What 40db does

40dB (legally 40DB DATA, S.L., formerly MyWord) is a Spain-based social and market research consultancy founded in 2012 by Belén Barreiro, the former President of Spain's Centro de Investigaciones Sociológicas (CIS). The firm conducts surveys, qualitative studies, big-data analysis, conjoint analysis, experiments, online communities, and ethnographies for brands, corporations, public administrations, and political/public-affairs clients, with an emphasis on transparent methodologies and open data. It operates through three product lines: bespoke B2B consulting, the La Despensa e-commerce store that sells individual studies, barometers, and microdata (including the annual Mikroscopia trends report and the monthly Barómetro 40dB on voting intention and social perception), and the Influid global opinion community spanning 130+ countries that underwrites primary data collection. The company monetizes through one-time paid study licenses (premium reports priced around 2,299 EUR), professional-services consulting engagements, and recurring media partnerships that distribute its polling work through outlets including EL PAÍS, Cadena SER, BBC, and The Economist. Headquartered in Madrid with no disclosed external investors, 40dB positions itself as a methodologically rigorous, founder-led boutique that publishes its data openly and competes on the credibility of its founder and its media visibility rather than on technology differentiation.

Name

40db

Legal name

40DB DATA, S.L.

Website

https://40db.es

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

40dB is a Madrid-based social and market research consultancy, founded in 2012 by former CIS president Belén Barreiro, serving brands, public administrations, and media clients through surveys, barometers, and the 130-country Influid opinion panel.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310)

akta.pro primary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

akta.pro secondary industries

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Social research services
• Market research consulting
• Opinion polling studies
• Data analysis insights
• Survey-based research

Headquarters

HQ city

Las Rozas De Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Study Sales: Sale of research studies and reports through La Despensa online store. Studies cover social, political, market, and consumer topics with pricing ranging from free downloads to paid premium reports.
2. Research Consulting Services: Custom social and market research consulting services for brands, organizations, public administrations, and media clients including strategy definition, brand audits, and organizational diagnostics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

40dB conducts social and market research through surveys, qualitative studies, big data analysis, and statistical techniques, then distills findings into accessible narratives. It sells syndicated studies and recurring barometers through the La Despensa online store and provides bespoke research consulting services for brands, organizations, public administrations, and media clients including strategy definition, brand audits, organizational diagnostics, and electoral prospectiva.

Product overview

40dB is a social and market research consultancy offering a portfolio of products centered on data-driven insights: the core 40dB brand provides bespoke research and consultancy services; La Despensa serves as the online catalog for studies, reports, and barometers (including the annual Mikroscopia trend report and monthly barometers on voting intention and social topics); and Influid is the global opinion community panel that generates primary data. Studies cover political estimation, social trends, immigration, housing, and more, with some available for free and others sold through the e-commerce store.

Differentiator

Problem solved

Functional benefit

Brands

• La Despensa: Online store for accessing studies and exclusive analyses published by 40dB
• INFLUID

Products and services

• La Despensa Online store and catalog offering purchasable research studies, reports, barometers, and data products including questionnaires, response datasets, variable crossings, and time series. Includes both free and paid studies covering topics such as elections, housing, immigration, and social trends, targeting individual researchers, journalists, and professionals.
• Mikroscopia (Informe de tendencias y h\u00e1bitos emergentes) Annual report on social trends and emerging habits in its 8th edition (2023), providing a detailed analysis of how priorities, concerns, and consumption decisions are evolving among citizens, covering topics such as cost of living impact, digital transformation, sustainability, and institutional trust. Full trend reports priced at 2,299.00 EUR and include complete questionnaires, response data, variable cross-analysis, and multiple-format access.
• Bar\u00f3metro 40dB Periodic barometer studies analyzing voting intention, political trends, and social perceptions in Spain, published monthly with topics including housing, government and economy, EU elections, immigration, and democratic quality. Each edition includes questionnaires, individual responses, transfer analysis, and sociodemographic segmentations.
• Influid A global opinion community platform with thousands of participants from over 130 countries. Designed to listen and understand societal realities, the panel ensures diversity, perspective, and quality data collection meeting high standards for accurate and representative results across multiple markets.
• 40dB Consulting Services Bespoke social and market research consulting services for brands, organizations, public administrations, and media clients, including brand strategy definition, brand audits, organizational diagnostics, consumer typologies, customer journey mapping, concept/product/packaging/price research, electoral prospectiva, and social risk assessment.

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kantar: Global insights and consulting firm covering brand strategy, consumer behavior, and media research — a broader incumbent with overlapping capabilities in 40dB's brand and consumer research segment.
• Ipsos: Global market and social research leader offering syndicated and bespoke studies across 90+ markets; competes with 40dB for multi-country enterprise research mandates and adjacent to 40dB's Spanish public-opinion work.
• NielsenIQ: Global consumer intelligence and market research firm serving FMCG and retail clients; comparable to 40dB's brands-and-consumer-goods segment at much greater scale and geographic breadth.
• YouGov: Global online research and polling platform with a large proprietary panel; competes with 40dB in syndicated opinion polling, brand tracking, and panel-based consumer research.

Direct peers

• Sigma Dos: Long-established Spanish opinion and market research firm with deep media-polling and electoral-estimation heritage, comparable to 40dB in service mix and Spanish client base.
• GAD3: Spanish market and social research consultancy serving brands, media, and public institutions with bespoke quantitative and qualitative studies — a direct competitor in 40dB's core Spanish enterprise segment.
• NC Report: Spanish political and electoral polling firm publishing barometers for Spanish media outlets, directly comparable to 40dB's electoral estimation and barometer publications.
• Metroscopia: Spain-based political and social research firm known for electoral barometers and media-published opinion studies, directly comparable to 40dB's barometer and public-affairs offerings in the Spanish market.
• GESOP: Catalan/Spanish social research firm focused on electoral polling, public policy studies, and political advisory — directly comparable to 40dB's public-affairs and electoral research practice.

Others

• Elcano Royal Institute (Opinion Studies): Spanish think tank producing influential public opinion and international-policy research (Barómetro del Real Instituto Elcano); thematically adjacent to 40dB's social and political research output and a potential partner or alternative supplier for Spanish public-affairs clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/40db

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 40db