What's Poppin'

What What's Poppin' does

What's Poppin' is a social media marketing agency operating under MYLE GmbH, a private German limited liability company headquartered at Marktstraße 14, 80802 München. Founded in 2023 by co-founders Fabian Steindorf, Robin Tiburtius, and Lennart Vogt, the firm offers four integrated service pillars: Social Media Performance Marketing (data-driven paid and organic campaigns), Social Media Company Strategy, Social Media Execution, and Social Media Content Creation. The agency positions itself as a "match-maker" that translates brand messages into social media language to drive sales, leads, or recruitment outcomes, with a stated emphasis on continuously tested, data-driven ads and posts.

The business operates a sales-led go-to-market, reaching prospective clients through its website contact form, a dedicated email address, and direct phone contact. It holds official Meta Agency Partner status, which provides early access to platform updates and trend visibility, and primarily leverages Meta platforms (Facebook/Instagram) for both organic social presence and paid advertising delivery. Service packages are custom and quote-based on monthly billing terms; pricing is not publicly disclosed. Target use cases include e-commerce brands, lead generation clients, and social recruiting clients across the DACH region.

The company is privately held with no disclosed external funding, no subsidiaries, and no headcount or revenue figures available in the input. It is a services business rather than a software product, with no published APIs, SDKs, mobile applications, patents, certifications, or award recognitions. Operational footprint is concentrated in Germany, with the founders personally engaged in client delivery and three co-founder-managed email and phone channels serving as the primary direct-contact infrastructure.

Name

What's Poppin'

Legal name

MYLE GmbH

Website

https://whats-poppin.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

What's Poppin', operated by Munich-based MYLE GmbH, is a 2023-founded social media marketing agency offering data-driven strategy, execution, content creation, and paid advertising services to e-commerce, lead generation, and social recruiting clients in the DACH region as an official Meta Agency Partner.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

Keywords

• Social media marketing
• Performance advertising
• Content creation services
• Paid social campaigns
• Brand strategy consulting

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Social Media Agency Services: Professional services revenue generated through social media performance marketing, strategy development, content creation, and execution services for brands. Services include organic campaign management and paid advertising across social media platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

What's Poppin' is a social media marketing agency offering end-to-end services spanning performance marketing, strategy, execution, and content creation. Operating as a Meta Agency Partner, the firm acts as a match-maker between brands and their target audiences on Meta platforms, serving e-commerce, lead generation, and social recruiting clients primarily in the DACH region.

Product overview

What's Poppin' operates as a social media marketing agency (a service-based business, not a software product) offering four integrated service pillars: Social Media Performance Marketing (data-driven paid and organic campaigns), Social Media Company Strategy (consulting and brand positioning), Social Media Execution (end-to-end campaign management), and Social Media Content Creation (creative production). These services work together as a unified offering—combining strategic planning, creative development, and performance optimization—to help brands connect with their target audiences through social media channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Performance Marketing

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MetacoreGTM or Marketing PartnerOfficial Meta Agency Partner status. This partnership provides What's Poppin' with early access to platform updates, trends, and features, enabling the agency to stay ahead of algorithm changes and provide cutting-edge social media marketing services to clients. The partnership badge (#official-meta-agency-partner) is prominently displayed on the company website.

Recent moves3 records

Expansion highlights3 records

Direct peers

• kempertrautmann: Hamburg-based independent creative agency with strong digital and social capabilities. Competes with What's Poppin' for DACH enterprise and mid-market brand clients across integrated campaigns.
• Kolle Rebbe: Hamburg-based creative and digital agency offering brand strategy, content creation, and integrated campaigns for major brands. Competes with What's Poppin' in the DACH social and digital agency market with comparable full-service scope.
• TLGG: Berlin-based digital and social media agency founded in 2008, serving enterprise clients with social strategy, content, and campaign execution. Directly comparable to What's Poppin' in services, target customer profile, and DACH regional focus.
• C3 Creative Code and Content: Berlin-based social-first agency delivering content, campaigns, and platform-native creative for brands. Directly comparable to What's Poppin' in scope, social-first orientation, and Meta-led execution.
• Grabarz & Partner: Hamburg-based creative agency providing integrated digital, social, and brand campaigns for major German brands. Overlaps directly with What's Poppin' in social media execution and performance-led campaign work.
• denkwerk: Cologne-based digital agency offering strategy, creative, and performance marketing services across digital channels including social media. Competes with What's Poppin' for DACH mid-market and enterprise clients.
• Philipp und Keuntje: Berlin-based independent creative agency with a strong focus on social-first campaigns and digital execution. Directly comparable to What's Poppin' in campaign approach and target enterprise and mid-market brand clients.

Broad incumbents

• Jung von Matt: Major German creative agency network with broad digital and social media offerings across multiple offices. Competes with What's Poppin' as a larger, full-service incumbent in the DACH market with deeper resources.
• Scholz & Friends: German creative agency network with integrated digital, social, and performance capabilities. A broader incumbent competing with What's Poppin' for brand budgets across the DACH region.
• GroupM Germany: Global media agency network operating in Germany, providing media buying and planning including paid social. Competes with What's Poppin' on paid social execution at the enterprise tier with significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/MyleFestival
• Instagraminstagram.com/whatspoppin_agency/?utm_source=ig_web_button_share_sheet&igshid=OGQ5ZDc2ODk2ZA==
• LinkedInlinkedin.com/company/whats-poppin-social-first

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about What's Poppin'