Martin Meyer Safaris

What Martin Meyer Safaris does

Martin Meyer Safaris is a privately guided, tailor-made African safari operator headquartered in Hoedspruit, South Africa, founded by guides Martin Meyer and Antje Mouton. The company designs and delivers bespoke safari itineraries across 12 African countries — Botswana, Ethiopia, Kenya, Madagascar, Namibia, Republic of Congo, Rwanda, South Africa, Tanzania, Uganda, Zambia, and Zimbabwe — plus beach extensions in Mauritius, Mozambique, Seychelles, and Zanzibar. Group sizes are capped at six guests and safaris are personally guided by the founders and a small team of additional private guides, anchoring the product in continuity of expert guidance rather than technology.

The commercial model is split between bespoke, consultative one-time bookings (with complimentary 1-hour safari consultations and per-person-night pricing ranging from ~$300 for budget mobile camping to $2,000+ for ultra-luxury private concessions) and a small set of scheduled group departures (e.g., 14-day Tanzania at $14,256pp, 10-day Botswana at $10,350pp). A tiered Conservation Safari line — Explorer, Voyager, and Guardian — layers hands-on wildlife monitoring, telemetry tracking, and anti-poaching activities into traditional game viewing in partnership with reserves in the Greater Kruger region. Distribution combines direct-to-consumer sales via website and consultation with an exclusive travel-agent partnership program that pays commissions and supplies agents with marketing collateral and 24/7 in-country support. There is no proprietary technology platform; the entire operating model is built on guide expertise, supplier relationships, and personal service.

Name

Martin Meyer Safaris

Legal name

Martin Meyer Safaris

Website

https://martinmeyersafaris.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Martin Meyer Safaris is a founder-led, privately guided African safari operator based in Hoedspruit, South Africa, designing and personally hosting tailor-made safaris across 12 African countries for luxury travelers, couples, families, photographers, and conservation-focused guests, plus beach destination extensions.

Ownership category

akta.pro rank

Product category

Safari Tour Operations

NAICS

Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711)

akta.pro primary industry

Wildlife & Safari Tour Operators (THAKADAG)

akta.pro secondary industries

Wildlife Safaris & Game Drives (THAJAIAB), Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD), Safari & Wildlife Adventure Tour Operators (Land-Based) (THAAADAD), Safari & Game Drives (Land-Based) (THAAAEAC), Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry) (THAJALAG)

Keywords

• African safari tours
• Privately guided safaris
• Conservation safari packages
• Tailor-made safari itineraries
• Wildlife travel services

Headquarters

HQ city

Harare

HQ country

Zimbabwe

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tailor-Made Safari Packages: The company designs custom safari itineraries tailored to individual client interests, preferences, pace, and budget. Pricing varies based on destinations, duration, accommodation level, and guiding requirements. Packages include accommodation, meals, activities, transfers, and guiding.
2. Group Safari Departures: The company offers set-departure group safaris with fixed itineraries and pricing per person. Examples include Privately Guided Tanzania Safari (14 days, from US$14,256pp), Botswana Safari (10 days, from US$10,350pp), and South Africa Safari (9 days, from US$9,775pp).
3. Conservation Safari Packages: Specialized conservation-focused safari packages including Explorer, Voyager, and Guardian tiers. These packages combine traditional game drives with hands-on conservation activities, wildlife monitoring, and anti-poaching support.
4. Agent Partnership Revenue: Travel agents receive commission on bookings made through the agent partnership program, with flexible commission structures and the ability to earn recurring revenue from client relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Martin Meyer Safaris designs and delivers privately guided, tailor-made African safari journeys across 12 Southern and East African countries, coordinating accommodation, transfers, regional flights, activities, and on-the-ground support. The offering includes conservation-focused safaris (Explorer, Voyager, Guardian tiers), photographic safaris with lodge-based hides, fixed group departures, kosher safaris, beach extensions, and a luxury tier priced from US$300 to US$2,000+ per person per night, all led or personally overseen by the founders.

Product overview

Martin Meyer Safaris is a safari tour operator offering privately guided and tailor-made African safari experiences. The core offering centers on Privately Guided Safaris led by expert guides Martin Meyer and Antje Mouton, complemented by a tiered Conservation Safari portfolio (Explorer, Voyager, and Guardian) that blends wildlife viewing with hands-on conservation activities. Additional offerings include Photographic Safaris, Safari Specials (value-driven packages), Beach Escapes, Family Safaris, Kosher Safaris, LGBTQI Travel, and an Agent Partnership Program. The company operates across 12 African destinations including Botswana, Kenya, Tanzania, South Africa, and others, with operations based in Hoedspruit, South Africa.

Differentiator

Problem solved

Functional benefit

Brands

• Safari with Purpose: Conservation-focused safari portfolio including Explorer, Voyager, and Guardian tiers offering hands-on wildlife conservation experiences in Greater Kruger region.
• Privately Guided Safaris
• Conservation Safaris
• Kosher Safaris
• Safari Specials

Products and services

• Privately Guided Safaris Expert-led personalized safari experiences with specialist guides providing continuity, wildlife interpretation, and private vehicle access across African destinations, including Small Group Tanzania Safari, Small Group Botswana Safari, and Small Group South African Safari departures.
• Safari with Purpose: Explorer Conservation Safari Entry-level conservation safari combining traditional game drives with hands-on wildlife protection activities in the Greater Kruger region, designed for families, couples, and solo travellers seeking meaningful conservation impact.
• Safari with Purpose: Voyager Conservation Safari Mid-tier conservation safari offering immersive wildlife engagement with greater comfort than Explorer, featuring telemetry tracking, wildlife monitoring, and educational conservation sessions in Greater Kruger.
• Safari with Purpose: Guardian Conservation Safari Premium intensive conservation safari with exclusive access to advanced conservation fieldwork and research projects in the Greater Kruger ecosystem.
• Photographic Safaris Specialized safari experiences designed around photography, featuring expert guides, prime locations, optimal lighting conditions, and access to dedicated photographic hides at partner lodges such as Tintswalo Safari Lodge, Kings Camp, Anderssons at Ongava, and Ol Donyo Lodge.
• Safari Specials Curated value-driven safari packages including Stay 4 Pay 3 offers, budget options such as Budget Bushveld Escape, and shorter safari experiences such as 1 Night on Us Timbavati Safari, Affordable Cape Escape, 4 Nights Manyeleti Safari, 2/3 Nights Victoria Falls, and 2/3 Nights Chobe Water Safari.
• Tailor-Made Safari Itineraries Custom-designed safari itineraries covering destinations such as Botswana, Kenya, Tanzania, South Africa, Zambia, Zimbabwe, Namibia, Rwanda, Uganda, and beach extensions, priced per person per night across budget mobile, mid-range classic camp, luxury fly-in, and ultra-luxury private concession tiers.
• Agent Partnership Program Exclusive agent partnership program enabling travel agents to resell Martin Meyer Safaris products with flexible commission structures, marketing support, training sessions, FAM opportunities, an Agent Toolkit, and 24/7 in-country support.
• Kosher Safaris Specialized safari experiences with full kosher catering designed for observant Jewish travellers seeking luxury African safari journeys.

Quantifiable outcome

• Limited group sizes of maximum 6 guests ensure personal attention and intimate wildlife encounters
• +2 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Manyeleti Game ReservecoreStrategic or Co-development PartnerConservation safari activities including wildlife tracking, data collection, and research support take place in Manyeleti Game Reserve. Guests assist in ongoing research projects and data collection that directly supports conservation efforts in the reserve.
• Klaserie Private Nature ReservecoreStrategic or Co-development PartnerAnti-poaching K9 unit demonstrations and conservation activities are conducted in partnership with Klaserie Private Nature Reserve. Guests witness how highly trained dogs and their handlers safeguard wildlife daily.
• Greater Kruger Conservation OrganizationscoreStrategic or Co-development PartnerPartnerships with leading conservation organisations in the Greater Kruger region enable hands-on conservation activities including rhino monitoring, anti-poaching support, wildlife research, and community upliftment projects.
• Tintswalo Safari LodgeminorStrategic or Co-development PartnerFeatures a dedicated photographic hide for wildlife photography, offering guests exclusive eye-level encounters with elephants and other wildlife from a ground-level perspective beneath the main deck.
• Kings CampminorStrategic or Co-development PartnerThe Kings Warren Photographic Hide at Kings Camp offers underground positioning beside a permanent waterhole for eye-level shots of elephants, antelope, birds, and predators with cushioned seating and charging ports.
• Anderssons at OngavaminorStrategic or Co-development PartnerUnderground photographic hide at Anderssons at Ongava provides ground-level access to Etosha's wildlife at a busy waterhole for dramatic eye-level images.
• Ol Donyo LodgeminorStrategic or Co-development PartnerPhotographic hides at Ol Donyo Lodge in Kenya's Chyulu Hills provide opportunities to photograph elephants and wildlife at permanent waterholes, with both shaded sunken hide and rustic log-pile hide options.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Scott Dunn: Global luxury tour operator offering tailor-made safaris in Africa alongside beach, ski and family holidays. Comparable high-net-worth customer base and luxury-tailor-made safari product, but as part of a broader portfolio.
• Black Tomato: Luxury experiential travel company offering bespoke, high-touch itineraries globally including Africa. Overlaps on private-guided, high-spend bespoke safaris but covers a wider global portfolio rather than specializing in Africa.

Direct peers

• Roar Africa: Boutique luxury safari outfitter focused on tailor-made, privately guided African safaris and conservation experiences. Closely comparable product, customer segment, and founder-led positioning.
• Asilia Africa: Boutique safari operator running camps across Tanzania, Kenya, Uganda and Rwanda with a strong conservation and community focus. Comparable mid-to-upper luxury positioning, multi-country East Africa product, and conservation partnerships.
• &Beyond: Luxury safari and travel operator running privately guided safaris across Africa (including Greater Kruger, Botswana, Kenya, Tanzania) with a comparable multi-country, high-touch offering. Directly comparable product, customer segment and price tier.
• Singita: Ultra-luxury safari and conservation brand with private reserves in South Africa (Greater Kruger), Tanzania, Rwanda and Zimbabwe. Comparable ultra-luxury positioning, conservation-driven brand and small-group/private-guided model.
• African Travel Inc. Long-established US-based safari operator offering tailor-made and small-group African safaris with strong travel-agent distribution. Comparable mid-to-luxury itineraries and reliance on travel-agent channel.
• Classic Safari Company of Africa: Tailor-made luxury African safari specialist offering private-guided safaris across Southern and East Africa. Directly comparable bespoke product, customer profile and price tier.
• Great Plains Conservation: Luxury safari and conservation operator with camps in Botswana, Kenya and Zimbabwe, founded by conservationist Dereck Joubert. Directly comparable conservation-safari thesis, luxury pricing and multi-country itineraries.
• Wilderness Safaris: One of Africa's largest luxury safari operators with camps across Botswana, Namibia, South Africa, Zambia, Zimbabwe, Kenya and Rwanda. Overlaps directly with Martin Meyer Safaris on destinations, conservation focus and luxury tailor-made itineraries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MartinMeyerSafaris
• Xx.com/MMS_Safaris
• LinkedInlinkedin.com/company/martinmeyersafaris

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martin Meyer Safaris