Be Social Productions

What Be Social Productions does

Be Social Productions is a nonprofit community event production company headquartered in Beverly Hills, California, operating as a fiscal project of Community Partners, a 501(c)(3) nonprofit. The company designs and produces purpose-driven community events that connect LA's Hispanic families with essential resources — health screenings, food distribution, educational resources, and toys — while providing corporate sponsors, healthcare organizations, and government agencies with culturally competent access to a trusted Hispanic audience. Its core portfolio consists of five recurring annual signature events (Winter Wonderland Toy Distribution, Back to School, Health Fair + 5K Walk, Health & Resources Fair, and special events such as Dr. César Lozano conferences), supplemented by large-scale municipal productions such as the FIFA World Cup Fan Zone for the City of Downey in June 2026.

The business generates revenue through corporate sponsorships and partner fees (where brands pay for authentic visibility in trusted community spaces), tax-deductible donations through the Network for Good portal enabled by its 501(c)(3) affiliation, and a consulting services line offering cultural competency training, bilingual marketing campaign design, audience engagement strategy, and data-driven community outreach insights. Go-to-market is event-driven and community-led, relying on direct relationship sales, Calendly-based outreach, organic social media, and word-of-mouth within established Hispanic community trust networks rather than paid acquisition or proprietary technology. The company holds no proprietary technology platform, relying instead on standard event management and scheduling tools, and serves as an official supplier of the LASEC Business Connect Program, positioning it for larger sports and entertainment commissions across Los Angeles.

Name

Be Social Productions

Legal name

Be Social Productions

Website

https://besocialproductions.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Be Social Productions is a Beverly Hills-based nonprofit community event producer that designs and runs purpose-driven cultural events connecting LA's Hispanic families with health, education, and social resources, while offering corporate sponsors culturally competent access to trusted Hispanic audiences.

Ownership category

akta.pro rank

Product category

Community Event Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Educational & Youth Community Events (School/Youth Festivals) (MPAGAEAM)

akta.pro secondary industries

Neighborhood & Community Markets/Pop-Ups (Community-Led Bazaars) (MPAGAEAJ), Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ), Community Pride & Identity Events (Pride, Cultural Identity Days) (MPAGAEAL)

Keywords

• Community event production
• Hispanic market engagement
• Corporate sponsorship events
• Bilingual community outreach
• Nonprofit event management

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Corporate Sponsorships: Brands and corporations sponsor community events in exchange for authentic visibility in trusted community spaces, aligning with purpose-driven initiatives that deliver essential resources to the Hispanic community.
2. Partner and Sponsor Fees: Organizations pay to participate as partners, sponsors, or supporters of community events. The organization connects partners with thousands of families across Los Angeles in environments built on trust and meaningful connection.
3. Donations and Tax-Deductible Contributions: As a project of Community Partners (a 501(c)(3) nonprofit), contributions through their Network for Good donation portal are tax-deductible, enabling individual and corporate donors to support community events and resource distribution.
4. Consulting Services: Be Social Productions offers strategic consulting services including cultural competency training, audience engagement strategies, bilingual marketing campaign design, and data-driven insights for community outreach targeting the Hispanic market.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Be Social Productions designs and produces free, purpose-driven community events that connect families, organizations, and essential resources in Los Angeles's Hispanic community. The company links brands with the Hispanic audience through cultural intelligence, bilingual outreach, and large-scale live experiences such as signature community events (Winter Wonderland, Back to School, Health Fair + 5K Walk, Health & Resources Fair) and large-scale productions like the FIFA World Cup Fan Zone. It also offers cultural competency consulting, audience engagement strategy, bilingual marketing campaign design, and data-driven community outreach insights.

Product overview

Be Social Productions is a community event production company that organizes purpose-driven community events connecting families with essential resources, services, and support. Their event portfolio includes Health & Resources Fairs, Back to School events, Winter Wonderland Toy Distributions, Health Fair + 5K Walk events, and large-scale productions like the FIFA World Cup Fan Zone at City of Downey. Services offered include concept development, strategic initiatives, and community engagement. The company also provides consulting services focused on cultural competency training, audience engagement strategies, bilingual marketing campaign design, and data-driven insights for community outreach. Be Social Productions operates as a project of Community Partners and serves as an official supplier of the LASEC Business Connect Program.

Differentiator

Problem solved

Functional benefit

Products and services

• Winter Wonderland Toy Distribution Annual free community event providing toy distribution, food boxes, and essential resources to Hispanic families in Los Angeles during the holiday season. Produced by Be Social Productions with corporate sponsors and nonprofit partners.
• Back to School Community Event Annual free community event providing backpacks, school supplies, and health screenings to Hispanic students and families in Los Angeles to support the start of the school year. Produced by Be Social Productions with corporate sponsors and educational partners.
• Health & Resources Fair Annual free community event delivering free health screenings, food distribution, haircuts, and wellness resources to Hispanic families in Los Angeles. Produced by Be Social Productions with healthcare partners including AltaMed, HealthNet, Molina Healthcare, Optum, Blue Shield of California, and Velocity Clinical Research.
• Health Fair + 5K Walk Annual signature community event combining health fair programming with a 5K walk to engage the Hispanic community in wellness, physical activity, and preventive health resources in Los Angeles.
• FIFA World Cup Fan Zone Production Large-scale, commissioned event production service for the City of Downey for the 2026 FIFA World Cup. Be Social Productions managed concept, production, vendor coordination, operations, and community engagement for an official FIFA World Cup Fan Zone that drew tens of thousands of guests.
• Hispanic Market Consulting Services Strategic consulting services offered to businesses and organizations, including cultural competency training, audience engagement strategies, bilingual marketing campaign design, and data-driven insights for community outreach targeting the Hispanic market.

Quantifiable outcome

• 500,000+ community members reached
• +7 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and flagship.

• UnivisioncoreGTM or Marketing PartnerUnivision is a major Spanish-language media network serving the US Hispanic community. As a partner, Univision collaborates with Be Social Productions on community events, providing media visibility and engagement with the Hispanic audience.
• AltaMedcoreStrategic or Co-development PartnerAltaMed is a leading healthcare organization serving the Hispanic and underserved communities in Southern California. They partner with Be Social Productions at health fairs and community events to deliver health services and resources directly to families.
• HealthNetcoreStrategic or Co-development PartnerHealthNet is a health insurance provider serving diverse communities in California. They partner with Be Social Productions at community events to provide health information and enrollment resources to underserved Hispanic families.
• Molina HealthcarecoreStrategic or Co-development PartnerMolina Healthcare is a managed care organization providing health services to families through government programs. They partner with Be Social Productions at community health events to reach and serve the Hispanic community.
• OptumcoreStrategic or Co-development PartnerOptum is a health services and innovation company that partners with Be Social Productions at community events to deliver health information, screenings, and wellness resources to Hispanic communities.
• Blue Shield of CaliforniacoreStrategic or Co-development PartnerBlue Shield of California is a health plan provider partnering with Be Social Productions to participate in community health events and engage with Hispanic community members on wellness and insurance resources.
• Eli LillycoreStrategic or Co-development PartnerEli Lilly is a global pharmaceutical company that partners with Be Social Productions to engage with the Hispanic community at health-focused community events, providing health education and resources.
• Velocity Clinical ResearchcoreStrategic or Co-development PartnerVelocity Clinical Research is a clinical research organization that partners with Be Social Productions to provide health screenings and connect community members with clinical research opportunities at health fairs.
• Community PartnersflagshipOthersBe Social Productions is a project of Community Partners, a 501(c)(3) nonprofit organization. Community Partners provides fiscal sponsorship, transparency, accountability, and enables tax-deductible contributions and sponsorships for supporters of Be Social Productions events.
• Los Angeles Sports & Entertainment Commission (LASEC) / LASEC Business Connect ProgramflagshipStrategic or Co-development PartnerBe Social Productions is an official supplier of the LASEC Business Connect Program and a certified, experienced company approved to compete for contracts related to large-scale events supported by the Los Angeles Sports & Entertainment Commission. This designation reflects capacity to deliver professionally produced events with strong operational standards and community focus.
• City of DowneyflagshipStrategic or Co-development PartnerThe City of Downey commissioned Be Social Productions to produce the official FIFA World Cup Fan Zone, transforming a parking lot into an immersive destination for thousands of guests for the 2026 FIFA World Cup.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• George P. Johnson Experience Marketing: Large global experience marketing agency producing brand experiences, trade shows, and sponsored events. Comparable in producing large-scale brand-sponsored events, with broader capabilities and enterprise client base.
• Sparks: Omnicom-owned global experiential marketing agency producing brand experiences, sponsorships, and large-scale live events. Comparable in producing large-scale events and brand activations, though with broader geographic and category reach.
• GroupM Multicultural: WPP's global media investment group with a dedicated multicultural practice serving Hispanic, African American, and Asian American audiences at scale. Comparable in targeting brand budgets seeking Hispanic audience reach, with significantly broader media and data capabilities.
• MKG: Independent experiential marketing and brand experience agency producing live, digital, and hybrid events for brands. Comparable in producing brand experiences and events, though typically serving larger enterprise budgets.
• Jack Morton Worldwide: Global brand experience agency (IPG-owned) producing large-scale live, virtual, and hybrid events for major brands. Comparable as a large-scale event production competitor with broader portfolio and global footprint.

Direct peers

• Dieste: Omnicom-owned multicultural marketing agency specializing in Hispanic and other diverse U.S. market segments. Direct competitor for multicultural brand budgets with comparable cultural insight-driven campaigns.
• Alma: Independent multicultural creative agency serving brands seeking authentic engagement with U.S. Hispanic and other multicultural audiences. Direct competitor for brand sponsorship and engagement budgets seeking Hispanic community access.
• Lopez Negrete Communications: One of the largest independent Hispanic advertising agencies in the US, serving Fortune 500 brands with culturally fluent creative and media targeting Hispanic consumers. Highly comparable as a Hispanic-focused brand engagement partner competing for the same sponsor dollars.
• Captura Group: Hispanic multicultural marketing and communications agency offering integrated campaigns for brands targeting the Hispanic market. Comparable in audience targeting and brand-partnership model.
• The Vidal Partnership: Independent Hispanic-focused advertising and marketing agency with deep experience connecting brands to U.S. Hispanic consumers across digital, social, and experiential channels. Comparable in Hispanic market specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@besocialproductions
• Facebookfacebook.com/besocialproductions
• LinkedInlinkedin.com/company/be-social-productions
• Instagraminstagram.com/besocialproductions
• TikToktiktok.com/@besocialproductions?_t=8qBlDf3gmqj&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be Social Productions