Viarte

What Viarte does

Viarte SAS is a Paris-based, founder-owned B2B consulting and training firm founded in 2020 by Claudia Ferrazzi, the former culture and communication advisor to French President Emmanuel Macron and former Deputy Director General of the Louvre. The company designs and delivers art-based training programs, advisory engagements, and immersive learning expeditions that use contemporary artistic creation — dance, music, theater, visual arts, narrative writing, and restoration — as the vehicle for developing leadership capabilities, strategic vision, and soft skills in senior executives and their teams. Its core methodology is a four-phase progression (observation, questioning, experimentation, decloisonnement) anchored in neuroscience, psychology of creativity, and learning sciences, and is facilitated by a curated network of more than 80 international artists, supported by an advisory board of 12 senior figures and partnerships with cultural and academic institutions including Learning Planet Institute, Scuola Holden, CRI, ESCP Business School, and Federation Entertainment.

Viarte operates a premium professional services model targeting enterprise decision-makers, C-suite executives, and HR departments across diverse verticals — mobility/transport (SNCF, ICF Habitat, Air France, Renault), insurance/finance (AXA, Swen), luxury/cosmetics (Prada, L'Oréal), consulting/technology (Capgemini, Capgemini Invent, Sopra Steria), healthcare (Gustave Roussy), and agriculture/sustainability (HECTAR). Revenue is generated through three streams: (1) bespoke training and consulting programs (Creative Learning Expeditions of 3–7 days, Soft Skills Courses of 1–10 months, and Vision/Purpose Development support) preceded by individual and team diagnostic assessments; (2) recurring subscription packages offering ongoing monitoring of artistic creation trends and cognitive science research via an interactive platform; and (3) cultural diagnostics delivered in partnership with Power Art and Anne Kieffer. Pricing is quote-based and not publicly disclosed.

The company goes to market through direct enterprise sales supported by founder-led thought leadership (La Tribune, Challenges), advisory board referrals, and experiential marketing at cultural venues and festivals. Distribution is direct, with no resellers or marketplace channels. The firm is privately held, entirely founder-controlled, with no disclosed institutional investors, no subsidiaries, and a modest €12,000 share capital at the Paris-registered entity.

Name

Viarte

Legal name

Viarte SAS

Website

https://viarte.fr

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Viarte is a Paris-based B2B consulting firm that designs art-based training programs, advisory engagements, and immersive learning expeditions to develop leadership, soft skills, and strategic vision in enterprise executives and HR departments across multiple industries.

Ownership category

akta.pro rank

Product category

Executive Leadership Development & Art-Based Training

NAICS

Professional and Management Development Training (611430), Independent Artists, Writers, and Performers (71151)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Learning Strategy, Instructional Design & Content Development (BPACANAG)

akta.pro secondary industries

Writing Retreats & Intensive Bootcamps (EDAMAMAK), Writing Craft & Technique Workshops (Voice, Structure, Character, Style) (EDAMAMAH), Screenwriting Workshops (Film/TV/Web) (EDAMAMAE), Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA), Arts & Design Camps (Visual Arts, Crafts, Design Thinking) (EDAMALAH)

Keywords

• Executive leadership training
• Art-based consulting
• Soft skills development
• Creative learning expeditions
• Corporate advisory programs

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Custom training and consulting programs: Tailored programs combining strategic support, soft skills development, and artistic experiences (dance, music, visual arts, theater) with renowned artists. Programs include Creative Learning Expeditions (3-7 days), Soft Skills Deepening Courses (1-10 months), and Vision/Purpose Development support. Each program is preceded by individual assessment and team diagnosis when relevant.
2. Subscription packages: Ongoing monitoring of digital developments, exclusive summaries of artistic creation trends, and access to a collaborative platform exploring the art-leadership nexus. Also includes monitoring of research news in learning and cognitive science for HR departments via interactive platform subscriptions.
3. Cultural diagnostics: Diagnosis services to identify and highlight existing cultural assets within client companies, conducted in partnership with Power Art and Anne Kieffer.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Viarte designs and delivers custom art-based training programs, strategic advisory engagements, and immersive learning expeditions for enterprise decision-makers and HR departments. Programs combine workshops with renowned contemporary artists in dance, music, theater, visual arts, and writing with a proprietary methodology grounded in neuroscience and the psychology of creativity, targeting the development of leadership vision, strategic purpose, and soft skills such as autonomy, collective mindset, creativity, and emotional intelligence.

Product overview

Viarte offers a portfolio of interconnected programs that use artistic creation as a lever for reflection, action, and transformation in organizations. The core offerings include Performance créative (art-based training in dance, music, theater, plastic arts), Récit & Narration (narrative development programs), and Univers & Imaginaires (custom consulting). These are complemented by Creative Learning Expeditions (immersive 3-7 day artistic travel programs) and Soft Skills Courses (personalized 1-10 month programs combining artistic experiences). All programs are preceded by individual and team diagnostic assessments and draw on collaborations with over 80 international artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance créative, talents & compétences (Performance Creative, Talents & Skills) Art-based training programs that mobilize artistic disciplines including dance, music, plastic arts, and theater with leading contemporary artists to address organizational challenges. Designed for enterprise decision-makers and teams.
• Récit & Narration (Story & Narration) Training and experience programs centered on narrative development, designed to strengthen narrative competencies at the heart of organizational challenges. Includes writer's room experiences with screenwriters and short story competitions in partnership with Albin Michel.
• Univers & Imaginaires (Universes & Imaginaries) Custom consulting and conferences designed to help companies develop their human and intangible capital through artistic engagement.
• Creative Learning Expeditions Immersive 3–7 day travel programs that take decision-makers out of their routine obligations and into artistic creation universes, developing lateral thinking by analogy with business challenges.
• Soft Skills Course (Parcours d'approfondissement des soft skills) Personalized programs combining experiences over 1–10 months to develop identified target skills in decision-makers through monthly artistic encounters ranging from 2 hours to 2 days.
• Support in the Development of a Vision, Project, Purpose (Accompagnement dans l'élaboration d'une vision, d'un projet, de la raison d'être) Strategic advisory combining analytical approaches with sensitive perspectives and new experiences in the artistic and cultural world, linking artistic contributions to innovations in neuroscience and cognitive science to help organizations define purpose and vision.
• Subscription Packages (Cultural & Research Monitoring) Recurring subscriptions offering ongoing monitoring of digital developments, exclusive summaries of artistic creation trends, and access to a collaborative platform exploring the art-leadership nexus, including research news in learning and cognitive science for HR departments via interactive platform subscriptions.
• Cultural Diagnostics Diagnosis services to identify and highlight existing cultural assets within client companies, conducted in partnership with Power Art and Anne Kieffer as part of Viarte's assessment offerings.

Quantifiable outcome

• Viarte programs facilitate profound changes in how individuals and companies imagine their future, enabling development of durable, sensitive visions that encourage managers to rethink their role and their company's raison d'être

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core, significant and supporting.

• Learning Planet InstitutecoreStrategic or Co-development PartnerResearch and educational institution collaborating with Viarte on the intersection of learning sciences, creativity, and leadership development. Part of Viarte's network of partnerships with institutions dedicated to the conviction that artistic creation has unique potential to maximize impact of science, research, and economics.
• Scuola HoldencoreStrategic or Co-development PartnerItalian school of storytelling and creative writing partnering with Viarte for programs that explore narrative skills and creative expression in business contexts.
• Centre de Recherches Interdisciplinaires (CRI)coreStrategic or Co-development PartnerInterdisciplinary research center in Paris providing scientific grounding for Viarte's methodology, particularly in cognitive science, neuroscience, and learning research. Collaborates on Art-Science approach programs and creative fiction writing workshops.
• Albin MichelsignificantStrategic or Co-development PartnerMajor French publishing house partnering with Viarte for creative writing programs, including a short story competition for companies to promote writing and narrative skills in enterprise environments.
• ESCP Business SchoolsignificantStrategic or Co-development PartnerEuropean business school collaborating through the Jean-Baptiste Say Institute on Art thinking workshops that integrate philosophical, political, societal and environmental questions into technological innovation and AI projects.
• Federation EntertainmentsignificantStrategic or Co-development PartnerAudiovisual production company partnering with Viarte for writer's room experiences where executives work with screenwriters of major TV series (Bureau des Légendes, Undercover, Your Honor) to develop creative thinking and strategic vision.
• Arcanes Restoration LaboratorysignificantStrategic or Co-development PartnerCultural heritage restoration laboratory collaborating on programs where participants explore innovation and risk-taking through dialogue with master artworks, contemporary artists, and restoration techniques.
• PanodysseysupportingTechnology or IntegrationCreative collaboration platform used for remote collaborative writing projects, enabling distributed teams to participate in creative writing experiences led by internationally renowned writers.
• Gaîté LyriquesupportingStrategic or Co-development PartnerDigital culture center in Paris hosting Viarte's intergenerational dialogue programs exploring sustainable digital culture with young entrepreneurs and post-internet artists.
• Séries ManiasupportingStrategic or Co-development PartnerInternational TV series festival in Lille that Viarte incorporates into learning expeditions, exposing executives to storytelling, creative professions, and successful show business actors.
• Power Art / Anne KieffersupportingStrategic or Co-development PartnerCultural diagnostic partners who help identify and highlight cultural assets already present in client companies as part of Viarte's assessment offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The School of Life: London-based educational company founded by Alain de Botton offering arts-based programs for personal development, emotional intelligence, and self-knowledge. Most directly comparable to Viarte in philosophy and target audience (knowledge workers seeking creative/reflective development), though oriented toward individuals rather than enterprise buyers.
• Centre for Creative Leadership: Global leadership development provider focused on creativity, innovation, and adaptive leadership capabilities for senior executives. Highly comparable to Viarte in outcome focus (creative leadership, soft skills for executives), but offers broader delivery formats and corporate programs rather than arts-immersion-led methodology.
• Foossa: US-based social impact and arts consulting firm that helps cultural organizations and purpose-driven enterprises develop strategy, leadership, and programming. Comparable in fusing arts/culture expertise with organizational consulting, though primarily mission-driven and nonprofit-oriented rather than corporate-executive-focused.

Broad incumbents

• INSEAD Executive Education: Global business school with major executive education operations serving Fortune 500 leadership development. Comparable in serving the same enterprise buyers (L'Oréal, AXA, Renault, Capgemini) and competing for L&D budgets, but INSEAD's portfolio is academically grounded rather than arts-led.
• Cegos: Largest corporate training and L&D provider in France with global reach, serving multinational enterprises across all functions. Comparable as a French-headquartered enterprise training competitor, but Cegos operates at massive scale and offers broad curricula rather than Viarte's arts-based niche methodology.
• HEC Paris Executive Education: Top-tier European business school's executive education arm, offering custom and open-enrollment programs for senior executives at French and multinational enterprises. Comparable buyer base and prestige positioning, but HEC delivers academic-format executive education rather than arts-immersive training.
• ESCP Business School Executive Education: European multi-campus business school offering executive programs, including the Jean-Baptiste Institute Art Thinking workshops. Already a partner of Viarte; competes for the same custom program RFPs at French and European enterprises but with academic rather than artistic facilitation models.
• Ecole de Paris du Management (CCIP): Paris-based executive education institution affiliated with the Paris Chamber of Commerce, offering management and leadership programs for French executives. Comparable as a French executive training provider serving similar enterprise buyers, but with conventional academic methodology rather than artistic immersion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/viartelartpourdirigerautrement

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viarte