VERONA PUBLIC SCHOOLS
Verona Public Schools is a New Jersey K-12 public school district, established 1770, operating seven schools and a preschool program for Verona, NJ residents. It is funded primarily through local property taxes and state aid, with no enrollment outside district boundaries.
- Company typePublic
- Founded1770
- HeadquartersVerona, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What VERONA PUBLIC SCHOOLS does
Verona Public Schools is a K-12 public school district in Verona, New Jersey, established in 1770 and governed by a publicly elected five-member Board of Education. It operates seven schools — four elementary schools (Brookdale Avenue, F.N. Brown, Forest Avenue, and Laning Avenue), one middle school (H.B. Whitehorne), one high school (Verona High School), and a preschool program — serving district-resident students from preschool through grade 12. The district's leadership is anchored by Superintendent Diane DiGiuseppe (33+ years in public education) and Director of Curriculum, Instruction & Assessment Charles Miller, who also serves as DEI Coordinator and Title IX Coordinator. Major academic, operational, and student-support functions are distributed across dedicated directors for Special Services, School Counseling, Athletics, Facilities, and the Business Office.
The district runs on a third-party EdTech stack rather than proprietary technology: Google Apps for Education for productivity, the Genesis Student Information System for gradebooks/parent portals, GoGuardian for classroom management, NWEA MAP Growth for adaptive K-12 assessment, Atlas for curriculum management, Frontline Education for professional growth, and RedRover for HR/employee management, with the public-facing site powered by Apptegy. No internal AI/ML development is indicated; the technology layer is an integration of vendor platforms. The district has invested in DEI infrastructure since 2020, including six subcommittees, partnerships with NJCEE, Learning for Justice, NEMNET, and Grand River Solutions, and dual-enrollment university coursework.
Revenue is taxpayer-funded: primarily local property taxes subject to a 2% annual levy cap, supplemented by New Jersey state aid (which has been cumulatively reduced by $5.6M since 2011). The only direct user-fee revenue is preschool tuition of $450/month for general education students (lottery-capped), plus a Verona Student Educational Assistance Association (VSEAA) interest-free loan program of up to $17,000 for Verona High School graduates. Customers are exclusively Verona, NJ residents, with no inter-district expansion pathway. GTM is direct-to-consumer through student registration, supported by community engagement via Board meetings, the SCA, parent portals, and a mobile app.
VERONA PUBLIC SCHOOLS firmographics
Firmographics- Name
- VERONA PUBLIC SCHOOLS
- Legal name
- Verona Public Schools
- Website
- https://veronaschools.org
- Company type
- Public
- Founded year
- 1770
- Operating status
- Operating
- Short description
- Verona Public Schools is a New Jersey K-12 public school district, established 1770, operating seven schools and a preschool program for Verona, NJ residents. It is funded primarily through local property taxes and state aid, with no enrollment outside district boundaries.
- Ownership category
- akta.pro rank
VERONA PUBLIC SCHOOLS industry classification
Industry- Product category
- Public K-12 Education
- NAICS
- Elementary and Secondary Schools (611110), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public K–12 Combined Schools (EDAJAAAE)
- akta.pro secondary industries
- Public School Districts (K–12) (EDADABAA), Public Magnet & Specialty Schools (STEM/Arts/IB/CTE) (EDAJAAAF)
Keywords
Where VERONA PUBLIC SCHOOLS is headquartered
LocationHeadquarters
- HQ city
- Verona
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
VERONA PUBLIC SCHOOLS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Others
Revenue model
- Public Education Funding: District operates primarily through taxpayer-funded local property taxes supplemented by state aid from New Jersey. Subject to 2% cap on property tax levy increases. District has experienced cumulative reduction of $5.6 million in state aid since 2011.
- Preschool Tuition: General education preschool enrollment is tuition-based at $450 per month for limited available spaces determined by annual lottery. Special education students attend free of charge upon meeting eligibility requirements.
- VSEAA Student Loan Fund: Verona Student Educational Assistance Association provides interest-free loans up to $17,000 to Verona High School graduates for accredited institution tuition costs. Repayments occur over 5 years post-graduation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | General Education Preschool - Monthly Tuition |
| Subscription | Annual | Public K-12 Education |
| Transaction based/ take rate | Multi-year contract | VSEAA Education Loan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
VERONA PUBLIC SCHOOLS product offering
Product offeringCore offering
Verona Public Schools is a public K-12 school district in Verona, New Jersey, operating multiple elementary, middle, and high schools. It provides comprehensive educational services including standard academic instruction, special education programs, preschool programming, athletics, and school nursing services to resident students and their families.
Product overview
Verona Public Schools is a public school district serving students from preschool through high school in Verona, New Jersey. The district operates six schools including one high school (Verona High School), one middle school (H.B. Whitehorne Middle School), and four elementary schools (Brookdale Avenue, F.N. Brown, Forest Avenue, and Laning Avenue). The district offers educational programs including a preschool program, STEM and Humanities departments, special services, athletics, and various student support programs. The district uses various technology platforms including Google Apps for Education, Genesis student information system, Atlas curriculum management, and Apptegy-powered website infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Brookdale Avenue School: Elementary school within Verona Public Schools serving grades K-4
- F.N. Brown Elementary School
- Forest Avenue School
- Laning Avenue School
- H.B. Whitehorne Middle School
- Verona High School
Products and services
- K-12 Academic Programs Core academic instruction across elementary, middle, and high school levels for resident students of Verona, NJ.
- Preschool Program Tuition-based preschool programming for young children in the Verona community.
- Special Education Services Specialized educational and support services for students with special needs within the district.
- Athletic Programs Interscholastic athletics and physical education programs for district students.
- School Nursing Services Health and nursing services provided to students across district schools.
- Before/After School Care (SCA) Childcare services offered outside regular school hours through the School Age Care program.
Quantifiable outcome
- District has offered dual enrollment university courses in Race, Culture & Identity since Fall 2020
- +2 more outcomes
Companies that use VERONA PUBLIC SCHOOLS
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
VERONA PUBLIC SCHOOLS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
VERONA PUBLIC SCHOOLS partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- New Jersey Consortia for Excellence through Equity (NJCEE)coreVerona Public Schools joined NJCEE in December 2021. District staff attended the four-part series 'Constructing the Innocent Classroom.' Created presentation for faculty meetings and completed all series components. Partnership supports district's DEI initiatives and equity-focused professional development.
- NEMNETminorSubscribed in August 2021 as a National Diversity Recruitment and Consulting firm to support hiring, recruiting, and retention practices in alignment with district's DEI goals.
- Learning for JusticecoreDistrict partnered with Learning for Justice for professional development through the 'Facilitating Critical Conversations' program during 2020-21 school year. DEI work including Social Justice 101 workshops based on Learning for Justice Social Justice Standards.
- Kean University Diversity CouncilminorDistrict joined Kean University Diversity Council in Fall 2020 as part of broader diversity and inclusion initiatives.
- Grand River SolutionscoreContracted in March 2022 to research and provide recommendations on (1) School Climate & Culture and (2) Hiring, Recruiting, and Retention practices through DEI lens. Conducted site visits in May 2022, created surveys, and presented final report in August/September 2022 with findings and recommendations.
- Rutgers University Behavioral HealthcoreProvides school-based training on mental health topics including pandemic recovery support, anxiety management, and coping strategies. Conducted parent and staff presentations on supporting children through mental health challenges.
- Society for the Prevention of Teen SuicideminorDistrict promotes resources from this organization as part of suicide prevention programming. Videos and materials used in educational initiatives.
- Mr. Ken Shelton (DEI Consultant)minorDEI expert conducted multiple workshops with staff, students, and community in February-March 2023 including sessions on school culture, climate advisory, equity checks, and professional development.
- Ms. Jarah Botello (DEI Consultant)minorConducted customized DEI workshops for students, teachers, and administrators in March 2023 addressing challenges involving race, sexual orientation, and similar topics through current events, history, and literature.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
VERONA PUBLIC SCHOOLS competitors and assessment
Company assessmentDirect peers
- Montclair Public Schools: Adjacent Essex County, NJ public K-12 district operating multiple elementary, middle, and high schools with a comparable suburban New Jersey footprint and similar reliance on local property taxes and state aid. Directly comparable as a fellow NJ public school district.
- Nutley Public Schools: Essex County, NJ public K-12 district with multiple elementary schools, a middle school, and a high school serving a similar suburban New Jersey community. Comparable scale and operating model.
- Glen Ridge Public Schools: Small Essex County, NJ public K-12 district immediately adjacent to Verona with a comparable suburban footprint, single high school, and similar reliance on state aid and local property tax funding.
- Millburn Township Public Schools: Neighboring Essex County, NJ public K-12 district serving an affluent suburban community with multiple elementary schools, a middle school, and a high school. Highly comparable in scale, funding model, and demographic profile.
- Cedar Grove Public Schools: Small Essex County, NJ public K-12 district in an immediately adjacent township to Verona, serving a similar-sized community with comparable school count and suburban New Jersey operating model.
- Livingston Public Schools: Adjacent Essex County, NJ public K-12 district serving a similar affluent suburban community with comparable school count, demographic profile, and per-pupil funding dynamics. Directly comparable as a same-county public K-12 district.
- West Orange Public Schools: Neighboring Essex County, NJ public K-12 district with similar suburban demographics, multiple elementary schools feeding into middle and high schools, and an analogous state aid and property tax revenue model. Directly comparable peer in the same county.
- Maplewood-South Orange (Columbia) Public Schools: Essex County, NJ public K-12 district with a multi-school structure and similar suburban New Jersey operating model, serving a comparable community under the same state funding and regulatory regime.
- Bloomfield Public Schools: Essex County, NJ public K-12 district with a comparable school count and K-12 structure serving a more urbanized community in the same county. Operates under the same state funding framework as Verona.
Broad incumbents
- Newark Public Schools: Large NJ public school district operating under the same state funding framework and regulatory regime as Verona, but at significantly greater scale across an urban district. Comparable as a fellow NJ public K-12 operator but substantially larger and more complex.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
VERONA PUBLIC SCHOOLS social profiles
Digital presenceVERONA PUBLIC SCHOOLS financial estimates
Financial estimateRevenue estimate
Valuation estimate
VERONA PUBLIC SCHOOLS leadership team
Management profileNumber of profiles
Profiles6 records
VERONA PUBLIC SCHOOLS subsidiaries and ownership
Company hierarchySubsidiaries6 records
VERONA PUBLIC SCHOOLS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VERONA PUBLIC SCHOOLS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VERONA PUBLIC SCHOOLS
What does VERONA PUBLIC SCHOOLS do?
Verona Public Schools is a public K-12 school district in Verona, New Jersey, operating multiple elementary, middle, and high schools. It provides comprehensive educational services including standard academic instruction, special education programs, preschool programming, athletics, and school nursing services to resident students and their families.
Is VERONA PUBLIC SCHOOLS a public or private company?
VERONA PUBLIC SCHOOLS is a public company. It is classified as state government owned and is currently operating.
When was VERONA PUBLIC SCHOOLS founded?
VERONA PUBLIC SCHOOLS was founded in 1770.
Where is VERONA PUBLIC SCHOOLS based?
VERONA PUBLIC SCHOOLS is headquartered in Verona, United States, in the North America region.
How does VERONA PUBLIC SCHOOLS make money?
Three revenue lines are on record. Public Education Funding is the primary driver. The others are preschool Tuition and VSEAA Student Loan Fund.
Who are VERONA PUBLIC SCHOOLS's main competitors?
Direct peers on record are Montclair Public Schools, Nutley Public Schools, Glen Ridge Public Schools, Millburn Township Public Schools, Cedar Grove Public Schools, Livingston Public Schools, West Orange Public Schools, Maplewood-South Orange (Columbia) Public Schools and Bloomfield Public Schools. Newark Public Schools is listed as a broad incumbent.
Does VERONA PUBLIC SCHOOLS have an API?
No public API is recorded for VERONA PUBLIC SCHOOLS.
What industry is VERONA PUBLIC SCHOOLS in?
VERONA PUBLIC SCHOOLS's product category is Public K-12 Education. Its primary akta.pro industry code is EDAJAAAE, Public K–12 Combined Schools, with a secondary code of EDADABAA, Public School Districts (K–12). Its NAICS code is 611110 and its SIC code is 8200.