What Hogeschool Viaa does

Hogeschool Viaa is a private Christian university of applied sciences (hogeschool) headquartered at Wethouder Alferinkweg 2 in Zwolle, Netherlands, delivering higher education across bachelor, associate-degree, master, and post-hbo professional tiers. Its portfolio spans Verpleegkunde (Nursing, full-time and part-time), Pabo (Primary Education Teacher Training, including a university-level Universitaire Pabo track), Social Work, Theologie, Godsdienstleraar, Ad Praktijkondersteuner Huisartsenzorg, Ad Didactisch Educatief Professional, and masters including Systemisch Werken met Jeugd and Leren & Innoveren. Post-hbo professional courses (POH, PVH, Palliatieve zorg) are positioned for working healthcare professionals and carry professional accreditation from V&VN and Registerplein; the Palliatieve zorg program is co-delivered with Carend. The nursing curriculum is anchored on the Neuman Systems Model, aligning holistic, whole-person care with the institution's Christian identity and zingeving thesis. Supporting infrastructure includes the Mediatheek (library) with database subscriptions (Academic Search/EBSCO, Springer, ScienceDirect), the Taalloket language service, coaching and guidance, and a Klachtenloket. Three applied-research centers — Centrum voor Samenlevingsvraagstukken, Lectoraat Zorg en Zingeving, Lectoraat Goede Onderwijspraktijken — anchor the research agenda.

The core technology stack is conventional for the Dutch HBO sector: Osiris as the student information system, Onderwijs Online as the learning management system, Microsoft 365 for staff and student productivity, OnStage for teacher scheduling, and SURFconext for federated identity. The Mediatheek operates Viaa Search (a Summon-based federated search across catalog and databases). Integrations include Studielink and DUO for enrollment and government reporting, and Kies op Maat for cross-institutional minor distribution.

Hogeschool Viaa generates revenue primarily through tuition: statutory tuition (€2,694/year for eligible EER/Swiss/Surinamese/refugee students without a prior bachelor), institutional tuition (€5,700/year, with Theologie at €2,694 and Master SWJ at €6,250), and post-hbo professional tuition (PVH and POH at €6,500/year, Palliatieve zorg at €6,400/year). Ancillary revenue includes a 21+ admission examination fee (€75) and external library memberships (€25/year plus a €10 one-time pass, with first-year alumni free). Go-to-market is direct-to-consumer: prospective students are recruited via Open Dagen, Meeloopdagen, study choice checks, monthly online information sessions, brochures, social media, and a dedicated "Professionals" segment for working healthcare learners. Enrollment is processed through Studielink and the Osiris Aanmeld system. The institution is self-positioned as the "Beste middelgrote hogeschool van Nederland," has held Topopleiding status for both Verpleegkunde tracks for 13 consecutive years, and posted statistically significant above-average NSE 2026 satisfaction scores (atmosphere 4.58 vs 4.12 national; guidance 4.33).

Name

Hogeschool Viaa

Legal name

Hogeschool Viaa

Website

https://viaa.nl

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

Hogeschool Viaa is a private Christian university of applied sciences in Zwolle, Netherlands, delivering bachelor, associate-degree, master, and post-hbo programs in Nursing, Primary Education, Social Work, Theology, and healthcare professional development. It serves prospective higher-education students and working healthcare professionals across the Netherlands, with accreditation from V&VN and Registerplein.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Bible Colleges (Undergraduate Ministry & Biblical Studies) (EDAHAKAB)

akta.pro secondary industry

Online Teacher Education Universities (Licensure & M.Ed.) (EDAHALAG)

Keywords

• Higher education programs
• Nursing education
• Teacher training
• Social work education
• Professional development courses

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition Fees (Wettelijk Collegegeld): Statutory tuition fees charged to eligible students (EER nationals, Swiss or Surinamese nationality, or recognized refugees). The government sets this rate annually.
2. Institutional Tuition Fees (Instellingscollegegeld): Higher tuition charged to students who do not meet statutory tuition criteria. Rates vary by program.
3. Professional Education Programs: Revenue from post-hbo and professional development courses including PVH (€6,500/year), POH (€6,500/year), and Palliatieve zorg (€6,400/year).
4. External Library Membership: External membership fees for non-student access to library materials: €25/year plus €10 one-time pass fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Hogeschool Viaa delivers higher education and professional training programs including bachelor degrees in Nursing (Verpleegkunde), Primary Education (Pabo), Social Work, and Theology, plus associate degrees, master programs, and post-hbo professional courses in healthcare (POH, PVH, Palliatieve Zorg). Education is practice-oriented with substantial internship placement and underpinned by a Christian identity. The institution also provides research through three lectoraten and student services including the Mediatheek library, Taalloket, and coaching.

Product overview

Hogeschool Viaa is a Dutch Christian university of applied sciences (hogeschool) in Zwolle offering a comprehensive portfolio of higher education programs. The institution operates a multi-level product architecture: bachelor programs (Verpleegkunde, Social Work, Pabo, Theologie), associate degrees (Ad Praktijkondersteuner Huisartsenzorg, Ad DEP), post-hbo professional development programs (POH, PVH, Palliatieve Zorg), and master programs. The educational portfolio is unified by the institution's Christian identity and commitment to small-scale, practice-oriented education. Supporting services include the Mediatheek library with equipment lending, Taalloket language support, coaching and guidance services, and three research centers (Centrum voor Samenlevingsvraagstukken, Lectoraat Zorg en Zingeving, Lectoraat Goede Onderwijspraktijken). The Neuman Systems Model serves as the foundational theoretical framework for nursing programs, emphasizing holistic patient care. The institution operates integrated digital platforms including Onderwijs Online (LMS), Osiris (student information system), and Microsoft 365 for staff and students.

Differentiator

Problem solved

Functional benefit

Products and services

• Verpleegkunde Voltijd (Full-time Nursing Bachelor) Four-year full-time bachelor program in nursing (HBO-V) leading to registration as a generalist hbo-verpleegkundige, with a three-year accelerated track for mbo-v graduates. For prospective nursing students with havo/vwo/mbo-4 qualifications.
• Verpleegkunde Deeltijd (Part-time Nursing Bachelor) Part-time bachelor program in nursing combining work and study, available in 2.5-year (for mbo-v) or 4-year tracks with one class day per week and minimum 16 hours workplace practice. Also designated Topopleiding by Keuzegids. For working healthcare workers seeking a bachelor degree.
• Social Work Bachelor (Voltijd and Deeltijd) Four-year full-time and part-time/accelerated 2-year bachelor programs in Social Work combining theoretical education with practical placements across social service settings. For prospective and working social-work practitioners.
• Pabo (Primary Education Teacher Bachelor) Four-year bachelor program for primary education teachers, available in full-time and part-time formats including a 3-year accelerated track, 2.5-year shortened route, and 2-year lateral entry route. For prospective and lateral-entry primary school teachers.
• Universitaire Pabo (University-level Primary Education Bachelor) Four-year university-level primary teacher education program combining academic depth with teacher certification. For prospective primary teachers seeking a university-level qualification.
• Theologie Bachelor and Godsdienstleraar (Theology / Religious Educator) Four-year bachelor program in Theology (full-time and part-time), with a part-time Godsdienstleraar (Religious Educator) track training students to become religious educators. For prospective theology students and future religious educators.
• Ad Praktijkondersteuner Huisartsenzorg (Associate Degree POH) Two-year associate degree program (120 EC) training students as practice supporters in general practice healthcare, with an option for a 2+2 route into Verpleegkunde Deeltijd for two diplomas in four years. NLQF level 5. For mbo-4 graduates seeking a healthcare qualification.
• Ad Didactisch Educatief Professional (Ad DEP) Associate degree in educational practice qualifying graduates for teaching support roles in educational settings. For teaching assistants and educational support practitioners.
• Post-hbo Praktijkondersteuner Huisartsenzorg (POH) One-year post-hbo program training practice supporters for general practice, focused on chronic disease management including diabetes, COPD, cardiovascular risk, and elderly care. Accredited by V&VN/PVKPOH. NLQF level 5. For working nurses and practice assistants.
• Post-hbo Praktijkverpleegkundige Huisartsenzorg (PVH) Ten-month post-hbo program training advanced practice nurses for general practice, with a shortened track with exemptions for existing POH holders. Addresses oncology, elderly care, palliative care, and complex chronic conditions. NLQF level 6. For experienced practice nurses seeking advanced training.
• Post-hbo Palliatieve Zorg (Palliative Care) One-year post-hbo program in palliative care offered jointly with Carend, comprising 25 lesson days on Thursdays. Accredited by V&VN and Registerplein. Graduates receive a certificate from both Hogeschool Viaa and Carend. Trains specialists in end-of-life care. For nurses and social workers.
• Master Systemisch Werken met Jeugd Master's program in systemic work with youth, focusing on family systems approaches to youth care and intervention. For social-work and youth-care practitioners seeking advanced specialization.
• Master Leren & Innoveren Master's program focusing on educational innovation and learning science, available for online information sessions. For educators and educational leaders seeking advanced training.
• Cursussen en Trainingen (Short Professional Courses) Short courses and training programs for working professionals including Ouderenzorg in de Eerste Lijn, Groepsdynamisch Werken, IB'er als Kwaliteitscoördinator, and Muzikaal Spel voor Kleuters. For professionals seeking continuing education.
• 21+ Admission Examination Entrance examination (Toelatingsexamen 21+) costing €75 for prospective students aged 21 and over without standard havo/vwo/mbo-4 qualifications, providing an alternative admission route into bachelor programs.
• External Library Membership (Mediatheek) External membership program providing non-Viaa professionals and alumni access to the library's collection of books, journals, databases, and study spaces for €25/year plus a €10 one-time pass fee. First calendar year free for alumni.

Quantifiable outcome

• Student satisfaction 4.58/5 for atmosphere (vs 4.12 national average)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• CarendcoreStrategic or Co-development PartnerPartnership with Carend for the joint delivery of the post-hbo opleiding Palliatieve zorg. Graduates receive a certificate from both Hogeschool Viaa and Carend. Carend provides expertise in palliative care education alongside Viaa's academic framework.
• V&VN (Verpleegkundigen & Verzorgenden Nederland)coreOthersAnnual accreditation applications for Palliatieve zorg program and PVH program through the Kwaliteitsregister Verpleegkundigen & Verzorgenden of V&VN. Accreditation confirms program quality and professional recognition.
• RegisterpleincoreOthersAnnual accreditation application for Palliatieve zorg program through the beroepsregister Sociaal werkers of Registerplein for social work professional recognition.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Driestar Hogeschool: Reformed Christian education institution offering Pabo and theology programs, sharing Viaa's values-based positioning and competing for similar student segments.
• Christelijke Hogeschool Ede: Christian university of applied sciences offering similar professional programs including nursing, social work, theology, and education. Closest peer given shared Christian identity, comparable size, and similar program portfolio.
• Marnix Academie: Christian teacher education institution focused on primary education (Pabo), directly competing for similar values-aligned Pabo students in the Dutch market.
• Iselinge Hogeschool: Christian Pabo institution specializing in primary teacher education, directly competing for faith-based teacher education students in the Dutch market.

Regional players

• NHL Stenden University of Applied Sciences: Multi-campus Dutch hogeschool offering nursing, social work, and education programs across northern Netherlands; competes for similar student segments with broader geographic reach.
• Hogeschool Windesheim: Regional hogeschool in Zwolle region offering overlapping bachelor programs including nursing, social work, and teacher education with much larger scale, providing direct local competition.
• Saxion University of Applied Sciences: Major regional hogeschool with health, education, and social programs across multiple campuses, competing for similar prospective students in eastern Netherlands.

Broad incumbents

• Hanze University of Applied Sciences: Largest hogeschool in northern Netherlands with comprehensive portfolio including healthcare, education, and social work programs; broader scale but overlapping program offerings.
• HU University of Applied Sciences Utrecht: Major Dutch hogeschool with extensive healthcare, education, and social work offerings, competing for the same national pool of prospective students.
• Avans University of Applied Sciences: Large Dutch hogeschool with broad portfolio including healthcare and social programs; broader market incumbent with overlapping student demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/viaazwolle
• Facebookfacebook.com/viaainternationaloffice
• LinkedInlinkedin.com/company/viaa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hogeschool Viaa