Alpine Adventure Trails Tours

What Alpine Adventure Trails Tours does

Alpine Adventure LLC (d/b/a Alpine Adventure Trails Tours) is a family-owned alpine hiking tour operator founded in 1977 and headquartered in the United States (Macon, GA area code). The company offers guided, self-guided, and accessible hiking, kayaking, and biking tours across ten countries in Europe and South America — Switzerland, Austria, Italy, France, Norway, Scotland, Poland, Slovakia, Greece (Crete), and Argentina (Patagonia). Its portfolio comprises 13 distinct itineraries ranging from 10 to 12 nights, priced between $6,350 and $11,000 per person. The core product is a small-group guided experience capped at 12 guests with 2-3 guides per tour (1:4 guide-to-guest ratio), offering daily choice of Easy, Moderate, and Strenuous hikes plus optional mountaineering add-ons such as via ferrata courses, glacier trekking, and 4000-meter peak summits including the Matterhorn and Monte Rosa.

The company's operational technology is its guide expertise and Switzerland's public-transport infrastructure. Multi-destination itineraries are enabled by an integration with Swiss Federal Railways (SBB), under which guests receive Swiss Rail Passes or 30-Day Half Fare Cards for first-class train travel between villages, plus discounts on cable cars, gondolas, and museums. Accommodations are sourced from a network of family-owned 3-5 star hotels across the Alps (Kirchbühl in Grindelwald, Eiger in Muerren, Allalin in Saas Fee, Post in Sils Maria, Silvana in Zermatt, Doldenhorn in Kandersteg, among others) with which the company has maintained multi-generational relationships. A specialized accessible tourism vertical is operated in partnership with Accessible Alpine Adventure 501(c)3 (Dr. Valerie Jones) and Rehabilitation Medicine Services LLC, providing adaptive hiking, kayaking, and biking with one-on-one guide support and specialized equipment such as tandem kayaks, handcycles, and all-terrain wheelchairs.

The revenue model is transactional: all-inclusive per-person tour fees (covering accommodations, breakfasts, gourmet dinners, first-class train travel, and guided hikes) with separate professional-services pricing for mountaineering add-ons. Distribution is exclusively direct-to-consumer via a web registration form at swisshiking.com, phone inquiries (1-478-714-0829), and email ([email protected]), supplemented by earned-media placements in outdoor enthusiast publications (German Life Magazine, National Parks Magazine, National Geographic Explorer) and US hiking clubs (Bruce Trail Club, Adirondack Mountain Club, Appalachian Mountain Club, Pacific Crest Trail Association, Sierra Club). Headcount is 1-10 staff including six named key guides; the company is owned and operated by Shannon Harris, who has been lead guide since 1997 and personally anchors the brand. The business is private, family-owned, with no external funding, no M&A activity, no app or API, and is preparing to celebrate its 50th anniversary in 2026 with eight scheduled guided excursions.

Name

Alpine Adventure Trails Tours

Legal name

Alpine Adventure LLC

Website

https://swisshiking.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Alpine Adventure LLC is a family-owned, US-based alpine hiking tour operator founded in 1977, offering guided, self-guided, and accessible small-group tours (max 12 guests, 1:4 guide ratio) across 10 European and South American destinations, including the Swiss Alps, Patagonia, and Norway.

Ownership category

akta.pro rank

Product category

Adventure Tourism / Hiking Tour Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHAAADAC

Rock Climbing, Mountaineering & Via Ferrata Guides

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Outdoor Adventure Tour Operators (Hiking, Rafting, Climbing, Safari)

Keywords

• Guided hiking tours
• Alpine trekking vacations
• Accessible adventure tourism
• Self-guided hiking trips
• Mountain hiking expeditions

Headquarters

HQ city

Macon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Guided Hiking Tours: All-inclusive guided hiking tour packages priced from $6,350 to $11,000 per person with single supplements ranging from $790 to $1,200. Packages include accommodations (3-5 star hotels), breakfasts, gourmet dinners, first-class train travel between villages, and airport transfers.
2. Self-Guided Tours: Custom self-guided trips that combine independent travel freedom with pre-arranged bookings for hotels, rail passes, and excursions. Includes maps and trail descriptions suited to customer fitness level.
3. Mountaineering Options: Additional paid activities including glacier trekking, via ferrata courses, and 4000-meter peak summits including Matterhorn and Monte Rosa arrangements

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Alpine Adventure LLC plans and operates guided, self-guided, and accessible alpine hiking and biking tours across destinations in Switzerland, Austria, Italy, France, Norway, Scotland, Poland, Slovakia, Greece, and Patagonia. All-inclusive packages include 3-5 star accommodations, breakfast and gourmet dinners, first-class train travel between villages, airport transfers, and expert lead guides with daily Easy/Moderate/Strenuous hike options plus optional mountaineering activities.

Product overview

Alpine Adventure Trails Tours operates as a hiking tour operator offering three core product lines: Guided Hiking Tours (small-group tours with 2-3 guides, max 12 guests, three daily difficulty levels), Self-Guided Hiking Tours (custom independent travel with pre-arranged logistics), and Accessible Tours (adaptive adventures with full assistance). The company runs 13 distinct guided tour itineraries spanning Switzerland, Norway, Italy, Austria, France, Scotland, Poland, Slovakia, Patagonia, and Crete, ranging from 10-12 nights with pricing from $6,350-$11,000.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided Hiking Tours
• Self-Guided Hiking Tours
• Accessible Tours
• Tour: Hike and Kayak Lofoten Archipelago, Norway
• Tour: Accessible Kayaking Adventure in Norway
• Tour: Berner Oberland Hiking Flower Tour
• Tour: Bernina Alps and Matterhorn Hiking Tour
• Tour: Pure Dolomites Hiking Tour
• Tour: Switzerland Accessible Biking Tour
• Tour: Matterhorn and Eiger Fall Classic Tour
• Tour: Tyrolean Alps Tour (Dolomites and Tyrol)
• Tour: Val D'Aosta & Mont Blanc Hiking Tour
• Tour: Poland and Slovakia Tatras Hiking Tour
• Tour: Isle of Skye and Edinburgh, Scotland
• Tour: Patagonia Hiking Tour
• Tour: Island of Crete Hiking and Cultural Tour

Quantifiable outcome

• 47+ years in operation with consistent guest satisfaction
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Accessible Alpine Adventure 501(c)3coreStrategic or Co-development PartnerPartnership with Dr. Valerie Jones's nonprofit organization to provide exclusive accessible adventure tours for mobility-challenged travelers. Alpine Adventure provides tour operations while Dr. Jones's team provides medical expertise, adaptive equipment, and therapeutic outdoor experiences.
• Global RescueminorOthersMedical evacuation and travel assistance services for tour participants requiring emergency medical transport or evacuation support during tours.
• Rehabilitation Medicine Services LLCminorStrategic or Co-development PartnerMedical partnership supporting accessible adventure tours with physical medicine and rehabilitation expertise for guests with disabilities.
• Swiss Federal Railways (SBB)coreTechnology or IntegrationPartnership with Swiss rail system to provide guest transportation between villages using first-class coaches. Guests receive Swiss Rail Pass or Half Fare Card for unlimited or discounted travel on Swiss public transport.
• Hotel Kirchbühl (Grindelwald), Hotel Eiger (Muerren), Hotel Allalin (Saas Fee), Hotel Post (Sils Maria), Hotel Silvana (Zermatt), Waldhaus Hotel Doldenhorn (Kandersteg)coreOthersLong-standing relationships with family-owned Swiss and Austrian hotels going back generations. Hotels are 3-5 star rated with private baths and gourmet European cuisine.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Intrepid Travel: Intrepid Travel is a large global adventure tour operator with a broad European catalog including Alpine hiking. It is a broader incumbent with much larger scale, but overlaps in the small-group active travel category Alpine Adventure serves.
• G Adventures: G Adventures is a global small-group adventure travel operator with active and hiking itineraries across Europe including the Alps. It is a broader incumbent that competes in the same general adventure-travel category at greater scale and lower price points.
• REI Adventures: REI Adventures is the tour arm of outdoor retailer REI Co-op, offering guided hiking and biking trips globally including the Alps. It is a broader incumbent — leveraging the REI retail brand and membership base — that competes with Alpine Adventure in guided alpine hiking.

Direct peers

• Backroads: Backroads is the largest US active-travel company offering small-group guided walking, hiking, and biking trips worldwide, including premium European Alpine itineraries at comparable price points. It directly competes with Alpine Adventure in the small-group premium hiking category, though at significantly greater scale.
• Austin Adventures: Austin Adventures runs small-group guided active trips worldwide, including European itineraries, with multi-sport and hiking focus. Its small-group, high-service model parallels Alpine Adventure's premium guided format.
• Macs Adventure: Macs Adventure specializes in self-guided walking and hiking trips across the UK and Europe, including Switzerland, with pre-arranged hotels, luggage transfers, and trail maps. It is the closest direct comparison for Alpine Adventure's self-guided product line.
• Wilderness Travel: Wilderness Travel designs small-group adventure trips worldwide, with a strong European Alpine hiking catalog and high-end accommodations. It competes in the same premium small-group hiking segment with similar destination breadth across the Alps.
• Wildland Trekking: Wildland Trekking runs guided hiking and backpacking trips worldwide, including European Alpine and Swiss itineraries, with similar multi-day format and small group sizes. It is a comparable small-scale guided hiking tour operator targeting adventure travelers.
• Mountain Travel Sobek: Mountain Travel Sobek is a long-established adventure travel operator offering trekking, hiking, and mountaineering trips worldwide, including Alpine itineraries with via ferrata and peak climbs. Its mix of hiking plus mountaineering options closely mirrors Alpine Adventure's three-level plus mountaineering format.
• Country Walkers: Country Walkers (now part of Backroads) operates small-group guided walking and hiking tours across Europe, including Switzerland and the Alps, with similar all-inclusive packaging and difficulty-tier customization. It is one of the closest direct competitors in the guided alpine walking niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Pinterestpinterest.com/pin/create/button/?url=https://swisshiking.com
• Facebookfacebook.com/AlpineAdventureLLC
• LinkedInlinkedin.com/company/alpine-adventure-trail-tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpine Adventure Trails Tours