Age UK Leicester Shire & Rutland

What Age UK Leicester Shire & Rutland does

Age UK Leicester Shire & Rutland is a UK registered charity (Charity Number 1146649), founded in 2010, that operates a vetted local business directory and ancillary home services for older people in Leicester, Leicestershire, and Rutland. The Age UK Business Directory is its flagship offering — a web-based platform listing local traders across categories such as plumbing, heating, gas services, garden maintenance, mobility equipment, legal advice, bathrooms, and fencing. All listed businesses undergo a checking process performed by local Age UK staff covering professional/trade qualifications, insurance validation, reference checks, a signed customer charter with code of conduct, and Trading Standards authorization. End users access the directory via the aubdleicestershire.co.uk website, a Freephone number (0800 599 9435) staffed by local employees who can search on their behalf, or referral through local Age UK services.

The organization also operates an in-house Handyperson & Gardening Services division, providing minor home repairs (doorbells, smoke alarms, handrails, curtain rails, decorating, draught proofing) and garden maintenance (grass cutting, hedge trimming, weeding) directly to older customers. Revenue is generated primarily through recurring membership fees charged to businesses listed in the directory; specific pricing is not publicly disclosed. The Directory is owned and operated by AUBD Limited, a subsidiary of Age UK Nottingham and Nottinghamshire (Registered Charity Number 1067881), with all profits directed to support the charitable work of local Age UK charities. The organization is headquartered at Lansdowne House, 113 Princess Road East, Leicester, and reports a headcount in the 101–250 range.

Name

Age UK Leicester Shire & Rutland

Legal name

Age UK Leicester Shire & Rutland

Website

https://aubdleicestershire.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Age UK Leicester Shire & Rutland is a UK charity operating a vetted local trader directory and in-house handyperson/gardening services for older people across Leicester, Leicestershire, and Rutland, funded by business membership fees.

Ownership category

akta.pro rank

Product category

Senior Services Directory and Charitable Support Services

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

Keywords

• Vetted business directory
• Elderly support services
• Local trader referral
• Handyperson gardening services
• Senior care charity

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Business Directory Membership Fees: The primary revenue stream is membership fees charged to businesses and traders who wish to be listed in the Age UK Business Directory. Membership enables businesses to reach older customers and benefit from the Age UK brand association.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Age UK Leicester Shire & Rutland operates the Age UK Business Directory, a web-based local directory listing pre-vetted traders and service providers (plumbing, heating, gas, gardening, mobility, legal advice, etc.) for older people in Leicester, Leicestershire and Rutland. Alongside the directory, the charity directly delivers a Handyperson and Gardening Service providing minor home repairs, disability adaptations, and garden maintenance for older residents.

Product overview

Age UK Leicester Shire & Rutland operates two core offerings: (1) the Age UK Business Directory — a web-based directory platform connecting users with vetted local traders and businesses across categories including plumbing & heating, gas services, garden maintenance, mobility & disability equipment, legal advice, bathrooms, and fencing — where businesses are pre-screened for qualifications and insurance; and (2) a direct Handyperson & Gardening Services division providing in-house domestic assistance and garden maintenance for older people, including minor home adaptations and disability-related modifications. The directory serves as the primary platform, while the handyperson service is a distinct, directly-operated offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Age UK Business Directory Web-based local business directory for Leicester, Leicestershire and Rutland listing vetted traders and service providers across categories including plumbing and heating, gas services, garden maintenance, mobility equipment, legal advice, bathrooms and fencing. All listed businesses are checked by local Age UK staff for qualifications, insurance and reliable trading history. Customers can search online or via a Freephone helpline.
• Handyperson and Gardening Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• AUBD LimitedcoreOthersAUBD Limited is a subsidiary of Age UK Nottingham and Nottinghamshire (Registered Charity Number 1067881). The company is registered in England and Wales (company number 06393966) and owns/operates the Age UK Business Directory. Registered office: The Sybil Levin Centre, 577a Nuthall Road, Cinderhill, Nottingham, NG8 6AD. VAT number: 283 698 938.
• Age UK Nottingham and NottinghamshirecoreStrategic or Co-development PartnerAge UK Nottingham and Nottinghamshire is the parent charity of AUBD Limited. All profits generated by the Age UK Business Directory initiative go to support the charitable work of local Age UK charities. The subsidiary structure enables Age UK to extend its trusted brand into commercial directory services that fund charitable activities.
• Local Age UK OrganizationsminorStrategic or Co-development PartnerAge UK Leicester Shire & Rutland works in coordination with local Age UK services across the country to provide consistent directory services and cross-referrals to older people needing additional support services beyond the directory.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• TrustMark: UK government-endorsed quality scheme for tradespeople, with vetted/registered members and a consumer-facing search function. Closely comparable trust-and-vetting positioning aimed at connecting consumers with reliable local traders.
• Rated People: National UK marketplace where consumers post jobs and reviewed tradespeople respond. Comparable as a trader-discovery platform serving UK homeowners, though it relies on open reviews rather than upfront vetting.
• Bark: Online services marketplace active in the UK and globally that matches consumers with local professionals across many trade categories. Comparable marketplace mechanics, broader category coverage, and younger skew.
• Checkatrade: UK's leading vetted-trader directory with background-checked members rated by customers. Directly comparable business model — subscription membership for vetted local tradespeople — but operates nationally at much larger scale.
• Which? Trusted Traders: Endorsement scheme operated by UK consumer body Which? that vets and endorses reputable tradespeople and provides a searchable directory. Closely comparable consumer-trust-first directory model with subscription membership for traders.

Emerging players

• Independent Age: UK charity providing advice, information, and support services for older people. Comparable as an elderly-focused nonprofit service organization, though its primary focus is on benefits/advice rather than trade referrals.
• Citizens Advice: UK consumer-advice charity that helps people find trusted service providers and resolve consumer disputes. Comparable in combining consumer-trust signposting with a charity-funded model.
• TaskRabbit: Online marketplace for local handyperson and home-services tasks. Comparable as a channel connecting older or general consumers with vetted task-based service providers, though lighter on trade vetting.
• HomeServe: UK provider of home emergency and repair plans and tradesperson dispatch. Comparable as a consumer-facing channel routing older households into vetted home repair services, but operates on subscription/repair-plan economics rather than directory listing fees.

Broad incumbents

• Age UK (national federation): National charity whose local affiliates (including Age UK Leicester Shire & Rutland) deliver a wide range of services for older people. Comparable mission and target demographic; provides the brand umbrella under which this directory operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AUBDLTD
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Age UK Leicester Shire & Rutland