Holiday on Ice
Holiday on Ice is a Netherlands-based live entertainment company founded in 1943 that produces and tours professional ice skating shows featuring international figure skating elite across Germany, Netherlands, France, Austria, and Belgium, selling tickets directly and through distribution partners to family audiences.
- Company typePrivate
- Founded1943
- HeadquartersHoofddorp, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Holiday on Ice does
Holiday on Ice is a privately-held live entertainment company, incorporated in the Netherlands as Holiday On Ice Productions B.V. and operating through a German subsidiary, HOI Productions Germany GmbH. Founded in 1943 and headquartered in Hoofddorp, the company produces touring ice skating shows featuring international figure skating elite and acrobats, with its current production titled 'Cinema of Dreams' touring in Germany, Netherlands, France, Austria, and Belgium. The core technical capability centers on mobile ice surface construction: a specialized process that lays plastic sheeting, ~3cm of Styrofoam, and aluminum plates cooled to freeze water applied on top, building ice at approximately 1mm per hour, requiring about 40,000 liters of water and roughly 48 hours of preparation per venue. Major productions use ice surfaces exceeding 700m² in venues such as Wiener Stadthalle.
The company operates a multi-channel distribution model selling tickets directly via its website, through presale partners CTS Eventim and Oeticket, via telephone hotlines, and at venue box offices. Pricing starts at EUR 32 per ticket. Ancillary revenue streams include gift vouchers with 18-month validity, souvenir merchandise sold at venue stands, and show program booklets. Marketing relies on social media (Instagram, Facebook, YouTube, TikTok), email newsletters with promotional discounts, paid digital advertising through Google Ads and Facebook Pixel, and retargeting via Criteo and Next Performance. The primary customer segment is families with children, supplemented by adult entertainment consumers seeking premium live performances, with a minimum recommended age of 16 for unaccompanied visitors.
Revenue is generated primarily through one-time ticket license sales at each performance, supplemented by ancillary merchandise. The business is event-driven: each tour season produces a new thematic show that is staged across multiple European cities under performance contracts with major venues. Operating headcount sits between 101 and 250 employees, with an additional 37-person international ensemble drawn from elite skating ranks for each production.
Holiday on Ice firmographics
Firmographics- Name
- Holiday on Ice
- Legal name
- Holiday On Ice Productions B.V.
- Website
- https://holidayonice.com
- Company type
- Private
- Founded year
- 1943
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Holiday on Ice is a Netherlands-based live entertainment company founded in 1943 that produces and tours professional ice skating shows featuring international figure skating elite across Germany, Netherlands, France, Austria, and Belgium, selling tickets directly and through distribution partners to family audiences.
- Ownership category
- akta.pro rank
Holiday on Ice industry classification
Industry- Product category
- Live Entertainment / Touring Ice Show Productions
- NAICS
- Spectator Sports (7112)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ice Rinks & Winter Sports Facilities (MPAKAEAG)
- akta.pro secondary industry
- Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)
Keywords
Where Holiday on Ice is headquartered
LocationHeadquarters
- HQ city
- Hoofddorp
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Holiday on Ice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Primary revenue stream from selling admission tickets to ice skating shows. Tickets are sold online, through hotlines, at box offices, and via presale partners. Prices start from EUR 32 for shows in Vienna.
- Gift Vouchers: Sale of gift vouchers for shows with 18-month validity. Customers can purchase vouchers that are redeemable for show tickets.
- Souvenirs and Merchandise: Sale of souvenirs, merchandise, and show program booklets at venue souvenirstände during shows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard tickets starting at EUR 32 for Vienna shows |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Holiday on Ice product offering
Product offeringCore offering
Holiday on Ice produces and tours large-scale, themed live ice skating shows performed by an international ensemble of elite figure skaters and acrobats, using its own mobile ice surface technology to install full-size rinks inside European event venues. The current production "Cinema of Dreams" runs roughly 2 hours 15 minutes and tours across Germany, Austria, France, the Netherlands, and Belgium, with tickets sold directly and through channel partners.
Product overview
Holiday on Ice is a live entertainment company specializing in professional ice skating shows. The core offering is a touring ice show production featuring international figure skaters performing elaborate choreography on ice. The company operates primarily as a single-product entertainment experience, with the current production being 'Cinema of Dreams.' Supporting services include online ticket sales through the website and partner platforms (Oeticket, Ticketcorner, Wiener Stadthalle), customer account registration for advance sales and alerts, souvenir merchandise at shows, gift vouchers, and press accreditation. The company also recruits performers through figure skater casting and off-stage production staff.
Differentiator
Problem solved
Functional benefit
Products and services
- Cinema of Dreams live ice show Large-scale themed live ice skating show for families and general entertainment audiences, performed by an international ensemble of elite figure skaters and acrobats on a mobile ice surface built inside touring European venues.
- Holiday on Ice gift vouchers
- Show merchandise and souvenirs
Quantifiable outcome
- Approximately 40,000 liters of water used per ice surface creation
- +2 more outcomes
Companies that use Holiday on Ice
Customer profileSegments2 records
Ideal customer profiles2 records
Holiday on Ice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature1 record
Holiday on Ice partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- CTS Eventim AG & Co. KGaAcoreCTS Eventim is the official presale partner for Holiday on Ice ticket distribution. They operate as joint controllers with Holiday on Ice under GDPR Article 26 for processing personal data related to ticket purchases made through Eventim websites. The partnership enables broad ticket distribution across Eventim's network.
- OeticketcorePrimary ticket sales partner for Austria. Operates the official Holiday on Ice tickethotline (0900 94 96 096) and maintains presale outlets including Ticketcorner at Olympiahalle Innsbruck.
- Facebook/MetaminorFacebook and Instagram platforms used for social media marketing, advertising campaigns, and social media login functionality for customer accounts. Facebook Pixel is used for retargeting and advertising measurement.
- Wiener StadthallecoreVenue partner for Vienna shows. The over 700m² ice surface is built within the venue, which also provides box office services, call center support, and guest services. Combined tickets serve as IVB public transport tickets.
- Olympiaworld InnsbruckcoreVenue partner for Innsbruck shows at Olympiahalle. Provides event facilities with ticket outlets including Ticketcorner. Combined tickets serve as IVB public transport tickets.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Holiday on Ice competitors and assessment
Company assessmentBroad incumbents
- Cirque du Soleil: Global leader in large-scale touring live entertainment with elaborate productions. Comparable to Holiday on Ice in scale of touring productions, premium ticket pricing, and broad family/adult audience appeal, though focused on circus-arts rather than ice.
- Live Nation Entertainment: Global live entertainment and ticketing giant owning Ticketmaster. Comparable in ticketing infrastructure and live-event touring scale, though covering concerts rather than ice shows; represents competitive pressure on ticketing channel economics.
- Stage Entertainment: Major European live entertainment producer of musicals and theater productions. Comparable in operating large-scale ticketed family entertainment across European venues, though focused on theater rather than ice.
Direct peers
- The Imperial Ice Stars: International ice ballet troupe performing theatrical productions on ice. Comparable in using elite skating talent for narrative-driven touring shows, with similar premium-ticket positioning in European venues.
- Disney on Ice (Feld Entertainment): Largest touring ice show franchise globally, featuring Disney-branded characters and figure skating. Directly competes with Holiday on Ice for family audiences seeking live ice entertainment in European and international markets.
- Stars on Ice: Touring figure skating show featuring championship skaters in choreographed performances. Comparable in casting elite competitive skaters for traveling ice shows marketed to family audiences.
- Art on Ice: Swiss-based touring ice show blending elite figure skating with live musical performances. Directly comparable in production format, talent base, and European touring model, though smaller scale and Swiss-centric.
- Russian Ice Stars: Touring ice show featuring former Olympic and competitive figure skaters. Directly comparable production model and target demographic to Holiday on Ice's touring productions.
Others
- CTS Eventim: Europe's largest ticketing company and Holiday on Ice's official presale partner. Comparable ecosystem participant managing ticketing, marketing, and distribution for live entertainment events across Europe.
Emerging players
- Holiday on Ice competitor: Torvill and Dean touring ice shows: Boutique ice shows featuring iconic Olympic skating duos and elite cast members. Represents the niche celebrity-driven end of touring ice entertainment comparable to Holiday on Ice's branded productions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Holiday on Ice social profiles
Digital presenceHoliday on Ice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holiday on Ice leadership team
Management profileNumber of profiles
Profiles1 record
Holiday on Ice subsidiaries and ownership
Company hierarchySubsidiaries1 record
Holiday on Ice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holiday on Ice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holiday on Ice
What does Holiday on Ice do?
Holiday on Ice produces and tours large-scale, themed live ice skating shows performed by an international ensemble of elite figure skaters and acrobats, using its own mobile ice surface technology to install full-size rinks inside European event venues. The current production "Cinema of Dreams" runs roughly 2 hours 15 minutes and tours across Germany, Austria, France, the Netherlands, and Belgium, with tickets sold directly and through channel partners.
Is Holiday on Ice a public or private company?
Holiday on Ice is a private company. It is classified as unknown and is currently operating.
When was Holiday on Ice founded?
Holiday on Ice was founded in 1943. It employs 101 to 250 people.
Where is Holiday on Ice based?
Holiday on Ice is headquartered in Hoofddorp, Netherlands, in the Europe region.
How does Holiday on Ice make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are gift Vouchers and souvenirs and Merchandise.
Who are Holiday on Ice's main competitors?
Broad incumbents on record are Cirque du Soleil, Live Nation Entertainment and Stage Entertainment. Direct peers are The Imperial Ice Stars, Disney on Ice (Feld Entertainment), Stars on Ice, Art on Ice and Russian Ice Stars. CTS Eventim is listed as an others. Holiday on Ice competitor: Torvill and Dean touring ice shows is listed as an emerging player.
Does Holiday on Ice have an API?
No public API is recorded for Holiday on Ice.
What industry is Holiday on Ice in?
Holiday on Ice's product category is Live Entertainment / Touring Ice Show Productions. Its primary akta.pro industry code is MPAKAEAG, Ice Rinks & Winter Sports Facilities, with a secondary code of MPAGAMAC, Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics). Its NAICS code is 7112 and its SIC code is 7900.