WHOA!
WHOA! Promo is a UK-based dance music promotion company delivering promotional campaigns from record labels and artists to a global network of 35k+ DJs, 200+ radio stations, and tastemakers, with a bundled real-time reporting platform for campaign analytics.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
WHOA! firmographics
Firmographics- Name
- WHOA!
- Legal name
- Whoa! Promo Ltd
- Website
- https://whoa-promo.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WHOA! Promo is a UK-based dance music promotion company delivering promotional campaigns from record labels and artists to a global network of 35k+ DJs, 200+ radio stations, and tastemakers, with a bundled real-time reporting platform for campaign analytics.
- Ownership category
- akta.pro rank
Where WHOA! is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
WHOA! business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Dance Music Promotion Services: Service-based revenue from promotional campaigns for dance music releases including WIDESPREAD package (international tastemakers, radio, DJs, reviewers, retail), UK Dance Radio add-on, and International Dance Radio add-on. Pricing quote-based via email requests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | WIDESPREAD Package - Core promotional service covering international tastemakers, radio, DJs, playlists, and reviewers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
WHOA! product offering
Product offeringCore offering
WHOA! Promo delivers upfront dance music promotion services to a global network of DJs, radio stations, playlist curators, podcasters, and tastemakers. The core offering is the Widespread Package, which distributes release tracks to international and territorial tastemakers, resident and club DJs, Ibiza and holiday DJs, reviewers, retail, international and territory radio, international podcasters, and DJ Spotify playlists, supported by a proprietary real-time reporting platform. Optional add-ons extend coverage to UK Dance Radio and International Dance Radio networks.
Product overview
WHOA! is a dance music promotion company offering a comprehensive suite of promotional services. The core product is the Widespread Package, which delivers music to DJs, radio stations, and tastemakers globally across multiple channels. Add-on modules include UK Dance Radio and International Dance Radio services for specialized territorial coverage. All promotional campaigns are supported by a proprietary real-time reporting platform that aggregates data from 1001 Tracklists, Spotify, and radio providers. The company operates across 200+ radio stations worldwide and maintains relationships with over 35k DJs globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Widespread Package Primary promotional service delivering music to international and territorial tastemakers, resident and club DJs, Ibiza and holiday DJs, reviewers, retail, international and territory radio, international podcasters, and DJ Spotify playlists. Includes 2 months of access to the real-time reporting platform. Designed for dance music labels, producers, and artists requiring release campaign support.
Quantifiable outcome
- Nine of top ten 1001 labels worked with in 2025
- +5 more outcomes
Companies that use WHOA!
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
WHOA! technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
WHOA! partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- InfytecoreWHOA! Promo uses Infyte for their curated promotional mailouts. They have over 9.5k opted-in subscribers via Infyte and claim to be the largest subscriber on the Infyte platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
WHOA! competitors and assessment
Company assessmentDirect peers
- Promo Only: Long-established US-based promo and compilation service delivering dance and pop tracks to DJs, radio programmers, and venues. Direct competitor to WHOA! Promo on the DJ/radio promo-service axis, with overlapping target customers and editorial-style compilation output.
- Reprobate Press: Long-standing UK-based electronic music PR and promo agency serving independent dance labels and artists. Direct competitor to WHOA! Promo in delivering music to DJs, radio, press, and tastemakers in the electronic space.
Emerging players
- Soundcharts: Music data and analytics platform tracking airplay, streaming, social, and chart performance for artists and labels. Comparable as an analytics/promo-intelligence layer that increasingly competes with WHOA! Promo on the data-reporting side of the campaign workflow.
- Attack Magazine: Electronic music-dedicated online publication with tutorials, label/artist features, and industry news. Comparable as a niche dance-music media channel that competes for attention from the same pool of producers, labels, and tastemaker DJs.
- Chartmetric: Music data platform used by labels and artists to monitor streaming, radio, social, and playlist performance across markets. Competes adjacently with WHOA! Promo's real-time reporting product on the analytics/transparency layer of the dance-music promo workflow.
Broad incumbents
- Beatport: The dominant global marketplace and DSP for dance music. While Beatport focuses on sales/distribution rather than promo services, it sits in the same dance-music-industry ecosystem and increasingly overlaps with promo via editorial playlists, charts (Hype), and label tools.
- Boiler Room: Iconic electronic music media brand that promotes emerging and established dance artists through filmed live sets, festivals, and editorial. Overlaps with WHOA! Promo on tastemaker distribution and dance-music promotion, but operates as a media brand rather than a paid promo service.
- DJ Mag: Authoritative dance music industry publication covering DJs, labels, festivals, and releases. Operates an adjacent promotional surface (editorial features, charts, mixes) that influences the same tastemaker audience WHOA! targets via mailouts.
- Mixcloud: Leading DJ-mix and radio-style streaming platform with a deeply engaged community of DJs and tastemakers. Comparable as a downstream channel WHOA! targets (DJ creators) and as an adjacent promotional surface for dance music releases.
- Spotify for Artists: Self-serve dashboard and pitching portal for artists and labels on the world's largest music streaming platform. Comparable as a free, scale-native reporting and promo channel that competes with WHOA! Promo on the analytics side and increasingly on label-direct promotional outreach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WHOA! social profiles
Digital presenceWHOA! compliance and trust
Trust signalCompliance2 records
WHOA! financial estimates
Financial estimateRevenue estimate
Valuation estimate
WHOA! leadership team
Management profileNumber of profiles
Profiles6 records
WHOA! funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WHOA! M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WHOA!
What does WHOA! do?
WHOA! Promo delivers upfront dance music promotion services to a global network of DJs, radio stations, playlist curators, podcasters, and tastemakers. The core offering is the Widespread Package, which distributes release tracks to international and territorial tastemakers, resident and club DJs, Ibiza and holiday DJs, reviewers, retail, international and territory radio, international podcasters, and DJ Spotify playlists, supported by a proprietary real-time reporting platform. Optional add-ons extend coverage to UK Dance Radio and International Dance Radio networks.
Is WHOA! a public or private company?
WHOA! is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WHOA! founded?
WHOA! was founded in 2017. It employs 1 to 10 people.
Where is WHOA! based?
WHOA! is headquartered in London, United Kingdom, in the Europe region.
How does WHOA! make money?
One revenue line is on record: dance Music Promotion Services.
Who are WHOA!'s main competitors?
Direct peers on record are Promo Only and Reprobate Press. Emerging players are Soundcharts, Attack Magazine and Chartmetric. Broad incumbents are Beatport, Boiler Room, DJ Mag, Mixcloud and Spotify for Artists.
Does WHOA! have an API?
No public API is recorded for WHOA!.