RE/MAX International-RE/MAX Coast and Country

What RE/MAX International-RE/MAX Coast and Country does

RE/MAX Coast and Country is a regional real estate brokerage franchise operating under RE/MAX of Southern Africa. The company provides residential and commercial property sales, long-term and short-term rentals, and property management services across the KwaZulu-Natal South Coast of South Africa. It serves individual buyers, sellers, and renters through six branch offices (Pinetown, Hibberdene, Port Shepstone, Shelly Beach, Southbroom, Scottburgh) staffed by independent property practitioners registered with the PPRA. The agency's operating footprint also extends via listings into Eastern Cape, North West, Gauteng, and Western Cape.

The technology stack is franchise-supplied rather than proprietary. The business runs on the RE/MAX property listing portal (featuring 472+ active listings with filters by suburb, property type, bedrooms, bathrooms, and price band), the RE/MAX Hub agent portal, MDA PropSys for back-office levy statements, Google Analytics for website traffic analysis, and Google Maps for property location display. There is no proprietary platform or differentiated technology; competitive positioning rests on the RE/MAX global brand, local branch density, and agent relationships rather than software moats.

The business model is transaction-based commission revenue. The agency typically earns 3–7% of sale price on successful sales, split between agent and brokerage, plus a month's rent equivalent on rental placements. Pricing is quote-based and transaction-specific; property values in the listings range from ZAR 90,000 (vacant land) to ZAR 9.2M (luxury homes), with rentals from approximately ZAR 4,500 to ZAR 7,500 per month. Go-to-market is sales-led, with field agents conducting viewings, negotiations, and closings, supported by a website lead-capture funnel and listing syndication through Private Property and BetterBond for bond origination.

Name

RE/MAX International-RE/MAX Coast and Country

Legal name

RE/MAX Coast and Country

Website

https://remax-coastandcountry.co.za

Company type

Private

Founded year

2007

Operating status

Operating

Short description

RE/MAX Coast and Country is a regional real estate brokerage franchise operating under RE/MAX of Southern Africa, serving residential buyers, sellers, and renters across South Africa's KwaZulu-Natal South Coast through six branch offices and a self-serve property portal.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Commission: The agency earns commissions on successful property sales and rental transactions. Commission is typically a percentage of the transaction value when properties are sold or a month's rent when properties are rented. Each office is independently owned and operated under the RE/MAX franchise.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

RE/MAX Coast and Country is a real estate brokerage that facilitates residential property sales, purchases, and rentals across the KwaZulu-Natal South Coast of South Africa through six branch offices and an online property listing portal. The agency lists 472+ properties covering houses, apartments, townhouses, vacant land, farms, commercial, and industrial properties, earning commissions on completed transactions.

Product overview

RE/MAX Coast and Country is a RE/MAX franchise real estate agency operating across South Africa's KwaZulu-Natal South Coast, spanning from Amanzimtoti to Port Edward and inland areas including Pinetown. The agency provides two core services: property sales and property rentals. The online platform serves as a property search portal where prospective buyers and renters can filter listings by location, property type, bedroom count, bathroom count, garage spaces, and price range. The portfolio includes residential properties (houses, apartments, townhouses), vacant land, farms, commercial, and industrial properties. The agency operates multiple branch offices in Pinetown, Hibberdene, Port Shepstone, Shelly Beach, Southbroom, and Scottburgh, and maintains partnerships with BetterBond (bond/origination services), Private Property (property portal), and other RE/MAX network tools including the RE/MAX Hub agent portal and RE/MAX Fusion Billing system.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Brokerage Services Residential and commercial property sales brokerage across KwaZulu-Natal South Coast, covering houses, apartments, townhouses, vacant land, farms, and commercial properties. Service includes property listing, marketing, viewings, negotiation, and transaction management through PPRA-registered agents. Featured listings range from ZAR 90,000 (vacant land) to ZAR 9,200,000 (luxury homes).
• Property Rental Services Long-term and short-term residential property rental services across coastal and inland suburbs of KwaZulu-Natal South Coast. Listings include houses, apartments, and townhouses priced from approximately ZAR 4,500 to ZAR 7,500 per month. Services include tenant sourcing, lease administration, and property management support.
• Property Search Portal Online property search platform allowing users to filter listings by suburb/city, property type (house, apartment, townhouse, vacant land, farm, commercial, industrial), bedrooms, bathrooms, garage spaces, and price range. Available for both sale and rental listings via the RE/MAX Coast and Country website.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered minor.

• BetterBondminorGTM or Marketing PartnerPreferred home loan partner providing mortgage financing services to RE/MAX Coast and Country clients. BetterBond offers bond calculators and mortgage application services integrated into the RE/MAX website.
• Private PropertyminorGTM or Marketing PartnerProperty listing syndication partner. RE/MAX Coast and Country listings are distributed through the Private Property portal for expanded reach to potential buyers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• BetterBond: South African mortgage origination partner and existing integration partner for RE/MAX Coast and Country. Comparable as an enabling ecosystem participant in the residential property transaction chain.
• Private Property: Leading South African online property listing portal and existing syndication partner for RE/MAX Coast and Country. Comparable as an ecosystem participant rather than a direct competitor, providing listing distribution infrastructure.

Direct peers

• Engel & Völkers Southern Africa: Global real estate franchise with South African operations focused on premium residential. Comparable franchise-based brokerage model targeting higher-value coastal and lifestyle properties.
• Pam Golding Properties: South Africa's largest independent real estate group with national coverage. Directly comparable as a competitor brokerage serving residential buyers and sellers across multiple regions, including coastal KwaZulu-Natal.
• Seeff: Established South African residential and commercial real estate franchise network. Closely comparable in business model, transaction-commission revenue, and multi-branch regional coverage across South Africa.
• Century 21 South Africa: Global real estate franchise operating across South Africa through independent agents. Directly comparable as another international franchise brand competing for the same buyer and seller pool in KwaZulu-Natal and beyond.
• Chas Everitt International Property Group: Long-standing South African real estate franchise operating residential sales and rentals across multiple provinces. Directly comparable franchise-based brokerage model with branch-led agent networks.
• Lew Geffen Sotheby's International Realty: South African affiliate of Sotheby's International Realty with strong presence in luxury and coastal residential markets. Comparable as a premium-positioned competitor in the same KwaZulu-Natal coastal corridor.

Broad incumbents

• Coldwell Banker: Global real estate franchise with broad international reach. Comparable as an established international franchise competitor, though with limited direct presence in the South African KwaZulu-Natal market.
• Sotheby's International Realty: Global luxury real estate brand with affiliate offices in South Africa. Comparable as a competing international franchise network, though positioned more toward luxury segment than RE/MAX's broader mid-market focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX International-RE/MAX Coast and Country