BibBoards INC

What BibBoards INC does

BibBoards INC, founded in 2009 and headquartered in San Ramon, California, designs and sells patented snap-and-lock bib fasteners (bibSNAPS) that replace disposable safety pins for attaching race bibs. The core technology is a two-piece snap mechanism (U.S. Patent No. 9,320,326) fabricated from USDA-certified PlantCore recyclable material, with no magnets, pins, or adhesive. The company has extended the platform into four sub-brands: bibSNAPS (running/endurance), danceSNAPS (dance competitions), golfSNAPS (golf events), and meSNAPS (personal expression), alongside accessories such as Race Pace Bands, a Run Belt, HYDRO LOOP bottle carrier, shoe charms, and silicone straw toppers.

The business operates a dual-channel model. The direct-to-consumer line sells through a Shopify storefront (bibboards.com) at $10-$15 per set for individual athletes, with 31,359 verified reviews averaging 4.8/5 stars. The B2B custom bulk line ([email protected]) serves race directors, corporate sponsors, schools, nonprofits, and military organizations with volume pricing up to 82% off MSRP ($3.49 per set at 250-499 units) and free 24-hour digital mockups. Distribution also runs through wholesale.bibboards.com for retailers, promo.bibboards.com for corporate merchandise, and a physical retail partner program. Marquee customers include Nike, Adidas, USATF, lululemon, Ironman, U.S. Air Force, U.S. Army, U.S. Navy, Chase Bank, Chick-fil-A, Dick's Sporting Goods, and Kaiser Hospital, with adoption across 2,500+ race events and 5+ million cumulative athletes.

The company is privately held, bootstrapped (no disclosed funding rounds), and operates with a 1-10 employee footprint. International protection includes U.K. and Madrid Protocol trademark registrations, and the storefront ships globally with local currency. The operating model is capital-efficient and product-led, with affiliate/ambassador marketing through the Buzzbassador platform and event sponsorships across major running organizations (RRCA, ATRA, RUSA, RRM, The Running Event).

Name

BibBoards INC

Legal name

BibBoards INC

Website

https://bibboards.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

BibBoards INC designs patented snap-and-lock bib fasteners (bibSNAPS) and related accessories that replace safety pins for endurance athletes and events. The company sells direct-to-consumer via Shopify and through B2B custom bulk orders to race directors, corporate sponsors, schools, and military organizations worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

San Ramon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Direct Product Sales: One-time purchase of physical products including bibSNAPS, race pace bands, run belts, HYDRO LOOP, danceSNAPS, straw toppers, shoe charms, and accessories. Revenue generated through Shopify e-commerce storefront with standard and discounted pricing tiers.
2. Custom Bulk/B2B Orders: Volume pricing for custom branded bibSNAPS, marathon bib numbers, shoe charms, and straw toppers for events, teams, sponsors, and brands. Orders start at 25 sets with discounts scaling up to 82% off. Additional revenue from schools, nonprofits, and corporate partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

BibBoards designs and sells patented snap-and-lock bib holders (bibSNAPS) and related athletic accessories that replace traditional safety pins for race participants. The company manufactures and distributes bibSNAPS, danceSNAPS, golfSNAPS, meSNAPS, race pace bands, marathon bib numbers, and complementary running accessories, selling direct-to-consumer via Shopify and through custom bulk orders for events, teams, and brand sponsors.

Product overview

BibBoards INC offers a unified platform built around patented snap-and-lock technology that replaces safety pins for attaching race bibs and numbers. The core product is bibSNAPS, with variations including danceSNAPS for dance competitions and meSNAPS for personal expression. Related products include Race Pace Bands (silicone wristbands with race timing), Custom bibSNAPS (bulk customization for events), and accessories like the Run Belt, HYDRO LOOP, LiDGiT sunglasses holder, Straw Toppers, and Shoe Charms. The company serves both retail consumers (individual runners) and B2B markets (race directors, teams, sponsors) with products primarily manufactured and printed in the USA using eco-friendly PlantCore recyclable materials.

Differentiator

Problem solved

Functional benefit

Brands

• bibSNAPS: Snap and lock bib holders for running and endurance events
• danceSNAPS
• golfSNAPS
• meSNAPS

Products and services

• bibSNAPS Snap-and-lock race bib holders that replace safety pins using patented two-piece technology to attach race bibs without holes, magnets, or adhesive. Made from eco-friendly PlantCore recyclable material. Targeted at endurance athletes and race participants.
• Race Pace Bands High-performance silicone wristbands printed with course-specific splits and pace information for marathon (26.2) and half marathon (13.1) runners. Boston Marathon version includes course profile and Heartbreak Hill markers.
• Custom bibSNAPS (Bulk Customization) Bulk customization service for events, teams, race directors, sponsors, schools, and nonprofits to produce branded bibSNAPS with logos or custom artwork. Volume pricing starts at 25 sets, with discounts up to 82% off MSRP.
• danceSNAPS Snap-and-lock fasteners for dance competition numbers, protecting expensive dance costumes from holes and snags. Uses same bibSNAPS technology adapted for dance use.
• Marathon Bib Numbers Custom printed marathon and running bib numbers made from water and tear-proof Tyvek material. Standard 5.875" x 7.5" size with custom branding options for race directors and event organizers.
• meSNAPS Custom snap-on charms for personal expression. 1"-1.5" custom shapes in non-toxic soft PVC with color matching options. Available as bulk orders with free digital mockups.
• Run Belt Water and sweat-resistant running belt for carrying keys, water bottles, phones, and credit cards. Available in 38" (waist 26-38") and 44" (waist 38-48") sizes.
• Custom Shaped Shoe Charms Custom-shaped shoe charms for Crocs and similar footwear. Made from non-toxic PVC in 1"-1.25" custom shapes with color matching. Available for bulk orders for brands and events.
• Straw Toppers Decorative silicone straw toppers for Stanley, Yeti, and Hydro Flask tumblers. Protects straws from dust and adds personalization. Multiple themed designs available.

Quantifiable outcome

• Trusted by 2,500+ race events and 5+ million runners worldwide
• +3 more outcomes

Named customers12 records

Segments6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• NikecoreGTM or Marketing PartnerCorporate brand partner for race events. Nike-branded merchandise and custom bibSNAPS used at Nike-sponsored running events and promotional giveaways.
• AdidascoreGTM or Marketing PartnerBrand partner for athletic events. Custom branded products for Adidas running events and sponsor activations.
• USATF (USA Track & Field)coreGTM or Marketing PartnerOfficial partner for track and field events. bibSNAPS used at USATF-sanctioned races and championships.
• lululemoncoreGTM or Marketing PartnerAthletic apparel brand partner for running events and community fitness programs.
• IronmancoreGTM or Marketing PartnerEndurance sports brand partner for Ironman triathlon events. Custom bibSNAPS for participant race bibs at Ironman events.
• RRCA (Road Runners Club of America)coreGTM or Marketing PartnerAffiliated running organization. Qualifies race directors for special event pricing on custom bibSNAPS bulk orders.
• ATRA (American Trail Running Association)coreGTM or Marketing PartnerTrail running organization affiliate. Members qualify for special pricing on bulk bibSNAPS orders.
• RUSA (Running USA)coreGTM or Marketing PartnerRunning industry organization. Affiliated race directors receive special pricing on custom bibSNAPS bulk orders.
• RRM (Road Race Management)coreGTM or Marketing PartnerRoad race management organization. Members qualify for special event pricing on bulk custom bibSNAPS.
• The Running EventcoreGTM or Marketing PartnerIndustry trade show and event. Affiliated attendees receive special pricing on custom bibSNAPS bulk orders.
• U.S. Military (Air Force, Army, Navy)coreGTM or Marketing PartnerCustom branded bibSNAPS for military fitness events, running programs, and intramural competitions across branches.
• Chase BankminorGTM or Marketing PartnerCorporate sponsor partner for race events featuring Chase-branded custom bibSNAPS promotional items.
• Chick-fil-AminorGTM or Marketing PartnerCustom branded shoe charms and promotional merchandise for corporate giveaways and events.
• Dick's Sporting GoodscoreChannel Partner/ Reseller/ DistributorRetail partner carrying BibBoards products. Sponsorship relationship for sporting events and athlete programs.
• Kaiser HospitalminorGTM or Marketing PartnerHealthcare partner for hospital charity runs, wellness events, and community health programs with custom branded bibSNAPS.
• AsicsminorGTM or Marketing PartnerAthletic footwear and apparel brand partner featuring logo on custom BibBoards product page.
• Brooks RunningminorGTM or Marketing PartnerRunning shoe brand partner featured on custom BibBoards product showcase page.
• Dave McGillivray / Boston MarathoncoreGTM or Marketing PartnerBoston Marathon Race Director endorses Race Pace Bands. Custom Boston Marathon-specific pace bands sold on platform with course-specific splits and Heartbreak Hill markers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 4imprint: 4imprint is one of the largest promotional products distributors in North America. Comparable to BibBoards' custom B2B branded merchandise business (custom bibSNAPS, branded straw toppers, shoe charms) as a much larger competitor in the promotional products category.

Direct peers

• SPIbelt: SPIbelt designs and sells running belts and small athletic accessories through a direct-to-consumer e-commerce model. Highly comparable to BibBoards in target customer (endurance athletes), product category (running accessories), and go-to-market (Shopify-led DTC + bulk).
• RoadID: RoadID sells wearable ID and safety accessories for runners, cyclists, and endurance athletes. Comparable in niche focus on runner safety/personal identification, DTC e-commerce model, and brand-driven positioning in endurance communities.
• Amphipod: Amphipod designs running hydration belts, packs, and reflective gear for endurance athletes. Closely aligned with BibBoards in customer base, retail channels, and product category breadth within running accessories.
• Nathan Sports: Nathan Sports is an established running and endurance accessories brand producing hydration, visibility, and storage products. Comparable to BibBoards as a focused accessories brand serving runners and race participants across multiple product lines.
• BondiBand: BondiBand makes non-slip headbands and accessories marketed to runners and fitness enthusiasts. Comparable niche sporting accessories brand selling directly to endurance athletes with similar price points and distribution.
• FlipBelt: FlipBelt makes running belts and storage accessories marketed to runners and endurance athletes. Overlaps with BibBoards' Run Belt and HYDRO LOOP products, sharing the same customer persona and DTC channel.
• Ultimate Direction: Ultimate Direction manufactures hydration vests, belts, and accessories for trail and ultra runners. Comparable as a specialty running accessories brand with a strong endurance-athlete customer base and multi-product portfolio.

Others

• Race Roster: Race Roster is a race registration and event management platform used by endurance event organizers. Comparable as a B2B counterpart to BibBoards' race director customer segment, often the platform through which BibBoards bulk orders are coordinated.

Emerging players

• Tracksmith: Tracksmith is a premium running apparel and accessories brand with strong ties to the running community and events. Comparable in DTC e-commerce model, premium positioning, and direct engagement with the same endurance athlete customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bibboards-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BibBoards INC