Q8 Projects

Name

Q8 Projects

Legal name

Kuwait Petroleum (Belgium) N.V./S.A.

Website

https://q8.be

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Fuel Retail and EV Charging Network

NAICS

Gasoline Stations with Convenience Stores (457110)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Charging Network Operators & CPOs Offering Smart Charging/V2G (EUAFAMAD)

akta.pro secondary industries

EV Fleet Charging & V2G Energy Management Platforms (EUAFAKAJ), Convenience Store QSR / Foodservice (Prepared Foods) (THAFAAAM)

Keywords

• Fuel retail services
• EV charging network
• Fleet management solutions
• Mobility card services
• Convenience retail

Headquarters

HQ city

Antwerp

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Fuel Sales: Q8 generates primary revenue from the sale of fuel products (petrol, diesel, LPG, CNG, AdBlue) through its network of over 450 Q8 and Q8 easy service stations across Belgium and Luxembourg. Revenue is realised at the pump through physical card, mobile app, or cashless payment.
2. EV Charging Services: Revenue from public EV fast charging at Q8 electric stations and via the Q8 electric charge card used across the European charging network. Q8 charges per kWh with transparent tariffs shown in the app. Q8 electric charge card costs €2.48/month (excluding VAT).
3. Food, Drinks & Convenience Retail: Revenue from in-store sales at Q8 shops featuring Delhaize shop&go and Panos bakery corners, as well as Starbucks We Proudly Serve coffee. Revenue from car wash facilities is also included.
4. Q8 Liberty Fuel Card (Business): Business fuel card service for SMEs and fleet managers providing access to 2,000+ stations in the Benelux. Revenue includes card fees (free for some tiers) and margin on fuel consumed. Additional revenue from fleet management platform subscriptions and Smiles programme engagement driving repeat visits.
5. Q8 Electric Charge Card (Business): Monthly subscription-based electric charging card for business customers at €2.48/month (excluding VAT), providing access to 99% of chargers in Benelux and 890,000+ across Europe. Includes home/office charger installation and management services.
6. Home & Office Charger Sales & Installation: Q8 sells and installs smart home and office EV chargers (Peblar Business, Alfen Eve Single Pro-Line, Alfen Eve Double Pro-Line) in partnership with 50five. Revenue from hardware sales and installation services, with prices from €1,790 to €3,119 (excluding VAT, incl. standard installation).
7. Q8 Mobility Card: Comprehensive mobility card covering fuel, charging, parking, public transport, taxi, car wash, and more. Priced at €15 initial fee and €2.65/month base, with optional add-ons. Offered in partnership with XXImo. Revenue from monthly card fees and service add-ons.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels7 records

Core offering

Q8 (Kuwait Petroleum Belgium) operates a network of 450+ fuel and EV charging stations across Belgium and Luxembourg, offering petrol, diesel, LPG, CNG, AdBlue, and electric vehicle fast charging alongside convenience retail (Delhaize shop&go, Panos bakery, Starbucks). It sells the Q8 Liberty business fuel card, the Q8 Electric charging card, the all-in-one Q8 Mobility card (via XXImo), and provides fleet management through the Q8 liberty web portal, anchored by the Q8 mobile app and Q8 Smiles loyalty programme.

Product overview

Q8 (Kuwait Petroleum Belgium) operates a diversified mobility and retail platform centered on fuel and EV charging stations in the Benelux. The core offering consists of 450+ Q8 and Q8 easy fuel station locations (offering gasoline, diesel, CNG, LPG, and AdBlue) and a rapidly expanding Q8 Electric fast-charging network (targeting 500 sites by 2030 via a partnership with Storm). Q8's consumer-facing ecosystem is anchored by the Q8 app, which bundles mobile fueling, EV charging management, station finding, and the Q8 Smiles loyalty program. The business segment offers three card products: the Q8 Liberty Card for fuel at 2,000+ Benelux stations, the Q8 Electric Charging Card for access to 890,000+ European charging points, and the Q8 Mobility Card as an all-in-one multi-modal solution covering fuel, charging, parking, taxis, and public transport (via Milo app). Fleet management is supported through Q8 liberty web. Home and office EV charging is delivered through hardware partnerships (Peblar, Alfen). On the retail side, Q8 stations feature Delhaize shop&go convenience stores, Panos bakery corners, and Starbucks We Proudly Serve coffee service.

Differentiator

Problem solved

Functional benefit

Products and services

• Q8 Station Network A network of 450+ Q8 and Q8 easy staffed and unmanned fuel stations across Belgium and Luxembourg, selling petrol, diesel, CNG, LPG, and AdBlue, with EV fast chargers and on-site convenience retail. For individual drivers and business fleet customers.
• Q8 Electric Charging Network A fast-charging network for EVs at Q8 stations and across the Benelux, providing access to 99% of all charge points in the Benelux and over 880,000 charge points across Europe via roaming agreements. Used by EV drivers and business fleet operators.
• Q8 Mobile App The Q8 app enables mobile fueling (Belgium), EV charging session management, station finding, Smiles loyalty point collection, and payment via Payconiq, Bancontact, and credit card. For individual drivers and business customers.
• Q8 Smiles Loyalty Programme Q8 Smiles is the loyalty rewards programme where customers earn points per liter of fuel, per kWh charged, and per euro spent in Q8 shops, redeemable for €5 vouchers or partner gift cards (H&M, Decathlon, Zalando, Kinepolis, etc.). For individual drivers and business customers.
• Q8 Liberty Card (Business Fuel Card) The Q8 Liberty Card is a professional fuel card for SMEs, self-employed professionals, and fleet managers, accepted at 2,000+ Q8 and partner stations in the Benelux, providing extra discounts, clear biweekly or monthly billing, mileage logging, and access to Q8 liberty web.
• Q8 Electric Charging Card A monthly subscription-based electric charging card for business customers (€2.48/month excluding VAT) providing access to 99% of charging points in the Benelux and 890,000+ across Europe, with one-to-one passed-through charging rates.
• Q8 Mobility Card The Q8 Mobility Card is a comprehensive multi-modal mobility card for businesses covering fuel, EV charging, parking, public transport (De Lijn, NMBS), taxi, car sharing, and more, managed via the Milo app. Priced at €15 initial fee and €2.65/month base subscription with optional add-ons. Offered in partnership with XXImo.
• Q8 Liberty Web (Fleet Management Portal) Q8 Liberty Web is an online fleet management portal for business customers to manage fuel and charge cards, view invoices and usage reports, order or block cards, and track mileage and consumption per vehicle or driver. Peppol e-invoicing supported from 2026.
• Home and Office EV Chargers Q8 sells and installs smart home and office EV chargers (Peblar Business, Alfen Eve Single Pro-Line, Alfen Eve Double Pro-Line) with capacities from 3.7 kW to 22 kW, active load balancing, and MID-meter-based usage tracking, with prices from €1,790 to €3,119 excluding VAT including standard installation.
• Q8 Electric App The Q8 Electric App is a dedicated business application for EV fleet drivers providing access to 890,000+ charging points across Europe, real-time charger availability, pricing information, connector type details, and charging session history.
• Milo App The Milo app enables Q8 mobility card users to plan and manage business travel across Belgium, including purchasing M-tickets (De Lijn), train tickets (NMBS), paying for Uber or eCab taxi rides, and locating fuel stations, parking, and EV chargers.

Quantifiable outcome

• Access to 99% of all charging points in the Benelux and 890,000+ across Europe via a single Q8 electric charge card
• +5 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• StormcoreStrategic or Co-development PartnerQ8 partnered with Storm to build a network of around 200 fast-charging stations across the Benelux, with plans to reach 500 fast-charging sites by 2030. Storm is a key infrastructure partner for Q8's EV charging network expansion.
• DelhaizecoreGTM or Marketing PartnerDelhaize operates shop&go convenience stores at over 100 Q8 stations, offering fresh food, groceries, and everyday items. The partnership enhances Q8's convenience retail offering and drives foot traffic to Q8 stations.
• PanoscoreGTM or Marketing PartnerPanos bakery operates bakery corners at over 100 Q8 stations, offering oven-fresh pastries, sandwiches, bread (Qubo loaves), and warm snacks. Q8 Smiles can be earned and redeemed at Panos corners, with loyalty promotions like '10 sandwiches = 1 free'.
• Starbucks (via Selecta)minorGTM or Marketing PartnerStarbucks 'We Proudly Serve' coffee is available at select Q8 stations through Selecta vending machines. Starbucks logo and branding are used under licence from Nestlé. This partnership enhances Q8's food & drinks offering at stations.
• XXImocoreChannel Partner/ Reseller/ DistributorQ8 offers the Q8 mobility card in partnership with XXImo. XXImo handles the mobility card platform, Milo app for route planning, and integration with public transport ticketing (NMBS, De Lijn), taxi (Uber/eCab), and parking. XXImo issues the card and manages the self-service portal.
• 50fivecoreImplementation/ SI/ Consulting PartnerQ8 partners with 50five for the installation, maintenance, and management of home and office EV chargers (Peblar Business, Alfen Eve Pro-Line). 50five acts as the installation and after-sales service partner, enabling Q8 to offer end-to-end charging solutions to business customers without building its own installation workforce.
• KBCminorGTM or Marketing PartnerQ8 mobile fueling is accessible via the KBC Mobile app and KBC Brussels Mobile app, enabling KBC customers to locate Q8 stations, select fuel type, and pay directly through the KBC app. Both companies benefit from cross-promotion to each other's customer bases.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TotalEnergies: Global integrated energy major with major Belgian fuel retail presence and aggressive European EV charging buildout (TotalEnergies Charging Services). Directly comparable to Q8's combined fuel + EV charging + convenience retail strategy across the Benelux market.
• Fastned: Dutch-headquartered pure-play fast-charging network operator with extensive Benelux presence. Fastned competes with Q8 Electric for fast-charging customers at motorway and urban sites and represents the dedicated EV charging alternative to Q8's transition strategy.
• BP: BP operates fuel retail and EV charging (BP pulse) across European markets including Belgium. Its combination of traditional fuel, fast-charging, and fleet solutions makes BP a direct competitor to Q8 in the Benelux mobility space.
• Ionity: European high-power charging (HPC) joint venture among automakers and oil majors operating a pan-European fast-charging network. Ionity competes for fast-charging traffic at highway locations across Benelux, directly threatening Q8's fast-charging growth ambitions.
• Shell: Global fuel major with significant Belgian retail footprint and Shell Recharge EV charging network across Europe. Shell's combined fuel, EV charging, convenience (Deli2Go), and fleet card offerings closely mirror Q8's integrated mobility platform.
• Allego: European public EV charging network operator with roaming partnerships and a multi-country footprint. Allego's charging-card acceptance and infrastructure reach overlap with Q8 Electric's roaming proposition across Benelux and continental Europe.
• DATS 24: Belgian fuel retail and EV charging network operated by Colruyt Group, directly competing with Q8 in Belgium. DATS 24 offers comparable fuel, charging, and convenience services with strong retail integration, making it Q8's most direct domestic peer.

Broad incumbents

• EnBW: German energy major with one of Europe's largest EV charging networks (EnBW mobility+) and broader mobility solutions. While not Belgian-anchored, EnBW competes for cross-border charging customers and fleet accounts with similar integrated offerings.

Regional players

• Maes (TotalEnergies brand) / PowerMais: Belgian fuel retail network (historically Maes, now under TotalEnergies) operating convenience stores and EV charging across Belgium. A direct regional competitor to Q8's Belgian station footprint with similar convenience retail and charging positioning.

Others

• XXImo: Multi-modal mobility card provider that operates the technology backbone for Q8's mobility card offering. While a partner rather than competitor, XXImo's Milo app and mobility platform serve the same B2B customers Q8 targets and represent an adjacent ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Q8Belgium
• LinkedInlinkedin.com/company/q8-belgium

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Q8 Projects