Bajaj Allianz
- Company typePrivate
- Founded2000
- HeadquartersPune, India
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
Bajaj Allianz firmographics
Firmographics- Name
- Bajaj Allianz
- Legal name
- Bajaj General Insurance Limited
- Website
- https://bajajallianz.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Bajaj Allianz industry classification
Industry- Product category
- General Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Health and Medical Insurance Carriers (524114)
- SIC
- Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)
- akta.pro primary industry
- Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)
- akta.pro secondary industries
- Commercial Auto & Fleet Insurance (FSAJAMAB), Commercial Package / Business Owners Policies (BOP) (FSAJAMAG)
Keywords
Where Bajaj Allianz is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Bajaj Allianz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Premium Income: Primary revenue from insurance premiums across multiple product lines including health, motor, home, travel, cyber, pet, and commercial insurance. Premiums are collected annually or multi-year with options for monthly payments on certain products.
- Investment Income: Returns on float/investment of collected premiums managed by the Bajaj Finserv group investment portfolio.
- Processing and Administration Fees: Fees collected for policy issuance, endorsement changes, and administrative services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Health Insurance starting at ₹15/day |
| Subscription | Annual | Car Insurance starting at ₹2,094 |
| Subscription | Annual | Bike Insurance starting at ₹538 |
| Subscription | Annual | Pet Insurance starting at ₹169 |
| Subscription | Pay-as-you-go | Travel Insurance starting at ₹13/day |
| Subscription | Annual | Global Personal Guard starting at ₹611 |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Bajaj Allianz product offering
Product offeringCore offering
Bajaj General Insurance (formerly Bajaj Allianz General Insurance) provides general insurance products including health, motor, travel, home, pet, cyber, and commercial insurance for individual, family, corporate, MSME, and rural customers across India. Distribution occurs through direct digital channels (website and mobile app), agent and POSP networks, government-backed schemes, and branch offices, supported by 7,200+ cashless garages and 18,400+ cashless hospitals.
Product overview
Bajaj General Insurance (formerly Bajaj Allianz General Insurance) operates as a comprehensive general insurance platform offering a diverse portfolio organized across personal lines (health, motor, travel, home, pet, cyber), commercial insurance (employee benefits, marine, property, liability, engineering, specialty lines), government schemes, and specialized offerings. The core platform is organized into main product categories: Health Insurance including individual, family, top-up, critical illness, and women-specific plans (My Health Care Plan, Health Guard, HERizon Care, Silver Health); Motor Insurance covering cars, bikes, and commercial vehicles with usage-based options (VPAY, Drive Smart); Travel Insurance for international, domestic, student, and corporate travel; Home Insurance with all-risk and standard options (My Home Insurance, Bharat Griha Raksha); and specialized products like Climatesafe parametric climate insurance, cyber insurance, and pet insurance. Commercial offerings include group health/accident, marine transit, fire/property, liability, engineering, surety, and MSME-specific coverage. The company also participates in government schemes (PMSBY, PMFBY, weather insurance). Digital integration includes Drive Smart app for motor customers and Health Companion for wellness engagement, serving over 17 crore customers across 7,200+ cashless garages and 18,400+ network hospitals.
Differentiator
Problem solved
Functional benefit
Brands
- HERizon Care: Insurance solutions specifically designed for women's unique health journey.
- Privé
- Climatesafe Insurance
Products and services
- My Health Care Plan Comprehensive health insurance plan offering coverage starting from ₹15/day, with customizable health coverage, preventive checkup benefits, and restoration benefit for sum insured replenishment. Targets individual and family buyers seeking affordable health protection.
- Health Guard Family health insurance policy providing comprehensive coverage for families with multiple coverage options and add-on riders for tailored protection.
- Silver Health Health insurance plan designed specifically for senior citizens, covering age-related health conditions with features like shorter waiting periods for pre-existing conditions.
- Global Health Care International health insurance providing comprehensive coverage for medical treatments abroad, including emergency medical evacuation and repatriation.
- Arogya Sanjeevani Policy Standard health insurance policy mandated by IRDAI offering standardized coverage and benefits across all insurers for easy comparison.
- Criti Care Critical illness insurance providing lump sum benefit upon diagnosis of specified critical illnesses, covering conditions like cancer, heart attack, and stroke.
- HERizon Care Women-specific health insurance covering unique health journeys including maternity benefits and gender-specific conditions, positioned as the HERizon Care sub-brand.
- Global Personal Guard Global personal accident insurance providing worldwide coverage for accidents including medical evacuation and repatriation, starting from ₹611.
- Group Health Insurance Employee health insurance coverage for organizations providing cashless treatment across 18,400+ network hospitals with customizable sum insured options.
- Comprehensive Car Insurance Full coverage motor insurance for cars including own damage, third-party liability, and optional add-ons like zero depreciation and roadside assistance.
- Third Party Car Insurance Mandatory motor insurance covering third-party liability for car owners, starting at ₹2,094, as required by Indian motor vehicle laws.
- Electric Car Insurance Specialized motor insurance coverage for electric vehicles including battery protection, charging equipment coverage, and standard EV-specific benefits.
- Electric Bike Insurance Insurance coverage for electric two-wheelers with protection against theft, accidents, and EV-specific risks like battery damage.
- Two Wheeler Insurance Motor insurance for bikes and scooters available as comprehensive or third-party only coverage starting at ₹538.
- Commercial Vehicle Insurance Insurance coverage for commercial vehicles including trucks, buses, and fleet vehicles with third-party and comprehensive options.
- VPAY (Pay As You Go) Pay-per-mile car insurance option allowing usage-based coverage where premiums are calculated based on actual kilometers driven, using OBD device data.
- Travel Ace International International travel insurance offering worldwide coverage starting from ₹13/day including medical emergencies, trip cancellation, and baggage loss protection.
- Bharat Bhraman Domestic travel insurance covering trips within India including medical coverage, trip delays, and personal accident protection.
- Student Travel Insurance Specialized travel insurance for students studying abroad with coverage including medical expenses, study interruption, and personal belongings.
- Corporate Travel Insurance Group travel insurance for businesses covering employees on domestic and international work trips with comprehensive protection.
- My Home Insurance All-risk home insurance policy covering building and contents against fire, theft, natural disasters, and comprehensive personal property protection.
- Bharat Griha Raksha Standard home insurance policy mandated by IRDAI offering coverage for home building and contents with standardized terms.
- Dog Insurance Pet insurance for dogs covering veterinary expenses, surgery costs, theft protection, and terminal illness coverage.
- Cat Insurance Pet insurance for cats providing comprehensive medical coverage and safety protection for all cat breeds.
- Individual Cyber Safe Cyber insurance providing coverage for identity theft, online fraud, cyberbullying, and digital asset protection for individual policyholders.
- Corporate Cyber Insurance Business cyber insurance covering data breaches, cyber attacks, business interruption due to cyber incidents, and crisis management costs.
- Climatesafe Insurance Parametric climate risk insurance product targeting heatwave and rainfall risks for vulnerable populations, providing rapid-response payouts when weather parameters are met.
- Group Accident Insurance Group personal accident coverage for employees providing compensation for accidental death, disability, and medical expenses.
- Workmen Compensation Insurance Mandatory insurance for employers covering legal liability for employee work-related injuries and occupational diseases.
- Marine Open Policy Open marine insurance policy providing continuous coverage for goods in transit under ongoing business relationships.
- Standard Fire Insurance Property insurance covering losses due to fire, lightning, and allied perils for commercial and residential properties.
- Bharat Sookshma Udyam Suraksha Standard fire and allied perils insurance for micro and small enterprises meeting IRDAI-defined criteria.
- Bharat Laghu Udyam Suraksha Standard fire and allied perils insurance for small and medium enterprises with higher coverage limits.
- Contractor's All Risk Insurance Construction insurance covering contractors against damage to works, materials, and third-party liabilities during construction projects.
- Professional Liability Insurance Errors and omissions insurance protecting professionals against claims arising from negligent services or advice.
- Director's & Officers Insurance D&O insurance protecting company directors and officers from personal liability arising from management decisions.
- Surety Insurance Contractual surety coverage guaranteeing performance obligations of contractors to project owners.
- Jeweller's Insurance Specialized insurance for jewellers covering stock, equipment, and liability against theft, damage, and other business risks.
- Pradhan Mantri Suraksha Bima Yojana (PMSBY) Government-backed personal accident insurance scheme offering ₹2 lakh coverage for accidental death/disability at ₹20 per year premium.
- Pradhan Mantri Fasal Bima Yojana (PMFBY) Government crop insurance scheme protecting farmers against crop loss due to natural calamities, pests, and diseases.
- Weather Insurance (RWBCIS) Restructured Weather Based Crop Insurance Scheme providing parametric weather-triggered payouts to farmers.
- Privé Exclusive insurance solutions crafted for high net worth individuals with luxury lifestyle coverage needs and premium service features.
- Hospital Cash Benefit Insurance Hospital cash benefit insurance providing daily cash allowance to policyholders during hospitalization for any covered treatment.
Quantifiable outcome
- Instant car insurance issuance in 3 minutes
- +3 more outcomes
Companies that use Bajaj Allianz
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
Bajaj Allianz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature4 records
Bajaj Allianz partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- IRDAIcoreRegulated by Insurance Regulatory and Development Authority of India (IRDAI). IRDA Reg. No. 113. Company participates in IRDAI-mandated initiatives like Caringly Yours Day and follows regulatory guidelines for grievance redressal.
- Cashless Garage Network (7,200+)coreNetwork of 7,200+ cashless garages enabling cashless motor insurance claim settlements across India
- Cashless Hospital Network (18,400+)coreNetwork of 18,400+ cashless hospitals enabling cashless health insurance claim settlements across India
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Bajaj Allianz competitors and assessment
Company assessmentDirect peers
- ICICI Lombard General Insurance: One of India's largest private general insurers with a comparable multi-line portfolio spanning motor, health, fire, marine, and liability. Directly competes with Bajaj General Insurance across retail, commercial, and government scheme distribution.
- SBI General Insurance: Bank-led private general insurer leveraging SBI's distribution to sell motor, health, travel, and commercial products. Directly comparable GTM leveraging banking ecosystem, similar in scale to Bajaj's parent-driven reach.
- Reliance General Insurance: Part of Reliance Group; offers multi-line general insurance including motor, health, home, and commercial coverage. Directly competes with Bajaj General Insurance across personal and commercial segments in India.
- Tata AIG General Insurance: Joint-venture-backed private general insurer (Tata Group + AIG) with overlapping personal and commercial lines including motor, health, travel, and liability. Closely comparable in product breadth and target customer segments.
- Cholamandalam MS General Insurance: Murugappa Group's general insurer with material presence in motor, health, and commercial lines. Overlaps with Bajaj General in commercial vehicle and SME/MSME underwriting.
- HDFC ERGO General Insurance: Major private-sector general insurer offering health, motor, home, travel, cyber and commercial lines. Direct competitor with similar distribution mix (digital + agents + bancassurance via HDFC ecosystem).
Regional players
- Star Health and Allied Insurance: India's leading standalone health insurer, competing most directly with Bajaj General's health and top-up offerings including group health, family floater, and senior citizen plans.
Emerging players
- Acko General Insurance: Digital-first direct-to-consumer insurer competing in motor, health, and travel. Represents the emerging disruptor cohort challenging traditional carriers like Bajaj on price and UX in retail lines.
- Go Digit General Insurance: Tech-driven general insurer with strong focus on motor and parametric/commercial products. Comparable in its emphasis on digital distribution and product innovation including usage-based insurance.
Broad incumbents
- New India Assurance: India's largest public-sector general insurer with deep reach in motor, health, fire, and government-backed schemes. Competes on price in mass-market segments where Bajaj also participates via PMFBY/PMSBY.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Bajaj Allianz social profiles
Digital presenceBajaj Allianz compliance and trust
Trust signalCompliance1 record
Bajaj Allianz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bajaj Allianz leadership team
Management profileNumber of profiles
Profiles1 record
Bajaj Allianz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bajaj Allianz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bajaj Allianz
What does Bajaj Allianz do?
Bajaj General Insurance (formerly Bajaj Allianz General Insurance) provides general insurance products including health, motor, travel, home, pet, cyber, and commercial insurance for individual, family, corporate, MSME, and rural customers across India. Distribution occurs through direct digital channels (website and mobile app), agent and POSP networks, government-backed schemes, and branch offices, supported by 7,200+ cashless garages and 18,400+ cashless hospitals.
Is Bajaj Allianz a public or private company?
Bajaj Allianz is a private company. It is classified as corporate owned and is currently operating.
When was Bajaj Allianz founded?
Bajaj Allianz was founded in 2000. It employs 5,001 to 10,000 people.
Where is Bajaj Allianz based?
Bajaj Allianz is headquartered in Pune, India, in the Asia region.
How does Bajaj Allianz make money?
Three revenue lines are on record. Premium Income is the primary driver. The others are investment Income and processing and Administration Fees.
Who are Bajaj Allianz's main competitors?
Direct peers on record are ICICI Lombard General Insurance, SBI General Insurance, Reliance General Insurance, Tata AIG General Insurance, Cholamandalam MS General Insurance and HDFC ERGO General Insurance. Star Health and Allied Insurance is listed as a regional player. Emerging players are Acko General Insurance and Go Digit General Insurance. New India Assurance is listed as a broad incumbent.
Does Bajaj Allianz have an API?
No public API is recorded for Bajaj Allianz.
What industry is Bajaj Allianz in?
Bajaj Allianz's product category is General Insurance. Its primary akta.pro industry code is FSAJAAAA, Standard Personal Auto Insurance (Liability, Collision & Comprehensive), with a secondary code of FSAJAMAB, Commercial Auto & Fleet Insurance. Its NAICS code is 524126 and its SIC code is 6331.