600 L Hotel, Llc
600 L Hotel, LLC operates the Cambria Hotel Detroit Downtown, a 154-room upscale franchise hotel in a historic Albert Kahn Art Deco building, serving leisure, corporate, and event guests with five on-site dining and entertainment venues.
- Company typePrivate
- Founded2019
- HeadquartersDetroit, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 600 L Hotel, Llc does
600 L Hotel, LLC is a privately held Michigan LLC that owns and operates the Cambria Hotel Detroit Downtown, a 154-room upscale select-service hotel located at 600 W Lafayette Blvd in the historic Walker-Roehrig Building — a 1936 Albert Kahn-designed Art Deco landmark originally built as the WWJ-AM radio station. The company is an independently owned franchisee of Choice Hotels International, operating under the Cambria brand and leveraging the Choice Privileges loyalty program and choicehotels.com booking platform. The property features four distinct in-house food and beverage venues (Cibo modern Italian restaurant, Beve cocktail bar, Cielo rooftop dining, A.M. Buzz coffee shop), a Five Iron Golf entertainment concept, and over 23,000 square feet of flexible event space across eight venues including the Sala Grand Ballroom.
The business generates revenue through five primary streams: guest room bookings (distributed via direct website, Choice Hotels platform, and OTAs), event and meeting rentals (corporate, wedding, social), food and beverage across the four venues, parking services, and ancillary offerings (24-hour market, sundry shop, late check-out). Go-to-market combines direct-to-consumer digital booking with an enterprise sales motion for group and event bookings, supported by active social media presence on Facebook, Instagram, LinkedIn, and TikTok. Pricing for events is structured around venue rentals subject to a 23% service charge and 6% Michigan sales tax; room rates are not publicly disclosed and are transacted through the Choice Hotels booking engine.
The company serves leisure travelers (tourists, sports fans, cultural visitors), corporate and business travelers, event planners and wedding parties, government travelers, and social event hosts. Its 11-50 employee base supports operations across lodging, F&B, events, and valet/parking, with separate revenue contact points for the hotel and Cibo restaurant. No institutional investors, PE backing, or parent-company ownership beyond the Choice Hotels franchise relationship is disclosed.
600 L Hotel, Llc firmographics
Firmographics- Name
- 600 L Hotel, Llc
- Legal name
- 600 L Hotel, LLC
- Website
- https://cambriadetroit.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 600 L Hotel, LLC operates the Cambria Hotel Detroit Downtown, a 154-room upscale franchise hotel in a historic Albert Kahn Art Deco building, serving leisure, corporate, and event guests with five on-site dining and entertainment venues.
- Ownership category
- akta.pro rank
600 L Hotel, Llc industry classification
Industry- Product category
- Boutique Hotel and Hospitality Services
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
- akta.pro secondary industries
- Business & Corporate Full-Service Hotels (THAGAAAE), City/Urban Convention Hotels (THAGALAA)
Keywords
Where 600 L Hotel, Llc is headquartered
LocationHeadquarters
- HQ city
- Detroit
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
600 L Hotel, Llc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Guest Room Bookings: Primary revenue from 154 hotel rooms including various room types (King Suite, Deluxe King Corner, Double Queen, Classic King). Revenue is generated through direct bookings, Choice Hotels platform, and third-party OTAs. Pricing varies by room type, dates, and availability.
- Events and Meetings: Revenue from hosting corporate meetings, weddings, social events, and galas across 23,000+ square feet of flexible event space. Includes venues such as Sala Grand Ballroom (3,444 sq ft, 350 guests), Balla Ultra Lounge, Lafayette Room, Albert Kahn Room, and Cielo Rooftop. Pricing subject to 23% service charge and 6% Michigan sales tax.
- Food and Beverage: On-site dining venues include Cibo (modern Italian), Beve Cocktail Bar (lobby bar), Cielo Rooftop dining, A.M. Buzz (coffee/breakfast), and Five Iron Golf (entertainment). Revenue from brunch, lunch, dinner service, private dining, and catering for events.
- Parking Services: Valet parking available at main entrance with pricing based on duration. Additional fee service complementing the guest stay experience.
- Ancillary Services: Additional revenue from 24-hour market, sundry shop items, late check-out fees, and other guest services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Event venue rental with full service |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
600 L Hotel, Llc product offering
Product offeringCore offering
600 L Hotel, LLC operates the Cambria Hotel Detroit Downtown, a 154-room boutique hotel housed in the historic 1936 Albert Kahn-designed Walker-Roehrig Building in downtown Detroit. The property offers guest accommodations across four room types, over 23,000 square feet of indoor and outdoor event space, four on-site dining and entertainment venues (Cibo Italian restaurant, Beve cocktail bar, Cielo rooftop, and A.M. Buzz coffee shop), and ancillary guest services including a 24-hour market, fitness center, valet parking, and EV charging.
Product overview
Cambria Hotel Detroit Downtown is a boutique urban hospitality property offering five distinct dining and entertainment venues alongside hotel accommodations and event spaces. The portfolio is anchored by Cibo, a modern Italian restaurant serving handcrafted pastas, prime steaks, and fresh seafood with brunch, dinner, and private dining service. Complementary venues include Beve Cocktail Bar (craft cocktails and light bites on the third floor), Cielo Rooftop (skyline dining and cocktails), A.M. Buzz (locally roasted coffee and breakfast in the lobby), and Five Iron Golf (golf simulators and duckpin bowling in the lower level). The hotel provides 154 guest rooms and suites across four room types, over 23,000 square feet of event space across eight venues for weddings, conferences, and social gatherings, a 24-hour fitness center, and a 24-hour market. All experiences are operated under one roof within a landmark Art Deco building designed by Albert Kahn.
Differentiator
Problem solved
Functional benefit
Brands
- Cibo Detroit: Modern Italian restaurant featuring handcrafted pastas, premium steaks, fresh seafood, and chef-driven specialties with craft cocktails and curated wines.
- Beve Cocktail Bar
- Cielo Rooftop
- A.M. Buzz
- Five Iron Golf Detroit
Products and services
- Guest Rooms and Suites 154 refined guest rooms and suites across four room types (King Suite, Deluxe King Corner, Double Queen, and Classic King) featuring modern amenities such as smart TVs, complimentary WiFi, Keurig coffee makers, mini fridges, in-room safes, adjustable lighting controls, and Bluetooth-enabled mirrors. Targeted at leisure and business travelers seeking downtown Detroit accommodations.
- Event and Meeting Spaces Over 23,000 square feet of flexible indoor and outdoor event space across eight distinct venues including the Sala Grand Ballroom (3,444 sq ft, capacity 350), Balla Ultra Lounge, Lafayette Room, Albert Kahn Room, Quatro Boardroom, Cielo Rooftop (8,185 sq ft), Cibo Private Dining Room, and the 1936 Room. Supports weddings, conferences, galas, fundraisers, and private celebrations, subject to 23% service charge and 6% Michigan sales tax.
- Cibo Modern Italian Restaurant Signature modern Italian restaurant serving handcrafted pastas, premium steaks, fresh seafood, and chef-driven seasonal specialties. Offers brunch, lunch, dinner, happy hour, and private dining complemented by craft cocktails and curated wines. Reservations handled through Resy.
- Beve Cocktail Bar Intimate third-floor lobby cocktail destination inspired by Detroit's nightlife, serving artfully crafted classics, seasonal cocktails, curated wines, beer, and elevated small bites in a sophisticated lounge setting.
- Cielo Rooftop Dining and Bar Rooftop dining and bar venue offering panoramic skyline views, vibrant dining, handcrafted cocktails, and weekend brunch. Operates as a separate website (cielodetroit.com) and serves lunch, dinner, and cocktails on a seasonal schedule, with 8,185 sq ft of usable space.
- A.M. Buzz Coffee Shop First-floor lobby coffee shop offering locally roasted coffee, espresso drinks, tea, handcrafted breakfast fare, and light lunch daily from 6AM to 2PM. Captures Detroit's morning rhythm.
- Five Iron Golf Detroit Entertainment Venue High-energy social entertainment venue in the hotel's lower level combining golf simulators, duckpin bowling, craft cocktails, and shareable bar fare for casual players, groups, and private events.
- 24-Hour Market 24-hour market providing a curated selection of snacks, beverages, and travel essentials available around the clock for hotel guests.
- State-of-the-Art Fitness Center 24/7 modern fitness center featuring cardio equipment, free weights, and strength training machines available for guest use.
- Valet Parking Services Valet parking available at the main entrance with pricing based on duration, complementing the guest stay experience.
Companies that use 600 L Hotel, Llc
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
600 L Hotel, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
600 L Hotel, Llc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Choice Hotels InternationalcoreCambria Hotel Detroit Downtown is an independently owned and operated franchisee of Choice Hotels International. The property operates under the Cambria Hotels brand, utilizing Choice Hotels' reservation platform, loyalty program (Choice Privileges), national marketing, and operational standards. The franchisor relationship provides distribution reach and brand recognition while the property maintains operational independence.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
600 L Hotel, Llc competitors and assessment
Company assessmentDirect peers
- Hilton Detroit Downtown: Connected full-service downtown hotel serving group, convention, and transient demand. Direct competitor in the same downtown submarket with overlapping event and corporate business.
- The Westin Book Cadillac Detroit: Historic downtown Detroit full-service hotel also occupying a landmark 1924 building. Direct competitor for corporate transient, group, and wedding business in the same submarket.
- Element Detroit at the Metropolitan: Extended-stay brand in a restored historic downtown Detroit building. Overlaps with Cambria on long-stay corporate and relocation demand, and shares the historic-building operating model.
- Aloft Detroit at The David Whitney: Select-service hotel in a historic downtown Detroit building. Similar adaptive-reuse positioning, competing for younger leisure and business travelers in the same submarket.
- Detroit Marriott at the Renaissance Center: Largest downtown Detroit full-service hotel with extensive meeting space. Direct competitor for group, convention, and business transient demand overlapping Cambria's target segments.
- DoubleTree Suites by Hilton Detroit Downtown - Fort Shelby: All-suite downtown Detroit hotel in another historic building. Comparable product offering and target customer base, including group and event business.
- Cambria Hotel Nashville Downtown: Sister Cambria-branded franchisee in another urban downtown market. Same brand standards, technology, and franchise economics, providing direct operational and financial benchmarking.
- The Henry Autograph Collection Detroit: Boutique-style full-service hotel in Dearborn's Fairlane area serving corporate and leisure demand. Competes for upscale group and transient business in the greater Detroit market.
- The Shinola Hotel: Boutique lifestyle hotel in downtown Detroit focused on design-driven experiences and destination dining. Competes for leisure travelers, weddings, and experiential guests seeking character-rich properties.
Broad incumbents
- MGM Grand Detroit: Large integrated resort and casino hotel downtown offering lodging, gaming, dining, and entertainment. Broader incumbent competitor that overlaps with Cambria on F&B, event space, and group business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
600 L Hotel, Llc social profiles
Digital presence600 L Hotel, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
600 L Hotel, Llc leadership team
Management profileNumber of profiles
600 L Hotel, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
600 L Hotel, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 600 L Hotel, Llc
What does 600 L Hotel, Llc do?
600 L Hotel, LLC operates the Cambria Hotel Detroit Downtown, a 154-room boutique hotel housed in the historic 1936 Albert Kahn-designed Walker-Roehrig Building in downtown Detroit. The property offers guest accommodations across four room types, over 23,000 square feet of indoor and outdoor event space, four on-site dining and entertainment venues (Cibo Italian restaurant, Beve cocktail bar, Cielo rooftop, and A.M. Buzz coffee shop), and ancillary guest services including a 24-hour market, fitness center, valet parking, and EV charging.
Is 600 L Hotel, Llc a public or private company?
600 L Hotel, Llc is a private company. It is classified as unknown and is currently operating.
When was 600 L Hotel, Llc founded?
600 L Hotel, Llc was founded in 2019. It employs 11 to 50 people.
Where is 600 L Hotel, Llc based?
600 L Hotel, Llc is headquartered in Detroit, United States, in the North America region.
How does 600 L Hotel, Llc make money?
Five revenue lines are on record. Guest Room Bookings are the primary driver. The others are events and Meetings, food and Beverage, parking Services and ancillary Services.
Who are 600 L Hotel, Llc's main competitors?
Direct peers on record are Hilton Detroit Downtown, The Westin Book Cadillac Detroit, Element Detroit at the Metropolitan, Aloft Detroit at The David Whitney, Detroit Marriott at the Renaissance Center, DoubleTree Suites by Hilton Detroit Downtown - Fort Shelby, Cambria Hotel Nashville Downtown, The Henry Autograph Collection Detroit and The Shinola Hotel. MGM Grand Detroit is listed as a broad incumbent.
Does 600 L Hotel, Llc have an API?
No public API is recorded for 600 L Hotel, Llc.
What industry is 600 L Hotel, Llc in?
600 L Hotel, Llc's product category is Boutique Hotel and Hospitality Services. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels, with a secondary code of THAGAAAE, Business & Corporate Full-Service Hotels. Its NAICS code is 721110 and its SIC code is 7011.