Name

Agon Systems

Legal name

Agon Systems Ltd

Website

https://agon-systems.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Retail Loss Prevention Hardware

NAICS

Security Systems Services (except Locksmiths) (561621)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

EAS/Anti-Theft Tagging & De-Tagging Operations Support (BPAKAJAF)

Keywords

• Retail loss prevention
• Electronic article surveillance
• Garment security tags
• EAS antenna systems
• RFID retail tracking

Headquarters

HQ city

Polegate

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Security Tag Hardware Sales: Sale of Concept Tag security tags (40mm, 45mm, 50mm) in RF, AM, and RFID variants, plus Concept Tag Releaser detacher devices. One-time hardware purchase model.
2. EAS System Hardware: Sale and installation of EAS systems including Bex System and Lugano System antennas and pedestals. Five-year parts warranty included.
3. Replacement Tags and Consumables: Ongoing replacement tag orders from existing retail customers. Recurring revenue stream as retailers expand installations and replace tags.
4. Remote Support and Service: Remote diagnostic and monitoring services for EAS systems, enabling technicians to resolve issues without site visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Agon Systems designs, manufactures, and sells electronic article surveillance (EAS) hardware for retail loss prevention, anchored by its patented Concept Tag garment security tag and matching non-portable Concept Tag Releaser detacher. The portfolio extends to EAS antenna systems (Bex System, Lugano System), RFID-integrated tagging, foil bag detection, and customer counting solutions sold to enterprise retail chains across Europe, the Americas, and Asia Pacific.

Product overview

Agon Systems offers a unified retail loss prevention platform centered on the Concept Tag system. The core product portfolio includes the Concept Tag (available in 40mm, 45mm, 50mm sizes with RF, AM, and RFID variants) as the flagship security tag, paired with the Concept Tag Releaser for authorized removal. Supporting the core tag system are EAS Solutions including the Bex System and Lugano System antennas, RFID Solutions for inventory tracking, Foil Bag Detection for identifying booster bags, and Customer Counting for footfall analytics. The Concept Tag Alarming Lanyard provides lanyard-based protection for items like handbags. All components work together as an integrated retail security ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Concept Tag: The world's most secure tag - a revolutionary loss prevention device for retail security that reduces theft by 50-75%. Available in RF, AM, and RFID options with sizes 40mm, 45mm, and 50mm.
• Bex System
• Lugano System

Products and services

• Concept Tag Patented flagship garment security tag with advanced locking mechanism requiring over 50kg of pressure to force open. Available in RF, AM, and RFID technology options and in 40mm, 45mm, and 50mm sizes for retail loss prevention.
• Concept Tag Releaser Electronically powered patented detacher device for authorized removal of Concept Tags at checkout. Available in counter-mounted, mobile, On/Off, and RFID versions with serial number tracking to prevent unauthorized removal.
• Concept Tag Alarming Lanyard Security lanyard with built-in alarm and dual-layer robust locking mechanism for protecting items such as leather jackets and handbags without piercing them with metal pins.
• Bex System EAS Leading EAS antenna system with scratch-resistant design, customizable advertising panels held by magnets, people counting software, and remote support capability. Available in Crossbar, Perspex, and Advertising variants.
• Lugano System EAS Sleek transparent acrylic EAS antenna system with customizable logo engraving and LED lighting options, available in Rx/Tx or Transceiver configurations.
• Hyperguard Foil Bag Detection Detection system integrated with Agon antennas that identifies foil-lined bags, jackets, and prams used by shoplifters to evade standard EAS detection at store entrances.
• RFID Solutions RFID-integrated tagging solutions that combine loss prevention with real-time inventory tracking and stock control integration with inventory management systems.
• Customer Counting People counting and footfall analytics solution integrated into EAS systems that provides retail analytics on customer traffic patterns at store entrances.

Quantifiable outcome

• Reduces tagged garment theft by average of 54%
• +8 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• VeritekcoreImplementation/ SI/ Consulting Partner · 10 October 2019Pan-European after-sales service provider for EAS device maintenance. 165+ highly trained service engineers across UK and EU. Ensures continued high standards of customer service for Agon's European clients.
• Alert Systems (Hyperguard)coreTechnology or IntegrationPartnership for foil bag detection technology. Hyperguard booster bag detection integrated with Agon antennas. Joint development of App-based technology that sends photographs of perpetrators to security staff. Long-standing collaboration on proactive shoplifting prevention.
• BSI (Best Security Industries)coreChannel Partner/ Reseller/ DistributorUS distributor of Concept Tag, acquired by Prosegur (€4bn global security provider). Manages US and Americas market development, trials with major retailers including Dick's Sporting Goods.
• JacloccoreChannel Partner/ Reseller/ DistributorExclusive distributor for Australia and New Zealand. Taking Concept Tag to market Down Under, working with retailers including Checkpoint Systems.
• Checkpoint SystemsminorChannel Partner/ Reseller/ DistributorAustralian partner instrumental in Retail Risk Sydney award recognition. Provided significant support in Australian market.

Scale indicators9 records

Recent moves8 records

Emerging players

• Alien Technology: RFID inlay and tag manufacturer whose products underpin many apparel RFID rollouts; meaningful overlap with Agon's RFID-integrated loss-prevention offering in fashion retail pilots and rollouts.
• Invengo Information Technology: RFID hardware and tag specialist focused on apparel, retail, and library applications; provides competing RFID-enabled tagging technology that overlaps with Agon's RFID Concept Tag use cases.

Broad incumbents

• Zebra Technologies: Provider of RFID, barcode, and retail asset-visibility solutions; competes with Agon's RFID-enabled Concept Tag proposition in inventory accuracy and loss-prevention use cases at enterprise retailers.
• Tyco Retail Solutions (now part of Johnson Controls): Broad incumbent in retail loss prevention, video surveillance, and store performance; comparable buyer relationships and overlapping RFPs with Agon, though operating as part of a much larger building technologies portfolio.
• Avery Dennison (Retail Branding & Information Solutions): Global incumbent in apparel RFID labels and integrated retail solutions; overlaps with Agon's RFID inventory tracking and tagging proposition as part of a much broader portfolio spanning labels, tags, and software.

Direct peers

• Sensormatic Solutions (Johnson Controls): Long-standing direct competitor in EAS tags, pedestals, and source-tagging for retail loss prevention; serves the same global fashion, sports, and department store customers as Agon and is the historical market leader in EAS hardware.
• Hangzhou Century Co., Ltd: Large Chinese EAS tag and system manufacturer offering RF/AM hardware at price points below Western incumbents; competes for the same retail security RFPs, particularly in EMEA and APAC, often on cost rather than differentiation.
• Checkpoint Systems (CCL Industries): Direct EAS, RFID, and apparel标签 competitor with comparable loss-prevention and inventory solutions; Agon already partners with Checkpoint in Australia and competes with it in the same retailer accounts globally.

Others

• Retail Solutions Inc. (RSi): Provider of retail analytics and inventory visibility solutions; comparable retailer footprint and adjacent analytics capabilities to Agon's customer-counting and RFID integrations, though positioned as a software/analytics vendor.
• Prosegur (BSI / Cipher): Global security services group whose BSI subsidiary is Agon's US distributor; adjacent rather than direct, but indicative of overlap in retail security ecosystems and potential channel/partner dynamics.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/agonsystems
• LinkedInlinkedin.com/company/agon-systems-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agon Systems