Bestes Pferd Im Stall

What Bestes Pferd Im Stall does

Bestes Pferd im Stall GmbH & Co. KG is a founder-owned German brand strategy and transformation consultancy headquartered in Kassel, operating since 2002 with a team of 11-50 people across two entities: the agency itself and the Bestes Pferd Akademie GmbH training subsidiary. The firm's core offering is a co-creation-based methodology that translates corporate strategy into brand identity, change communication, and leadership behavior. Core service lines are Future Flight (1-2 day brand strategy sprint), Brand Design, Brand Stories, Change & Transformation, Kultur & Führung (culture and leadership), and the NEO HUB venue. Training products — Storytelling Workshop, Lead Like a Brand, and the annual Future Skill Academy subscription — are bundled under the Akademie.

Revenue is generated exclusively through professional-services fees across consulting projects, training enrollment, keynote speaking, and NEO HUB venue rental. Pricing is quote-based for consulting, per-seat for training, subscription for the Academy, and hourly/daily for the venue. GTM is consultative sales-led, complemented by an event-driven acquisition channel built on the CEO's 500+ keynote appearances and a community layer (Stallgeflüster newsletter, PITCH-LEGENDEN podcast, LinkedIn presence). Notable enterprise customers include Deutsche Bank, Allianz, Deutsche Telekom, Mercedes-Benz, B. Braun, Continental, Deutsche Post, Union Investment, Bundesagentur für Arbeit, Sparkasse, and Gira. Proprietary frameworks (5-Stufen-Modell, DEEP O.C.E.A.N.) and the physical NEO HUB infrastructure function as the main differentiators against generic consultancies.

Name

Bestes Pferd Im Stall

Legal name

Bestes Pferd im Stall GmbH & Co. KG

Website

https://bestes-pferd.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Bestes Pferd im Stall is a founder-owned German brand strategy and transformation consultancy in Kassel that co-creates brand strategies, change communication, and leadership programs for DAX enterprises and mid-market companies across the DACH region.

Ownership category

akta.pro rank

Product category

Brand Strategy & Transformation Consulting

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industry

Event Strategy & Experience Design (BPAFAGAA)

Keywords

• Brand strategy consulting
• Change management advisory
• Leadership training programs
• Executive storytelling coaching
• Co-creation workshops

Headquarters

HQ city

Kassel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Consulting & Strategy Services: Brand strategy consulting, change management, and organizational transformation advisory services delivered through workshops and ongoing engagements. Revenue is generated through project-based consulting contracts.
2. Training Programs: Leadership and storytelling training programs including Future Skill Academy (annual subscription model), Storytelling Workshop for executives (2,500+ participants), and Lead Like a Brand program. These are delivered as live remote or in-person sessions.
3. Future Flight Brand Programs: Intensive 1-2 day brand strategy sprints delivered at the NEO HUB. The program includes deliverables like brand identity, purpose, claim, elevator pitch, future map, and value propositions.
4. NEO HUB Venue Rental: Rental of co-creation spaces and meeting rooms at the NEO HUB facility in Kassel. Includes access to specialized hubs (Future, Focus, Creative, Team, Design) and content production studios.
5. Keynote Speaking: Revenue from keynote speaking engagements by CEO Nico Gundlach and other team speakers at corporate events and conferences.
6. Brand Design Services: Visual brand identity development including logo design, typography, color systems, imagery guidelines, and brand manuals delivered through 1-2 day design sprints.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Bestes Pferd im Stall is a brand strategy, change, and transformation consultancy that helps DACH enterprises clarify brand positioning, design brand identities, and translate corporate strategy into actionable execution through co-creative workshops and sprints. Core offerings include the Future Flight 1-2 day brand clarity sprint, Brand Design and Brand Stories co-creative programs, Change & Transformation consulting, Culture & Leadership development, and leadership training programs such as Storytelling Workshop, Lead Like a Brand, and Future Skill Academy, delivered primarily at its NEO HUB co-creation facility in Kassel.

Product overview

Bestes Pferd Im Stall is a brand strategy and transformation consultancy offering a portfolio of interconnected consulting services and training products. The core offerings include strategic consulting programs (Future Flight for brand clarity, Change & Transformation), creative services (Brand Design, Brand Stories, Kultur & Führung), and training programs (Storytelling Workshop, Lead Like a Brand, Future Skill Academy). These are complemented by the NEO HUB co-creation space, keynote speaking services, and the Stallgeflüster newsletter/podcast. The ecosystem is unified by the company's co-creative methodology and focus on translating strategy into actionable outcomes. The company operates under two main entities: Bestes Pferd im Stall GmbH & Co. KG (brand agency) and Bestes Pferd Akademie GmbH (training division).

Differentiator

Problem solved

Functional benefit

Brands

• NEO HUB: Europe's first Co-Creation-Hub located in Kassel, offering 1,000m² of creative workshop spaces, meeting rooms, and a fully equipped content studio for workshops, seminars, trainings, and live-streamings.
• Future Flight
• Brand Design
• Storytelling Workshop
• Future Skill Academy
• Lead Like a Brand

Products and services

• Future Flight Intensive 1-2 day co-creative brand clarity sprint that helps companies develop future strategy, brand positioning, elevator pitch, purpose and claim, future map, value proposition, target groups, and customer enthusiasm management, with strategy summarized on a single page ready to implement.
• Brand Design 1-2 day design sprint that develops all key brand visual elements — logo, typography, color world, image world, brand stage, and brand design manual — into a strategic design system with clear rules for brand recognition and differentiation.
• Brand Stories Co-creative brand storytelling program delivered in two 2-3 hour sprints (remote or in-person) that develops memorable brand narratives and campaigns for product launches, image campaigns, trade show appearances, change communication, and employer branding.
• Storytelling Workshop Leadership storytelling training for executives available in remote and live formats. A 9-hour program split across two half-days teaching presentation skills, idea development, audience engagement techniques, the four personality types, brain-compatible staging, and spontaneous pitching. Over 2,500 executives trained in the DACH region.
• Lead Like a Brand One-day leadership positioning program where executives develop their personal leadership brand using the DEEP OCEAN personality analysis method, covering brand identity, message pool, values and rules, purpose definition, and social media content transfer. Conducted with 4-6 executives per session at the NEO HUB.
• Future Skill Academy Year-long agile leadership development program with monthly 4-hour remote modules covering innovation capability, diversity and change, customer centricity, and stage diving. Fixed annual subscription price allows up to 24 employees to participate flexibly throughout the year.
• Change & Transformation Consulting Organizational transformation consulting that ensures change initiatives are effectively translated from strategic plans into actionable daily practices, closing the gap between strategic planning and operational execution.
• Kultur & Führung (Culture & Leadership) Consulting Culture and leadership consulting services establishing frameworks for successful collaboration, including leadership development, team workshops, feedback training, culture workshops, leadership retreats, and department/team development programs.
• NEO HUB Co-Creation Space Rental Rental of Europe's first Co-Creation Hub featuring nearly 1,000 m² of New Work experience worlds and a fully equipped content studio. Includes specialized spaces: Future HUB, Focus HUB (6x3m whiteboard), Creative HUB, Team HUB (café atmosphere), and Design HUB, for workshops, seminars, trainings, co-creative sprints, and live streaming.
• Keynote Speaking Executive keynote presentations by CEO Nico Gundlach and team speakers on strategy translation, personal branding for leaders, storytelling, creativity, and using AI to support leadership, delivered at corporate events and conferences across the DACH region.

Quantifiable outcome

• 2-day timeline for comprehensive brand strategy development (vs. months for traditional consulting)
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Monica van BürenminorOthersEmotional Leadership specialist partner offering services complementary to the company's leadership development offerings.
• Sören FlimmminorOthersResonance specialist partner providing services aligned with the company's culture and leadership offerings.
• Christoph SteinbachminorOthersService Excellence specialist partner offering complementary expertise in customer service and experience.
• Patrick WaltherminorOthersHuman & Artificial Intelligence specialist partner providing expertise at the intersection of AI and human leadership/brand development.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Interbrand: Global brand consultancy offering brand strategy, naming, identity and valuation services to enterprise clients; a broader incumbent that competes for the same DAX-style engagements as Bestes Pferd's brand and change work.
• Serviceplan Group: Largest owner-managed agency group in Europe, with integrated brand strategy, campaigns, and digital/communication services; competes with Bestes Pferd for enterprise brand and transformation mandates across DACH.
• SinnerSchrader (part of Accenture Song): German digital and brand consultancy (now part of Accenture Song) offering brand, digital experience and transformation services to enterprise clients — competing for change/transformation and brand strategy work.
• Jung von Matt: Award-winning German creative agency network with brand strategy, campaign and design capabilities serving major German and international brands — competing for the same strategic creative engagements.
• Landor & Fitch: Global branding specialist combining brand strategy, design and experience work for multinational clients; competes for premium strategy mandates and offers overlapping brand translation capabilities.

Direct peers

• MetaDesign: German-origin brand consultancy with offices across Europe and Asia, delivering brand strategy, identity design and corporate communications for global enterprises — directly overlapping with Bestes Pferd's brand strategy and campaign offering.
• FutureBrand: Global brand strategy and design consultancy focused on brand-led business transformation — directly comparable in offering, methodology emphasis on co-creation, and enterprise client base.
• Strichpunkt Design: Stuttgart-based brand and corporate design consultancy serving enterprise clients across brand strategy, corporate identity and design systems — overlapping DACH client base and brand design sprint methodology.
• Scholz & Friends: German-led creative and brand strategy agency with strong DACH enterprise client base and integrated brand, change and corporate communications offerings — closely comparable scope and customer profile.

Regional players

• KMS Team: Munich-based management consultancy specialising in brand-led transformation and leadership programmes for DAX and mid-cap enterprises; very similar positioning in brand-driven change consulting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bestespferdimstall
• LinkedInlinkedin.com/company/bestes-pferd-im-stall
• Instagraminstagram.com/bestespferdimstall

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bestes Pferd Im Stall