Vihreä Älyenergia

What Vihreä Älyenergia does

Vihreä Älyenergia Oy is a Finnish private electricity retailer founded in 2015 and headquartered in Tampere, serving approximately 50,000 residential customers and a small-business segment exclusively in Finland. Its core offering is 100% fossil-free electricity contracts priced against the Nord Pool Spot exchange, structured as variable-rate spot products (most notably the Verraton sub-brand at 0.59 snt/kWh margin plus a €4.99/month base fee), fixed-term contracts (Vakaa Valinta, Vankka), 100% wind power contracts (Vire Tuuli), and small-scale production buyback agreements (Osto) for solar prosumers. All energy is sourced from wind and nuclear generation, and the company is differentiated by being the only Finnish electricity retailer that does not use hydropower — a positioning reinforced by WWF Finland and John Nurminen Foundation partnerships.

Underlying the retail business is a digital platform built around the free Älyenergia smart energy app, which integrates with EV chargers, heat pumps, thermostats, and solar inverters over Google Home, HomeKit, Z-Wave, Zigbee, and KNX protocols, and from October 2025 supports quarter-hourly (15-minute) spot pricing. The company operates a fully self-serve, product-led go-to-market: customers sign up via teesopimus.vihreaenergia.fi, manage accounts in portal.alyenergia.fi, and interact via phone and email; there is no physical retail or field sales presence.

Revenue is generated primarily through per-kWh margins layered on top of Nord Pool Spot prices plus fixed monthly base fees, with secondary revenue from higher-margin fixed-term and wind contracts and from small-scale production buyback. The company is 100% Finnish-owned with no disclosed external institutional investors; the CEO and co-founder is Kalle Nevala. Brand strength is evidenced by consecutive EPSI Rating #1 positions for Finnish customer satisfaction in 2024 and 2025, plus EPSI recognition as Finland's most sustainable electricity company in 2025.

Name

Vihreä Älyenergia

Legal name

Vihreä Älyenergia Oy

Website

https://vihreaenergia.fi

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Vihreä Älyenergia is a Tampere-based, 100% Finnish-owned electricity retailer serving ~50,000 residential customers with 100% fossil-free spot and fixed-price contracts, complemented by the free Älyenergia smart energy app for automated consumption optimization.

Ownership category

akta.pro rank

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Electricity Sales - Spot/Pörssisähkö: Variable-rate electricity sales contracts priced against Nord Pool Spot market with a fixed margin per kWh and monthly base fee. Customers pay the spot market price plus margin, enabling savings during low-price periods. The Verraton product is the most popular offering with 0.59 snt/kWh margin and 4.99 €/month base fee.
2. Fixed-price Electricity Contracts: Määräaikainen (fixed-term) contracts with locked kWh prices for 12 or 24 months, providing price predictability. Includes Vakaa Valinta (6.59 snt/kWh + 2.99 €/month base fee) and Vire Tuuli wind products (10.39-10.99 snt/kWh). Higher upfront pricing than spot contracts but eliminates market risk for customers.
3. Small-scale Production Purchase (Osto): Purchase of excess electricity from customers with solar panels at spot price minus 0.25 snt/kWh delivery margin. No monthly fee. Reduces customers' electricity bills by offsetting consumption with their own production.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Vihreä Älyenergia is a Finnish electricity retailer that sells 100% fossil-free electricity contracts (spot-priced, fixed-price, and 100% wind power) directly to residential and small business customers across Finland, with all contracts priced against the Nord Pool Spot market. The company bundles its electricity supply with the free Älyenergia smart energy app that tracks spot prices, monitors consumption, and automates control of smart home devices (EV chargers, heat pumps, thermostats, solar inverters) to optimize usage based on real-time pricing. It also purchases excess electricity from small-scale solar producers through its Osto agreement.

Product overview

Vihreä Älyenergia is a 100% Finnish electricity retailer offering fossil-free electricity contracts primarily sourced from wind and nuclear power. The core product portfolio centers on electricity contracts (spot-priced Pörssisähkö, fixed-price Kiinteähintainen, and small-scale production purchase agreements) under sub-brands like Verraton, Vankka, and Vire Tuuli (wind power). The flagship digital product is the free Älyenergia App, a smart energy management platform that tracks spot prices, monitors consumption, and automates control of smart home devices (EVs, thermostats, heat pumps, solar inverters) for optimized electricity usage. Additional offerings include the Hintalukko (Price Lock) feature for spot contracts and specialized student contracts with discounted rates.

Differentiator

Problem solved

Functional benefit

Brands

• Älyenergia: Smart Energy App - a free application for tracking electricity consumption, optimizing usage based on spot prices, and controlling smart home devices, electric vehicle charging, and solar panels.

Products and services

• Pörssisähkö (Spot Electricity) Spot-priced electricity contract priced against the Nordic Nord Pool electricity market with margin and monthly base fee added. Allows customers to save by shifting consumption to cheaper hours. The most popular contract type, with Verraton as the flagship brand offering 0.59 snt/kWh margin plus 4.99 €/month base fee. Available to all housing types with up to 50,000 kWh annual consumption.
• Kiinteähintainen sähkö (Fixed-Price Electricity) Fixed-price electricity contracts with locked kWh prices for 12 or 24 months, providing price predictability and protection against market fluctuations. Includes Vakaa Valinta (open-ended fixed price), Vankka 12 kk, and Vankka 24 kk products for sites under 7,000 kWh annual consumption.
• Osto (Small-Scale Production Purchase Agreement) Purchase agreement for buying excess electricity from customers' small-scale production facilities (e.g., solar panels) at Nord Pool Spot hourly rates minus 0.25 snt/kWh delivery margin. No monthly fee. Available for production up to 100 kVA. Requires active sales contract with Vihreä Älyenergia.
• Vire Tuuli (Wind Power Contracts) 100% renewable wind power electricity contracts with origin guarantee, available as both spot-priced (Vire Tuuli open-ended) and fixed-term (Vire Tuuli 12 kk, Vire Tuuli 24 kk) options. Includes a dedicated student variant (Vire Tuuli Opiskelija). Marketed as Finland's most affordable 100% wind power.
• Hintalukko (Price Lock) Price lock feature added to spot electricity contracts allowing customers to fix their electricity price for a month or quarter, protecting against price spikes while retaining spot contract benefits. Priced at 0.59 snt/kWh margin plus SPOT plus 4.99 €/month base fee. For sites under 40,000 kWh annual consumption.
• Älyenergia App (Smart Energy App) Free smartphone application for tracking spot electricity prices, monitoring consumption, optimizing energy usage, and controlling smart home devices including EV chargers, heat pumps, thermostats, and solar panel inverters. Features price alerts, automated optimization, and integration with Google Home, Apple HomeKit, Z-Wave, Zigbee, and KNX ecosystems. Available on Google Play and Apple App Store; usable without being a customer.

Quantifiable outcome

• Spot electricity saves ~30% compared to fixed-price contracts without any optimization
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• WWF Finland (World Wildlife Fund)coreOthersVihreä Älyenergia is a WWF Friend Company (WWF:n ystäväyritys). WWF actively works to combat climate change, protect nature, and end overconsumption in Finland and internationally. The partnership supports WWF's conservation work including Baltic Sea protection and endangered species protection (e.g., Saimaa ringed seal).
• John Nurmisen Säätiö (John Nurminen Foundation)coreOthersVihreä Älyenergia is a godparent company (kummiyritys) of John Nurminen Foundation. The Foundation's goal is to save the Baltic Sea and its heritage for future generations through projects that reduce nutrient load and environmental problems. Supports marine conservation and environmental restoration.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Ostrom: Berlin-based green energy retailer offering 100% renewable electricity contracts with a digital-first customer experience and consumption insights. Comparable in green + app-driven positioning for residential customers in a European market.
• Greenely: Swedish energy app company combining electricity supply with smart-home consumption analytics and automated optimization. Directly comparable in the app-led residential energy management concept, though smaller-scale and Sweden-focused.

Direct peers

• Tibber: Norwegian digital-first electricity retailer with the same core model: spot/Nord Pool pricing, a free smart-home energy app with device integrations, and a green positioning. Most directly comparable peer by business model and product set, though operating across Norway, Sweden, Germany, and the Netherlands rather than Finland specifically.
• Octopus Energy: UK-headquartered innovative energy retailer combining dynamic/spot tariffs, proprietary smart energy technology (Kraken platform), and aggressive green positioning. Closest large-scale analogue to VÄE's digital-first + smart-energy approach, though materially larger and operating in the UK/Europe rather than Finland.

Regional players

• Tampereen Energia: Tampere-headquartered regional Finnish energy company offering residential electricity contracts in the Pirkanmaa region. Direct home-market competitor to VÄE, which itself is based in Tampere.
• Lumme Energia: Finnish regional electricity retailer offering residential contracts with competitive and green positioning across multiple regions. Competes in the same Finnish residential electricity market with a comparable product breadth.
• Väre: Finnish regional energy company offering residential and B2B electricity contracts primarily in Eastern Finland. Competes in the same Finnish residential retail market with a regional rather than national footprint.

Broad incumbents

• Vattenfall: Swedish state-owned major Nordic utility with active Finnish retail operations. Competes across residential electricity products and increasingly offers renewable/green contracts in the same Finnish market.
• Helen: Helsinki-based major Finnish electricity and energy retailer offering residential and B2B contracts across Finland. Competes in the same residential segment and is investing in digital energy services, making it a broad incumbent comparable.
• Fortum: Major Finnish/Nordic utility offering residential electricity contracts, spot and fixed products, and increasingly digital services. Competes with VÄE across the full Finnish retail electricity stack and has the balance sheet to match or exceed digital and sustainability features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vihreaenergia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vihreä Älyenergia