic for Specific Purposes Programs Specialized professional Arabic programs tailored to religious, business, administrative, media, communicative, sports, health, marketing, and industrial fields for working professionals.
• MadinahGPT AI-powered smart tourism guide using Large Language Models to provide multilingual, culturally sensitive information about historical landmarks in Madinah for visitors and researchers.
• Continuing Education Programs Professional certificates, community workshops, and training programs supporting lifelong learning and community engagement for working professionals and community members.
• Maharat Skills Program Community skills training program funded by the Human Resources Development Fund (Hadaf) that delivers general and specialized skills training for job seekers and private-sector employees.
• Career and Professional Development Services Career preparation, job placement services, professional development programs, and industry partnership support for UPM students and graduates.

Quantifiable outcome

• 90% of graduates obtain employment after graduation
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Ecole hôtelière de Lausanne (EHL)coreStrategic or Co-development PartnerInternational partnership with the world's #1 ranked hospitality management school in Switzerland as an Associate Member of the EHL Network of Certified Schools. The partnership enhances the College of Business and Tourism's International Hospitality Management program with global standards and curriculum alignment.
• DFKI (German Research Center for Artificial Intelligence)coreStrategic or Co-development PartnerPartnership for AI research collaboration and joint research projects. The university has signed an MOU with DFKI to launch collaborative research initiatives.
• Purdue UniversitycoreStrategic or Co-development Partner4+1 program partnership allowing students to begin their master's degree before graduating from UPM, providing accelerated pathway to graduate education.
• King Abdullah University of Science and Technology (KAUST)majorStrategic or Co-development PartnerCollaboration with leading Saudi research university for research and innovation partnerships.
• EON RealitymajorTechnology or IntegrationAwarded an in-kind research grant for developing Virtual Reality (VR), Augmented Reality (AR) and Metaverse for Applied Research and Academics.
• Red Sea GlobalmajorStrategic or Co-development PartnerStrategic partnership with major Saudi tourism developer for student employment and industry collaboration.
• NEOMmajorStrategic or Co-development PartnerStrategic partnership with Saudi Arabia's megaproject for talent development and industry partnerships.
• Ministry of Tourism (Saudi Arabia)majorStrategic or Co-development PartnerLocal partnership for tourism sector collaboration and student development in hospitality management.
• SABICmajorStrategic or Co-development PartnerStrategic partnership with major Saudi chemical company for talent development and industry collaboration.
• Saudi Arabian AirlinesmajorStrategic or Co-development PartnerPartnership for student employment pathways and industry collaboration in aviation sector.
• Saudi Data and AI Authority (SDAIA)majorStrategic or Co-development PartnerPartnership for AI research and data science initiatives aligned with national AI strategy.
• Rua Al Madinah HoldingmajorStrategic or Co-development PartnerLocal partnership for Madinah tourism and hospitality sector development.
• AramcomajorStrategic or Co-development PartnerStrategic partnership with Saudi Aramco for talent development and industry collaboration.
• Fakeeh Medical GroupminorStrategic or Co-development PartnerPartnership for healthcare sector collaboration and student employment.
• Cruise SaudiminorStrategic or Co-development PartnerMOU signed to enhance talent development in the cruise tourism sector, signed December 15, 2024.
• Newcastle University (UK)minorStrategic or Co-development PartnerSports training workshops cooperation for community service including 'Future of Saudi Sports Leaders' program delivered in partnership.
• Research, Development and Innovation Authority (RDIA)majorStrategic or Co-development PartnerUniversity has secured research grants from RDIA showcasing potential for cutting-edge research supporting national priorities.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Islamic University of Madinah: Public Saudi university located in Madinah focused on Islamic studies and Arabic language. Competes with UPM for Madinah students and Arabic-language learners, especially in programs that blend STEM with religious/cultural context.
• Taibah University: Public Saudi university also located in Madinah, offering Science, Engineering, Computer Science, and Business programs. Directly competes with UPM for the same Madinah-region student pool and Vision 2030-aligned STEM majors.
• University of Jeddah: Large Saudi public university with Engineering, Computer Science, Business, and Tourism programs. Comparable STEM-and-business portfolio in the Western Saudi region; competes with UPM for international students and Vision 2030 employer placement.

Direct peers

• Effat University: Private Saudi women-focused university with Engineering, Computer Science, Business, and Architecture programs. Comparable private Saudi non-profit model with ABET-accredited STEM programs and similar reliance on tuition plus donor scholarships.
• Al Yamamah University: Private Saudi university in Riyadh with colleges of Engineering, Computer Science, Business Administration, and Law. Comparable private-sector Saudi higher-education competitor in STEM and business domains targeting similar Vision 2030-aligned employer outcomes.
• Dar Al Hekma University: Private non-profit Saudi university in Jeddah offering Business, Architecture, Engineering, and Computer Science. Comparable private Saudi model with STEM portfolio, English-language instruction, and similar scholarship-driven tuition structure.
• Alfaisal University: Private non-profit research university in Riyadh with a STEM-focused portfolio (Engineering, Business, Medicine). Most directly comparable to UPM as a private Saudi university competing for STEM students, ABET-eligible programs, and Vision 2030-aligned employer pipelines.
• Prince Sultan University: Private Saudi university in Riyadh offering Engineering, Computer Science, Business, and Tourism programs with international accreditation. Comparable private non-profit model, similar STEM-and-business mix, and competing for the same Vision 2030-aligned student segment.

Broad incumbents

• King Fahd University of Petroleum and Minerals (KFUPM): Saudi Arabia's flagship public STEM research university with extensive Engineering and Computer Science programs. Established Saudi higher-education incumbent competing for top STEM students, faculty, and Vision 2030 employer partnerships.
• King Abdullah University of Science and Technology (KAUST): Elite Saudi graduate-level research university with world-class STEM facilities. UPM already partners with KAUST for research, but KAUST is also an incumbent competitor for top-tier STEM talent and Saudi research grants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/UPMMadinah
• YouTubeyoutube.com/@upmmadinah1855
• LinkedInlinkedin.com/company/university-of-prince-mugrin
• Facebookfacebook.com/UPMMadinah

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Prince Mugrin