Wild Fusion Limited

What Wild Fusion Limited does

Wild Fusion Limited is a full-service B2B digital marketing agency headquartered in Lagos, Nigeria, with regional offices in Accra (Ghana) and Nairobi (Kenya) and a registered US entity in Wilmington, Delaware. Founded in 2010 by Abasiama Idaresit, the company serves global brands operating in Africa and African businesses seeking to build continental digital presence, with named clients across telecommunications (Vodacom), non-profit (Amnesty International), financial services (WorldRemit, Zenith Bank, Access Bank), consumer goods (Unilever, Diageo, Guinness, Pears), industrial (Lafarge, Mantrac), and oil and gas (Oando, Nestoil Group).

The agency delivers end-to-end services organized into three capability areas: Strategy & Brand Management, Technology & Digital Communications, and Creative & Design Thinking. The underlying technology stack is conventional agency tooling rather than proprietary software — Google Ads (Wild Fusion was the first Google Ads Certified Partner in West Africa in 2010), Google Analytics, social media platforms, and mobile marketing/campaign management tools. There are no disclosed APIs, proprietary platforms, patents, or AI/ML capabilities; the agency's core deliverables are human-led creative, media planning and buying, social media management, activations, and performance measurement.

The business model is professional services: project- and retainer-based engagements priced via custom quotes (no public rate cards), with prospective clients initiating contact through a "Send Us a Brief" form on the website. A second revenue stream runs through the wholly-owned training subsidiary Wild Fusion Digital Centre (WDC), launched in 2014, which delivers Digital Marketing Institute (DMI) Professional Diplomas, Google training courses, and LinkedIn training courses under a certified partnership with DMI Ireland and the Scottish Qualifications Authority. The company is privately held, founder-controlled, bootstrapped (no disclosed funding rounds), and has been recognized by Forbes, HuffPost, Marketing Edge, TMT, WAMA, and Clutch between 2014 and 2023.

Name

Wild Fusion Limited

Legal name

Wild Fusion Limited

Website

https://wildfusions.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Wild Fusion Limited is a full-service digital marketing agency headquartered in Lagos, Nigeria, serving global brands and African businesses across Nigeria, Ghana, and Kenya via end-to-end strategy, creative, media buying, and a certified training subsidiary.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

Keywords

• Digital marketing services
• Creative advertising services
• Media buying planning
• Social media marketing
• Digital marketing training

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing strategy, creative, media buying and planning, social media, mobile marketing, activations, and campaign execution. Services are delivered end-to-end from concept to execution and performance measurement.
2. Digital Training and Certification: Wild Fusion Digital Centre (WDC) provides professional digital marketing training courses. As official certified local partner of Digital Marketing Institute (DMI), Ireland, they offer the Professional Diploma in Digital Marketing, Google training courses (AdWords and Analytics), and LinkedIn training courses for professionals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wild Fusion Limited is a full-service digital marketing agency that delivers strategy, creative, media buying and planning, social media, mobile marketing, activations, and end-to-end campaign execution for brands. The firm operates across Nigeria, Ghana, Kenya, and a U.S. office in Wilmington, Delaware, and runs a digital marketing training subsidiary (Wild Fusion Digital Centre - WDC).

Product overview

Wild Fusion Limited is a full-service digital marketing agency, not a software product company. The company offers a portfolio of marketing services organized into three main capability areas: Strategy & Brand Management, Technology & Digital Communications, and Creative & Design Thinking. Additionally, the company operates Wild Fusion Digital Centre (WDC), a training subsidiary that provides professional digital marketing certification courses in partnership with the Digital Marketing Institute, Ireland. The services are delivered by multidisciplinary teams serving clients across Africa from offices in Lagos, Accra, and Nairobi.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Brand Management
• Technology & Digital Communications
• Creative & Design Thinking
• Wild Fusion Digital Centre (WDC)

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Digital Marketing Institute (DMI), IrelandcoreStrategic or Co-development Partner · 27 May 2014Wild Fusion Digital Centre (WDC) is the official certified local partner of the Digital Marketing Institute, Ireland - the global standard in digital marketing education and certification. WDC offers DMI's Professional Diploma in Digital Marketing, a practical programme focusing on current trends and best practices, accredited by DMI and the Scottish Qualifications Authority.
• Scottish Qualifications AuthorityminorStrategic or Co-development PartnerThe Professional Diploma in Digital Marketing offered through Wild Fusion Digital Centre is also accredited by the Scottish Qualifications Authority, providing international recognition for completed programs.
• GooglecoreTechnology or IntegrationWild Fusion is the first Google Ads Certified Partner in West Africa (since 2010), demonstrating technical proficiency in Google advertising products including Google Ads and Analytics. The agency also offers Google training courses through their training division.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SO&U: Leading Nigerian full-service advertising and digital marketing agency; competes directly with Wild Fusion for enterprise and FMCG client mandates in Lagos and West Africa.
• MediaReach OMD: Nigerian media agency with digital planning and buying capabilities, part of the Omnicom network; competes with Wild Fusion for the media-buying and digital-planning component of client mandates.
• Avatar (Nigeria): Nigerian creative, digital, and brand communications agency serving enterprise clients; a direct local peer competing in the same Lagos enterprise-segment Wild Fusion targets.
• Scanad: East African (Kenya-based) full-service advertising and digital marketing agency serving regional and multinational brands; a direct competitor in Wild Fusion's Nairobi market and in pan-African campaign execution.

Emerging players

• Digify Africa: Pan-African digital training and capacity-building organization partnering with global platforms; intersects with Wild Fusion Digital Centre's training/certification business and signals the broader African digital-skills market.

Broad incumbents

• Dentsu Africa: Global advertising holding-company network with established operations across Africa providing full-service digital marketing, media, and creative services — directly competing for the same multinational clients Wild Fusion serves.
• DDB Lagos: DDB Worldwide's Lagos office providing creative and digital marketing services; a global-network incumbent operating in Wild Fusion's primary home market.
• Publicis Groupe Africa: Global holding company with a significant African footprint offering creative, media, digital, and PR services; competes head-to-head with Wild Fusion for enterprise and global-brand mandates in Nigeria, Ghana, and Kenya.
• WPP (GroupM / Ogilvy / VMLY&R) Africa: World's largest advertising holding company with multiple agency brands operating across Africa; a direct competitor for full-service digital mandates from global brands active on the continent.

Regional players

• Thinkerbell Africa: African-focused creative and digital marketing agency (with Australian origins) operating across the continent; comparable in service mix and in targeting global brands seeking African reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Wildfusion
• Facebookfacebook.com/Wildfusionltd
• LinkedInlinkedin.com/company/wild-fusion-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Fusion Limited