Snow Peak Business Solutions

What Snow Peak Business Solutions does

Snow Peak Business Solutions Inc. (株式会社スノーピークビジネスソリューションズ) is a Japan-based, wholly-owned subsidiary of outdoor equipment manufacturer Snow Peak Inc., founded in 2016 and headquartered in Okazaki, Aichi Prefecture. The company organizes its offerings around three pillars — "Changing Organizations" (組織を変える), "Changing Work Styles" (ワークスタイルを変える), and "Changing the Field" (現場を変える) — delivering consulting, technology deployment, and experiential programs to Japanese enterprises and manufacturers. Named customers include Fuller Inc. (フラール株式会社), Shimizu Corporation Hokuriku Branch (清水建設株式会社 北陸支店), and Yamaha Motor Co. Customer Experience Division.

Its core proprietary technology is Conova (rebranded from InteractivitiVision in August 2023), a spatial-connection video communication system that links geographically separated offices via life-size always-on video projection, built on NTT Communications' SkyWay video infrastructure and protected by Patent 6745374 and Trademark 6708974. Supporting offerings include KenPin STARTER and TanaOrosi STARTER inspection/inventory systems using QR codes, RFID, and OCR on handheld terminals; iStarter field improvement (GENBA改善) systems; DOMO data visualization; Microsoft 365 implementation and zero-trust security services; and Camping Office space design, outdoor training, off-site meetings, event consulting, and the Camping Office osoto coworking-space network.

The business combines subscription and perpetual hardware-software sales (Conova), professional services (consulting, training, event planning), recurring Microsoft 365 support, and channel-driven distribution through Camping Office facility partners across Japan's 47 prefectures and osoto coworking partners. Go-to-market is enterprise-focused and consultative, supported by content marketing, trade-show presence (日経メッセ, docomo business Forum, EPSON Innovation Summit), and a SALES partner recruitment program. Cumulative scale metrics disclosed by the company include 1,000+ Camping Office implementations, 2,000+ manufacturing IT/office design cases, and 350+ Microsoft 365 implementations over 10+ years.

Name

Snow Peak Business Solutions

Legal name

株式会社スノーピークビジネスソリューションズ

Website

https://snowpeak-bs.co.jp

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Snow Peak Business Solutions is a Japan-based subsidiary of Snow Peak Inc. that delivers outdoor-inspired workplace consulting, Microsoft 365 deployment, and field improvement systems — including the proprietary Conova spatial-connection platform — to enterprise and manufacturing customers across Japan.

Ownership category

akta.pro rank

Headquarters

HQ city

Okazaki

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Consulting and professional services: Fees for organizational development consulting, outdoor training programs, event consulting, and workplace reform advisory services.
2. Conova product and subscription: Hardware and software package for Conova spatial connection product. Offered as purchase (one-time) or subscription (SaaS) model. Includes Table Set and Takibi Set configurations.
3. Microsoft 365 implementation and support: Cloud migration, deployment, and ongoing operational support for Microsoft 365 environments including security (zero-trust) solutions.
4. GENBA improvement systems: Inspection management systems, RFID inventory solutions, and field improvement consulting for manufacturing sites.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Snow Peak Business Solutions sells and delivers nature-based workplace reform solutions to Japanese enterprises, centered on the proprietary Conova spatial communication product and a portfolio of field improvement systems. Its offering spans camping-themed office space design (Camping Office), outdoor training and team-building programs, Microsoft 365 implementation and zero-trust security services, and manufacturing-site inspection and inventory management solutions (KenPin STARTER, TanaOrosi STARTER, iStarter) leveraging RFID, QR code, and OCR technologies.

Product overview

Snow Peak Business Solutions offers a comprehensive portfolio of solutions under three main pillars: 'Changing Organizations' (組織を変える), 'Changing Work Styles' (ワークスタイルを変える), and 'Changing the Field' (現場を変える). Core products include Conova, a space-connection communication system for remote offices; KenPin STARTER and TanaOrosi STARTER for field inspection and inventory management; and iStarter for Genba (field) improvement systems. The company combines Snow Peak's outdoor/camping expertise with workplace innovation through Camping Office space design, outdoor training, and event consulting services. Technology services include Microsoft 365 implementation and zero trust security solutions, while field operations are supported by DOMO data visualization, RFID systems, OCR technology, and handheld terminal solutions.

Differentiator

Problem solved

Functional benefit

Brands

• CAMPING OFFICE: Nature-integrated office space concept combining outdoor gear with work environments, featuring tents, campfire areas, and flexible workspace layouts to foster communication and creativity.
• Conova
• Camping Office osoto
• KenPin STARTER (検品管理系统)
• GENBA改善システム / istarter
• TanaOrosi STARTER (棚卸管理系统)

Products and services

• Conova Spatial connection communication product that projects real-time, life-size video between remote office locations using dual ultra-short-throw projectors at 90-degree angles, enabling immersive, casual communication between distributed teams. Sold as a hardware and software package with optional Table Set and Takibi Set configurations. Offered via subscription, one-time purchase, or short-term rental. Protected by Patent No. 6745374 and Trademark No. 6708974. Powered by NTT SkyWay video communications infrastructure.
• iStarter (現場改善システム / Field Improvement System) Field improvement system (現場改善システム) developed together with field operations to create sustainable systems for manufacturing, warehouse, and retail environments using QR codes, RFID, and handheld terminal technologies.
• KenPin STARTER (検品管理システム / Inspection Management System) Inspection management system using QR codes and RFID technology for field verification, quality control, and systematic inspection workflows in manufacturing environments, designed to reduce manual data entry and improve accuracy. Demonstrated to reduce apparel inspection man-hours by approximately 70%.
• TanaOrosi STARTER (棚卸管理システム / Inventory Management System) Inventory management system enabling barcode-based stocktaking operations to reduce manual data entry errors and improve accuracy in warehouse and field inventory management. Designed for After Service operations.
• Camping Office (Office Space Design) Office space design service integrating Snow Peak camping products with workplace environments to create open, nature-inspired office spaces featuring tents, campfire areas, and flexible workspace layouts that foster communication and creativity. Track record of 1,000+ company implementations.
• Outdoor Training (アウトドア研修) Training programs conducted in outdoor and camping settings to enhance teamwork, communication, and creativity through experiential learning. Delivered through the CAMPING OFFICE facility partner network across Japan.
• Off-site Meetings (Camping Office) Off-site meeting programs combining outdoor and facility-based experiences for team building, cross-departmental dialogue, and strategic planning sessions. Programs include multi-day experiences such as Yamaha Motor's Crossing Camp one-night-two-day offsite program.
• Event Consulting Corporate event planning and consulting services to enhance employee engagement, team building, and organizational culture.
• Camping Office osoto (コワーキング・シェアオフィス / Coworking and Shared Office) Coworking and shared office spaces under the Camping Office brand, combining natural outdoor elements with workspace facilities. Multiple locations including Hitoyoshi (Kumamoto), Makurazaki (Kagoshima), Okazaki (Aichi), Hisaya-odori (Nagoya), and other regional partner locations.
• Microsoft 365 Implementation and Support Implementation and operational support services for Microsoft 365 cloud and security solutions (Teams, SharePoint, Outlook, OneDrive, and related tools), with 350+ company track record over 10+ years. Quote-based pricing.
• Zero Trust Security Security solutions implementing zero-trust architecture principles for secure remote and hybrid work environments.
• Genba Improvement Consulting (現場改善コンサルティング) Consulting services for manufacturing and field operation improvement, helping organizations optimize processes and implement digital transformation at the shop floor level.
• Rental Services Rental services for Snow Peak camping products and equipment for corporate events, team building activities, and office space design installations, including Conova short-term rental for internal trial evaluation.

Quantifiable outcome

• 1,000 companies implemented Camping Office office space design
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, strategic and key.

• NTTコミュニケーションズ株式会社 (NTT Communications)coreTechnology or IntegrationNTT Communications provides the SkyWay video communications platform that powers Conova's spatial connection technology. SkyWay's customizable screen composition enables high-quality communication with visual presence. This is a core technology partnership for Conova's flagship product.
• 株式会社オカムラ (Okamura Corporation)strategicStrategic or Co-development PartnerOkamura collaborated with Snow Peak BS and Yamaha Motor on an organizational culture reform project combining office space design with outdoor experience programs. The partnership demonstrated how office renovation alone cannot change organizational culture.
• スノーピーク地方創生コンサルティング (Snow Peak Regional Revitalization Consulting)coreOthersAffiliate company under the Snow Peak Group focused on regional revitalization through camping office concepts. Listed as related company on alliance partner recruitment pages.
• CAMPING OFFICE facility partners (47 prefectures)keyChannel Partner/ Reseller/ DistributorHotels, resorts, golf courses, and nature facilities across all 47 Japanese prefectures partnering to provide Camping Office outdoor workstyle experiences. Partners include CAMPING OFFICE hayama and facility partners providing outdoor+indoor camping office environments.
• Camping Office osoto partnerskeyChannel Partner/ Reseller/ DistributorCoworking and share office operators running Camping Office osoto locations. Includes Hitoyoshi (Kumamoto), Makurazaki (Kagoshima), Okazaki (Aichi), Hisaya-odori (Nagoya), and other regional partners creating nature-integrated work spaces.
• SALES partners (アライアンスパートナー)keyChannel Partner/ Reseller/ DistributorSales partner alliance program recruiting partners to resell and promote Snow Peak BS solutions including Camping Office, outdoor training, and GENBA improvement systems.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Fringe81: Digital marketing and workplace DX firm offering hybrid-work and communication tools to Japanese companies — partial overlap with Snow Peak BS's workplace communication and engagement solutions.

Direct peers

• Change Inc. Digital transformation (DX) consulting firm serving Japanese enterprises with proprietary training platforms and change management programs — closely analogous in providing culture/workstyle reform and DX advisory services.
• Works Applications: Japanese enterprise cloud ERP and business software vendor offering HCM/ERP SaaS to large enterprises — overlaps in packaged software delivery and large-enterprise cloud implementation services.
• Future Corporation: Japanese DX and IT services firm providing consulting, cloud migration, and Microsoft/enterprise software implementation for large enterprises — directly comparable in Microsoft 365-style deployment and business transformation work.
• Pivotal (now part of Future Corporation group): Business and organizational transformation consultancy providing new business development and change management support to Japanese corporates — directly comparable in organizational development consulting.

Broad incumbents

• Otsuka Corporation: Large Japanese IT services company with Microsoft 365, security, and managed services offerings — comparable in Microsoft 365 implementation and zero-trust security solution work for Japanese enterprises.
• BayCurrent Consulting: Large Japanese strategy and operations consulting firm serving major corporates on transformation, innovation and organizational change — broader incumbent with overlapping enterprise transformation and culture change engagements.
• Sansan (Eight / Contract One): Major Japanese cloud/SaaS provider with broad enterprise digital transformation offerings — adjacent incumbent with overlapping enterprise DX and cloud adoption positioning.
• NS Solutions: IT solutions provider focused on manufacturing, offering system integration and shop-floor digitalization — comparable in manufacturing DX and field improvement system work like iStarter/KenPin STARTER.
• Rakuten Group (Rakuten Business Solutions): Large Japanese internet/services group with enterprise cloud, communication and collaboration offerings — comparable as a broad incumbent in Japanese enterprise communication and workplace technology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/snowpeak_japan
• YouTubeyoutube.com/user/SnowPeakJapan
• Facebookfacebook.com/snowpeakBS
• Instagraminstagram.com/snowpeak_bs
• LinkedInlinkedin.com/company/snowpeak-bs

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snow Peak Business Solutions