VuHaus Group
VuHaus Group is a Boulder, Colorado-based non-profit that aggregates 20 U.S. public radio/TV stations into a national music video and sponsorship network. It operates the NPR Music Live Sessions platform (8,000+ HD performances) and the Slingshot artist-discovery program, selling aggregated sponsorship inventory to national brands.
- Company typePrivate
- Founded2017
- HeadquartersBoulder, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What VuHaus Group does
VuHaus Group is a Boulder, Colorado-based non-profit B2B public media organization founded in 2017 (with a small 1-10 person management team, including a CFO and functional leads for sponsorships, brand strategy, programming, affiliate support, and marketing) to aggregate and amplify the work of public radio's music-discovery stations on a national stage. The organization operates a two-sided model: it aggregates sponsorship and underwriting inventory across 20 member public radio and TV stations (including founding members KCRW, KEXP, WFUV, WXPN, and KTBG The Bridge, plus later additions like Colorado Public Radio's Indie 102.3, WMNF Tampa, and Nevada Public Radio) and sells national sponsorship packages to brands such as Subaru USA, West Elm, and iZotope, while also curating and distributing music content through the NPR Music Live Sessions platform.
The technical core of VuHaus Group is the Live Sessions platform (formerly VuHaus.com), a video aggregation and streaming service hosting 8,000+ HD studio sessions and 500+ live stream events from 3,000+ artists. The platform offers station-branded embeddable video players that allow member stations to surface curated content on their own websites without redirecting users off-site, alongside nationally curated playlists, local market playlists, and artist-curated custom playlists. Distribution is anchored by a deep strategic partnership with NPR Music — extended via the co-developed Slingshot artist-discovery program — and supplemented by PBS stations, embeddable players, and live event streaming at festivals such as SXSW and NON-COMMvention.
VuHaus Group generates revenue through a combination of national sponsorship sales (aggregated on-air, digital, and event inventory), digital ad inventory shared across member stations, and content production/distribution services that create additional funding opportunities for partner stations. The organization is funded in part by the Corporation for Public Broadcasting and the Wyncote Foundation, and is operated under Public Media Company as its founding partner and manager. Its member-station reach combines to approximately 6 million weekly listeners and viewers, providing the audience scale that underwrites its national sponsorship offering.
VuHaus Group firmographics
Firmographics- Name
- VuHaus Group
- Legal name
- VuHaus Group
- Website
- https://vuhausgroup.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VuHaus Group is a Boulder, Colorado-based non-profit that aggregates 20 U.S. public radio/TV stations into a national music video and sponsorship network. It operates the NPR Music Live Sessions platform (8,000+ HD performances) and the Slingshot artist-discovery program, selling aggregated sponsorship inventory to national brands.
- Ownership category
- akta.pro rank
VuHaus Group industry classification
Industry- Product category
- Public Media Music Network
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Music Discovery & Curation Platforms (Recommendations, Playlists) (MPAIACAH)
- akta.pro secondary industries
- Music Aggregators & DIY Distribution Platforms (MPAIAAAD), Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM)
Keywords
Where VuHaus Group is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VuHaus Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- National Sponsorship Sales: Aggregates on-air, digital, and event sponsorship inventory from 20 public radio/TV stations into a unified sponsorship network. Sells national sponsorship packages to brands, with sales commission revenue back to member stations on referrals.
- Digital Ad Inventory: Provides access to digital ad inventory on Live Sessions for member stations' broadcasting areas for their underwriters.
- Content Production and Distribution: Produces collaborative editorial and community projects amongst partner stations to appeal to new and larger audiences, leading to new and additional funding opportunities.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
VuHaus Group product offering
Product offeringCore offering
VuHaus Group is a non-profit public media organization that aggregates music video content and sponsorship inventory from 20 leading public radio music discovery stations across the United States. It operates the NPR Music Live Sessions platform (formerly VuHaus.com), which hosts over 8,000 HD studio performance videos and live concert events from 3,000+ artists, and sells aggregated national sponsorship packages to major brands while returning commissions to member stations.
Product overview
VuHaus Group is a non-profit B2B public media organization operating a platform-plus-services model. The core product is NPR Music Live Sessions (formerly VuHaus.com), an aggregation platform hosting 8,000+ HD live performance videos from 20 public radio partner stations. The portfolio includes the Slingshot artist-initiative program, a sponsorship network service connecting national advertisers with member stations, content distribution via embeddable video players, and collaborative editorial projects. Live Sessions was founded by KCRW, WFUV, WXPN, KUTX, and KTBG The Bridge and is managed by Public Media Company.
Differentiator
Problem solved
Functional benefit
Brands
- Slingshot: A partnership between VuHaus Group stations and NPR Music to elevate emerging artists, featuring collaborative editorial projects and artist discovery initiatives.
- NPR Music Live Sessions
Products and services
- NPR Music Live Sessions Video aggregation platform (formerly VuHaus.com) that curates and streams over 8,000 HD in-studio live performance sessions and concert events from 20 public media partner stations, featuring 3,000+ artists. Available globally to audiences via livesessions.npr.org and via embeddable players on member station websites.
- Slingshot Artist discovery and promotion initiative that partners public radio stations with NPR Music to elevate emerging artists through collaborative editorial content, festival performances, national exposure on NPR programs, and inclusion on curated playlists.
- VuHaus Group Sponsorship Network Aggregated national sponsorship network that combines underwriting, digital ad inventory, and live event sponsorship opportunities from 20 public radio and TV stations for brands to reach engaged public media music audiences.
- Content Distribution and Embeddable Video Players National content distribution service providing embeddable Live Sessions and Song Of The Day video players that member stations can integrate on their own websites to feature curated music video content while keeping audiences on-site.
- Collaborative Editorial Projects Station-managed collaborative content initiatives designed to reach new audiences and create additional funding opportunities through joint editorial projects across the 20 member stations.
Quantifiable outcome
- 500+ live stream performances from Beck to Brandi Carlile over 5 years
- +3 more outcomes
Companies that use VuHaus Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
VuHaus Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
VuHaus Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Public Media CompanycorePublic Media Company is the founding partner and manager of VuHaus Group. It is a national non-profit organization focused on maximizing the impact of public media through strategic partnerships. The organization operates and manages Live Sessions on behalf of VuHaus Group.
- PBS StationssupportingPBS Stations are engaged as additional distribution partners to increase reach of content developed by VuHaus Group member stations.
- SXSWsupportingSXSW is an external partner for VuHaus Group initiatives. The organization stations converge on SXSW annually, with Slingshot artists performing and being featured through the partnership.
- NPR MusiccoreNPR Music is a key strategic partner for VuHaus Group. In fall 2017, they launched Slingshot together - a collective effort among taste-making music stations to elevate exceptional emerging artists. NPR Music provides editorial platforms including Tiny Desk, First Listen, Morning Edition, All Things Considered, World Cafe, and All Songs Considered podcast for featured artists.
- Corporation for Public Broadcasting (CPB)supportingCPB is a funder and supporter of VuHaus Group. They provide financial support enabling the organization to connect public radio music stations with artists and audiences.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
VuHaus Group competitors and assessment
Company assessmentDirect peers
- Audiotree: Audiotree is a live music session video platform that records artists in studio and distributes performances online — the closest direct competitor to VuHaus's Live Sessions product in the live-session niche.
- Sofar Sounds: Sofar Sounds produces intimate live music session recordings and videos from emerging artists in cities worldwide — closely comparable to VuHaus's live-session format and emerging-artist focus.
- NPR Music: NPR Music is VuHaus's core strategic partner and also its closest comparable curator — both aggregate live performance videos and editorial music content from public radio stations and serve overlapping music-discovery audiences.
- Paste Studio: Paste Magazine and Paste Studio produce live session videos and editorial music coverage of emerging artists — directly comparable to VuHaus's combination of performance videos and editorial curation.
- KEXP: KEXP is both a VuHaus member station and an independent music discovery and live-session producer; its in-house video studio produces performance content at scale that competes for the same artist-discovery audience.
- World Cafe (WXPN): World Cafe is an NPR-distributed music program and a VuHaus member station that curates emerging artists and live sessions for a national public-radio audience — direct overlap in mission and content.
- KCRW: KCRW is a founding VuHaus member station that independently curates and distributes live music performance content and music discovery programming for the same public-media-music audience.
Others
- Public Media Company: Public Media Company is VuHaus's founding partner and operator — a strategic parent/incubator rather than a competitor, but a key comparable for the public-media-network facilitation model.
Broad incumbents
- MTV: MTV is an established broadcast and digital music video and music-culture incumbent; while much broader, its music-video programming historically competes for the audience Live Sessions serves.
- Vevo: Vevo is a broad music video streaming platform for major-label content; while much larger and commercially focused, it competes for the same music-video consumption audience that Live Sessions targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
VuHaus Group social profiles
Digital presenceVuHaus Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
VuHaus Group leadership team
Management profileNumber of profiles
Profiles6 records
VuHaus Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VuHaus Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VuHaus Group
What does VuHaus Group do?
VuHaus Group is a non-profit public media organization that aggregates music video content and sponsorship inventory from 20 leading public radio music discovery stations across the United States. It operates the NPR Music Live Sessions platform (formerly VuHaus.com), which hosts over 8,000 HD studio performance videos and live concert events from 3,000+ artists, and sells aggregated national sponsorship packages to major brands while returning commissions to member stations.
Is VuHaus Group a public or private company?
VuHaus Group is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was VuHaus Group founded?
VuHaus Group was founded in 2017. It employs 1 to 10 people.
Where is VuHaus Group based?
VuHaus Group is headquartered in Boulder, United States, in the North America region.
How does VuHaus Group make money?
Three revenue lines are on record. National Sponsorship Sales are the primary driver. The others are digital Ad Inventory and content Production and Distribution.
Who are VuHaus Group's main competitors?
Direct peers on record are Audiotree, Sofar Sounds, NPR Music, Paste Studio, KEXP, World Cafe (WXPN) and KCRW. Public Media Company is listed as an others. Broad incumbents are MTV and Vevo.
Does VuHaus Group have an API?
No public API is recorded for VuHaus Group.
What industry is VuHaus Group in?
VuHaus Group's product category is Public Media Music Network. Its primary akta.pro industry code is MPAIACAH, Music Discovery & Curation Platforms (Recommendations, Playlists), with a secondary code of MPAIAAAD, Music Aggregators & DIY Distribution Platforms. Its NAICS code is 541830 and its SIC code is 7311.