Universal Yums
- Company typePrivate
- Founded2014
- HeadquartersParsippany, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Universal Yums firmographics
Firmographics- Name
- Universal Yums
- Legal name
- Universal Yums LLC
- Website
- https://universalyums.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Universal Yums industry classification
Industry- Product category
- Subscription Snack Boxes
- NAICS
- General Line Grocery Merchant Wholesalers (42441)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Subscription Boxes & Curated Product Subscriptions (CRAFAIAF)
Keywords
Where Universal Yums is headquartered
LocationHeadquarters
- HQ city
- Parsippany
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Universal Yums business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Subscription Boxes: Monthly recurring subscription revenue from three box tiers (Yum, Yum Yum, Super Yum). Customers can subscribe monthly or annually, with gift subscriptions available in 1, 3, 6, or 12-month prepaid plans. Subscription auto-renews unless cancelled.
- Individual Snack Shop (Yum Shop): E-commerce storefront selling individual snacks and specialty items from featured countries. One-time purchases with free shipping threshold of $59.
- Corporate Gifting: Bulk corporate gift orders starting at 20 boxes. Corporate clients can order Yum, Yum Yum, or Super Yum boxes for employees or clients. Includes free shipping and customizable gift messaging.
- Wholesale: Wholesale distribution through Faire marketplace for orders under $3,000, and direct purchase for orders over $3,000. Allows retail partners to stock Universal Yums products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Yum Box - 5-7 international snacks |
| Subscription | Monthly | Yum Yum Box - 10-12 international snacks |
| Subscription | Monthly | Super Yum Box - 15-18 international snacks |
| Subscription | Multi-year contract | Gift Subscriptions |
| Subscription | Multi-year contract | Corporate Gift Boxes |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Universal Yums product offering
Product offeringCore offering
Universal Yums curates and ships monthly subscription boxes containing 5-18 international snacks sourced directly from manufacturers in a different featured country each month. Customers choose between three box tiers (Yum, Yum Yum, Super Yum), each accompanied by an educational booklet with trivia, games, and cultural content about the featured country. The company also operates an à la carte Yum Shop, prepaid gift subscriptions, corporate bulk gifting, and wholesale distribution to retailers.
Product overview
Universal Yums is a subscription-based snack delivery service offering international snacks from various countries each month. The core product portfolio consists of three subscription box tiers: Yum Box (5-7 snacks, $19+), Yum Yum Box (10-12 snacks, $27+), and Super Yum Box (15-18 snacks plus a drink, $41+). Each box includes an educational booklet with trivia, games, recipes, and cultural information about the featured country. The company also operates a Yum Shop for individual snack purchases, Corporate Gifting for bulk orders (minimum 20 boxes at $29+ each), and wholesale distribution through Faire. Available country boxes rotate monthly and include Japan, Turkiye, Thailand, Germany, United Kingdom, Greece, Italy, South Korea, India, Poland, Brazil, and France. Additional brand extensions include Tunes (music playlists) and Global Bites (blog with travel guides and recipes).
Differentiator
Problem solved
Functional benefit
Products and services
- Yum Box Entry-level monthly subscription box containing 5-7 international snacks plus a 16-page booklet with trivia, games, and cultural information about the featured country. Priced starting at $19 per box with free shipping in the contiguous US; targets individuals and families seeking international snack discovery.
- Yum Yum Box Mid-tier monthly subscription box containing 10-12 international snacks — all items from the Yum Box plus 5 additional snacks — with a 20-page booklet featuring recipes, trivia, games, and cultural content. Priced starting at $27 per box.
- Super Yum Box Premium monthly subscription box containing 15-18 international snacks including all items from the Yum Yum Box plus 5 additional full-size snacks, a unique drink or specialty food, and bonus content including recipes and activities. Priced starting at $41 per box.
- Corporate Gifting Bulk corporate gift program allowing companies to send Universal Yums snack boxes to employees or clients. Starting at $29 per box with a minimum order of 20 boxes, includes free shipping in the contiguous US, customizable gift messaging, CSV address upload, and an instant quote tool.
- Yum Shop E-commerce storefront selling individual snacks and specialty items from featured countries as one-time purchases. Lists 182 items across categories including snacks, candy, cakes and cookies, chocolate, beverages, and specialty foods. Free shipping threshold of $59.
- Gift Subscriptions Prepaid subscription gifts available in 1, 3, 6, or 12-month plans. Subscriptions automatically end after the gift duration and do not auto-renew; the first box includes a free gift note.
- Wholesale Wholesale program enabling retailers and specialty food stores to purchase Universal Yums products for resale. Orders under $3,000 are placed through the Faire marketplace; orders over $3,000 are placed directly via [email protected].
Quantifiable outcome
- Over 12 million boxes sold indicating strong customer adoption and repeat purchase behavior
Companies that use Universal Yums
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Universal Yums technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Universal Yums partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- FaireminorWholesale distribution partnership through Faire marketplace for orders under $3,000. Enables independent retailers and specialty food stores to purchase Universal Yums products for resale.
- Amazon ShippingcorePrimary shipping carrier partnership for delivering subscription boxes to contiguous US addresses. Handles package delivery and tracking for domestic orders.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Universal Yums competitors and assessment
Company assessmentDirect peers
- Bokksu: Bokksu is a direct competitor offering monthly Japanese snack subscription boxes with curated snacks and a cultural booklet, serving the same international-snack-discovery use case as Universal Yums. Both companies compete head-to-head for the same DTC subscription customer seeking authentic, hard-to-find foreign snacks.
- SnackCrate: SnackCrate is a direct peer offering international snack subscription boxes rotating through different countries each month, mirroring Universal Yums' core monthly country-rotation model and price points. It is one of the most comparable subscription competitors explicitly named alongside Universal Yums in Forbes Vetted 2026.
- Love With Food: Love With Food is a direct competitor in the curated snack subscription space, offering monthly boxes of discovery-focused snacks to US consumers. It is explicitly cited alongside Universal Yums in the same Forbes Vetted top-10 list, confirming overlap in target customer and product positioning.
- Tokyo Treat: Tokyo Treat is a direct competitor offering monthly Japanese-themed snack subscription boxes with curated candy and savory items. While it specializes in Japan specifically, it competes for the same consumer wallet share on international snack discovery that Universal Yums targets through its rotating country model.
- MunchPak: MunchPak is a direct competitor offering international snack subscription boxes on monthly plans at comparable price points to Universal Yums. Both companies serve snack-curious consumers seeking globally sourced treats delivered to their door on a recurring basis.
- Japan Crate: Japan Crate is a direct peer offering Japanese snack subscription boxes alongside its sister brand Tokyo Treat. While geography-narrow, it competes for the same cross-border snack subscription dollars Universal Yums targets through its monthly Japan-themed country boxes.
Emerging players
- Candy Club: Candy Club is a curated candy and confectionery subscription service operating a DTC e-commerce and subscription model. It overlaps with Universal Yums on the recurring curated-snack commerce motion but focuses primarily on US-sourced confectionery rather than international discovery.
- Atlas Coffee Club: Atlas Coffee Club is a subscription box service offering monthly coffee shipments from different countries worldwide. It uses a similar country-rotation, content-rich subscription model as Universal Yums but in the coffee category, making it a useful behavioral and operational comparable.
Broad incumbents
- FabFitFun: FabFitFun is a broader lifestyle subscription box offering seasonal boxes spanning beauty, fitness, food, and home products. While not a snack-only competitor, it competes for the discretionary subscription dollar of the same female-skewing, content-engaged consumer that Universal Yums targets.
- Birchbox: Birchbox is an established subscription commerce pioneer offering curated beauty and lifestyle product boxes. As a broader incumbent in the DTC subscription box category, it provides category-level benchmarks on retention, CAC, and unit economics relevant to Universal Yums.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Universal Yums social profiles
Digital presenceUniversal Yums financial estimates
Financial estimateRevenue estimate
Valuation estimate
Universal Yums leadership team
Management profileNumber of profiles
Profiles2 records
Universal Yums funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Universal Yums M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Universal Yums
What does Universal Yums do?
Universal Yums curates and ships monthly subscription boxes containing 5-18 international snacks sourced directly from manufacturers in a different featured country each month. Customers choose between three box tiers (Yum, Yum Yum, Super Yum), each accompanied by an educational booklet with trivia, games, and cultural content about the featured country. The company also operates an à la carte Yum Shop, prepaid gift subscriptions, corporate bulk gifting, and wholesale distribution to retailers.
Is Universal Yums a public or private company?
Universal Yums is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Universal Yums founded?
Universal Yums was founded in 2014. It employs 51 to 100 people.
Where is Universal Yums based?
Universal Yums is headquartered in Parsippany, United States, in the North America region.
How does Universal Yums make money?
Four revenue lines are on record. Subscription Boxes are the primary driver. The others are individual Snack Shop (Yum Shop), corporate Gifting and wholesale.
Who are Universal Yums's main competitors?
Direct peers on record are Bokksu, SnackCrate, Love With Food, Tokyo Treat, MunchPak and Japan Crate. Emerging players are Candy Club and Atlas Coffee Club. Broad incumbents are FabFitFun and Birchbox.
Does Universal Yums have an API?
No public API is recorded for Universal Yums.
What industry is Universal Yums in?
Universal Yums's product category is Subscription Snack Boxes. Its primary akta.pro industry code is CRAFAIAF, Subscription Boxes & Curated Product Subscriptions. Its NAICS code is 42441 and its SIC code is 5961.