Los Angeles World Cup 2026 Host Committee

What Los Angeles World Cup 2026 Host Committee does

The Los Angeles World Cup 2026 Host Committee is a California-based non-profit organizing entity established to coordinate Los Angeles' hosting of FIFA World Cup 2026 across the greater LA region. The committee delivers eight tournament matches at SoFi Stadium (including the U.S. Men's National Team opening match on June 12, 2026), operates the FIFA Fan Festival at the Los Angeles Memorial Coliseum (June 11–14, 2026), and manages 10 official Fan Zones spanning Original Farmers Market, Union Station, Venice Beach, Hansen Dam, Fairplex, West Harbor, Downtown Burbank, and other LA County locations over a 39-day fan celebration window. Supporting services include transportation coordination with LA Metro (direct shuttles from 15 locations at $1.75 fares), official merchandise retail, and accessibility programming.

Its portfolio also includes legacy and community programs: the 26 Community Champions grant program ($26,000 each to 26 local nonprofits serving 17,000+ Angelenos annually), the Grow the Game Soccer Clinic Series in partnership with LA Galaxy, LAFC, and Angel City FC, Community Day events presented by Amgen, and a Community Ambassadors program led by Snoop Dogg (Community Chairman) alongside Magic Johnson, Mia Hamm, Eva Longoria, Will Ferrell, and Luka Dončić. A Human Rights Resource Guide developed with the LA County Commission on Human Relations and an Official LA Poster contest round out the cultural and civic programming.

The committee is not a technology company; its technical stack consists of Ticketmaster for ticketing, FIFA's official mobile ticketing app, WhatsApp communication channels, and standard web platforms. Revenue derives from ticket sales (Fan Festival at $10 GA / $30 reserved; match tickets via FIFA's platform), corporate sponsorships (Amgen as flagship biotech partner, plus Visa, Hyundai/Kia, Adidas, Lenovo, LA Metro, Crewfare, Archer Aviation), hospitality and suite packages through FIFA's platform, merchandise sales via official pop-up stores, and affiliate commissions from the Crewfare hotel booking partnership ($2 per booking donated to legacy initiatives). End users include World Cup attendees, LA County residents, underserved youth served by legacy programs, international and domestic tourists, and corporate sponsors.

Name

Los Angeles World Cup 2026 Host Committee

Legal name

Los Angeles FIFA World Cup 26 Host Committee

Website

https://losangelesfwc26.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

The Los Angeles World Cup 2026 Host Committee is a non-profit organizing body coordinating LA's hosting of FIFA World Cup 2026, delivering eight matches at SoFi Stadium, the FIFA Fan Festival at the LA Memorial Coliseum, and 10 official Fan Zones across LA County over a 39-day tournament window, serving fans, LA residents, underserved youth, tourists, and corporate sponsors.

Ownership category

akta.pro rank

Product category

Sports Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

akta.pro primary industry

International Multi-Sport Games Organizing Committees (e.g., Olympics, Commonwealth) (MPAKADAJ)

akta.pro secondary industry

Championship & Cup Organizers (MPAKADAB)

Keywords

• Event hosting services
• Fan engagement programs
• Sports event management
• Community outreach programs
• Tournament coordination

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from FIFA World Cup match tickets sold through FIFA.com/tickets and official platforms. Additional revenue from FIFA Fan Festival tickets ($10 general admission, $30 club seats) and fan zone event tickets.
2. Corporate Sponsorships: Partnership revenue from official sponsors including Amgen (biotech partner and host city supporter), Visa (financial/payment partner), Hyundai/Kia (sponsors), and other corporate partners. Sponsors receive marketing rights, hospitality opportunities, and brand visibility at events.
3. Hospitality and Suite Revenue: Revenue from suite deposits and hospitality packages for FIFA World Cup 2026 matches in Los Angeles, sold through FIFA's official hospitality platform.
4. Merchandise Sales: Revenue from official FIFA World Cup 2026 merchandise through pop-up retail stores across the LA region and FIFA's official merchandise stores.
5. Fan Travel Services: Partnership with Crewfare for hotel bookings generates revenue through booking commissions, with $2 per room donated to LASEC legacy initiatives.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

The Los Angeles World Cup 2026 Host Committee organizes and delivers FIFA World Cup 2026 match operations, fan experiences, and community legacy programs for the Los Angeles host city. It operates eight matches at SoFi Stadium, the FIFA Fan Festival at the Los Angeles Memorial Coliseum, ten official Fan Zones across LA County, and community programs including the 26 Community Champions grants and Grow the Game soccer clinics.

Product overview

The Los Angeles World Cup 2026 Host Committee operates as an event organizing body managing the FIFA World Cup 2026 host city operations in Los Angeles. The portfolio includes core event products: eight matches at SoFi Stadium, the four-day FIFA Fan Festival at the Los Angeles Memorial Coliseum featuring live entertainment and match broadcasts, and ten Official Fan Zones across the region spanning 39 days. Supporting services include transportation coordination via Metro, procurement opportunities for local businesses, and comprehensive human rights resources. The committee also operates legacy programs including the 26 Community Champions grant program, Grow the Game of Soccer clinics, Community Ambassadors (featuring Snoop Dogg, Magic Johnson, Mia Hamm, and others), and the official LA World Cup poster designed by local artist Thieb Delaporte-Richard. The organization does not offer technology products, APIs, or AI capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• FIFA Fan Festival Los Angeles: Official fan festival event held at Los Angeles Memorial Coliseum featuring live match broadcasts, entertainment, and cultural programming
• Los Angeles World Cup 26 Fan Zones
• 26 Community Champions
• Grow the Game of Soccer Clinic Series

Products and services

• FIFA World Cup 2026 Match Events Eight FIFA World Cup 2026 matches at SoFi Stadium, including the U.S. Men's National Team opening match against Paraguay on June 12, 2026, group stage games, Round of 32 matches, and a quarterfinal. For soccer fans attending the tournament in Los Angeles.
• FIFA Fan Festival Los Angeles A four-day fan festival at Los Angeles Memorial Coliseum featuring live match broadcasts, entertainment performances, food experiences, and cultural programming from June 11-14, 2026. General admission $10, club seats $30. For soccer fans and the general public.
• Official Los Angeles World Cup 26 Fan Zones Ten official fan zones across the Los Angeles region spanning 39 days of the tournament, featuring live match broadcasts, entertainment, food vendors, and community celebrations at venues including Original Farmers Market, Union Station, Venice Beach, Hansen Dam, and Downtown Burbank. For fans seeking accessible viewing outside the stadium.
• Grow the Game of Soccer Clinic Series A free clinic series bringing together professional soccer clubs (LA Galaxy, LAFC, Angel City FC), Cal South, and local stakeholders to elevate skills, build confidence, and inspire the next generation of soccer players, coaches, and referees. For youth players across Los Angeles.
• World Cup TAP Cards

Quantifiable outcome

• Up to $594 million economic impact for Los Angeles region
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• AmgenflagshipGTM or Marketing PartnerAmgen serves as the Official Biotech Partner and Official Los Angeles World Cup 2026 Host City Supporter. The company presents Community Day events and supports legacy programs, providing significant marketing visibility and community engagement opportunities.
• LA MetrocoreStrategic or Co-development PartnerLA Metro serves as the Official Public Transit Provider for the Los Angeles World Cup 2026 Host City. The agency provides enhanced transit service from 15 locations with direct shuttles to matches, affordable fares ($1.75+), and coordinated regional transit partnerships.
• CrewfarecoreGTM or Marketing PartnerOfficial hotel booking partner for the Los Angeles World Cup 2026 Host Committee. Crewfare offers discounted hotel rates and donates $2 per booking to LASEC legacy initiatives, creating a sustainable funding stream for community programs.
• Los Angeles Tourism & Convention BoardcoreStrategic or Co-development PartnerThe tourism board joined as Official Tourism Board Promoter for World Cup and Super Bowl LXI, promoting Los Angeles as a destination and supporting visitor experience initiatives across the region.
• Play Equity FundcoreStrategic or Co-development PartnerCollaborative partner for legacy programs including the 26 Community Champions grant program. The Play Equity Fund helps identify and support nonprofits using soccer to empower underserved communities across Los Angeles.
• Annenberg FoundationminorStrategic or Co-development PartnerConvened the selection committee for the Official LA World Cup 2026 Poster Design Contest, helping reach and elevate emerging local designers and artists. The foundation supports arts and cultural initiatives in Los Angeles.
• LA GalaxycoreStrategic or Co-development PartnerProfessional soccer club participating in the Grow the Game of Soccer Clinic Series alongside the Host Committee. Contributes coaching expertise, player appearances, and community engagement to youth soccer development programs.
• Los Angeles Football Club (LAFC)coreStrategic or Co-development PartnerProfessional soccer club participating in Grow the Game Soccer Clinic Series, supporting youth development and community engagement alongside the Host Committee's legacy programs.
• Angel City Football ClubcoreStrategic or Co-development PartnerProfessional women's soccer club contributing to Grow the Game Soccer Clinic Series, supporting youth soccer development and promoting women's participation in the sport.
• Snoop DoggcoreOthersOfficial Community Chairman bringing global influence and hometown pride to the road to 2026. As a cultural icon and proud Angeleno, Snoop Dogg energizes communities and amplifies LA as a welcoming, world-class host city.
• Be Social ProductionsminorImplementation/ SI/ Consulting PartnerEvent production company contracted to produce the official FIFA World Cup 2026 Fan Zone at Stonewood Center in Downey. Receives $300,000 professional services agreement from the city.
• LA Plaza de Cultura y ArtesminorStrategic or Co-development PartnerPartnering with Historic Union Station to host an official Fan Zone. LA Plaza contributes cultural programming and Mexican heritage expertise as part of the Heart of the City fan zone initiative.
• Archer AviationminorGTM or Marketing PartnerNamed Exclusive Air Taxi Partner for the Los Angeles Sports & Entertainment Commission, serving as Official Los Angeles World Cup 2026 Host City Supporter. May provide innovative transportation options for the tournament.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dallas FIFA World Cup 2026 Host Committee: One of 16 host city committees for the same FIFA World Cup 2026 tournament, delivering matches at AT&T Stadium (also 80,000+ capacity), Fan Zones, and community programs in the Dallas-Fort Worth region. Functionally identical mission and operating model to the LA committee.
• Kansas City FIFA World Cup 2026 Host Committee: Host committee for FIFA WC26 matches at Arrowhead Stadium, delivering Fan Festivals, Fan Zones, and youth/community programs in Kansas City. Functionally identical to the LA Host Committee for the same tournament.
• Houston FIFA World Cup 2026 Host Committee: Host committee for FIFA WC26 matches at NRG Stadium in Houston, with comparable Fan Festival, Fan Zone, and legacy community programs. Same tournament, same role, different city — directly comparable operating model.
• Boston FIFA World Cup 2026 Host Committee: Host committee for FIFA WC26 matches at Gillette Stadium, running fan engagement and community programs across the greater Boston region. Directly comparable role and tournament scope as the LA committee.
• NY/NJ FIFA World Cup 2026 Host Committee: Host committee for the FIFA World Cup 2026 final at MetLife Stadium (82,500 capacity), running Fan Festivals, Fan Zones, and legacy programs across the NY/NJ metro. Directly comparable scope and event delivery model to the LA committee.
• Miami FIFA World Cup 2026 Host Committee: Host city committee delivering matches at Hard Rock Stadium and orchestrating Fan Festivals, Fan Zones, and tourism partnerships across South Florida. Mirrors LA's role for FIFA WC26 with similar international tourism profile.
• Philadelphia FIFA World Cup 2026 Host Committee: Host committee for FIFA WC26 matches at Lincoln Financial Field, running Fan Festival and community programs across the Philadelphia region. Same mission structure as the LA committee for the same tournament.

Broad incumbents

• LA28 Olympic & Paralympic Games Organizing Committee: The organizing committee for the 2028 Summer Olympics and Paralympics in Los Angeles. Same host city, overlapping venues (SoFi Stadium, LA Memorial Coliseum), and broadly analogous mission around mega-event delivery, community engagement, and legacy programming.
• FIFA: The international federation governing soccer and the owner/operator of the World Cup brand. The LA Host Committee operates under FIFA's authority to deliver host city events — making FIFA the principal stakeholder, brand licensor, and revenue partner for the committee.

Emerging players

• Atlanta Super Bowl LIII Host Committee: Host committee for Super Bowl LIII in Atlanta (2019), delivering fan events, community programs, and hospitality at Mercedes-Benz Stadium. While NFL-specific, the operational playbook (Fan Zones, community grants, ambassador programs, civic partnerships) closely mirrors a World Cup host committee structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LosAngelesFWC26
• YouTubeyoutube.com/@losangelesfwc26
• Facebookfacebook.com/LosAngelesFWC26
• Instagraminstagram.com/losangelesfwc26
• TikToktiktok.com/@losangelesfwc26
• LinkedInlinkedin.com/company/losangelesfwc26

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Los Angeles World Cup 2026 Host Committee