We Love Local

What We Love Local does

We Love Local is a New Zealand e-commerce retailer founded in 2018 that sells curated gift boxes and hampers featuring products from small local Kiwi food and drink producers. The company operates exclusively online through welovelocal.nz, with no physical storefronts, fulfilling orders from a centralised warehouse in the lower North Island and shipping nationwide via NZ Post and Pace couriers (same-day dispatch for orders placed before 2pm weekdays). Its product range spans 15+ regional gift boxes, craft beer/gin/cocktail collections, special-diet boxes (vegan, gluten-free, keto, organic), premium multi-regional selections, seasonal ranges (Christmas, Mother's Day, Father's Day, Easter), and a culturally-positioned Kai Māori gift box, with box prices ranging from NZ$42.50 to NZ$325.

The business serves two primary customer segments: individual consumers buying gifts for personal occasions (birthdays, Christmas, weddings, thank-you, sympathy) and corporate clients purchasing branded gifts for staff and client appreciation. The corporate motion is supported by a quote request form, bulk order spreadsheet, branded sleeves (NZ$90+GST setup fee), and volume pricing tiers, with named clients including Findex, H2R Consulting, and Startmate. A free gift reminder service and eGift Cards provide ancillary retention and gifting mechanisms.

The company is bootstrapped, 100% Kiwi-owned, and operates with a 1–10 person family team based in Kāpiti. It has served 20,000+ customers and returned NZ$3+ million to local producers, supported by 1,544 verified reviews averaging 4.95/5 stars. Strategic partnerships include NZ Post and Pace for logistics, CarbonClick for carbon offsetting at checkout, and The Good Registry for charity gift cards. The company has won the Electra Business Awards in Sustainability (2021) and Small Business (2022), and was a Wellington Gold Awards finalist in Emerging Products in 2023 and 2026.

Name

We Love Local

Legal name

We Love Local

Website

https://welovelocal.nz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

We Love Local is a New Zealand e-commerce retailer that sells curated gift boxes and hampers featuring products from 200+ small Kiwi food and drink producers, serving individual consumers buying gifts for personal occasions and corporate clients purchasing branded bulk gifts.

Ownership category

akta.pro rank

Product category

Curated Gift Boxes & Hampers

NAICS

Other Specialty Food Retailers (44529)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)

akta.pro secondary industries

Regional Catalog & Direct-to-Consumer Department Store Retailers (CRAGAFAI), Specialty Food Gift Shops & Hampers (CRAHAGAN), Imported & Regional Specialty Food Stores (CRAHAGAL)

Keywords

• Curated gift boxes
• Corporate gifting services
• Artisan food hampers
• Regional gift baskets
• Online gift retail

Headquarters

HQ city

Kāpiti

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Consumer Gift Box Sales: One-time purchase of curated gift boxes and hampers containing New Zealand artisan products. Products are sold directly through the e-commerce website with prices ranging from approximately NZ$42.50 to NZ$325.00 per box. Orders include standard or express delivery.
2. Corporate/Bulk Gift Orders: Customised corporate gift orders with branding options. Includes branded sleeves ($90 + GST setup fee), bulk orders with volume pricing tiers (15-25 gifts: $6+GST each; 25-50: $3+GST; 50-100: $2+GST; 100+: $1.50+GST). No minimum order quantity for branded corporate gifts. Ongoing gifting programs available for established corporate clients.
3. Gift Reminder Service: Free gift reminder service that sends email notifications before occasions (birthdays, anniversaries, Christmas, etc.) to encourage repeat purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

We Love Local is a New Zealand e-commerce retailer that curates, assembles, and sells gift boxes and hampers filled with artisan food, beverage, and lifestyle products sourced from over 200 small Kiwi producers across 15+ regions. The company sells directly to consumers for personal occasions (birthdays, Christmas, Mother's Day, Father's Day, care packages) and offers a separate corporate gifting service with branded sleeves, bulk volume pricing, and multi-address delivery for business clients.

Product overview

We Love Local is a New Zealand e-commerce company specializing in curated gift boxes and hampers filled with artisan products from small Kiwi businesses. The core product is regional gift boxes featuring local products from specific New Zealand regions (Wellington, Auckland, Canterbury, Otago, Wairarapa, Bay of Plenty, Nelson Tasman, Gisborne, Hawke's Bay, Marlborough, Manawatū-Whanganui, Northland, Southland, Taranaki, Waikato), complemented by specialty themed boxes (Craft Beer, Craft Gin, Coffee, Vegan, Gluten-Free, Keto, Organic, Kai Māori), premium multi-regional collections (South Island Indulgence, Top Of The South, Artisan Aotearoa Best of NZ), and seasonal ranges (Christmas, Father's Day, Mother's Day, Birthday). The company also offers corporate gifting services with custom branding, bulk ordering, and sustainable packaging options, along with care packages and gift reminder services.

Differentiator

Problem solved

Functional benefit

Products and services

• Regional Gift Boxes Curated gift boxes featuring artisan food and drink products sourced exclusively from a specific New Zealand region. Each box highlights local producers and food heroes from that region. Priced approximately NZ$57.50–NZ$135.00 per box. Targeted at consumers wanting to celebrate regional New Zealand identity or send gifts featuring authentic local products.
• Craft Range Gift Boxes Gift boxes curated around New Zealand craft beverages, including craft beer selections, craft gin from NZ distilleries, and pre-mixed craft cocktails. Targeted at gift buyers seeking local alcoholic beverage gifts.
• Specialty Diet Gift Boxes Specialty gift boxes curated to meet specific dietary requirements: vegan-only, gluten-free, keto, and certified organic product selections from New Zealand artisan producers. Targeted at consumers with dietary restrictions or lifestyle preferences.
• Alcohol Gift Sets Curated alcoholic beverage gift sets including wine gift boxes, beer gift packs, liquor and spirits gift boxes, and non-alcoholic alternatives from New Zealand producers. Targeted at consumers seeking alcoholic or non-alcoholic beverage gifts.
• Premium Multi-Regional Gift Boxes Premium gift boxes spanning multiple New Zealand regions, showcasing top-tier artisan products. Includes the Artisan Aotearoa 'Best of NZ' Gift Box (NZ$325), South Island Indulgence, and Top Of The South gift boxes. Targeted at premium gift buyers.
• Care Packages Specialized gift boxes designed for care-giving occasions, including Get Well Soon, Thank You, and Work From Home Care Packages (from NZ$42.50). Targeted at individuals sending thoughtful support or appreciation gifts.
• Seasonal Gift Collections Seasonal-themed gift box ranges including Christmas (Festive Treats, Sweet Sweet Santa Sack), Father's Day (Dad's Delights Gift Box), Mother's Day, Valentine's Day, and Easter collections. Targeted at consumers purchasing gifts for calendar occasions.
• Birthday Gift Boxes Curated gift boxes suitable for birthday occasions featuring artisan New Zealand food, beverage, and lifestyle products. Targeted at consumers purchasing birthday gifts.
• Corporate Gifting Service Customised corporate gift ordering service with branded sleeve options, bulk volume pricing tiers, and delivery to multiple addresses. Used for client appreciation, employee gifts, conference/event goodie bags, and ongoing gifting programs. Targeted at New Zealand businesses including financial services, consulting firms, startups, and real estate agencies.
• eGift Cards

Quantifiable outcome

• $3+ million returned to local Kiwi food producers through gift box sales
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• The Good RegistryminorGTM or Marketing PartnerWe Love Local has partnered with The Good Registry to offer charity gift cards. This allows customers to gift charitable donations through We Love Local's platform, extending the company's social mission beyond local producer support.
• NZ PostcoreOthersPrimary delivery partner for nationwide gift box delivery across New Zealand. All orders are sent via NZ Post with tracking and signature-required delivery. NZ Post handles both standard and express shipping options for North and South Islands.
• Pace CourierscoreOthersWellington express and same-day delivery partner. Used specifically for Wellington region same-day express shipping with orders placed before 11am delivered by 5pm Monday-Friday.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Graze: UK-based curated snack and food subscription box company. Directly comparable business model of curating third-party food brands into themed boxes for direct-to-consumer delivery, with similar product structure (regional/themed editions, dietary variants) and gifting use cases.
• MunchPak: US-based curated international snack box company with a similar one-off gifting option in addition to subscriptions. Comparable curation, gifting, and direct-to-consumer e-commerce mechanics.
• Universal Yums: US-based curated international snack subscription box. Closely aligned curation model — sourcing from multiple local producers and packaging them as themed discovery boxes — with comparable one-off gifting and subscription mechanics.

Broad incumbents

• Williams Sonoma: US premium kitchen, food, and gifting retailer. Operates a significant gifting and hamper business using curated third-party food brands, comparable to We Love Local's product but at vastly larger scale and as part of a broad multi-category portfolio.
• Harry & David: US-based premium gift basket and fruit company. Larger incumbent that anchors the premium gift-basket category globally; serves as a model of what scale and brand-building can look like in this segment.
• 1-800-Flowers.com: US-listed omni-channel gifting conglomerate (flowers, gift baskets, gourmet food). Comparable at the corporate-gifting and occasion-gifting level, and the dominant scaled player We Love Local would compete against if it expanded internationally.
• Wine Country Gift Baskets: US-based multi-brand gift basket retailer with a broad catalogue covering gourmet food, wine, and themed hampers. Comparable product breadth and corporate gifting capabilities, but at much larger scale and as a US generalist.

Emerging players

• My Food Bag: New Zealand's largest meal-kit and prepared-food delivery company. Overlaps with We Love Local in NZ food sourcing, customer base, and logistics infrastructure, but its core offering is meal kits rather than gifting — making it an adjacent emerging peer rather than a direct competitor.

Regional players

• The Hamper Emporium: Australian premium gift hamper retailer with similar regional curation and corporate gifting services. Closely comparable offering, positioned in the neighbouring Australian market.
• Hampers Galore: Australia's largest hamper and gift basket retailer. Operates a near-identical business model — curated gift hampers featuring local artisan food and drink — but in the Australian market, making it the closest geographic and product peer.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/welovelocalnz
• LinkedInlinkedin.com/company/we-love-local-nz
• Instagraminstagram.com/welovelocalnz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Love Local