Boba Box
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Boba Box does
Boba Box Limited is a UK-based B2B wholesaler of bubble tea ingredients, equipment, and consumables, founded in 2008 as the country's first dedicated bubble tea supplier. The company sources products primarily from Taiwanese manufacturers and distributes them from UK warehouses to bubble tea shops, cafés, and retailers across the United Kingdom, with over 6,000 customers served cumulatively and 7M+ cups enabled through its ingredients in 2022.
The product portfolio spans five core ingredient categories — juice balls, powder ranges (AQ professional, 3TEA, Vegan), syrups, tapioca pearls and jellies, and tea bases — alongside equipment (sealing machines, blenders), consumables (cups, lids, straws), and starter kits. Products carry Vegan, Vegetarian, Halal, and EU plastics compliance certifications. Pricing is unit-based with volume discount tiers (5-15% off above £750-£2,250) and free shipping above £200 DPD / £500 pallet.
Revenue is generated through one-time wholesale ingredient and equipment sales supplemented by a recurring Wholesale Partnership Program. Go-to-market is sales-led with named account contacts, an e-commerce storefront (bobabox.co.uk), and educational content (recipes, tutorials, blog) as demand-generation support. The company is privately held, founder-led (Director Yoshi Lee), and operates a single UK headquarters at 5 Margaret Street, London, with no disclosed external funding, institutional investors, or parent entity.
Boba Box firmographics
Firmographics- Name
- Boba Box
- Legal name
- Boba Box Limited
- Website
- https://bobabox.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Boba Box industry classification
Industry- Product category
- Bubble Tea Ingredients Wholesale
- SIC
- Wholesale-Groceries, General Line (5141), Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)
- akta.pro secondary industries
- Coffee & Tea Service Supplies Wholesale (AFAIALAH), Bar & Beverage Service Supplies Wholesale (AFAIALAG)
Keywords
Where Boba Box is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Boba Box business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Bubble Tea Ingredient Sales: Primary revenue from selling bubble tea ingredients including powders, juice balls, toppings, syrups, tea leaves, and equipment/consumables to retail and wholesale customers across the UK.
- Wholesale Partnership Program: Wholesale pricing program for businesses interested in selling or using Boba Box products in their UK business operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with volume-based discount codes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Boba Box product offering
Product offeringCore offering
Boba Box wholesales premium bubble tea ingredients, powders, syrups, toppings, tea leaves, cups, straws, equipment, and machinery to bubble tea shops, cafés, and retailers across the UK, with products directly imported from Taiwan. The company also sells to home enthusiasts through its e-commerce platform and offers a Wholesale Partnership Program with volume-based discount codes and a complete Bubble Tea Kit starter package.
Product overview
Boba Box is a UK-based premium bubble tea wholesaler offering a comprehensive portfolio of ingredients, equipment, and supplies for bubble tea retailers. The product portfolio centres on five core ingredient categories: Juice Balls (popping boba in multiple flavours), Powder Ranges (AQ professional grade, 3TEA, Vegan, Creamers, and Matcha), Syrups (Premium, Thick Sauces, BB Syrups, and Tea-Infused varieties), Tea Bases (sourced from Taiwan), and Toppings (Tapioca Pearls, Jellies, Mochi, Fruit Pulp, and specialty items). Equipment and consumables include Cups, Lids & Seals, Straws, and Machinery (sealing machines, blenders, dispensers), with Bubble Tea Kits providing complete starter packages. All products are positioned as premium quality, predominantly manufactured in Taiwan, with certifications for vegan, vegetarian, and halal diets.
Differentiator
Problem solved
Functional benefit
Products and services
- Juice Balls Popping boba juice balls in multiple flavours (Mango, Cherry, Lychee, Peach, Strawberry, Passion Fruit, Green Apple, Blueberry, Lemon, Cantaloupe, Watermelon Candy, Sour Cherry) with up to 15% real fruit juice content. Offered in Premium Range (3.2kg tubs) and Vivid Range (3.4kg tubs). Sold to UK bubble tea shops, cafés, and home enthusiasts.
- AQ Powder Range A-grade professional bubble tea powder line for creating custom-flavoured milk teas when blended with fresh brewed teas. Includes Blueberry, Cocoa, Coconut, Honeydew Melon, Green Apple, Lychee, Mango, Matcha, Milk Tea, Pearl Milk Tea, Pudding, Rose, Strawberry, Taro, and Ube Taro flavours. Marketed as Boba Box's "number one professional choice."
- 3TEA Powder Range Unique blend of powders for milky bubble teas featuring a mixture of staple and unique flavours including Assam Milk Tea, Brown Sugar Tea, Chocolate, Cookies & Cream, Coconut Milk, Frozen Yoghurt Milk, Matcha, Milk Tea, Papaya, Pistachio, Taro, Thai Milk Tea, Tiramisu Coffee, Toffee Cookie, Ube Taro Milk, and Watermelon.
- Vegan Powder Range Plant-based flavoured powders free from animal products, including Truffle Chocolate, Milk Tea, Tiramisu, and Taro flavours for vegan bubble tea customers.
- Matcha Powder Premium commercial matcha powder for bubble tea shops, restaurants and retailers, including Japanese organic matcha with bulk pricing available.
- Creamers (Whiteners) Beverage creamers used as substitutes for milk or cream in drinks, including lactose-free and vegan options.
- Tapioca Pearls Traditional bubble tea topping manufactured in Taiwan, available in 8.5mm and 9.5mm sizes in 3kg bags. The 8.5mm size is the most popular for bubble tea shops. Priced from £10.49 per bag.
- Boba Jellies Coconut-based jellies in Lychee, Mango, Coffee, and Original flavours providing texture and flavour to bubble tea drinks.
- Toppings & Desserts Complete range of toppings and dessert ingredients including Mini Mochi, Sweet Red Beans, Grass Jelly Powder, Aloe Vera Jellies, Cream Foam toppings (Cheese and Vanilla in vegan options), Egg Waffle Powder, Taiwanese Brown Sugar Powder, Winter Melon Brown Sugar Block, Crème Brûlée Pudding Powder, Gradient Colour Beverage Powder, and Original Egg Pudding Powder.
- Canned Fruit Pulp Fresh natural fruit pulp in Mango, Strawberry, Passion Fruit, Grapefruit, and Pomelo varieties for drinks and desserts, manufactured in Vietnam.
- Premium Syrups Original Taiwanese syrup range including Strawberry (with and without pulp), Blueberry, Pineapple, Dragon Fruit, Peppermint, Ginger, Cantaloupe, Taro, Brown Sugar, Winter Melon, Honeydew, Summer Watermelon, Lemon, Passion Fruit, Raspberry, Kiwi, Guava, Honey Peach, and Coconut flavours. Priced from £6.15 to £25.49.
- Thick Syrups and Sauces Concentrated syrups and sauces including Passion Fruit Thick Syrup with 30% real fruit content and seeds, and Pistachio Flavoured Sauce.
- BB Syrups Sweet candy-like flavoured syrups in Green Apple, Strawberry, Peach, Mango, Lychee, and Passion Fruit varieties, all vegan certified.
- Tea-Infused Syrups All-in-one syrups mixing real tea with syrup for instant bubble tea preparation, including Floral Black Tea and Grape Oolong Tea flavours.
- Tea Leaves Loose teas sourced from Taiwan including Assam Black Tea (Fresh and regular), Jasmine Green Tea (Fresh and regular), and Roasted Oolong Tea for bubble tea brewing.
- Cups PP plastic cups in 360ml, 500ml, and 700ml sizes in Regular, Chubby, and Skinny Premium styles with 90mm or 95mm diameters, including an EU Cups (SUPD) line manufactured in Taiwan to strict EU plastic standards for food contact.
- Lids & Seals Cup sealing solutions including Flat Lids, Dome Lids (95mm), and Plastic Sealing Films in PP, ES, and PET materials.
- Straws Bubble tea straws available in 20cm or 22cm lengths in Bamboo, Paper, Wheat, and Tea Fibre materials, wrapped or unwrapped, with 12mm widths suitable for tapioca pearls, juice balls, and jellies.
- Eco Friendly Straws Environmentally friendly straws designed to be reusable or biodegradable, including bamboo fibre options.
- Equipment Bubble tea tools and essentials for daily operations including Caramelised Sugar Rings, Syrup Pumps (Standard, Square, BB 30ml, Large 20ml), Plastic Scoops, and Stainless Nets.
- Machinery High-performing equipment including Fructose Filling Machine (£749.99), 98mm Automatic Sealing Machines (from £712.49), and Mixer Blending Jugs (2000cc, from £129.99) for bubble tea shop operations.
- Bubble Tea Kits Complete package kits to get started with a bubble tea business, containing all essential ingredients and supplies including tapioca pearls, powders, cups, straws, and sealing film.
Quantifiable outcome
- Over 7,000,000 cups sold in 2022
- +1 more outcomes
Companies that use Boba Box
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Boba Box technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Boba Box partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Taiwanese ManufacturerscoreStrong relationships with premium producers in Taiwan, the birthplace of bubble tea. Products are directly imported from Taiwan including tapioca pearls, powders, syrups, juice balls, jellies, and tea leaves. All products manufactured under strict Boba Box quality assurance protocols.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Boba Box competitors and assessment
Company assessmentBroad incumbents
- Dilmah Tea: Global tea brand with wholesale and foodservice distribution of loose-leaf teas, matcha, and blends. Comparable to Boba Box's tea leaves assortment and competes for the same premium tea-ingredient buyer in cafés and specialty retailers.
- Twinings UK: Established UK tea brand and wholesale distributor with broad foodservice and retail channels. While not a bubble tea specialist, Twinings competes for tea-leaves shelf-space and foodservice supply programs that Boba Box serves in the UK.
- Bidfood: UK foodservice wholesaler distributing broad-line ingredients, beverages, and supplies to cafés, restaurants, and chains. A viable alternative source for bubble tea shops and could expand bubble tea-relevant SKUs as a competitor to Boba Box's specialty wholesale.
Emerging players
- Teeccino: Specialty beverage brand offering tea and coffee alternatives including powders and herbal blends. Comparable to Boba Box in the flavored-powder and natural beverage-ingredient category, with a stronger presence in health/specialty retail channels.
- Bramble Foods: UK distributor of specialty beverage ingredients, syrups, and toppings to cafés and retailers. Comparable to Boba Box in carrying flavored syrups and toppings, with overlap in the foodservice bubble tea and coffee shop supply segment.
- Bobaland: Online bubble tea supply retailer selling ingredients, kits, and equipment to businesses and enthusiasts. Comparable to Boba Box in product offering but with a smaller brand presence and primarily DTC/online distribution.
Direct peers
- Bubble Tea Supply Co: UK-based wholesale supplier of bubble tea ingredients, powders, tapioca pearls, syrups, and equipment. Direct competitor to Boba Box in the UK B2B bubble tea supply market with overlapping product catalog and customer base of bubble tea shops.
- HBB (Happy Bubble Bubble): European bubble tea wholesale supplier distributing powders, juices, toppings, and equipment to cafés and chains. Comparable to Boba Box in core product categories and B2B wholesale go-to-market, though slightly broader in geographic reach.
- Boba Tea Wholesale UK (Boba World): UK wholesaler of bubble tea supplies including tapioca pearls, powders, juice balls, and equipment. Closely comparable to Boba Box in product range, B2B wholesale model, and UK-focused geographic footprint.
Regional players
- Chatime (Taiwan) HQ Supply: Taiwan-based parent company of the global Chatime bubble tea chain, which operates both retail and a B2B ingredient supply arm. Comparable to Boba Box as a manufacturer-wholesaler of Taiwanese bubble tea ingredients, though primarily serving its own franchise network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Boba Box social profiles
Digital presenceBoba Box compliance and trust
Trust signalCompliance6 records
Boba Box financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boba Box leadership team
Management profileNumber of profiles
Profiles1 record
Boba Box funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boba Box M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boba Box
What does Boba Box do?
Boba Box wholesales premium bubble tea ingredients, powders, syrups, toppings, tea leaves, cups, straws, equipment, and machinery to bubble tea shops, cafés, and retailers across the UK, with products directly imported from Taiwan. The company also sells to home enthusiasts through its e-commerce platform and offers a Wholesale Partnership Program with volume-based discount codes and a complete Bubble Tea Kit starter package.
Is Boba Box a public or private company?
Boba Box is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boba Box founded?
Boba Box was founded in 2008. It employs 1 to 10 people.
Where is Boba Box based?
Boba Box is headquartered in London, United Kingdom, in the Europe region.
How does Boba Box make money?
Two revenue lines are on record. Bubble Tea Ingredient Sales are the primary driver. The others are wholesale Partnership Program.
Who are Boba Box's main competitors?
Broad incumbents on record are Dilmah Tea, Twinings UK and Bidfood. Emerging players are Teeccino, Bramble Foods and Bobaland. Direct peers are Bubble Tea Supply Co, HBB (Happy Bubble Bubble) and Boba Tea Wholesale UK (Boba World). Chatime (Taiwan) HQ Supply is listed as a regional player.
Does Boba Box have an API?
No public API is recorded for Boba Box.
What industry is Boba Box in?
Boba Box's product category is Bubble Tea Ingredients Wholesale. Its primary akta.pro industry code is AFAIAGAF, Beverage Concentrates, Syrups & Mixers Wholesale, with a secondary code of AFAIALAH, Coffee & Tea Service Supplies Wholesale. Its SIC code is 5141.