Ehrlich Entertainment GmbH & Co. KG

Name

Ehrlich Entertainment GmbH & Co. KG

Legal name

Ehrlich Entertainment GmbH & Co. KG

Website

https://ehrlich-brothers.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Entertainment

NAICS

Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Circus, Magic & Variety Shows (THAJAFAH)

akta.pro secondary industries

Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety) (HSACAHAB), Merchandising & Onsite Retail (Concert Merch, Pop-ups) (MPAGAAAJ)

Keywords

• Live magic shows
• Arena entertainment tours
• Illusion performances
• Family live entertainment
• Magic merchandise

Headquarters

HQ city

Bünde

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Live Show Tickets: Primary revenue stream from ticket sales for arena tours across Germany, Austria, and Switzerland. Shows performed in major venues including Barclays Arena, Olympiahalle, Festhalle Frankfurt, Schleyerhalle, and stadiums. Ticket prices vary by venue and seating.
2. Merchandise & Magic Shop: Sales of branded merchandise including the 'FLASH - THE MAGIC ALBUM' music album (CD, Limited Deluxe Edition), and other magic-related products through their online shop ehrlich-brothers-shop.com
3. Music Album Sales: Sales of 'FLASH - THE MAGIC ALBUM' featuring 20 unique songs, available as CD, Limited Deluxe Edition, download and streaming
4. House of Magic Attraction: Physical attraction (House of Magic) generating revenue from visitors experiencing magic-related exhibits and performances
5. Autograph Cards: Sale of autograph cards by mail order to fans requesting signed memorabilia

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Ehrlich Entertainment GmbH & Co. KG produces and performs large-scale live magic shows under the "Ehrlich Brothers" brand, featuring world-record-breaking illusions in major arenas and stadiums across Germany, Austria, and Switzerland. The company sells tickets to its tours (DIAMONDS, WONDERWORLD, NO LIMITS), operates the House of Magic permanent venue, sells branded merchandise through the Magic Shop, distributes recorded shows via streaming, and releases music albums (FLASH - THE MAGIC ALBUM).

Product overview

Ehrlich Entertainment GmbH & Co. KG is a live entertainment company specializing in large-scale magic shows. The company operates three distinct show formats: DIAMONDS (anniversary tour), WONDERWORLD (current arena tour), and NO LIMITS (special stadium shows). Supporting products include House of Magic (permanent venue), a Magic Shop (merchandise), Streaming Shows (on-demand digital content), and music albums. The core offering consists of theatrical illusion performances featuring world-record breaking magicians Andreas and Chris Ehrlich, utilizing elaborate stage productions with pyrotechnics, robotics, and custom-built illusions.

Differentiator

Problem solved

Functional benefit

Brands

• NO LIMITS: Large-scale stadium show featuring world premieres and spectacular illusions, performed at Deutsche Bank Park Frankfurt with 40,000 spectators.
• DIAMONDS
• WONDERWORLD
• House of Magic
• Magic Shop

Products and services

• DIAMONDS (Anniversary Tour Show) A live arena magic show celebrating 10 years of Ehrlich Brothers touring, featuring their most spectacular illusions in new arrangements, including bending train tracks with bare hands, making a 10-ton monster truck appear, flying and transforming into butterflies, growing a real orange tree from a seed, and a grand finale with snow throughout the entire arena. Targeted at families and longtime fans.
• WONDERWORLD (Arena Tour Show) The current large-scale arena tour show featuring illusions that take audiences from the infinite cosmos to mysterious underwater worlds, including the live transformation of a sports car into 'Titanium', a 10-meter, 8-ton AI-controlled robot. The show requires 30 trucks of high-tech equipment, monumental pyrotechnic effects, and a 150-person crew, marketed as the biggest magic show on the planet. Targets families and general public in DACH region.
• NO LIMITS (Stadium Show) A one-off large-scale stadium show performed at Deutsche Bank Park Frankfurt for 40,000 spectators, featuring world premiere illusions including the most dangerous illusion ever shown before an audience. The third stadium production following events in 2016 and 2019. Targeted at mass audiences seeking a unique one-night-only stadium-scale experience.
• House of Magic (Permanent Venue)

Quantifiable outcome

• 40,000 spectators at single NO LIMITS stadium show event
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core, minor and major.

• PrintYourTicket GmbHcoreChannel Partner/ Reseller/ DistributorPrimary ticket sales partner handling online ticket distribution for all Ehrlich Brothers shows. Operates the ticketing platform at tickets.ehrlich-brothers.com with multiple payment options (Visa, Mastercard, Klarna, PayPal, bank transfer) and print-at-home delivery.
• Sugar & FriendscoreGTM or Marketing PartnerPR agency handling nationwide press contacts for Ehrlich Brothers. Contact: Andreas Sucker, Tel. 04534 2100259, [email protected]. Provides press materials and media coordination.
• House of MagicminorChannel Partner/ Reseller/ DistributorRelated entertainment venue in Germany offering magic-related attractions and experiences, linked from official Ehrlich Brothers website.
• Deutsche Bank Park FrankfurtmajorChannel Partner/ Reseller/ DistributorStadium venue partner for NO LIMITS special show on June 13, 2026. Host venue for 40,000 spectators for the largest Ehrlich Brothers production.

Scale indicators6 records

Direct peers

• David Copperfield: Direct peer in the magic category — long-tenured, world-record-holding magician with proprietary signature illusions and stadium-scale ambitions. Ehrlich Brothers explicitly reference illusions Copperfield once tried to acquire, confirming positioning within the same magic-headliner category.
• Siegfried & Roy: Legendary Las Vegas magic duo with proprietary illusions and long-running resident show. Comparable as a two-performer headline magic act with signature proprietary illusions and brand-led live entertainment, though resident-format rather than arena-touring.
• Penn & Teller: Iconic magic duo with long-running touring and resident Las Vegas shows. Directly comparable as a two-person headline magic act with proprietary routines, merchandise, and a multi-decade touring brand.
• Cirque du Soleil: The closest direct peer globally: large-scale, theatrical live entertainment with proprietary staging technology, proprietary IP, multi-format touring and resident shows, and a family/adult appeal. Comparable in production scale, capital intensity, and brand-led live experience model.
• Feld Entertainment: Producer of Disney On Ice, Monster Jam, and other large touring family entertainment productions. Comparable in capital-intensive arena/stadium touring, family audience focus, and proprietary show IP that travels across markets.
• Blue Man Group: Proprietary theatrical live entertainment with touring and resident formats, distinctive brand IP, and merchandise — directly comparable in the 'signature live show as consumer brand' business model Ehrlich Brothers pursue.
• Holiday on Ice: Long-running touring ice show brand in German-speaking markets. Comparable in DACH-region arena-scale touring family entertainment with proprietary show IP and a multi-decade touring brand — closest direct regional touring analogue.

Broad incumbents

• Merlin Entertainments: Global operator of LEGOLAND, Madame Tussauds, and other attraction venues. Comparable as a permanent-venue-based live entertainment operator with ticketed attractions and merchandise — broad incumbent rather than a headliner competitor.
• Live Nation Entertainment: World's largest live entertainment company, operating concerts, ticketing (Ticketmaster), and artist management. Comparable on live ticketing infrastructure and arena-scale touring economics; broader portfolio but overlapping distribution channels and venue partners.

Regional players

• Stage Entertainment: Largest German-language musical producer and theater operator (Stage Theater im Hafen, etc.). Comparable as a DACH-region large-scale live entertainment producer with resident venues, ticketed shows, and adjacent merchandise — overlaps on distribution channel and family audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ehrlichbrothers
• Instagraminstagram.com/ehrlichbrothers
• Facebookfacebook.com/EhrlichEntertainmentGmbHCoKG
• LinkedInlinkedin.com/company/ehrlichbrothers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ehrlich Entertainment GmbH & Co. KG