What justWINE does

justWINE (legal entity: just POINT s.r.o.) is a Czech wine specialist founded in 2015 and headquartered in Brno, operating a curated direct-to-consumer wine platform under the brand justWINE. The company sells Moravian and international wines — sourced from more than 100 wineries across 10+ countries including the Czech Republic, France, Italy, Germany, Austria, Spain, Portugal, New Zealand, Slovenia, and Romania — through an online store (justwine.cz) built on the Shoptet SaaS e-commerce platform, complemented by physical wine bars and retail/pick-up locations in Brno (Olomoucká 1181/89 and the Aperitivo wine bar at Kotlářská 26), with last-mile delivery handled via Zásilkovna. The catalog of 370+ SKUs is organized by wine type (white, rosé, red, orange, sparkling, non-alcoholic, liqueur), country of origin, and producer, and includes natural and biodynamic producers such as Claus Preisinger, Nestarec, Mikrosvín, Krásná hora, and Mount Riley.

Beyond bottle sales, justWINE operates a multi-revenue-stream business model that includes: D2C e-commerce (pay-as-you-go unit pricing from 59 Kč for budget bottles to 2,000+ Kč for premium/reserve selections), physical wine bar and takeaway retail sales, wholesale/B2B distribution to restaurants, hotels, and hospitality, wine catering, wedding wine packages, branded promotional wines, gift vouchers, sommelier-curated tasting boxes, and paid wine tasting experiences. A sub-brand called justGREEN addresses the eco-friendly/sustainable wine segment. The company is privately held with no disclosed external funding, no parent company, and no subsidiaries; ownership appears founder/management-controlled.

The go-to-market motion is omnichannel D2C anchored on e-commerce and amplified by physical wine bars, sommelier-led events, social media (Facebook, Instagram, LinkedIn), email newsletters, and participation in regional wine festivals such as Festival Vín Brno. Customer segments are split horizontally between individual wine consumers (primary) and wholesale/B2B hospitality buyers (secondary). The company is GDPR-compliant and declares itself the data controller under EU Regulation 2016/679. Geographic footprint is limited to the Czech Republic, with no international expansion disclosed.

Name

justWINE

Legal name

just POINT s.r.o.

Website

https://justwine.cz

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

justWINE is a Czech wine specialist (just POINT s.r.o.) operating an online wine shop built on Shoptet plus physical wine bars in Brno, selling 370+ Moravian and international wines from 100+ wineries to Czech D2C consumers and B2B hospitality clients, supplemented by catering, tastings, and gift services.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (7224), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Wine Bars (CRANACAE), Wine Shops (Off-Premise) (CRANAAAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (THAFAEAF)

Keywords

• Online wine retail
• Wine e-commerce
• Wine distribution
• Wine bar services
• Wholesale wine supply

Headquarters

HQ city

Brno-kralovo

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Wine Sales: Online retail sales of wines directly to consumers through the justWINE e-shop platform. Products include Moravian wines, international wines, sparkling wines, non-alcoholic wines, and wine accessories. Revenue generated through one-time product transactions.
2. Physical Wine Bar and Retail Sales: Sales through physical wine bars and retail locations in Brno where customers can purchase wine, enjoy tastings, and dine.
3. Wholesale/B2B: Bulk wine sales to business customers including restaurants, hotels, and other establishments.
4. Wine Services: Services including wine catering for events, wedding wine packages, wine delivery, and wine tasting sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

justWINE sells Moravian and international wines through an online e-commerce shop and operates physical wine bars and takeaway wine shops in Brno, Czech Republic. The company also offers wine tastings, wine catering, wedding wine packages, wholesale supply to hospitality businesses, branded promotional wines, gift vouchers, sommelier-curated tasting boxes, and home delivery within Brno and across the Czech Republic.

Product overview

justWINE is a Czech online wine e-commerce platform built on Shoptet technology, offering Moravian and international wines through its online store complemented by physical wine bars and stores in Brno. The company provides a comprehensive wine portfolio categorized by type (white, rosé, red, orange, sparkling, non-alcoholic, liqueur), country of origin (Czech Republic, France, Italy, Germany, Austria, Spain, Portugal, New Zealand, Slovenia, Romania), and over 100 wine brands. Beyond e-commerce, justWINE operates wine bars for on-site consumption, offers professional wine tastings and event catering services, wholesale B2B services, wedding wine packages, branded promotional wines, and gift vouchers. The company also features sub-brands like justGREEN for sustainable wines and curated sommelier tasting boxes.

Differentiator

Problem solved

Functional benefit

Brands

• justGREEN: Sub-brand for green/eco-friendly products, referenced in the navigation menu under OSTATNÍ (Other).

Products and services

• Online Wine Shop (E-shop s vínem) Online e-commerce platform selling wines from Moravia and international regions, including white, rosé, red, orange, sparkling, non-alcoholic, and liqueur wines from over 100 wine brands, targeted at Czech individual consumers.
• Wine Bars and Retail Stores Physical wine bars and retail stores located in Brno offering wines for on-site consumption, take-away purchases, and dining experiences.
• Wine Tastings (Degustace) Professional sommelier-led wine tasting events held at justWINE wine bars and available for private or corporate events.
• Wine Catering (Vinný catering) Wine catering services for corporate functions, private celebrations, and special occasions.
• Wedding Wines (Svatební vína) Curated wine selection and service packages designed for wedding celebrations.
• Wine Delivery (Rozvoz vína) Wine delivery service bringing orders directly to customers' doors, including Brno local delivery and nationwide shipment via Zásilkovna.
• Wholesale / B2B Supply Bulk wine distribution for businesses including restaurants, hotels, and retailers.
• Promotional / Branded Wines (Reklamní vína) Custom wines featuring company logos or messaging for promotional and marketing purposes.
• Gift Vouchers (Dárkové poukazy) Gift vouchers available for purchase, redeemable for wine products and services at justWINE.
• Sommelier Tasting Box (Degustační sommelier box) Curated wine tasting boxes assembled by professional sommeliers, such as the BBQ sommelier tasting box.
• justGREEN Sub-brand Sub-brand line featuring eco-friendly and sustainable wine options.
• Non-Alcoholic Wine Collection New product category of non-alcoholic wines (0% alcohol) including products such as Fizzero White Non Alcoholic Sparkling, Bella Glamour Zero Bianco, and Raimat Zero variants, for consumers seeking alcohol-free options.
• Natural Wine Category Expansion Expanded natural wine (naturální vína) category showcasing producers such as Claus Preisinger, Nestarec, Matic Wines, and Tři čtvrtě with PET NAT and low-intervention wines.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ShoptetcoreTechnology or IntegrationShoptet is the e-commerce platform provider powering justWINE's online store. The platform handles website hosting, payment processing, and basic e-commerce functionality.
• Various Wineries (100+ producers)coreOthersjustWINE sources wines from over 100 wineries including Moravian producers (Mezi Sklepy, Sedlák, Stávek, Mikrosvín, Krásná hora) and international wineries (Mount Riley from New Zealand, Monzio Compagnoni from Italy, Champagne producers, Spanish wineries).

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/justwine.cz
• LinkedInlinkedin.com/company/justwinecz
• Instagraminstagram.com/justwine.cz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about justWINE