VertiGrow

Name

VertiGrow

Legal name

VertiGrow

Website

https://vertigrow.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Vertical Farm Management Software

NAICS

Farm Management Services (115116), Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)

akta.pro secondary industries

Tillage, Seeding & Planting Equipment (IMAHACAB), Hydroponic & Soilless Greenhouse Production (NFT, DWC, Substrate Grow Bags) (AFAGAHAI)

Keywords

• Vertical farming software
• Farm automation hardware
• Controlled environment agriculture
• Microgreens seeding equipment
• Farm management platform

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. FarmWare Software Subscriptions: Subscription-based farm management software providing order management, production scheduling, packing, and delivery tools for controlled environment agriculture operations.
2. FarmBot Hardware: Sale of FarmBot automation hardware systems for managing watering, lighting, fans and other farm operations. Systems are expandable and scalable.
3. Little Green Seeding Machine: Sale of handheld microgreens seeder powered by QuickSeed Technology, enabling high-volume precision seeding.
4. Consulting Services: Professional consulting services to help transform farms into cutting-edge, efficient, sustainable operations with focus on maximizing yields and minimizing resources.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

VertiGrow provides an integrated hardware and software ecosystem for controlled environment agriculture. FarmWare is a subscription farm management platform handling orders, production schedules, packing, and delivery. FarmBot is an expandable and scalable automation system that manages watering, lighting, fans, and other farm operations. The Little Green Seeding Machine is a handheld microgreens seeder powered by proprietary QuickSeed Technology, capable of seeding up to 300 trays per hour.

Product overview

VertiGrow offers a unified platform-plus-modules architecture for vertical farming operations. The core offering consists of three main products: FarmBot (hardware) for automated management of watering, lighting, fans, and other farm operations; FarmWare (software) for farm management handling orders, production schedules, packing, and delivery; and the Little Green Seeding Machine (hardware) for microgreens seeding. The company also provides consulting services to help transform farms into efficient, sustainable operations.

Differentiator

Problem solved

Functional benefit

Brands

• FarmBot: Hardware system that manages watering, lighting, fans, and other farm operations for vertical farms.
• FarmWare
• Little Green Seeding Machine

Products and services

• FarmBot Automated farming hardware system that manages watering, lighting, fans, and other farm operations. The system is expandable, allowing additional features to be added as needed, and scalable, growing seamlessly with the farm's ambitions. Targeted at vertical and indoor farm operators.
• FarmWare Farm management software purpose-built for high density controlled environment agriculture, handling orders, production schedules, packing, and delivery. Delivered as a subscription service with self-service signup via app.vertigrow.io. Designed for vertical and indoor farm operators.
• Little Green Seeding Machine The world's first fully-adjustable and handheld microgreens seeder powered by proprietary QuickSeed Technology. Seeds up to 300 trays per hour with precision across microgreen varieties, cutting seeding time in half versus manual seeding. Targeted at microgreens growers and vertical farm operators.
• VertiGrow Consulting Services Professional consulting service leveraging VertiGrow's network of consultants to help vertical and indoor farm operators maximize yields, minimize resources, and transform operations into efficient, sustainable powerhouses. Targeted at larger farms seeking end-to-end operational transformation.

Quantifiable outcome

• Seeding time reduced by 50% with QuickSeed Technology
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Bushel (formerly FarmLogs): Bushel provides farm management and grain logistics software with growing specialty-crop capabilities. Comparable to VertiGrow's FarmWare as a SaaS farm management platform, though its core focus remains grain operations rather than CEA.
• Iron Ox: Iron Ox operates automated indoor farms using robotics, computer vision, and proprietary grow management software. It overlaps with VertiGrow on the automation and farm-software stack, though it focuses on greenhouse-scale operations rather than microgreens or vertical racks.

Direct peers

• Bowery Farming: Bowery Farming operates indoor vertical farms using proprietary software and automation to manage seed-to-shelf operations. Highly comparable to VertiGrow's FarmWare-as-OS approach, with overlap in farm management software, environmental automation, and order/delivery tooling.
• 80 Acres Farms: 80 Acres Farms operates automated indoor vertical farms with proprietary lighting, fertigation, and farm management systems. It is a relevant peer in CEA automation and integrated farm software, addressing similar customer use cases to VertiGrow's FarmBot/FarmWare.
• Plenty: Plenty is a vertical farming operator with a heavy emphasis on proprietary automation, robotics, and farm management software for indoor leafy greens production. Comparable to VertiGrow as a vertically-integrated CEA platform targeting similar crops and operational use cases.
• AeroFarms: AeroFarms operates large-scale vertical farms using proprietary aeroponics, lighting, and environmental control systems. While primarily a grower, it has developed extensive in-house farm management and automation software analogous to VertiGrow's FarmWare/FarmBot, making it a relevant peer in the CEA technology stack.
• Crop One Holdings: Crop One Holdings builds and operates vertical farming facilities with proprietary environmental control and farm management technology. Comparable to VertiGrow in providing technology stack and operational know-how for high-density indoor growing.
• Freight Farms: Freight Farms builds containerized vertical farms bundled with farm management software (farmhand) and IoT/automation hardware. It is a direct competitor to VertiGrow's combined FarmWare + FarmBot offering for SMB and decentralized CEA operators.

Broad incumbents

• Granular (Corteva): Granular is a farm management software platform owned by Corteva, serving row crop and specialty crop operations. While primarily focused on broad-acre farming rather than CEA, it competes with VertiGrow's FarmWare in the farm management software category and has far greater distribution.
• Trimble Agriculture: Trimble Agriculture offers farm management, precision agriculture, and equipment automation software across many crop segments. It is a broad incumbent whose farm management and automation capabilities partially overlap with VertiGrow's FarmWare and FarmBot, though it focuses on outdoor row crops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VertiGrow-104671264285987
• LinkedInlinkedin.com/company/vertigrow-canada
• Instagraminstagram.com/vertigrow.io?igshid=m209n3eis6lt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VertiGrow