flowprofiler
- Company typePrivate
- Founded2015
- HeadquartersHenley On Thames, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
flowprofiler firmographics
Firmographics- Name
- flowprofiler
- Legal name
- flowprofiler® Global Ltd
- Website
- https://flowprofiler.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where flowprofiler is headquartered
LocationHeadquarters
- HQ city
- Henley On Thames
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
flowprofiler business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Psychometric assessments: Organisations purchase access to the flowprofiler® assessment platform to evaluate candidates and employees across emotional intelligence, resilience, and motivation. Access is provided via the login.flowprofiler.com platform, with clients able to administer assessments independently. Report types include recruitment, management, development, and team reports.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/organisational licensing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
flowprofiler product offering
Product offeringCore offering
flowprofiler® is a behavioural intelligence assessment platform that integrates four psychometric instruments (flowprofiler®, eqflow®, resilienceflow®, motivationflow®) measuring 18 dimensions across emotional intelligence, resilience, and motivation. The platform is delivered via a web-based administration portal (login.flowprofiler.com) and supported by Leadershipflow® 360-degree feedback, over 40 integrated workshops, and coaching programmes. It is used by organisations for recruitment, leadership development, and team performance.
Product overview
flowprofiler® is a behavioral intelligence platform offering a family of psychometric assessments: the flagship flowprofiler® (covering all 18 dimensions across EQ, resilience and motivation), eqflow® (5 EQ dimensions), resilienceflow® (6 resilience dimensions), and motivationflow® (7 motivation dimensions). The platform is complemented by Leadershipflow® Pathways (360-degree feedback), over 40 integrated workshops, coaching, facilitation, and training services. The flowprofiler.com platform provides clients direct access to accounts for sending, downloading, and administering assessments. Reports cover recruitment (Interview Reports), management, development, and team benchmarking. The assessment suite is co-developed with Dr Amanda Potter and the Psychometrics Centre at Cambridge Judge Business School, University of Cambridge.
Differentiator
Problem solved
Functional benefit
Brands
- eqflow®: Emotional intelligence assessment covering 5 dimensions for increased personal effectiveness, improved relationships at work, and enhanced well-being.
- resilienceflow®
- motivationflow®
- Leadershipflow®
Products and services
- flowprofiler® The flagship behavioural intelligence assessment that measures all 18 dimensions across emotional intelligence, resilience, and motivation, providing a comprehensive view of behavioural capabilities for leadership development, recruitment, and team performance.
- eqflow® Emotional intelligence assessment measuring 5 dimensions in the workplace, focused on increased personal effectiveness, improved relationships, and enhanced well-being.
- resilienceflow® Resilience assessment measuring 6 key dimensions for leaders, focused on developing a positive mindset, managing change effectively, growing personal grit, and managing stress better.
- motivationflow® Motivation assessment measuring 7 dimensions in the workplace, focused on improving work-life balance, greater engagement, better teamwork, and stronger professional relationships.
- Leadershipflow® Pathways 360-degree feedback and leadership development pathway providing multi-faceted perspectives on leader performance and impact through feedback from peers, managers, and direct reports, translating assessment insights into structured development pathways.
- flowprofiler.com Platform Web-based assessment administration platform providing client organisations with direct access to their accounts to send, download, and administer assessment activity independent of an external consultant.
- Workshop Series Over 40 integrated workshops supporting the assessments, translating insights into actionable development plans and enabling both assessment and continuous learning.
Quantifiable outcome
- Reliability score of 0.82 (Cronbach Alpha) demonstrates excellent consistency in assessment results
- +2 more outcomes
Companies that use flowprofiler
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
flowprofiler technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
flowprofiler partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dr Amanda Potter and the Psychometrics Centre, Cambridge Judge Business School, University of Cambridgecoreflowprofiler® was co-developed in collaboration with Dr Amanda Potter and the Psychometrics Centre at Cambridge Judge Business School, University of Cambridge. This academic partnership provides the scientific foundation for the assessments, ensuring evidence-based, behaviourally precise tools designed for real leadership contexts rather than abstract theory. The collaboration underpins the company's credibility in psychometric research.
Scale indicators4 records
Recent moves1 record
flowprofiler competitors and assessment
Company assessmentDirect peers
- Thomas International: Thomas International delivers psychometric assessments (e.g., PPA, GIA) focused on behavioural traits, emotional intelligence, and engagement. It competes with flowprofiler® for mid-market and enterprise psychometric assessment budgets globally.
- Penna (part of Shenfield Group): Penna provides psychometric assessments, leadership development, and recruitment services across the UK and Europe. It is a comparable niche player to flowprofiler® in behavioural assessment-led leadership development for mid-market and enterprise clients.
- Saville Assessment (Talent Q): Saville Assessment offers psychometric tools used for recruitment, development, and leadership selection across multiple industries. It competes with flowprofiler®'s behavioural assessment and leadership development propositions.
- Hogan Assessments: Hogan is one of the largest global providers of personality and behavioural assessments used in recruitment and leadership development. It competes directly with flowprofiler® for HR and L&D budgets across the same enterprise customer base.
- SHL (Exponent Group): SHL provides a broad suite of psychometric assessments and talent analytics for recruitment and leadership decisions. It overlaps directly with flowprofiler®'s recruitment and leadership development use cases at enterprise scale.
- Harrison Assessments: Harrison Assessments offers behavioural assessments measuring traits such as EQ, motivation, and engagement for recruitment and development. It is directly comparable to flowprofiler®'s multi-dimensional behavioural intelligence suite.
Broad incumbents
- Myers-Briggs Company: Myers-Briggs Company provides personality and behavioural assessments (MBTI, FIRO) used widely in leadership development. It overlaps with flowprofiler®'s development and self-awareness use cases across enterprise L&D.
- Aon Assessment Solutions: Aon offers talent assessment solutions as part of its broader HR consulting portfolio. It competes with flowprofiler® for large enterprise psychometrics and leadership assessment mandates, typically through packaged consulting offerings.
- Korn Ferry (KF Assessments): Korn Ferry is a global organisational consulting firm with an extensive assessment and leadership development practice. It competes with flowprofiler® via proprietary psychometric tools bundled within broader talent consulting engagements.
- PDRI (Development Dimensions International): DDI provides leadership assessment and development solutions to enterprise clients, including behavioural simulations and 360 tools. It overlaps with flowprofiler®'s Leadershipflow® 360 and leadership development programmes.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
flowprofiler social profiles
Digital presenceflowprofiler financial estimates
Financial estimateRevenue estimate
Valuation estimate
flowprofiler leadership team
Management profileNumber of profiles
Profiles2 records
flowprofiler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
flowprofiler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about flowprofiler
What does flowprofiler do?
flowprofiler® is a behavioural intelligence assessment platform that integrates four psychometric instruments (flowprofiler®, eqflow®, resilienceflow®, motivationflow®) measuring 18 dimensions across emotional intelligence, resilience, and motivation. The platform is delivered via a web-based administration portal (login.flowprofiler.com) and supported by Leadershipflow® 360-degree feedback, over 40 integrated workshops, and coaching programmes. It is used by organisations for recruitment, leadership development, and team performance.
Is flowprofiler a public or private company?
flowprofiler is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was flowprofiler founded?
flowprofiler was founded in 2015. It employs 1 to 10 people.
Where is flowprofiler based?
flowprofiler is headquartered in Henley On Thames, United Kingdom, in the Europe region.
How does flowprofiler make money?
One revenue line is on record: psychometric assessments.
Who are flowprofiler's main competitors?
Direct peers on record are Thomas International, Penna (part of Shenfield Group), Saville Assessment (Talent Q), Hogan Assessments, SHL (Exponent Group) and Harrison Assessments. Broad incumbents are Myers-Briggs Company, Aon Assessment Solutions, Korn Ferry (KF Assessments) and PDRI (Development Dimensions International).
Does flowprofiler have an API?
No public API is recorded for flowprofiler.