Ages International

What Ages International does

AGES International is a Switzerland-based non-profit industry association founded in 2014 that unites leading global event suppliers (more than 75 members across 60+ countries) with event organizers seeking vetted temporary event infrastructure providers. The association positions itself as a 'trusted label for excellence' for major events worldwide, with its member base collectively representing over €3 billion in annual turnover. Its core offering is the AGES Connect platform, which provides event organizers with access to industry insights, AGES Practice Guides, and a curated directory of trusted supplier members, supplemented by annual flagship events (2025 Milwaukee, 2026 Munich), a content/news section, and a community newsletter.

Revenue is generated primarily through recurring membership dues from event supplier companies, associate members, and partners who join to access networking, industry standards, and visibility within the global event infrastructure ecosystem. Pricing is not publicly disclosed; prospective members apply through an inquiry process. The go-to-market is association-led rather than sales-led: outreach occurs through the AGES Connect platform, the AGES Insights blog and newsletter, and direct engagement at annual events. Customer segments served include event organizers (primary), event suppliers/members (primary), and adjacent buyers such as venue management, event agencies, and exhibition suppliers. The organization operates with 1-10 employees and maintains a global footprint spanning Europe, North America, South America, the Middle East, Africa, and Asia-Pacific.

Name

Ages International

Legal name

AGES

Website

https://ages.international

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

AGES International is a Switzerland-based non-profit association founded in 2014 that connects more than 75 vetted global event suppliers across 60+ countries with event organizers through its membership network and AGES Connect platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: AGES generates revenue through membership fees from event supplier companies, associate members, and partners who join the association to access networking opportunities, industry standards, and visibility within the global event infrastructure ecosystem.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

AGES International is a membership-based, non-profit association founded in Switzerland in 2014 that connects global event suppliers with event organisers. It offers the AGES Connect online platform enabling event organisers to find vetted industry suppliers, and runs an annual meeting for networking and industry development.

Product overview

AGES is an international association of leading global event suppliers founded in Switzerland in 2014. The organization operates as a membership-based network rather than a product company, with its primary offering being AGES Connect—a platform that provides event organizers access to industry insights, practice guides, and connections with trusted supplier members. The organization collectively represents over €3 billion in annual turnover across 70+ member companies operating in 60+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• AGES Membership Membership in the AGES International association for leading global event suppliers, providing industry representation, networking, and access to the AGES Connect platform. Members collectively generate €3+ billion in annual turnover across 60+ countries.
• AGES Connect Online platform operated by AGES that enables event organisers to discover, evaluate, and connect with vetted event industry suppliers who are members of the association.
• AGES Annual Meeting Annual in-person conference and networking event for AGES members and event organisers, with future editions planned in Milwaukee (2025) and Munich (2026).

Quantifiable outcome

• Members collectively generate over €3 billion in annual turnover
• +2 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rock-it SportsminorStrategic or Co-development PartnerRock-it Sports is mentioned alongside AGES in the context of delivering impact worldwide, suggesting a collaborative relationship in the sports event sector. No specific partnership details or announcement date provided.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SITE (Society of Incentive & Travel Executives): International association for the incentive travel and events industry, focused on motivation, incentive, and meeting experiences. Similar membership-driven association model serving events professionals and supplier partners.
• ICCA (International Congress and Convention Association): Global community and trade association for international association meetings, with member-supplier categories and networking offerings. Comparable in scope and membership-association structure to AGES.
• MPI (Meeting Professionals International): Global association for meeting and event professionals with a member-driven community, education, and certification model. Comparable to AGES in structure (membership + events + standards) but focused on meeting planners rather than infrastructure suppliers.
• ESSA (Event Supplier and Services Association): UK-based trade association representing event industry suppliers of infrastructure, AV, furniture, and logistics. Highly comparable to AGES in mission (vetted supplier membership for major events) but is more UK/EMEA-focused, whereas AGES positions itself globally.
• PCMA (Professional Convention Management Association): International association for business events and convention management professionals. Operates as a membership organization serving a related but distinct audience (planners vs suppliers) — comparable in go-to-market model.
• IAEE (International Association of Exhibitions and Events): US-headquartered association for exhibition and event professionals, offering education, certification, and advocacy. Operates the same membership-association model as AGES but for organizers and industry professionals rather than suppliers specifically.
• UFI (The Global Association of the Exhibition Industry): Global trade association for exhibition industry stakeholders including venues, organizers, and suppliers. Comparable to AGES as a membership-based body serving the events ecosystem with standards, networking, and research.
• ILEA (International Live Events Association): Global association for live events industry professionals and suppliers, offering networking, education, and recognition. Directly comparable to AGES in its supplier-membership focus and live-event infrastructure lens.
• AEO (Association of Event Organisers): UK trade body representing companies that organize exhibitions and events. Similar membership-association structure to AGES but serves the organizer side of the market, making it a complementary rather than competing peer.

Broad incumbents

• Cvent: Large for-profit event management platform serving the same organizer base AGES serves, with venue sourcing, registration, and supplier marketplace capabilities. A broader incumbent that competes for organizer mindshare through technology rather than association membership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ages-of-association-global-event-suppliers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ages International